The cornerstone of the content for this campaign was to educate people about investment and the options available to them in this sector. We decided the target audience of this knowledge existed on YouTube who were actively taking advice from infotainment channels. The tips and advice given by the creators ranged from which stocks to invest in to how to buy stocks in the first place. The subtle integration of the brand was done even with generic topics like, what a student should do with it’s first internship earnings.
Macro-Influencers on YouTube took our campaign live. Niches like Finance, Educational, Motivational and pure Knowledge based channels helped us create brand awareness and drive sales. The creators not only recommended the brand on-camera, they also recommended it to their friends and family, and that is the exact brand-connection we were looking to create.