Smallcase Case Study
The Brand
Smallcase is a fintech company creating a trusted financial ecosystem for investors by partnering with advisors, brokers, and other market participants. They facilitate the seamless onboarding of customer KYC profiles to their platform, making it easier for investors looking to invest in the Indian capital markets.
Industry
Discount Broker, Fintech, Wealth and Finance
Target Audience
Age 24 yrs and above
Active traders and investors interested in investments in Cryptocurrency.
The Campaign Design
Campaign Objective
Brand Awareness
Platform Leveraged
YouTube
Influencer Genre
Finance, Motivation, and Education
Content Topics
Stock market and Investment strategy
Challenges Faced
The most difficult aspect was positioning Smallcase as a versatile stock market app and increasing account openings by educating followers about the stock market.
Content Overview
We subtly integrated the brand as the top choice in investment strategy and strategically positioned it as the platform influencers use as a versatile stock market app.
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The Campaign Assets
Reach the right people, the right way!
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