Masai is an outcome-driven career school dedicated to training India’s untapped and underutilized talent for some of the world’s most in-demand jobs. Masai introduces a new higher education model by investing in students’ future and success, emphasizing an innovative approach to career development.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with influencers in the Education, Motivation, and Vocation niches to promote Masai’s career-focused courses. These industry-relevant YouTube influencers were chosen to highlight the brand’s unique approach and benefits.
- Size
We partnered with mid-tier and macro influencers to ensure broad reach and high engagement. Their credibility and industry relevance were crucial in effectively promoting Masai’s courses.
- Platform
YouTube was chosen for its extensive reach and ability to host detailed, informative content. Influencers created engaging videos to showcase Masai’s unique education model and career-focused training.
- Content Frequency
Influencers posted content consistently over a four-week period, with new videos every alternate day. This maintained a steady buzz and ensured continuous engagement with Masai’s target audience.
- Content Style
The content strategy focused on career and passion for coding, emphasizing the benefits of Masai’s courses such as ‘study now, pay later,’ in-house recruitment processes, and various innovative teaching methods. Influencers shared personal stories, testimonials, and detailed explanations of Masai’s offerings to build brand awareness and trust.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
More Impact Stories From Confluencr
It seems we can't find what you're looking for.
Total Reach
