Influencer Marketing Case Study
Carmesi
The Brand
Carmesi is a natural and eco-friendly women’s personal care brand. Carmesi provides unique hygiene products that are all-natural and biodegradable, such as sanitary pads and panty liners.
Industry
Women’s Hygeine, Lifestyle, D2C
Target Audience
Women Aged 18-45yrs
Tier 1 and 2 Cities
The Campaign Design
Campaign Objective
Brand Awareness, Customer Acquisition, Discount & Offer Annoucements
Platform Leveraged
YouTube
Influencer Genre
Lifestyle, Beauty, and Mom influencers
Content Topics
Women’s hygiene and Personal Care
Challenges Faced
The most challenging aspect was the lack of awareness about some products in a hypercompetitive market.
Content Overview
The campaign aimed to create awareness regarding Carmesi’s easy-to-use and convenient products for women’s health and hygiene by destigmatising the natural process of menstruation and celebrating womanhood.
Influencers
0
Total Reach
0
K+
Likes
0
K+
Comments
0
K+
The Campaign Assets
Reach the right people, the right way!
Our handcrafted Confluencr Marketing campaigns capture the essence of your brand and represent it most accurately to your target audience to deliver measurable impact.
