PetFed is a grand carnival dedicated to pet lovers, aiming to bring together a community of pet enthusiasts to celebrate their furry friends. The event promises unforgettable memories and an abundance of joy, highlighting the bond between pets and their owners.
Potential Reach
Views
Engagements
Influencer
Profiling
We focused on collaborating with leading lifestyle, fashion, and travel influencers who have a strong following and significant engagement on Instagram. Influencers from different cities such as Mumbai, Bangalore, and Delhi were chosen to ensure broad regional coverage and appeal.
- Size
We partnered with mid-tier and macro influencers to ensure a broad reach and high engagement. Their established credibility and significant follower base helped amplify PetFed’s message effectively.
- Platform
Instagram was chosen as the primary platform due to its visual appeal and high engagement rates. The platform allowed influencers to create vibrant and engaging content that showcased the excitement and fun of the PetFed carnival.
- Content Frequency
Influencers posted content consistently in the weeks leading up to the event, with a mix of posts, videos, boomerangs, and stories to maintain continuous buzz and engagement.
- Content Style
The content style focused on integrating PetFed as the symbol of unity and a carnival of unconditional love. Influencers created posts, videos, and stories that highlighted the unique aspects of the carnival, such as the various activities, pet-friendly facilities, and the overall festive atmosphere. Some influencers even featured their own pets participating in the promotion, adding a personal and relatable touch.
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