PayTM Money, trusted by over 60,00,000 users, is a leader and pioneer in low-cost and commission-free investing in India. PayTM Money provides Indians access to investment opportunities and helps them achieve their financial goals. The platform simplifies investing and offers a fully digital investing experience.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with regional and local influencers to broaden our reach and macro influencers to engage a wider audience while staying within the brand’s budget. These influencers were selected for their ability to effectively communicate financial concepts and engage their followers.
- Size
We chose macro influencers to reach out to a wide audience while aligning with the brand’s budget.
- Platform
We chose YouTube and Twitter to diversify our reach. YouTube allowed for detailed and engaging video content, while Twitter enabled real-time interaction and broader visibility.
- Content Frequency
Each YouTuber went live every alternate day, maintaining a consistent buzz and ensuring continuous engagement with PayTM Money’s audience.
- Content Style
The content style was unique to each influencer. They highlighted the convenience and benefits of using PayTM Money, focusing on how to easily apply for IPOs and other investment opportunities. The virtual ETF Masterclass, conducted by leading influencers, promoted the brand and educated millions about wealth creation opportunities and the advantages of a fully digital investing experience.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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