About The Brand

Afzal is a household name in the Hookah Molasses industry. They are well known for their unique flavours and innovations like Hookah2Go.

However, promoting Hookah is forbidden on most online platforms as well on television in most countries. We identified the ICC Cricket World Cup 2019 to be a good opportunity to create a global influencer marketing campaign that could promote the brand via trusted voices in the industry. To that end we created the campaign – #AfzalBowledOut.

Content Map

Influencers would host match parties at their places and go live with their friends – cheering for their country while enjoying the Afzal flavours. Influencers hosted contests in respective countries to invite Cricket lovers to engage with Afzal and win the World Cup edition of Hookah flavours.

Cricket lovers and Hookah lovers alike cheered for their countries with their favourite flavours making the campaign grow through the World Cup.

The Creators

Afzal created a special World Cup edition of Hookah flavours which were sent to Hookah and Shisha influencers across the globe. We worked exclusively with Hookah influencers to promote the campaign amongst a very high affinity audience.

Campaign Results & Reactions

Content Assets



Brand Contests

Really enjoyed the afzal flavour and the theme!! Keep it up guys!!

I love afzal flavour. Big fan of afzal 😍

The hookah flavours are really good. Loved it 🙌

I love afzal flavour and hookahlord is the best!!
Hookah flovours are awesome. 👍

Can’t get over from hookah flavours. In love with them ❤️

Industries We Work With


Tech influencers have continue to drive high value purchases through deep and nuanced content providing true value to consumers. We have collaborated with several leading techfluencers to create content that has moved the needle for various apps and electronic brands.


Not only do 49% of consumers depend on influencer recommendations but 40% purchase something after seeing it on Twitter, YouTube or Instagram! If you're a brand in the e-commerce space its time for you to piggyback on the trust of the right influencers by generating authentic content

Tourism & Hospitality

With a competitive landscape in the travel industry it becomes very crucial for marketers to be frugal. 22% of marketers say influencer marketing is the most cost-effective method of obtaining new customers. Travel influencers have captured experiences powerfully to convince engaged audiences!

Food & Beverages

Influencers have re-shaped the food and beverage industry with their delicable content formats. What continues to be exciting is the concept of Blogger Reviews especially in this niche. Without reading reviews one barely tends to eat even roadside food these days!

Fashion & Lifestyle

57% of Fashion and Beauty Companies Engage in some form of Influencer Marketing! This is an industry that relies heavily on influencer marketing as organic growth for brands has become immensely challenging without advertising and amplification.

Let's Weave Magic