#D2C #FinTech #Finance
Founded in 2017 and backed by Mr.Ratan Tata, Upstox came to the market with a single goal: to make financial investing simple, fair and accessible to all Indian investors. They offered a platform that assists people in finding the best stocks to invest in.
A Proud
Moment
Confluencr won the
‘The best
B2C Campaign’
#NoSHEaveNovember for Plush
Influencer Profiling 
Influencers from categories such as Finance, Tech, Infotainment, Entertainment were selected to diversify the reach and engagement.
We selected mid-tier and macro influencers to raise awareness and broaden reach with an increase in credibility.
We chose YouTube as it is an ideal platform for influencers to integrate information about Upstox in videos with relevant topics.
Each influencer went live every alternate day to ensure that the buzz about Upstox remains consistent in the niche audience.
Content was created in a manner that showcased Upstox as a versatile app for stock markets and ta great choice of platform for leading influencers for their trading and investing strategies. Not just for stocks and account opening, but also for new users amongst the audience to start off investing in virtual gold.
The content created was seamless and story-like, regardless of integration length.
Hear ’em Speak!
Marketing Head, Plush
Let’s Influence Together!
Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.
We are able to considerably reduce user acquisition costs and improve user retention through our content.
