Masai Case study
Forget code of conduct. Influencers promote a solid code for career.
The brand is a talent driven ed-tech platform that offers beginner and advanced-level courses into all things coding. With skill development and holistic learning as their core pillars, it caters to the coding motivation of both students and professionals with their holistic courses, an interesting payment module and uplifting perks.
Our idea was to amplify sign-ups to their online courses, and as an offshoot – increase awareness of their brand and promote them. The key was to communicate the importance of professional coding and soft skill for not just students, but anyone with a knack for it – and the convenience in getting this education with the brand.
Content Map
Career is something that observes no age limit, but shouldn’t be taken lightly. Apart from that, there should be ease in pursuing the passion for coding. We put this approach at the center of our campaign and selected industry relevant YouTube influencers to inform and entice their audiences to consider the brand. They highlighted the various benefits of these courses - like ‘study now, pay later’, in house-recruitment processes - and stressed on why they shouldn’t just throw up their arms for a great career opportunity.
The Creators
We onboarded multiple YouTube influencers in the motivation, education, and vocation niches to review, and convey the brand’s offering. In addition, we also engaged blog writers in these spaces to review the same in their reviews. What started with just a few micro and nano influencers snowballed into a full-fledged campaign - Career Hai, Compromise Nahi. These influencers reached out to recruitment channels and students in their audiences and spoke on anecdotes, personal experiences, or just objective reviews of the brand value. The result? Much more leads and sign-ups for the courses.
Some Of The Videos
Masai has provided me with a great platform for working towards my passion for coding. Their course was comprehensive and I’d totally recommend it to other people wishing to learn coding.
I have a lot to take away from Masai. Besides complete coverage of the course, Masai also helped me develop soft skills that I’ll carry for life. Highly recommended!
One thing I really liked about Masai was their disciplined approach towards their courses. It kept me on my feet and interested - making me complete my course with a job in hand within the next 4 days!
I was a little confused about my career, but when I considered coding with Masai, I kept becoming surer. Looking back, I don’t regret this decision at all! You should go for it, if you’re keen on pursuing coding.
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