Potential Reach
Views
Engagements
Influencer
Profiling
For stocks, we targeted investors and potential investors through finance influencers, while F&O traders were reached with market analysis and trading influencers. For Mutual Funds and SIPs, we collaborated with influencers from entertainment, vlogging, lifestyle, and finance niches.
- Size
We targeted mid-tier, city-based audiences using local Instagram influencers who communicated in vernacular languages, ensuring deeper regional engagement and relatability.
- Platform
Content was distributed across YouTube, Instagram, Twitter, Telegram, and LinkedIn, ensuring wide visibility and engagement across diverse digital platforms.
- Content Frequency
Influencer posts were strategically timed to go live in close proximity, maintaining continuous buzz and sustained attention for Groww’s campaigns.
- Content Style
Campaigns focused on platform-specific products, expanding to weekly and annual events. Content included user-generated educational material, event-related shoutouts, and self-interest content created by influencers.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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