CoinSwitch Kuber is India’s most popular cryptocurrency investing app, boasting over 1.7 million users. This cryptocurrency trading platform provides a seamless user experience through a simple and intuitive user interface, making it accessible to both beginners and experienced traders.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with influencers from the finance, entertainment, and motivation niches to reach a diverse audience and emphasize the platform’s ease of use and benefits. These influencers were chosen for their ability to effectively communicate complex financial concepts and engage their followers with relatable and entertaining content.
- Size
We partnered with mid-tier and macro influencers to ensure broad reach and high engagement. Their established credibility and significant follower base helped amplify CoinSwitch Kuber’s message effectively.
- Platform
YouTube was chosen as the primary platform due to its ability to host detailed and engaging content. The platform allowed influencers to create in-depth videos that could explain the benefits and features of CoinSwitch Kuber in a clear and engaging manner.
- Content Frequency
Influencers posted content consistently over a six-week period, with new videos going live every few days. This maintained a continuous buzz and engagement around CoinSwitch Kuber.
- Content Style
The content style was tailored to each influencer’s niche, focusing on detailed explanations by Finance Influencers, Fun and engaging content by Entertainment Influencers, Inspirational content by Motivation Influencers.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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