Influencer Marketing Case Study
Vedantu Super Coders
The Brand
Vedantu Super Coders is an incredibly personalised platform that offers online coding lessons to children aged 6 to 12 years from the comfort of their homes.
Industry
Edtech
Target Audience
Parents in Tier 1, 2 and 3 cities with kids above the age of 6 yrs
The Campaign Design
Campaign Objective
Brand Awareness, Customer Acquisition, Discount & Offer Annoucements
Platform Leveraged
Instagram and YouTube
Influencer Genre
Education
Content Topics
Coding and it’s importance
Challenges Faced
It was critical for our campaign to engage and educate mom influencers about coding as a career, as well as receive genuine feedback.
Content Overview
We integrated Vedantu Super Coders as the e-learning class of choice to learn code as a language of the future using Instagram posts of leading mom Influencers.
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The Campaign Assets
Reach the right people, the right way!
Our handcrafted Confluencr Marketing campaigns capture the essence of your brand and represent it most accurately to your target audience to deliver measurable impact.
