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BFSI Influencer Marketing Excellence

100+ BFSI & FinTech brands bank on Confluencr for their Influencer Marketing Campaign.

Strategise With Us
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Bespoke Influencer Content Solutions

Powerful Outcomes driven by our team’s deep expertise on what makes each channel tick.

Leveraging influencers for detailed reviews, Confluencr showcases product features, usability, and benefits, directly addressing consumer hesitations. These in-depth reviews build credibility and trust, encouraging app downloads and account openings.

Integrating BFSI brands into popular financial podcasts, Confluencr crafts compelling narratives that engage listeners deeply interested in financial topics. This strategic placement introduces brands to a highly engaged audience, enhancing product discovery and credibility.

Celebrities can quickly amplify brand visibility and credibility, acting as powerful trust signals for financial services. By leveraging their vast reach and influence, Confluencr strategically positions these endorsements to enhance brand prestige, leading to increased consumer trust and higher conversion rates.

Confluencr excels in curating high-impact UGC video content tailored for performance marketing. By leveraging authentic user testimonials and experiences in video format, we significantly enhance ad performance, reducing cost per acquisition (CAC). This strategy not only elevates brand trust but also drives better engagement rates, making it a potent tool for converting viewers into customers.

Confluencr connects brands with niche financial communities across Telegram, WhatsApp Groups, YouTube and more. Tapping into highly engaged groups specific to BFSI interests like investing, savings, or insurance. This targeted approach fosters deeper connections and trust, translating into higher conversion rates.

With a nuanced approach to regional markets, Confluencr leverages local influencers who resonate with specific demographics. This localized strategy ensures deeper market penetration, tailored messaging, and higher relevance, which significantly boosts user engagement and brand loyalty.

No Fluff, Real Growth Wins

Our numbers reveal our success.

We Meet the Needs of

Sub-Categories across BFSI / FinTech where we’ve delivered Stellar Content

Full-service brokers
Insurance companies
Algo trading platforms
SEBI registered advisories
Mutual Fund houses
Startup investments
Loan settlement entities
Financial events
Discount brokers
PMS
REITS/IPO
Auto trading platforms
FinTechs
Loan providers

Hard Hitting
Campaigns With

Total Views
0 B+
Media Spends
0 Cr+

We Help You With

Campaigns custom built to particular business objectives.

App Downloads / Account Openings

Through strategic influencer collaborations and compelling call-to-actions, Confluencr scales user acquisition. Our campaigns are designed to convert audience interest into tangible outcomes like app downloads and account openings, enhancing funnel efficiency.

Confluencr’s campaigns leverage Celebrities & Influencers who resonate with integrity and authority, effectively building trust among potential customers. Our Celebrity network across Sports, OTT, Bollywood & more helps us access the perfect personas for each brand need.

Our approach ensures that new financial products stand out in a saturated market. By creating engaging, informative content and leveraging the right influencers, Confluencr boosts visibility and fosters curiosity, driving product discovery and customer engagement.

What Our Clients Said About Us

Hear it from our clients

1605598694516
Lincia D'Mello
Senior Marketing Manager
Carmesi
Carmesi has been associated with Confluencr for more than a year now. Since then, we have worked with influencers of different genre and we absolutely love the efforts put into our campaigns. I highly recommend Confluencr as one of best agencies to work with.
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Aashish Jindal
Co-Founder & CPO
Grip
Grip worked with the Confluencr team for an influencer program that involved big influencers. The campaigns were well executed and handled by the team. Really appreciated the proactive communication by them.
1713800642818
Parisa Kohli
Growth Manager
Groww
I genuinely appreciate the efforts of Confluencr team for us. The way they handled our campaigns is really commendable and so is their diligence. Some of our issues were resolved even past midnight which was truly amazing. Glad to have Confluencr as a partner. Looking forward to more partnerships.
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Shivangi Dewani
Growth and Partnerships
Mudrex
Confluencr team played an instrumental role in successfully expanding our influencer marketing efforts in India. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. I can always count on them to communicate exactly what’s going on, which is super important when working with Influencers. Always reliable and professional. Definitely an agency I’ll continue to work with.
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Powerful Influencer Marketing Awaits

Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.

Sahiba Dhandhania

Founder & CEO, Confluencr

Frequently
Asked
Questions

What types of BFSI and FinTech brands has Confluencr worked with?

Confluencr has partnered with a wide range of financial institutions, including full-service brokers, insurance companies, algo trading platforms, mutual fund houses, and FinTech startups, delivering tailored influencer marketing solutions that drive results.

How does Confluencr select influencers for financial services campaigns?

We utilize a proprietary influencer discovery tool supplemented by world-class data tools to gain deep insights into a creator’s audience. This enables us to match influencers with brands effectively, ensuring that each campaign resonates with the target demographic.

Can influencer marketing help in increasing app downloads and account openings?

Absolutely. Our influencer marketing strategies are designed to drive tangible outcomes like app downloads and account openings through compelling content and strong call-to-actions that encourage audience engagement and conversions.

What makes Confluencr’s approach to UGC content unique in the BFSI sector?

Confluencr has 2 approaches towards UGC. 
Approach A involves working with models and upcoming artists in a studio – where we can achieve high volumes of videos at scale.
Approach B involves testimonial or review videos with credible famous influencers/celebrities which can be used as UGC videos for paid ads, making the recall value high.

What strategies does Confluencr use to improve product discovery in the financial sector?

We leverage engaging, informative content and select the right influencers to increase visibility and spark curiosity. This approach is tailored to highlight product features and benefits, driving product discovery and customer engagement.

Can influencer marketing aid in reaching niche financial communities?

Yes, Confluencr specializes in connecting brands with niche financial communities. By targeting groups specifically interested in areas like investing or insurance, we enable deeper engagement and stronger connections, which are crucial for building trust and loyalty.

How does ongoing influencer marketing enhance brand success in BFSI and FinTech?

Brands that view influencer marketing as a continuous strategy rather than a one-off campaign tend to see greater success. This sustained effort allows for the building of lasting relationships between brands and their audiences, leading to better brand loyalty and recognition.

What role do celebrity endorsements play in financial services marketing?

Celebrity endorsements can significantly enhance a brand’s visibility and credibility. By associating with well-known personalities, financial services can tap into their follower base, benefiting from the trust and esteem held by the celebrity.

We are India’s Largest Influencer Marketing Agency with an influencer network in 16 countries including India. We work with 700+ leading brands to transform their business through Content Driven Influencer Solutions across Social Media Platforms.

Have a question?

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