#D2C #Fintech #Finance

Groww is a leading fintech company in India that provides easy access to a variety of investment products such as mutual funds, stocks, ETFs, and gold through its user-friendly platform.

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A Proud
Moment

Confluencr won the
‘The best
B2C Campaign’

#NoSHEaveNovember for Plush

Influencer Profiling


For stocks product, investors and potential investor crowd was targeted with influencers selection in finance and investment niche which targeting for F&O, traders were targeted with market analysis and trading influencer. For Mutual Funds and SIP a combination of all categories like entertainment, vlogging, lifestyle and finance was made content with to target all potential audience.

Size  

mid-tier local city based crowds were targeted with local Instagram influencers that were known for using vernacular language.

Platform 

The content was spread across all platforms like YouTube, Instagram, Twitter and Telegram and LinkedIn.

Content Frequency 

Frequency varied for each campaign, however influencers in one campaign went live in close proximity to ensure the buzz about Groww was maintained.

Content Style  

The campaign was planned all around the platform starting with specific products and expanding it to weekly and annual events with ultimately creating user created educational content. Content was also put out with respect to annual and bi-annual  events with shoutouts and self interest content generated with influencers.

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

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We are able to considerably reduce user acquisition costs and improve user retention through our content.

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