Angel Broking’s share market app is one of the most powerful designed apps in the broking industry. To convey this to the masses, they turned to influencer marketing to create awareness of their unrivaled new features and offers, leveraging leading voices in the industry.
Potential Reach
Views
Engagements
Influencer
Profiling
We focused on a YouTube campaign, collaborating with influencers known for their expertise in trading. We also partnered with business channels to position Angel Broking as the premier app for investors.
- Size
We selected mid-tier and macro influencers to ensure broad reach and establish credibility within the trading community, balancing influence and budget effectively.
- Platform
YouTube was chosen for its extensive reach and the ability to create detailed, engaging content that could thoroughly explain and showcase the app’s features.
- Content Frequency
Influencers posted content consistently, with new videos every alternate day over a month. This approach maintained a continuous buzz and kept the audience engaged with the app’s new features and offers.
- Content Style
Content integrated Angel Broking as the app of choice in leading finance and business influencers’ videos. Videos elucidated the new iTrade prime plan, demonstrated the ease of opening a Demat account, and showcased the app’s multitasking capabilities to highlight its versatility and user-friendly design.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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