Top 10 Global Influencers in India

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“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence.”- Sean Gardner
(Digital marketer, keynote speaker, A.I. specialist, and author)

Influencers have taken the internet by storm, proving to be a benefit for the fashion, lifestyle, health, and fitness industries, as well as other industries such as education, automobiles, and travel. Influencers are individuals who have established a reputation for their knowledge and experience on a certain subject. They create enormous followings of enthusiastic, interested people who pay close attention to their ideas by making regular updates about that topic on their preferred social media channels via a huge global reach. 55.4% of marketers leveraged influencer marketing in 2019 which is predicted to grow to 72.5% in 2022. That is the power of social media influencers that brands need to tap into in order to maximise the gain from their marketing strategies. Influencer marketing allows you to reach people who are beyond physical boundaries. A solid influencer marketing strategy can help brands to leverage their reach and acquire quality leads. However, besides a strong strategy, it is important to choose the right, niche-specific influencers that align with your band’s personality. And to help you choose the right influencers for your brand, here’s our take on the top 10 Indian Instagram influencers who are doing a great job with their content on a global level.

Top 10 Global Influencers in India:

Masoom Minawala is a global influencer, entrepreneur, and content creator who founded ‘Empowher’, a platform for women in business to be inspired and guided.

Minawala began her professional life as a fashion blogger. Miss Style Fiesta, a fashion site comprising personal clothes, inspirations, trend reports, and a daily low-down on what’s happening in the style circuit, was launched by her in 2010. She then began generating digital content for some of the world’s most well-known fashion, luxury, beauty, travel, and lifestyle businesses.

Jimmy Choo, Yves Saint Laurent, Diar, Hakkasan, Gucci, Stella McCartney, Jo Malone, Estee Lauder, and Rawpressery are among the brands with which Minawala has worked on paid collaborations. Numerous national and international magazines, including Vogue, Cosmopolitan, and CNN, have praised her work.

In 2014, this global influencer in India created Style Fiesta, one of India’s first e-commerce portals. She also joined ‘The Cai Store’, one of India’s fastest-growing fashion e-commerce platforms for footwear, as an equity partner in 2019. Another of her current projects is #SupportIndianDesigners, in which she encourages Indian goods and designers.

She has been published in top publications such as Vogue and has been named to HSBC’s list of leading female entrepreneurs worldwide and CNN’s ’20 under 40′ list in the previous ten years. This Instagram influencer in India has worked with over 500 firms in the fashion, lifestyle, and cosmetics industries, as well as being the face of numerous high-end brands such as Louis Vuitton. In 2019, she spoke at [email protected] in Belgium and represented India on the red carpet at the Cannes Film Festival.

Prajakta Koli, better known by her YouTube channel Mostlysane, is an Indian comedian and YouTuber. Her videos are primarily centred on realistic and observational humour about everyday occurrences.

She was featured on the Forbes list of 30 under 30 in February 2019, as well as Outlook Business Magazine’s Women of Worth and Entrepreneur India’s list of 35 under 35, and she won Cosmopolitan’s YouTuber of the Year award.

In January 2020, she was named to the gossip magazine Grazia India’s annual “Cool list,”, and in April 2020, she was featured on the cover of BW Businessworld’s Most Influential Women’s list. 

With a long-term vision of maximising youth participation in climate change and ensuring a more sustainable future, Koli is a long-standing icon of youth in mental health, women’s rights, and girls’ education. This talented Instagram influencer’s global contribution makes her top this list of Global Instagram influencers in India.

 Being UNDP India’s Youth Climate Champion, Koli interacts with young minds to raise awareness of the negative effects of climate change, global warming, and biodiversity loss felt by all sectors of society, especially the poor. She addresses the need for collective action and shares inspirational stories about how governments, communities, and individuals are taking concrete steps to make a real difference.

Shivani Bafna is an Indian-American YouTuber, influencer, TEDx speaker, and entrepreneur who previously worked as a TV host for AVS TV, where she interviewed over 200 celebrities for the ‘Asian Variety Show’. She interviewed everyone from high-end Bollywood actors to prominent Bollywood filmmakers on her show.

With a follower base of 426k followers on Instagram, Shivani engages her audience with an impressive 8.03% engagement rate. She also has a prominent YouTube channel with over 1.74 million subscribers and over 3.33 million views.

This global Instagram influencer in India is also the founder of ‘Behind Every Dream’, a podcast where she discusses people’s success stories. This has become a popular podcast, with episodes available on major podcasting sites like Spotify, Podcasts, and iTunes.

Larrisa D’sa is an Indian social media influencer and YouTuber renowned for her popular lifestyle, travel, fashion, and beauty vlogs. She has a 5,34,000 subscriber base on YouTube and is also a GoPro creator and supporter.

Larrisa is frequently featured in high-profile publications such as Huffington Post, Luxebook, and Vogue. She also gave a TEDx talk about her success.

This global Instagram influencer in India has a fan-following 600+K followers with whom she engages at a 6% engagement rate. Larrisa also owns Feliz Land, an online art and stationery store. 

She believes that her travel experiences have taught her that, ‘Everything is temporary: your problems, your worries, even your happiness for that matter, and also the people. It sounds wrong, but I perceive it most positively. It’s taught me that travelling can give you the experience nothing else can.’ What an inspiring thought! We see this global influencer already on the rise!

Rohit Zinjurke, a fashion and lifestyle influencer is one of the best social media influencer in Surat. Rohit Zinjurke rose to prominence thanks to his TikTok account, where he posted dance, comedy, and lip-sync videos.

Following the TikTok ban in India, his reputation as a Vlogger expanded on Instagram and YouTube, where he now has over 3.03 million subscribers! Holding onto creating unique, relatable content for his audience, this global Instagram influencer now boasts a follower army of 21.8m followers on Instagram and engages with them at a 4.95% engagement rate.

Rohit creates music videos under the label ‘Desi Music Factory.’ He was also seen with Nita Shilimkar in the music video for the song “Goli Maar De.”

A look at this Indian influencer’s IG feed, and we’re sure you’d get a lot of fashion, and travel ideas!

Aashna Shroff is a social media influencer, model, and fashion blogger with a follower army of a whopping 933k Instagram followers.

This global Instagram influencer also hosts her own YouTube channel with over 184 thousand subscribers. She uploads videos on fashion, style, vlogs, and interior design.

Engaging with her audience at around a 2% engagement rate, this global Indian Instagram influencer also owns a shop named ‘The Snob Shop’, which she launched in November 2013. She started her own blog, named ‘The Snob Journal’, at an age of twenty as an extension of her personal style, which is centred on beauty and travel.

Aashna is one of the most well-known fashion bloggers in India. She also spoke at TEDx, where she delivered an inspiring speech.

Need some fashion and styling ideas? Head on to Aashana’s Instagram page and we promise you won’t be disappointed!

Alanna Pandey is one of the well-known fashion Instagram influencers in India. With her bold and beautiful nature, Alanna boasts a whopping 1 million followers on her Instagram account with whom she shares her clothing, accessories, fashion, and styling tips. 

Want to know what an aesthetic IG feed looks like? Head on to this global Indian influencer’s Instagram account!

Alanna with her fiance Ivor hosts a YouTube channel with 136K subscribers where she shares travel, lifestyle, and daily vlogs. This global Indian influencer has been featured in various publications including Peacock.

She is also a founding member of the Akshara Foundation for Arts and Learning. The charity focuses on giving free education to the country’s needy youngsters.

Aaliyah Kashyap is a personal blogger from Mumbai. She is well-known for her stunning appearance, style, and beauty and has a verified Instagram account with 200k+ followers. She has a distinct and endearing appearance. Her Instagram profile is where she generally posts her trendy clothing and travel photos.

Her youtube channel where she shares daily vlogs is home to 109K subscribers and engages with her audience through fun and relatable content. This global Indian Instagram influencer engages with her audience at an almost 5% engagement rate and has received an average of 73.4K views on all her uploads. 

She is the newest model ambassador for designer Babita Malkani and is a part of a campaign film for the excessive road trend portal Aavantam.

Shaikh Mohammad Mudassir Faisal, renowned by his nickname Mr Faisu among his followers, boasts a whopping 27.1 million followers on Instagram. Faisal can be seen alongside Avneet Kaur, Riyaz Ali, Jannat Zubair Rahmani, and Awez Darbar in his collaborations.

Faisal along with his friends Hasnain Khan, Adnan Shaikh, Faiz Baloch, and Shadan Farooqui formed the group called ‘Team 07’ and began shooting videos with them.  He used to do bike stunts with the other members of Team 07 while in college. His first live performance alongside the rest of Team 07 took place in Ahmedabad, Gujarat. Team 07’s debut video, ‘Tere jaisa yaar kahan,’ was released on YouTube in 2018 and eventually got them into the limelight!

This global Indian influencer’s YouTube channel presently has over 1.44 million subscribers. Viah Nai Karauna, Fruity Lagdi Hai, Kaali Meri Gadi, and Nazar Na Lag Jaye were among the several music videos he appeared in in 2019. 

He has developed his own deodorant brand, 2407 Crush Deodorant and can be seen hitting the gym often! This Instagram influencer has been lauded with numerous awards for being one of the most influential social media users.

Sahil Khan is an Indian film actor, fitness entrepreneur, and YouTuber. He is known for raising fitness awareness and has won awards from several organisations. His YouTube channel has more than 3.17 million subscribers. Sahil Khan, who shaped his presence in the comedy genre style, is also one of the best fitness influencers in India. No wonder he has earned the title of India’s Youth and Fitness Icon. He is undoubtedly the biggest inspiration globally for the young fitness enthusiast. 

Fitness icon Sahil Khan and Sam Khan are coming up with a collaboration with UK based fitness business, Body Power run by Nick Orton. Nick Orton has announced a major new partnership in India’s event business with superstar fitness icon Sahil Khan and his highly successful film director and producer Sam Khan. The duo co-operates with a variety of health and wellness brands, including the trendy bottled water store Hank Water.

Conclusion

Instagram influencer marketing is on the rise and shows no signs of slowing down anytime soon. These and many such talented content creators are shaping the creator’s economy, thus encouraging immense opportunities for brands and businesses. By collaborating with these influencers, brands can ensure a targeted marketing campaign, the one that is directed towards their prospective audience and has earned the trust of these influencers. Social media influencers further help brands to endorse their products, which can lead brands to enjoy a broader reach and higher chances of conversions. By choosing to partner with these global influencers, luxury lifestyle brands dealing in various niches can utilise the advantage of placing their products in front of the global audience. 

Being a global influencer marketing agency, we at Confluencr realise the immense potential of these global influencers on their audience and wish to help our clients gain collaborations with these global social media influencers. We have curated a network of leading Instagram influencers across the globe and can help you get your brand placed in front of the right audience, at the right time and through the right set of influencers. Want to know more about influencer marketing, and how can it help your brand? Drop us an email at [email protected] and we shall get right back to you!

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