Upstox
Discount Broker Influencer Marketing Case Study
The Brand
Upstox was founded in 2017 with a single goal: to make financial investing simple, fair, and accessible to all Indian investors. They offer a platform that assists people in finding the best stocks to invest in.
Industry
Discount Broker, Fintech, Wealth and Finance
Target Audience
Age 20 yrs+ Pan-India
Active and potential traders
The Campaign Design
Campaign Objective
Brand Awareness, Lead Generation
Platform Leveraged
YouTube
Influencer Genre
Stock Market KOL, Personal Finance, Wealth
Challenges Faced
The most difficult challenge we faced was establishing trust and credibility for the brand in a highly competitive market.
Content Overview
By positioning Upstox as a versatile app for stock markets, it was strategically placed as the ideal app for influencers’ trading and investing strategy.
Content Topics
Stock Market trading tips and tricks, analysing charts, trading for beginners
0
Influencers
0
K+
Total Reach
0
K+
Likes
0
K+
Comments
The Campaign Assets
Reach the right people, the right way!
Our handcrafted Confluencr Marketing campaigns capture the essence of your brand and represent it most accurately to your target audience to deliver measurable impact.