Pure & Desi were the cornerstone of the thought process behind the content generated for them. We urged influencers to actually switch to their products to be able to speak with honesty in front of the camera. Ideas ranged from making different recipes with A2 milk to doing the blind-fold milk taste challenge. While breaking myths and removing the stigma around milk and weight loss, we turned around a significant amount of heads into months.
Creators across Mumbai tried and tested their product and came back with nothing but love for the brand. The truth prevailed on and off camera with them talking about DearCows not only to their Instafam but their real family too. We onboarded Parenting, Food, Lifestyle & Nutrition Influencers, who undoubtedly created a massive impression on their followers and engaged them in a healthier living.