Top 20 Influencers For Fintech Brands In India
“Creators from genres like music and comedy have had their time, now the trend is changing. The finance genre has been on the rising side and if we go by the current viewership trends, it might leave behind certain table-toppers very soon.”- Subrat Kar
(Co-founder and CEO, Vidooly)
Companies across the globe have adapted Influencer Marketing as a credible trend for marketing products and services. With the increasing popularity of influencers on social media platforms, we’re bound to absorb the information, suggestions, and brands that these influencers market as the gospel truth.
Fintech brands are the latest to join this bandwagon to establish the credibility of their brands and offers that set them apart in a financially conscious world. It can range from a full-blown coverage of your business, features, services, or apps or subtle marketing placements to push off the domino effect – as we at Confluencr did for Upstox.
But owing to the governance in the fintech industries, it becomes imperative to engage with fintech influencers that are well-versed with the industry regulations and know their way around.
To help you find the perfect influencer for your brand, here's a list of India's top 20 fintech influencer channels on YouTube:
1. Startup Gyaan – 412K Subscribers
2. Chart Analysis – 169K Subscribers
3. Sumit Jaiswal – Finance Guru – 155K Subscribers
4. Fantastic Nifty – 218K Subscribers
5. Stock 4 Retail – 159K Subscribers
6. Long Term Shares – 129K Subscribers
7. Ravinder Vats – 128K Subscribers
8. Tech & Finance – 267K Subscribers
9. Hindi Stock Advice – 125K Subscribers
10. Marathi Sanket – 1.53 M Subscribers
11. ShahanPan – 1.17M Subscribers
12. Qdigita – 394K Subscribers
13. Rupee Monk – 60.6K Subscribers
14. Mutual Funds Telugu – 92K Subscribers
15. Vijay Thakkar – 47.9K Subscribers
16. Aswin Alora – 41.9K Subscribers
17. Manoj Kumar Jain – 566K Subscribers
18. Navjyot Brar – 60.6K Subscribers
19. Dropout Engineer – 256K Subscribers
20. Bazar Ke Pandit – Undisclosed subscribers
Startup Gyaan has gained much traction due to its reviews of startups, businesses and their engaging discussions on entrepreneurship and motivation. Their videos, put up weekly in Hindi, attempt to bring out the struggle stories of entrepreneurs starting with their businesses. With their stories to success, this channel prompts learning vicariously that it’s the long haul in industry and that with a proper action plan and mindset, it can be your story too. Startup Gyaan in collaboration with Confluencr drew staggering results for Groww and 5paisa.
Umesh Sharma started Chart Analysis with a strong backing of 12 years of experience in broking and advisory firms and eight years of experience in teaching. His videos set out to educate his subscribers in understanding technical analysis when participating in the stock market. He aims to simplify technical concepts like pattern recognition, indicators, cyclical analysis, chart analysis and intraday trading for the layman. At the same time, he strikes the trading psychology of the masses and through the patterns to solidify the chances of good returns. No wonder he’s on our list of top fintech influencers in India.
Sumit Jaiswal’s channel reaches out to his follower base with systematic videos about online loans, bank loans, credit card knowledge, and multiple other finance-related topics. He’s all for legitimately putting out this information with payment proofs and focusing purely on reviewing loan apps and companies. Open to sponsorships, just as well as he is for questions, he’s go-to for all things and developments in loaning – an area that the general population tends to struggle with at large.
This fintech influencer’s YouTube channel named ‘Fantastic Nifty’ covers all ends of the Indian Stock Market continuum with informative videos on mid-cap, small-cap, and large-cap stocks. The range of topics in his videos can get flabbergasted with revenue analysis, net profits, peg ratio, debt-equity ratio, share recommendations, zero debt companies, pledging, FII holding stock, and many more coming under this channel’s coverage. You can perform a targeted search for your subject of interest, or better yet, check out the entire feed for a comprehensive list of information. We suggest you sit with a pen and paper and use the hashtag #fantasticnifty while you’re at it.
Stock4Retail is a finance YouTube channel that upholds that anyone keen on becoming an investor should set up a reliable foundation with proper lessons and knowledge of defined principles. Their videos broadly look into the stock market, investment, and financial solutions with topics covering the length and breadth of share markets and the nuances that need to be kept in mind while picking up trading.
These include information on the stock market, tips and updates, fundamental analysis, technical market analysis, mutual funds, and a lot more. This channel can prove to be especially handy for beginners in acquainting themselves with everything about the stock market.
A Chartered Accountant by profession, CA Ravinder Vats is an adept stock market expert and one of the best fintech influencers in India. His videos shed light on market corrections, NIFTY recoveries, live streams, and bank updates. In each, he carefully analyzes the trends and crafts engaging methods of presenting that information to the regular audience who may not be very familiar with the industry lingo.
With a whopping 200,000+ subscribers, Tech & Finance seeks to inform its viewers about everything current in the stock market, Zerodha trading platform, investments, NSE, online trading, and more. This channel posts trading demos, platform navigation tutorials, live intraday trading, and educational videos for novices looking for a way to start. So while it’s a resourceful channel for seasoned traders to stay up to date, it’s also a valuable source for beginners to catch up to trading.
As will be evident upon opening up this channel, it contains everything you need for smart stock trading and stock market updates – in Hindi. Their share of market-related information directs viewers to discussions about the market news, companies to examine and engage in stocks with, and multiple reviews. That’s why when Angel Broking reached out to Confluencr for YouTube influencer marketing services, we reached out to this Indian fintech influencer, vouching for their expertise and broad reach.
Driving the content to a much more targeted Marathi-speaking audience, Marathi Sanket is a channel that keeps its audience on its toes about market information and updates. In association with its sister channel – Wealth Sanket – this channel seeks to educate the viewers on how to manage wealth mindfully and profitably with tips and hacks on the share market.
Yet another Marathi channel, the videos on this one are slightly more diverse in their scope – covering wealth management, health management, and success tips along with motivational and inspirational videos. This fintech influencer in India goes an extra mile to inform his audience by reviewing personalities from multiple industries and across histories to crystallize summaries and tips that can be applied for better wealth management, among other things.
A community-driven initiative, Qdigita is a channel imparting educative insights to their financially aware YouTube community. With videos exploring subjects relating to intraday trading, mutual funds, share markets, and personal finance, among other topics, they guide their subscribers with apps and platform reviews, numerous how-to’s, and hacks into earning better. With their mantra to ‘Learn, Earn, Invest, Repeat’, this is yet another channel to watch out for. As we did, when we reached out to them to market brands including Tickertape, Groww, and Upstox – all charting promising progress reports.
With just as much zing from down South, Rupee Monk is a channel run by Subeesh, or as he likes to address himself as – ‘Common Man’s Financial Guru’. With his Malayalam dialect, Subeesh creates videos that provide guidance on stocks, mutual funds, insurance, loans, and other deposits. He credits his savings and investments over the last 1.5 decades as the basis for the knowledge he imparts through these videos and currently has his financial planning certification underway. This Indian fintech influencer’s experience guides our way through the investment maze!
Mutual Funds Telugu comes as a channel localizing their inputs to Andhra Pradesh and Telangana regions but staying equally applicable across the country. As its name suggests, the channel guides viewers with everything centred around Mutual Funds and growing wealth by investing in the same suggestive of financial freedom and practical applications. Their channel is research-oriented and specific and delivers the investors some convenient tips.
Vijay Thakkar is a channel run by its namesake, a technical analyst, trainer, positional trader, and price action follower. This fintech influencer’s videos are stock-centric for the most part, with weekly stocks updates, general tips on trading, investments, and intraday trades. His posts are organized and primarily in Hindi to hit the relatability quotient with the audience.
Aswin Arora runs this finance YouTube channel committed to expanding the horizons of the masses with thorough financial education. Aswin, a finance student himself, claims to be a passive investor. He shares his experience in the stock market, personal finance, and investment strategies with the regular masses. The channel’s videos are mainly in Malayalam aiming to establish financial independence.
A Chartered Accountant and Cost Accountant by profession, this fintech influencer on YouTube holds many feathers in his cap – not literally so as he wears them in his videos. An award-winning, lauded personality, Mr Jain crafts videos on shares, taxation, government regulations, investments, and more. Apart from his experience-laden content and easy way of explaining his light-hearted presentation style, he has won a massive, loyal audience. It was a no-brainer that Confluencr onboarded him to market Upstox – one of India’s best stock market apps.
Don’t let the name mislead you. Akash Kunder, a 23-year-old technology aficionado, may yet be the dropout computer engineer that the audience may turn to all things technical. While his speciality and interests lie majorly in unboxing gadgets, reviewing them, and techie tips and tricks, this Indian YouTuber, turned fintech influencer, has started reviewing stock trading apps and platforms, not more than a year ago – compiling them into a video for audiences to review and take lead from. And this is why we collaborated with Akash to market Coinswitch Kuber, and he led us to lots of positive results.
Bazar Ke Pandit is a channel compiling videos that offer a compass in creating wealth and tips on investing in the stock market with special mention of the ‘best multibagger stocks. The host seeks to impart financial wisdom to educate on intraday trading, stock investments, market updates, and similar items of interest.
Confluencr, a global influencer marketing agency has pioneered influencer marketing solutions that have become a staple part of the BFSI marketing mix. In India, we work with 4 out of the top 5 discount brokers, leading insurance firms, global consumer banks, cryptocurrency platforms and many other financial investment brands like Groww. We successfully strategized and implemented influencer marketing in collaboration with some of the leading finance influencers.
With the restraints that apply to finance brands, creating marketing campaigns to promote the offerings is rather challenging. We have aptly leveraged influencers for an industry that needed to find newer avenues, shed off its primary image as boring or dull, and therefore now attract a younger audience. To implement influencer marketing for your brand, reach out to us at [email protected].