Influencer Marketing Case Study

Paytm Money

The Brand

60,00,000+ users rely on PayTM Money for their investments. As a leader and pioneer in low-cost and commission-free investing, PayTM Money provides Indians access to investing and helps them achieve their financial goals.


Discount Broker, FinTech, Wealth & Finance

Target Audience

18-45 Years Active & aspiring traders

The Campaign Design

Campaign Objective

Brand Awareness, Lead Generation

Platform Leveraged

YouTube and Twitter

Influencer Genre

Finance & Infotainment

Content Topics

IPOs, Wealth Creation, ETFs

Challenges Faced

Building credibility and creating maximum reach for the final event of the ETF Masterclass

Content Overview

We focused on IPOs and how to easily apply them on the platform. The virtual ETF Masterclass with leading influencers helped promote the brand and educate millions of people about wealth creation opportunities and the benefits of a fully digital investing experience.

Total Reach
0 M+
0 K+
0 K+

The Campaign Assets

Reach the right people, the right way!

Our handcrafted Confluencr Marketing campaigns capture the essence of your brand and represent it most accurately to your target audience to deliver measurable impact.

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