Satt Naturals Case Study
Pushing against norms with LGBTQ influencers promoting the luxury brand
Through their authentic, natural products, they have combined the old-age Ayurvedic practices with the modern aesthetic. Their products are curated to deter maladies through a holistic approach to healing.
Sourced from nooks & corners from across the nation, they ensure to bring the best plants, seeds & leaves to make pure-grade products with 100% cruelty-free processes. At Satt naturals, they make ancient science relevant to the modern world.
Content Map
We saw a community being unheard, we gave them voices. The one concept in today’s society that is often mistaken as unnatural is being queer, being gay, or a lesbian. The LGBTQ community often finds itself in the position where they need to say it aloud – we are natural. We took a bold step and decided to share their stories out in the loud so the world knows “They are Natural, just like Satt Naturals”.
The Creators
We encouraged Influencers who are a part of the LGBTQ community and asked them to recall how the society called them unnatural and didn’t accept them, they shared their stories which will leave you touched.
Some Of The Videos
Oho lovely! Trying this
Amaaazing products !!!
What an amazing product will also try this..😍
Seems like a nice product💯
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