#D2C #Finance #FinanceInfluencers

IIFL Finance, a leading financial company in India, introduced a gold loan plan with attractive, affordable, and lowest interest rates to reach out to customers who needed quick and hassle-free access to funds. The convenience and speed of the loan application process, as well as the flexibility of the loan features, made it one of the best gold loan plans in the country. 

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A Proud
Moment

Confluencr won the
‘The best
B2C Campaign’

#NoSHEaveNovember for Plush

Influencer Profiling


We selected niche finance influencers who’s content matched the target query of people looking for gold loans as well as celebrity influencers vouching for the gold loan plan, establishing it as a credible and beneficial choice.

Size  

We selected macro finance influencers and regional celebrities to diversify and broaden our reach as well as establish credibility for the brand.

Platform 

We selected YouTube to integrate the brand seamlessly in videos with relevant topics.



Content Frequency 

Each influencer went live every alternate day to ensure that the buzz about IIFL gold loan & its offers remains consistent in the niche audience.

Content Style  

The content style was very straightforward as the influencers addressed the issues faced while getting a gold loan and how IIFL finance alleviates them, establishing IIFL’s gold loan as an obvious choice.

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

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Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.

We are able to considerably reduce user acquisition costs and improve user retention through our content.

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