Masai Case study

The Brand

Masai is an outcome-driven career school. Its mission is to train India’s untapped and unutilised talent for some of the most in-demand jobs in the world. They are introducing a new higher education model in which Masai invests in students’ future and success.

Industry

Edtech

Target Audience

The Campaign Design

mastree influencer marketing case study

Campaign Objective

Brand Awareness

Platform Leveraged

YouTube

Influencer Genre

Education, motivation, and vocation

Content Topics

Coding and Career

Challenges Faced

Content Overview

Our content strategy prioritised career and passion for coding. We chose industry-relevant YouTube influencers to promote the brand’s likeability and the benefits of the courses, such as ‘study now, pay later, in-house recruitment processes, and the brand’s various methods.
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Influencers
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Total Reach
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Likes
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The Campaign Assets

Reach the right people, the right way!

Our handcrafted Confluencr Marketing campaigns capture the essence of your brand and represent it most accurately to your target audience to deliver measurable impact.

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