Top 10 Global Influencers in India
“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence.”- Sean Gardner
(Digital marketer, keynote speaker, A.I. specialist, and author)
Influencers have taken the internet by storm, proving to be a benefit for the fashion, lifestyle, health, and fitness industries, as well as other industries such as education, automobiles, and travel. Influencers are individuals who have established a reputation for their knowledge and experience on a certain subject. They create enormous followings of enthusiastic, interested people who pay close attention to their ideas by making regular updates about that topic on their preferred social media channels via a huge global reach. That is the power of social media influencers that brands need to tap into to maximise the gain from their marketing strategies. Influencer marketing allows you to reach people who are beyond physical boundaries. A solid influencer marketing strategy can help brands to leverage their reach and acquire quality leads. However, besides a strong strategy, it is important to choose the right, niche-specific influencers that align with your band’s personality. To help you choose the right influencers for your brand, here’s our take on the top 10 Indian Instagram influencers who are doing a great job with their content on a global level.
Top 10 Global Influencers in India:
Komal is one of the first personalities to pop up when you hear the words – “Delhi” and “Fashion”. She has established herself as one of the style icons not just there but pan India.
This famous beauty and fashion diva is one of the top global influencers in India and has always been interested in the world of glamour, ever since she was a kid.
Komal’s talent was appreciated by POPxo, she quit after working for a year and a half to establish her YouTube channel.
This Instagram fashion influencer has received accolades for her cheeky curations and doesn’t give up. Her account is like a fashion show featuring various looks and accessories.
Quite a few of Komal’s posts have crossed a million views, especially her video of her talking about “Normalizing showing off the skin”. Kudos to Komal for having the courage to speak up on this sensitive issue. Her audience engagement rate, too, is high!
Brands that have collaborated with this fashion influencer include Nish Hair Extensions, Olay India, Aisha Rao and Amama, Torani, L’Occitane India, Guess, Amazon Fashion India, S&N by Shantanu and Nikhil, Rishi & Vibhuti, Kalakaari, House of Masaba.
Komal won the “Popular Choice Best Fashion Blogger (Female)” at Cosmopolitan India Bloggers Award.
This Indian global influencer is a complete package. He is a social media entrepreneur and a YouTuber. He is also a renowned motivational speaker and leadership coach. Additionally, Ranveer hosts India’s Top podcast- “The Ranveer Show” in both English and Hindi. Ranveer owns a famous company named BeerBiceps Pvt Ltd, which is known for creating content on self-improvement in various formats.
Ranveer’s journey began after he graduated from an engineering college. He started a YouTube channel that was intended to be a tool to market his fitness startup. However, after realizing how effective digital content can be, he soon embarked on a different journey. Beer Biceps now creates content ranging from men’s grooming to entrepreneurship. Later, Ranveer collaborated with Viraj Sheth (his junior from College) to create Mock Entertainment which soon became a talent management company and a branding and marketing agency.
Currently, Ranveer Allahbadia has a lot of followers. He has also started creating content in regional languages on his channel on YouTube.
Ankur Warikoo is an entrepreneur and, angel investor based in India. He is also a famous motivational public speaker. Ankur founded nearbuy.com and held his position as the CEO for a couple of years. Before that, he began the Groupon India business and was the APAC GM, of the company. While he was the CEO of nearby.com, a brand named “Warikoo” was started which was purposed to cater to the needs of potential talent.
As this global influencer was passionate about public spreading, he volunteered to record a video for the brand with the title, “If you don’t ask, the answer is always no!” Since then, the brand has evolved into a better platform and is present across all the major social media platforms.
The brand primarily focuses on video content and helps people to make choices out of awareness. Ankur Warikoo has a loyal following on Instagram, and his brand ‘Warikoo’ has gained a lot of subscribers on YouTube. He continues to make interesting video content revolving around investments, businesses and entrepreneurship.
If you are a fan of relatable, slapstick comedy then you must have heard of Ashish Chanchlani on Instagram!
Ashish Chanchlani is a YouTuber and Content creator from Ullhasnagar, Mumbai. He started his YouTube career, mostly uploading movie reviews. However, due to his love for acting and performing, Ashish has established himself as one of the most prominent creators in India. He has become one of the most followed Indian global influencers. Through his talent and content prowess, he has collaborated with brands – Airtel India, Puma India, Renee, Sony Pictures India, Marvel India, Iqoo and others. Ashish has also made a cameo in the movie Men In Black: International starring Chris Hemsworth and Tessa Thompson.
He has received Dada Saheb Phalke International Film Festival’s “Best Digital Creator” award, has been featured in Forbes 30 under 30 and was awarded “Best Comedy Influencer” at the Cannes Film Festival.
Zakir is the most famous and extremely talented global influencer in the country today. He is a comedian, poet, musician, writer and actor and with all that talent he has a reach of a tremendous number of followers.
He rose to fame through Comedy Central’s Best Stand-up Comedy and his viral video Sakhth Launda and we can tell that he hasn’t seen back since then. His marvellous performances have been witnessed by many and in many countries, be it the Royal Albert Hall in London, Sydney Opera House, Sydney, Madison Square Garden, and New York to name a few. Zakir as a comedy influencer and a standup comedian has also written a lot of shows released on Amazon Prime, like Haq Se Single, Kakshya Gyarvi. Tathastu, Mann Pasand and counting.
Zakir also has several brand collaborations to his name, working with brands like Jio Mart, Google India, Kuku FM, Asian Paints, Pepsi India, Cadbury Dairy Milk and many others.
Zakir has gained a lot of recognition and awards, such as NDTV Prime’s “Rising Star of Comedy” and has been one of the judges on Amazon Prime’s original show “Comicstaan Season 2”.
Prajakta Koli, better known by her YouTube channel Mostlysane, is an Indian comedian and YouTuber. Her videos are primarily centred on realistic and observational humour about everyday occurrences.
She was featured on the Forbes list of 30 under 30, as well as Outlook Business Magazine’s Women of Worth and Entrepreneur India’s list of 35 under 35, and she won Cosmopolitan’s YouTuber of the Year award.
She was named to the gossip magazine Grazia India’s annual “Cool list,”, and she was featured on the cover of BW Businessworld’s Most Influential Women’s list.
With a long-term vision of maximising youth participation in climate change and ensuring a more sustainable future, Koli is a long-standing icon of youth in mental health, women’s rights, and girls’ education. This talented Instagram influencer’s global contribution makes her top this list of Global Instagram influencers in India.
Being UNDP India’s Youth Climate Champion, Koli interacts with young minds to raise awareness of the negative effects of climate change, global warming, and biodiversity loss felt by all sectors of society, especially the poor. She addresses the need for collective action and shares inspirational stories about how governments, communities, and individuals are taking concrete steps to make a real difference.
Larrisa D’sa is an Indian social media influencer and YouTuber renowned for her popular lifestyle, travel, fashion, and beauty vlogs. She has a legion of subscribers on YouTube and is also a GoPro creator and supporter.
Larrisa is frequently featured in high-profile publications such as Huffington Post, Luxebook, and Vogue. She also gave a TEDx talk about her success.
This global Instagram influencer in India has a huge fan following. Larrisa also owns Feliz Land, an online art and stationery store.
She believes that her travel experiences have taught her that, ‘Everything is temporary: your problems, your worries, even your happiness for that matter, and also the people. It sounds wrong, but I perceive it most positively. It’s taught me that travelling can give you the experience nothing else can.’ What an inspiring thought! We see this global influencer already on the rise!
Masoom Minawala is a global influencer, entrepreneur, and content creator who founded ‘Empowher’, a platform for women in business to be inspired and guided.
Minawala began her professional life as a fashion blogger. Miss Style Fiesta, a fashion site comprising personal clothes, inspirations, trend reports, and a daily low-down on what’s happening in the style circuit, was launched by her. She then began generating digital content for some of the world’s most well-known fashion, luxury, beauty, travel, and lifestyle businesses.
Jimmy Choo, Yves Saint Laurent, Dior, Hakkasan, Gucci, Stella McCartney, Jo Malone, Estee Lauder, and Rawpressery are among the brands with which Minawala has worked on paid collaborations. Numerous national and international magazines, including Vogue, Cosmopolitan, and CNN, have praised her work.
This global influencer in India created Style Fiesta, one of India’s first e-commerce portals. She also joined ‘The Cai Store’, one of India’s fastest-growing fashion e-commerce platforms for footwear, as an equity partner. Another of her current projects is #SupportIndianDesigners, in which she encourages Indian goods and designers.
She has been published in top publications such as Vogue and has been named to HSBC’s list of leading female entrepreneurs worldwide and CNN’s ’20 under 40′ list in the previous ten years. This Instagram influencer in India has worked with over 500 firms in the fashion, lifestyle, and cosmetics industries, as well as being the face of numerous high-end brands such as Louis Vuitton. She spoke at TEDxYouth@Wilrijk in Belgium and represented India on the red carpet at the Cannes Film Festival.
Shivani Bafna is an Indian-American YouTuber, influencer, TEDx speaker, and entrepreneur who previously worked as a TV host for AVS TV, where she interviewed over 200 celebrities for the ‘Asian Variety Show’. She interviewed everyone from high-end Bollywood actors to prominent Bollywood filmmakers on her show.
This global Instagram influencer in India is also the founder of ‘Behind Every Dream’, a podcast where she discusses people’s success stories. This has become a popular podcast, with episodes available on major podcasting sites like Spotify, Podcasts, and iTunes.
Alanna Pandey is one of the well-known fashion Instagram influencers in India. With her bold and beautiful nature, Alanna boasts an army of followers on her Instagram account with whom she shares her clothing, accessories, fashion, and styling tips.
Alanna with her husband Ivor hosts a YouTube channel, where she shares travel, lifestyle, and daily vlogs. This global Indian influencer has been featured in various publications including Peacock.
She is also a founding member of the Akshara Foundation for Arts and Learning. The charity focuses on giving free education to the country’s needy youngsters.
Want to know what an aesthetic IG feed looks like? Head on to this global Indian influencer’s Instagram account!
Conclusion
Instagram influencer marketing is on the rise and shows no signs of slowing down anytime soon. These and many such talented content creators are shaping the creator’s economy, thus encouraging immense opportunities for brands and businesses. By collaborating with these influencers, brands can ensure a targeted marketing campaign, the one that is directed towards their prospective audience and has earned the trust of these influencers. Social media influencers further help brands to endorse their products, which can lead brands to enjoy a broader reach and higher chances of conversions. By choosing to partner with these global influencers, luxury lifestyle brands dealing in various niches can utilise the advantage of placing their products in front of the global audience.
Being a global influencer marketing agency, we at Confluencr realise the immense potential of these global influencers on their audience and wish to help our clients gain collaborations with these global social media influencers. We have curated a network of leading Instagram influencers across the globe and can help you get your brand placed in front of the right audience, at the right time and through the right set of influencers. Want to know more about influencer marketing, and how can it help your brand? Drop us an email at [email protected] and we shall get right back to you!
