#D2C #Fintech #Finance
Groww is a leading fintech company in India that provides easy access to a variety of investment products such as mutual funds, stocks, ETFs, and gold through its user-friendly platform.
A Proud
Moment
Confluencr won the
‘The best
B2C Campaign’
#NoSHEaveNovember for Plush
Influencer Profiling
For stocks product, investors and potential investor crowd was targeted with influencers selection in finance and investment niche which targeting for F&O, traders were targeted with market analysis and trading influencer. For Mutual Funds and SIP a combination of all categories like entertainment, vlogging, lifestyle and finance was made content with to target all potential audience.
mid-tier local city based crowds were targeted with local Instagram influencers that were known for using vernacular language.
The content was spread across all platforms like YouTube, Instagram, Twitter and Telegram and LinkedIn.
Frequency varied for each campaign, however influencers in one campaign went live in close proximity to ensure the buzz about Groww was maintained.
The campaign was planned all around the platform starting with specific products and expanding it to weekly and annual events with ultimately creating user created educational content. Content was also put out with respect to annual and bi-annual events with shoutouts and self interest content generated with influencers.
Hear ’em Speak!
Marketing Head, Plush
Let’s Influence Together!
Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.
We are able to considerably reduce user acquisition costs and improve user retention through our content.