IIFL Finance, a leading financial company in India, introduced a gold loan plan with attractive, affordable, and lowest interest rates. Designed for quick and hassle-free access to funds, the loan features convenience, speed, and flexibility, making it one of the best gold loan plans in the country.
Potential Reach
Views
Engagements
Influencer
Profiling
We selected niche finance influencers who match the target audience’s queries about gold loans, along with celebrity influencers, to establish credibility and showcase the benefits of IIFL’s gold loan plan.
- Size
We chose macro finance influencers and regional celebrities to diversify reach and build credibility for the brand, enhancing its appeal and trustworthiness.
- Platform
YouTube was chosen to integrate IIFL Finance seamlessly into videos with relevant topics, ensuring wide visibility and engagement.
- Content Frequency
Influencers posted videos every alternate day, maintaining consistent buzz and keeping IIFL’s gold loan offers top-of-mind for the niche audience.
- Content Style
Content was straightforward, addressing common issues faced when obtaining a gold loan and highlighting how IIFL Finance alleviates these challenges, positioning IIFL’s gold loan as the obvious choice.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
