Masai Case study
The Brand
Masai is an outcome-driven career school. Its mission is to train India’s untapped and unutilised talent for some of the most in-demand jobs in the world. They are introducing a new higher education model in which Masai invests in students’ future and success.
Industry
Edtech
Target Audience
The Campaign Design
Campaign Objective
Brand Awareness
Platform Leveraged
YouTube
Influencer Genre
Education, motivation, and vocation
Content Topics
Coding and Career
Challenges Faced
Content Overview
Our content strategy prioritised career and passion for coding. We chose industry-relevant YouTube influencers to promote the brand’s likeability and the benefits of the courses, such as ‘study now, pay later, in-house recruitment processes, and the brand’s various methods.
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Influencers
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K+
Total Reach
0
K+
Likes
0
Comments
The Campaign Assets
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