Scaling Influencer Marketing for BFSI Brands
Confluencr is the one-stop platform that handles everything from influencer discovery to content strategy to delivery. Share your requirements and we’ll craft a bespoke campaign with our network of 15,000+ influencers.
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Inherent Challenges Of The Industry
The BFSI space has a uniquely layered customer journey due to the nature of the products, where the customer seeks information and trust before initiating a purchase.
Credibility Driven Decision Making
Companies need to drive information to their customer with knowledge backed by logic and data backed with credible sources of information.
Long Sales Cycles Due To Non-Impulsive Purchase
BFSI industry is riddled with long customer journeys as there are multiple parameters a prospect takes into consideration before starting.
Highly Competitive Market
In the saturated BFSI market, it is challenging for companies to gain competitive advantage while driving brand value and controlling costs of acquisition.
Influencer Marketing Channels for BFSI Industry
The challenges of the BFSI industry are layered and hence the solutions have to win the customer through various forms of recommendation and trust building.
Long form videos on YouTube
Associate with subject matter experts in personal finance, cryptocurrency, insurance, investments for their recommendations
Organic conversation seeding on Twitter
Highlight specific product features through engaging tweets via relevant influencers
Amplification Through Celebrities
Piggyback on the credibility of well-known celebrities to create amplifed brand awareness
50+ Brands | 5000+ Videos
Serving Diverse BFSI Brands
Confluencr has been knee deep into the Banking & Finance Industry by closely working with diverse brands from the sector.
FinTech
From P2P lending platforms to digital wallets. From exotic savings instruments to Forex platforms. We've led influencer marketing for scores of new FinTech startups.
Insurance
We've helped leading Insurance brands launch new products through awareness campaigns to specific target markets.
Trading & Investment
We are proud to be associated with 12 out the top 20 discount & traditional brokers in the Indian market.
Crypto Platforms
We've demystified Crypto Trading for Indian Consumers through 500+ Youtube videos across multiple brands.
Our BFSI Success Stories
CoinSwitch
Awareness | Lead Generation
Octa FX
Contest Awareness
Paytm Money
Brand Awareness | Lead Generation
Why 50+ BFSI Brands trust Us for influencer marketing
- Precise & targeted influencers mapped to brand's objectives
- Content strategy that adapts to brand's goals
- Sharp analytical insights to improve outcomes
- Agile & experienced team delivering scale