Micro Influencer Marketing At Scale

  • Trusted by 500+ Brands & Agencies
  • Thousands of Verified Micro Influencers
  • Best for eCommerce & FMCG Brands
DearCows Influencer Marketing Agency
Reach
415K+
Influencers
41
Encouraged honesty and credibility in DearCow's 'Pure and Desi' vision of economic self-sufficiency for the rural cow community.
Drunken Monkey Influencer Marketing Company
Total Views
8270
Influencers
20
Choreographed a trend that increased quality footfalls in the freshly opened stores to celebrate Drunken Monkey’s true essence.
Curio Cottage Micro-Influencer Marketing Agency
Total Views
104K+
Influencers
12
Generated engagement & buzz around CurioCottage’s fabulous designs and exotic, unique statement jewellery pieces.

Micro Influencer Barters with Confluencr

Vetted Influencers

50K+ Verified Influencers

When we say Micro Influencers – we mean it for both the words. We don’t stick nano influencers in the name of micro. And we onboard people who have influence instead of just followers.

Unbeatable Influencer Marketing Pricing

Hassle Free Execution

With tech enabled processes and our experience of having delivered 500+ campaigns, we have streamlined the process of micro-influencer marketing end-to-end.

High ROI with Influencer Marketing

Super fast & Scalable

With over 50k+ verified influencers already working with us, we can scale your campaign to any limit you want. All this, while keeping it super agile and high quality.

Diverse word of Mouth Content Formats

Barter Influencer Marketing Agency

Amplify Brand Campaign

Use the power of micro-influencers to amplify a brand campaign and make it super engaging.

Influencer Marketing Campaign Platform

Contests & Giveaways

Improve social engagement by running contests & giveaways with multiple influencers at once.

Vlogs, Vines & Trending Reels - Influencer Marketing Services

Integrations In Trending Reels

Ride the trends with product integrations in trending reel formats and get more visibility for the buck.

Social Media Influencer Marketing Campaigns

Testimonials & Unboxing

Create trust & relatability amongst target audience with tons of unboxing & testimonial videos.

Channels We Help On for Barter Campaigns

YouTube

Seed reviews, unboxing videos and FAQ content at scale.

Instagram

Amplify brand campaigns OR engage social audiences at scale.

Scale your Word of Mouth Marketing

Improve your social engagement, trust and relatability in a matter of days. We scale your micro-influencer marketing efforts via our 50,000+ influencers and experience of 500+ campaigns.

Stop The Scroll With Us

Srishty Rode - Celebrity Influencer marketing for Vatika
Micro-Influencer Marketing for L'Oreal
Anyesha Banerjee - Micro-Influencer Agency for Plum
Micro-Influencer Marketing for Makeup Revolution

Stop The Scroll With Us

Jaffy Garg - Lifestyle Micro-Influencer Collaboration
Micro-Influencer Marketing for L'Oreal
Srishty Rode - Celebrity Influencer marketing for Vatika
Anyesha Banerjee - Micro-Influencer Agency for Plum
Micro-Influencer Marketing for Makeup Revolution

Get Your Campaign Started

Explore our wide range of social media and influencer centric services and get your campaign started today.

Get in Touch with Our Experts

Frequently Asked Questions

Barter collaboration is when a brand associates with influencers to help promote its product in exchange for free product samples for the influencer to use.
We can do barter campaigns with micro influencers on Instagram and on YouTube.
Confluencr has standard packages for the barter campaigns. It’s based on the number of influencers and the deliverables expected. You can get in touch with our Partnerships Team at [email protected] to understand the same. It varies from a range of 800 INR to 1500 INR per influencer broadly.
Confluencr works with micro influencers for barter campaigns with followers ranging from 10-30K on Instagram, and 5-50K on YouTube.
Yes, you can choose the influencers from a recommended influencer list shared by the Confluencr team. We share the influencers based on predefined criteria of – age, gender, location & content category.
Yes, the minimum number of influencers for this campaign type is 15.
We believe in working with influencers with decent engagement rates as the end goal of the campaign is to enable awareness. Our influencers have engagement ranging from 1-3% on Instagram.

For Instagram Barter campaign the standard deliverables would be 1 Reel or 1 Post, and the same would be shared via 1 story.

For YouTube Barter campaign the standard deliverable would be 1 Integrated Video or 1 YT Shorts depending on the product.

Yes, the minimum product value is 1500 INR.
Yes, a detailed campaign report with real insight screenshots is provided within 4 working days of the campaign completion. It dissects the data and highlights the next steps for the brand.

Who are micro-influencers?

A social media influencer with a follower base ranging from 10 to 100,000 followers is often termed a micro-influencer. Micro-influencers share a unique and close-knitted community and are often referred to as niche experts. 

Micro-influencers create niche-specific, consistent, quality content which makes them appear as subject matter experts. Social media micro-influencers have the ability to form a trustworthy bond with their followers, consistently engage with them and eventually have a considerable influence on their decisions.   

Unlike celebrity influencers, micro-influencers have proven to drive higher benefits for brands, emphasizing the need for a micro-influencer marketing strategy for brands. Micro-influencers are often an undermined marketing tool for brands which is often overlooked but can yield amazing returns when done right. 

What is micro-influencer marketing?

Micro influencer marketing simply put, is small-scale influencer marketing where brands collaborate with influencers having a small yet considerable follower base. Micro-influencers help promote your brand in front of their audience thus increasing your brand’s visibility and credibility. 

With a highly engaged community of followers, micro-influencers can entice their audiences to know more about your brand and make a purchase. Their recommendations and reviews are looked up to by their followers and often result in favorable outcomes for your brand. 

As a micro-influencer marketing agency in India, we have a curated network of micro-influencers who are experts in their niche and can help you tap into the interests of your target audience and gain their trust. 

Accurate influencer curation and hassle-free barter campaign execution are what make us the top micro-influencer marketing agency in India to partner with.   

What is the job of a micro-influencer marketing agency in India?

A micro-influencer agency helps you in planning and strategizing micro-influencer marketing campaigns, and helps with the end-to-end execution of your campaign. 

Confluencr is a trusted micro-influencer marketing agency in India, with a vast network of micro-influencers catering to the brand’s objectives and driving increased brand awareness and sales.  We help you get in touch with the right influencers for your brand and help you craft an effective strategy that works just right for you. 

Partnering with an expert micro-influencer marketing agency can help solve influencer marketing challenges such as spotting fake influencer profiles, negotiating with the influencers, deciding key metrics, and tracking the progress of your campaign. 

A top micro-influencer agency in India can thus simplify the process of micro-influencer marketing, barter collaborations and help scale campaigns to get you the best returns on your influencer marketing investments.

What are the benefits of micro-influencer marketing?

Micro-influencer marketing brings in a plethora of benefits for the brand. Micro-influencer campaigns are a great way to garner 

  1. Strong Audience Connection: Micro-influencers share a strong bond with their audiences. Unlike mega and celebrity influencers, micro-influencers have a close-knitted community of followers and share a deep connection with them. This allows brands to promote their products and services to a highly engaged and interested following, thus driving high intent leads to their websites.          
  2. Higher RoI: One of the most promising benefits of micro-influencer marketing is it needs lesser cost investment and yields higher returns. Unlike celebrity influencer marketing, miro-influencers charge lesser amounts of money for collaborations and in return highly expand the reach and awareness of your business. A solid micro-influencer marketing strategy is thus bound to give you a higher ROI.
  3. Authentic Content: Micro-influencers are known for their authentic, highly relatable, niche-specific content. Their audiences trust their content since they find it real, genuine and credible. Audiences look up to their recommendation since they have faith in these influencers and can be positively influenced by their recommendations. Besides, brands can better understand their target audience, and their likes and interests through these influencers. This helps brands create a solid content strategy that aligns the best with their potential customers. 
  4. Increased Credibility: Since micro-influencers collaborate with brands that are relevant to their niche, it helps build credibility amongst their audiences. Brands too can leverage these influencer channels and create a loyal customer base for their business.  
  5. Increased Top-of-funnel Traffic And Sales: Micro-influencer marketing services can aid your brand in increasing top-of-funnel traffic and sales by leveraging micro-influencers on Instagram as well as YouTube. Partnering with genuine micro-influencers is sure to build awareness of your brand, and drive quality traffic to your website. With value-adding content-focused campaigns, micro-influencer marketing can help boost your revenue.

Benefits of choosing micro-influencers over mega-influencers:

Here’s why you should be leveraging micro-influencers for your brand: 

  1. Niche audience
  2. Authentic content
  3. High engagement rates
  4. Affordable commercials
  5. Ability to drive organic growth
  6. Higher credibility
  7. Better results as compared to mega influencers

How can a micro-influencer marketing agency help you in boosting brand awareness?

With increased competition, it has become harder for brands to expand their customer base, acquire new customers and retain existing ones. In such scenarios, micro-influencer marketing services have proven to be a boon for a variety of brands. Micro-influencers can help build brand awareness and drive organic growth in your business. 

Besides being one of the most credible mediums of brand promotion, micro-influencers in India are an authentic source for brands to showcase their products and services in front of their target audience. Micro-influencers give more returns on smaller investments and thus are an effective way for small businesses to leverage their reach and awareness. 

According to a study, micro-influencers achieved 22.2% more conversion when they recommended a product and 82% of consumers were likely to buy a product recommended by a micro-influencer. By collaborating with micro-influencers on different social media platforms, brands can thus drive enhanced brand visibility, trust, engagements and conversions through various brand awareness and engagement campaigns. 

Why choose Confluencr as your micro-influencer marketing agency? 

Being a top micro-influencer agency in India, we at Confluencr have partnered with numerous national and international brands to leverage micro-influencer marketing for them. With expert teams on board, we provide customized, data driven micro-influencer marketing services that work just right for you. Here’s why Confluencr, is the only micro-influencer marketing agency you will ever need: 

  1. Verified Network Of Micro-influencers
    We have curated a network of 50K+ verified Instagram and YouTube micro-influencers belonging to various niches. We provide you with the most genuine influencers in the industry to choose from and help you with the further selection, shortlisting and reaching out process. 
  2. Careful Influencer Curation
    We ensure the suggested influencers suit your brand’s personality. We help you connect with those influencers who already have an engaged community of audiences similar to that of your customer persona, and ensure that they align the best with your brand.
  3. End-to-end Campaign Management
    With dedicated brand success managers, we assist you in every step of your micro-influencer marketing journey. We take care of everything right from influencer curation, reaching out to influencers, negotiating costs, crafting a content strategy, planning timelines, and seamless execution of your micro-influencer marketing campaign. We ensure transparent processes and effective tracking of campaigns in order to spot any potential opportunities for growth. 
  4. Diverse Content Formats
    We leverage diverse content formats such as trending reels, short video formats, testimonials and unboxing videos and contests and giveaways to help you get the most out of your micro-influencer marketing spending. We provide you with customized micro-influencer marketing services that align with your business goals. 
  5. Effective Scaling Of Campaigns
    With a vast network of micro-influencers, we help you scale your campaigns to any desired limit while also ensuring quality. We work with the best of our potential to multiply your growth through fast and effective scaling of micro-influencer marketing campaigns.
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