Upstox Case Study
Tapping into finance influencers & multi-channel endorsement
Their stock market trading app is amongst the best in the market but in such a competitive market, they needed to do something very unique to get faster growth.
They turned to influencer marketing to get authentic recommendations of their product through leading voices in the industry.
We integrated Upstox as the app of choice in videos of leading finance influencers. While recommending the trade of the day or an investing strategy they would strategically position Upstox as the app on which they do it.
We also delved into the features of the app in some of the videos to position it as a versatile app for stock markets.
We mostly focussed the campaign on Youtube to work with influencers whose word is already trusted by traders and investors alike. We also worked with some business channels to position Upstox as the right app for investors.
Some Of The Videos
This is an amazing app. A goldmine for traders with unbelievable features.
I paid 46K for a similar software which Upstox provides(Darkstocks) Thanks a ton!
I was planning to open an demat account from very long, now will definitely do.
Thank you for the information of this amazing app.
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