Unacademy is India’s largest learning platform, offering a wide range of courses, including those for Chartered Accountancy (CA) and Company Secretary (CS) aspirants. The platform is known for spotlighting expert educators who provide comprehensive and accessible learning experiences, helping students achieve their academic and professional goals.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with 24 micro and mid-tier influencers from various niches to spotlight the benefits of pursuing a CA degree through Unacademy’s courses. These influencers were chosen for their ability to connect with a diverse audience, including students and young professionals seeking career advancement.
- Size
We partnered with a mid-tier influencers within the specific niche as the options of niche relevant creators is very limited in this case.
- Platform
Instagram was chosen as the primary platform due to its strong visual appeal and high engagement rates. The platform’s features, such as stories, reels, and IGTV, allowed influencers to create dynamic and informative content that could effectively showcase the benefits of Unacademy’s CA courses.
- Content Frequency
Influencers posted content consistently over a four-week period, with new posts, stories, and reels going live regularly. This maintained a continuous buzz and engagement around Unacademy’s CA courses.
- Content Style
The content style was educational and engaging, tailored to highlight the benefits of Unacademy’s CA courses. Key elements included: Spotlight on Expert Educators, Course Benefits, Comprehensive study material, Flexible learning options & Success stories.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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