Paytm Money - Case Study
Influencers on wealth creation with India’s most trusted brand
The brand is a SEBI registered Investment Adviser that offers investment execution & advisory services. Their simplified user experience allows anyone to start an investment journey with zero paperwork, seamless digital KYC, automated payments, updated portfolio and powerful insights to make well-informed investment decisions. They availed our services to create awareness about this new venture along with garnering lead generation.
Content Map
Since this brand did not need any introduction, the linchpin to all digital assets curated & created for them was the USPs they provided. The content revolved around IPOs and how to apply for them in a hassle free manner on this platform. We ran this campaign for over a month, building up to the final event at the ETF Masterclass the brand organised online. The videos not just spoke about the brand but taught millions of people about wealth creation opportunities & the benefits of a fully digital investing experience.
The Creators
Majorly engaging micro YouTube influencers for integrated videos, while keeping Twitter as the second platform, we onboarded the most premium finance & investment based channels. Along with this we collaborated with an OTT-Star, Pratik Gandhi for the ETF Masterclass to share his experience while doing a web-series based on the stories of investments and trading. The creators spoke passionately about the tools provided by the platform and reviewed every aspect of it candidly.
Some Of The Videos
Paytm Money! Another app that is going to be on my phone always!
This seems simple enough. Should give it a try
The video was so informative, I loved it!
What an amazing collaboration!
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