Disha Publication Case Study
YouTube channels validating a leading publisher
The brand offers a wide range of books from nursery to masters and any competitive exams and they are amongst the best in the market but in such a competitive market, they needed to do something very unique to get faster growth.
They turned to influencer marketing to get authentic recommendations of their product through leading voices in the industry.
We integrated Disha Publication as the book of choice in YouTube videos of leading educational influencers. While telling that how Disha Publication is the go to choice of any kid/adult if they want to gain the correct knowledge. They posted engaging videos showing how they can use these best selling books to prepare for their future and succeed in life.
We focussed the campaign mainly on YouTube to work with influencers whose word is already trusted by students. We worked with some great educational channels to position Disha Publication as the right choice for students.
Some Of The Videos
It's such a great book!
Seems amazing and interesting. Will definitely try!
I'm definitely ordering this one.
I'm definitely recommending this book to my friends
Reach the right people, the right way!
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