Afzal Worldwide Case Study
Using an international sports event to assemble influencers for hookah flavours promotion
They are well known for their unique flavours and innovations like Hookah2Go.
However, promoting Hookah is forbidden on most online platforms as well on television in most countries. We identified the ICC Cricket World Cup 2019 to be a good opportunity to create a global influencer marketing campaign that could promote the brand via trusted voices in the industry. To that end we created the campaign – #AfzalBowledOut.
Influencers would host match parties at their places and go live with their friends – cheering for their country while enjoying the Afzal flavours. Influencers hosted contests in respective countries to invite Cricket lovers to engage with Afzal and win the World Cup edition of Hookah flavours. Cricket lovers and Hookah lovers alike cheered for their countries with their favourite flavours making the campaign grow through the World Cup.
Afzal created a special World Cup edition of Hookah flavours which were sent to Hookah and Shisha influencers across the globe. We worked exclusively with Hookah influencers to promote the campaign amongst a very high affinity audience.
Some Of The Videos
The hookah flavours are really good. Loved it.
Hookah flovours are awesome. 👍
Can’t get over from hookah flavours. In love with them ❤️
I love afzal flavour. Big fan of afzal 😍
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