Does Influencer Marketing Pay?

Here Are Five STEPS That Answer That Question With A Loud YES!

does influencer marketing pay

Consistent Engagement

Consistency is imperative to being an influencer according to Ruchika Asatkar a.k.a who has gained a massive 15K crowd in a tiny span of 7 months. As much as it boosts your reach, posting regularly allows you to take a bigger bite of your audience’s social media presence. This intensifies your influence over individual followers and ranks you higher than the influencers with follower armies, in the eyes of a brand.

Similar to ghost followers that merely increase a user’s follower count, irregular influencers build up their ghost following. Users forget about them the minute they follow them and certainly don’t get influenced by their once in a blue moon appearance. Ruchika has experienced a 1000-1200% rise in her cash payments per post within a span of 6 months and she owes it all to her consistency. If your content is just for the sake of getting followers, it can seem scripted and just what people mostly ignore. If you are a beginner or already a YouTuber, one basic thing to keep in mind is just have fun. Have fun while speaking with the audience. Though youtube videos are one-way communication, speak in such a way that the audience can react to it and thus will want to know more, increasing their engagement.​

Sell Your Uniqueness

influencer marketing benefits

Influencer marketing is one of the most convenient professions of all and is duly gaining popularity with each sunset. So much so that there’s a 70% chance that you chose it over engineering for the sake of convenience. It feels like an influencer stampede on social media platforms and if you plan on surviving, you need to stand out. Uniqueness attracts followers and engagement and is a bare necessity to being an influencer in the first place. 

Further, brands filter and pick their influencers on the basis of the uniqueness of their content. A cafeteria is likely to collaborate with a 10K reach influencer who posts custom edited videos of how the dishes are made, rather than a 20K reach influencer who merely posts pictures of what’s going down his oesophagus.

“Sam’s distinctly vivid aesthetic and flair for photography make her an excellent ambassador for many brands, including Google, Haagen Das, Brooklinen, Dunkin Donuts, and Target,” says Mediakix Team about Sam Ushiro a.k.a @aww.sam, one of the most creative & unique influencers of this era.

Niche-Centralism

influencer marketing advantages

Wear a monotonous personality on your feeds and let your audiences relate you with a particular niche and hence, feeling. Choose a personality that revolves around your field of interests. You may trigger hunger in them or adrenaline rushes, you may even choose a combination of niches such that they emit a uniform vibe; but whatever you’re showcasing, showcase just that. 

Niche-centric presence reflects expertise in the respective field and lures audiences into trusting your opinion over others. And, the greater number of people trust your opinion, the bigger brands would want you to share theirs. This niche-centralism approach applies to your promotions as well. Only promote brands whose personality resonates with yours or you’ll just become another ad-wall. Kylie Jenner, the highest-paid influencer on Instagram (@kyliejenner) has kept her advertisements and feed beauty/fitness-centric. Kylie has grown to earn up to $ 1 million per promotion.

influencer marketing advantages
Influencer Marketing

stay satisfied with fewer advertisements

Abundance

Influencer Marketing

stay satisfied with fewer advertisements

Follow the convention of quality over quantity. Do limited, niche-centric and quality content promotions. You don’t want your feed to look like a newspaper half-filled with advertisements. Moreover, the fewer collaborations you entertain, intenser will they be; making each one of them monetarily superior.

This will allow you to filter the offers and choose only the best-suited ones, economically and personality-wise. Comprehend the fact that lesser collaborations don’t mean settling for less, it’s settling for the best and only the best. Above all, it will emphasize your portrayal as an influencer over a marketer, which is imperative because even marketers don’t trust marketers.

how does influencer marketing works

Marketing + Creativity

how does influencer marketing works

Now that you’re on the stage, let’s talk about your performance. 

Instead of treating your initial collaborations as achievements, take them to be opportunities. Opportunities for you to build your marketing resume. Produce innovative and creative advertisement campaigns and let the bigger brands out there know that you might’ve just got on the stage but it’s already yours.

Being on the stage might expose your content to the masses but you still need to be discovered by the brands. For example, a stage is a crowded place and the brands usually end up settling for the giants unless the elf’s got a glowing hat. Your first few advertisement campaigns will be your glowing hat and it is your job to make sure it glows brighter than the spotlight on the giants. Refer Michaela Petrofes’s take on making money as a social media influencer to learn how to make your hat glow brighter and stand out.

The numbers speak for themselves

The promising statistics regarding influencer marketing performance are all testimony to the fact that it is, in fact, a fruitful venture when entered into with dedication.

So for the question you began this article with – in a walnut-shell, the answer is Yes! 

Influencer marketing pays and it pays well. But, it only pays influencers that are Patient, Consistent, Unique, Niche-Centric and Abundant influencers. Above all, the industry pays Genuine influencers, so don’t try to fake followers, likes, content or anything and everything that showcases your hard work. Work hard and let it speak for itself.

Let us know how you got your first collaboration with a influencer marketing brand at hello@confluencr.com and help us learn more about the fastest evolving profession today.

1 %
Improve Brand Advocacy
1 %
Reach New Targeted Audience
1 %
Expand Brand Awareness

The promising statistics regarding influencer marketing performance are all testimony to the fact that it is, in fact, a fruitful venture when entered into with dedication.

So for the question you began this article with – in a walnut-shell, the answer is Yes! 

Influencer marketing pays and it pays well. But, it only pays influencers that are Patient, Consistent, Unique, Niche-Centric and Abundant influencers. Above all, the industry pays Genuine influencers, so don’t try to fake followers, likes, content or anything and everything that showcases your hard work. Work hard and let it speak for itself.

Let us know how you got your first collaboration with a influencer marketing brand at hello@confluencr.com and help us learn more about the fastest evolving profession today.

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