Angel Broking Case Study
Leveraging stock market maestros to drive credibility & app downloads
Their share market app is one of the most powerful designed Apps in the broking industry, but they needed to convey this to the masses. They proceeded towards influencer marketing to create awareness of their unraveled new features and offers with the assistance of leading voices in the industry.
We integrated Angel Broking as the unraveled App of choice in videos of leading finance and business influencers. While elucidating the new iTrade prime plan, ease of opening a Demat account and the steps for the same. We also demonstrated the App’s ability to multitask various features in some of the videos to put light on the versatility of the app.
We majorly focussed on the Youtube campaign to work with influencers who have a good hold on their trades. We also worked with some business channels to position Angel Broking as the right app for investors.
“Stock market across India is perceived as a strict financial domain. We at Angel Broking decided to change this perception. Investment in stock market is an important means to grow wealth weather you are an ardent traveler, an enthusiastic chef or a passionate biker. Our association with YouTube & Confluencr has helped us achieve our objective. Confluencr worked steadfast with us and the influencers across genres which helped us reached the influencer audiences across India in a big way. We have created content that decodes the jargons of stock market in simplistic ways and motivates people to invest in stock market.”
Mr. Prabhakar Tiwari, CMO, Angel Broking
Some Of The Videos
Best analysis.Thank you very much.
Thank you sir for informing us about this app.
Very interactive app.
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