Disha Publication offers a wide range of books from nursery to master’s level and for various competitive exams. Renowned for their quality, they stand out in the market. In a competitive landscape, they turned to influencer marketing to achieve faster growth through authentic recommendations from leading voices in the industry.
Potential Reach
Views
Engagements
Influencer
Profiling
We focused on educational influencers on YouTube whose word is already trusted by students. By partnering with respected educational channels, we positioned Disha Publication as the right choice for students at all levels.
- Size
We collaborated with mid-tier and macro educational influencers to ensure a broad reach and high credibility. Their extensive follower base provided a strong platform for effective promotion.
- Platform
YouTube was chosen as the primary platform due to its extensive reach and the credibility of educational content. Influencers used this platform to create detailed reviews and recommendations, engaging their audience effectively.
- Content Frequency
Influencers posted content regularly over a month, with new videos every few days. This consistent posting schedule kept the audience engaged and maintained continuous buzz around Disha Publication.
- Content Style
The content focused on authentic recommendations and detailed reviews of Disha Publication’s books. Influencers shared personal experiences, highlighted the quality and comprehensiveness of the materials, and demonstrated how these books could help students succeed in their studies and exams.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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Total Reach
