Drunken Monkey offers over 200 types of smoothies and smoothie bowls made from fresh, locally grown tropical fruits. These blends are completely natural and free from artificial flavors, sugar, preservatives, or concentrates. Drunken Monkey’s offerings range from detox and meal replacements to hydration, protein, veggie smoothies, and hangover warriors, making them both functional and fun.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with nano-food influencers based in Nagpur, selected for their high engagement rates and enthusiasm for new experiences. These influencers were tasked with portraying their authentic experiences with Drunken Monkey, from safety precautions during COVID to their enjoyment of the smoothies.
- Size
We focused on nano influencers to ensure authentic and relatable content, maximizing engagement within the local community and creating a genuine buzz around the new store launch.
- Platform
Instagram was chosen for its visual appeal and high engagement rates, making it ideal for showcasing the vibrant and diverse range of Drunken Monkey smoothies.
- Content Frequency
Influencers posted content consistently over the 15-day campaign period, maintaining a steady buzz and keeping the audience engaged with regular updates and experiences.
- Content Style
Content focused on brand awareness and promoting the new store launch. Influencers shared their experiences with the safety measures in place, the variety of smoothies, and their personal favorites. Their posts included stories, reels, and static images, all aimed at highlighting the uniqueness and freshness of Drunken Monkey’s offerings.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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