Scaling Influencer Marketing for BFSI Brands

Confluencr is the one-stop platform that handles everything from influencer discovery to content strategy to delivery. Share your requirements and we’ll craft a bespoke campaign with our network of 15,000+ influencers.

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Inherent Challenges Of The Industry

The BFSI space has a uniquely layered customer journey due to the nature of the products, where the customer seeks information and trust before initiating a purchase.

Credibility Driven Decision Making​

Companies need to drive information to their customer with knowledge backed by logic and data backed with credible sources of information​.

Long Sales Cycles Due To Non-Impulsive Purchase​

BFSI industry is riddled with long customer journeys as there are multiple parameters a prospect takes into consideration before starting.

Highly Competitive Market​

In the saturated BFSI market, it is challenging for companies to gain competitive advantage while driving brand value and controlling costs of acquisition.

Influencer Marketing Channels for BFSI Industry

The challenges of the BFSI industry are layered and hence the solutions have to win the customer through various forms of recommendation and trust building.

youtube seo

Long form videos on YouTube

Associate with subject matter experts in personal finance, cryptocurrency, insurance, investments for their recommendations


Organic conversation seeding on Twitter

Highlight specific product features through engaging tweets via relevant influencers

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Amplification Through Celebrities

Piggyback on the credibility of well-known celebrities to create amplifed brand awareness

50+ Brands | 5000+ Videos

Serving Diverse BFSI Brands

Confluencr has been knee deep into the Banking & Finance Industry by closely working with diverse brands from the sector.


From P2P lending platforms to digital wallets. From exotic savings instruments to Forex platforms. We've led influencer marketing for scores of new FinTech startups.


We've helped leading Insurance brands launch new products through awareness campaigns to specific target markets.

Trading & Investment

We are proud to be associated with 12 out the top 20 discount & traditional brokers in the Indian market.

Crypto Platforms

We've demystified Crypto Trading for Indian Consumers through 500+ Youtube videos across multiple brands.

Our BFSI Success Stories

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Awareness | Lead Generation

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Octa FX

Contest Awareness

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Paytm Money

Brand Awareness | Lead Generation

Why 50+ BFSI Brands trust Us for influencer marketing

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