Motilal Oswal Case Study

Influencers tell you about “The Physical & Digital Of Investing’ ~ Motilal Oswal

Motilal Oswal is an Indian diversified financial services firm offering a range of financial products. The brand has a mixed client base that includes retail customers (including High Net worth Individuals), mutual funds, foreign institutional investors, financial institutions, and corporate clients. Their consistent efforts towards quality equity research have reflected an increase in the ratings and rankings across various categories in the AsiaMoney Brokers Poll over the years. A strong digital presence and sales were the goals, the brand was actively looking for. These were achieved and it is still an on-going YouTube campaign with us. We’ve taken over 20+ macro-influencers live and made a massive content asset for them.

motilal oswal influencer marketing case study

Content Map

The cornerstone of the content for this campaign was to educate people about investment and the options available to them in this sector. We decided the target audience of this knowledge existed on YouTube who were actively taking advice from infotainment channels. The tips and advice given by the creators ranged from which stocks to invest in to how to buy stocks in the first place. The subtle integration of the brand was done even with generic topics like, what a student should do with it’s first internship earnings.

The Creators

Macro-Influencers on YouTube took our campaign live. Niches like Finance, Educational, Motivational and pure Knowledge based channels helped us create brand awareness and drive sales. The creators not only recommended the brand on-camera, they also recommended it to their friends and family, and that is the exact brand-connection we were looking to create.

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Some Of The Contents

Have invested my first stipend and couldn’t be happier! Truly have made the right choice

Never knew I could grow my money in such a safe way and learn basics of stocks while scrolling YouTube

Good to hear brands actually promoting tips and tricks of the trade and not just outright selling!

Learnt a lot! Creators and Brands doing great work always makes the internet a better place

Reach the right people, the right way!

Our handcrafted Confluencr Marketing campaigns capture the essence of your brand and represent it most accurately to your target audience to deliver measurable impact.

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