Micro Influencer Marketing At Scale

Who are micro-influencers?

A social media influencer with a follower base ranging from 10 to 100,000 followers is often termed a micro-influencer. Micro-influencers share a unique and close-knitted community and are often referred to as niche experts.

Micro-influencers create niche-specific, consistent, quality content which makes them appear as subject matter experts. Social media micro-influencers have the ability to form a trustworthy bond with their followers, consistently engage with them and eventually have a considerable influence on their decisions.   

Unlike celebrity influencers, micro-influencers have proven to drive higher benefits for brands, emphasizing the need for a micro-influencer marketing strategy for brands. Micro-influencers are often an undermined marketing tool for brands which is often overlooked but can yield amazing returns when done right. 

What is micro-influencer marketing?

Micro influencer marketing simply put, is small-scale influencer marketing where brands collaborate with influencers having a small yet considerable follower base. Micro-influencers help promote your brand in front of their audience thus increasing your brand’s visibility and credibility. 

With a highly engaged community of followers, micro-influencers can entice their audiences to know more about your brand and make a purchase. Their recommendations and reviews are looked up to by their followers and often result in favorable outcomes for your brand. 

As a micro-influencer marketing agency in India, we have a curated network of micro influencers who are experts in their niche and can help you tap into the interests of your target audience and gain their trust. 

Accurate influencer curation and hassle-free barter campaign execution are what make us the top micro-influencer marketing agency in India to partner with.   

What is the job of a micro-influencer marketing agency in India?

A micro-influencer agency helps you in planning and strategizing micro-influencer marketing campaigns, and helps with the end-to-end execution of your campaign. 

Confluencr is a trusted micro-influencer marketing agency in India, with a vast network of micro-influencers catering to the brand’s objectives and driving increased brand awareness and sales.  We help you get in touch with the right influencers for your brand and help you craft an effective strategy that works just right for you. 

Partnering with an expert micro-influencer marketing agency can help solve influencer marketing challenges such as spotting fake influencer profiles, negotiating with the influencers, deciding key metrics, and tracking the progress of your campaign. 

A top micro-influencer agency in India can thus simplify the process of micro-influencer marketing, barter collaborations and help scale campaigns to get you the best returns on your influencer marketing investments.

What are the benefits of micro-influencer marketing?

Micro-influencer marketing brings in a plethora of benefits for the brand. Micro-influencer campaigns are a great way to garner 

1. Strong Audience Connection: Micro-influencers share a strong bond with their audiences. Unlike mega and celebrity influencers, micro-influencers have a close-knitted community of followers and share a deep connection with them. This allows brands to promote their products and services to a highly engaged and interested following, thus driving high intent leads to their websites.          
2. Higher RoI: One of the most promising benefits of micro-influencer marketing is it needs lesser cost investment and yields higher returns. Unlike celebrity influencer marketing, miro-influencers charge lesser amounts of money for collaborations and in return highly expand the reach and awareness of your business. A solid micro-influencer marketing strategy is thus bound to give you a higher ROI.
3. Authentic Content: Micro-influencers are known for their authentic, highly relatable, niche-specific content. Their audiences trust their content since they find it real, genuine and credible. Audiences look up to their recommendation since they have faith in these influencers and can be positively influenced by their recommendations. Besides, brands can better understand their target audience, and their likes and interests through these influencers. This helps brands create a solid content strategy that aligns the best with their potential customers. 
4. Increased Credibility: Since micro-influencers collaborate with brands that are relevant to their niche, it helps build credibility amongst their audiences. Brands too can leverage these influencer channels and create a loyal customer base for their business.  
5. Increased Top-of-funnel Traffic And Sales: Micro-influencer marketing services can aid your brand in increasing top-of-funnel traffic and sales by leveraging micro-influencers on Instagram as well as YouTube. Partnering with genuine micro-influencers is sure to build awareness of your brand, and drive quality traffic to your website. With value-adding content-focused campaigns, micro-influencer marketing can help boost your revenue.

Benefits of choosing micro-influencers over mega-influencers:

Here’s why you should be leveraging micro-influencers for your brand: 

1. Niche audience
2. Authentic content
3. High engagement rates
4. Affordable commercials
5. Ability to drive organic growth
6. Higher credibility
7. Better results as compared to mega influencers

How can a micro-influencer marketing agency help you in boosting brand awareness?

With increased competition, it has become harder for brands to expand their customer base, acquire new customers and retain existing ones. In such scenarios, micro-influencer marketing services have proven to be a boon for a variety of brands. Micro-influencers can help build brand awareness and drive organic growth in your business. 

Besides being one of the most credible mediums of brand promotion, micro-influencers in India are an authentic source for brands to showcase their products and services in front of their target audience. Micro-influencers give more returns on smaller investments and thus are an effective way for small businesses to leverage their reach and awareness. 

According to a study, micro-influencers achieved 22.2% more conversion when they recommended a product and 82% of consumers were likely to buy a product recommended by a micro-influencer. By collaborating with micro-influencers on different social media platforms, brands can thus drive enhanced brand visibility, trust, engagements and conversions through various brand awareness and engagement campaigns. 

Why choose Confluencr as your micro-influencer marketing agency? 

Being a top micro-influencer agency in India, we at Confluencr have partnered with numerous national and international brands to leverage micro-influencer marketing for them. With expert teams on board, we provide customized, data driven micro-influencer marketing services that work just right for you. Here’s why Confluencr, is the only micro-influencer marketing agency you will ever need: 

1. Verified Network Of Micro-influencers
   We have curated a network of 50K+ verified Instagram and YouTube micro-influencers belonging to various niches. We provide you with the most genuine influencers in the industry to choose from and help you with the further selection, shortlisting and reaching out process. 
2. Careful Influencer Curation
   We ensure the suggested influencers suit your brand’s personality. We help you connect with those influencers who already have an engaged community of audiences similar to that of your customer persona, and ensure that they align the best with your brand.
3. End-to-end Campaign Management
   With dedicated brand success managers, we assist you in every step of your micro-influencer marketing journey. We take care of everything right from influencer curation, reaching out to influencers, negotiating costs, crafting a content strategy, planning timelines, and seamless execution of your micro-influencer marketing campaign. We ensure transparent processes and effective tracking of campaigns in order to spot any potential opportunities for growth. 
4. Diverse Content Formats
   We leverage diverse content formats such as trending reels, short video formats, testimonials and unboxing videos and contests and giveaways to help you get the most out of your micro-influencer marketing spending. We provide you with customized micro-influencer marketing services that align with your business goals. 
5. Effective Scaling Of Campaigns
   With a vast network of micro-influencers, we help you scale your campaigns to any desired limit while also ensuring quality. We work with the best of our potential to multiply your growth through fast and effective scaling of micro-influencer marketing campaigns.