Art of Living, a global non-profit organization founded by visionary humanitarian and spiritual teacher Gurudev Sri Sri Ravi Shankar, operates in 180 countries. The organization offers a variety of educational, mindfulness, and humanitarian programs to help individuals find inner peace and reach their full potential.
Potential Reach
Views
Engagements
Influencer
Profiling
We carefully selected influencers in the mental health, lifestyle, yoga, and wellness niches, as their audiences often seek guidance and inspiration on achieving holistic health and wellness. To appeal to a broader audience, we also partnered with popular comedy influencers who resonate with Gen-Z creators. This diverse approach aimed to inspire a new generation to prioritize physical and mental well-being.
- Size
We selected mid-tier to macro influencers to reach a diverse audience. By collaborating with influencers of varying follower counts, from small creators to big comedians, we aimed to connect with a wide range of individuals who experience anxiety and mental health struggles.
- Platform
Instagram was chosen as the primary platform due to its popularity among younger audiences and its effectiveness for short-form content. The platform’s reach and engagement capabilities made it ideal for promoting meditation and mindfulness practices.
- Content Frequency
Influencers posted content every alternate day, maintaining a consistent buzz and engagement. This strategy allowed each influencer’s content to reach a broad audience while ensuring continuous interest in the campaign.
- Content Style
Each influencer created unique content that incorporated relatable struggles and demonstrated how meditation can help overcome them. The content was designed to be both entertaining and educational, highlighting the benefits of meditation in managing anxiety, improving focus, and finding direction.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
More Impact Stories From Confluencr
It seems we can't find what you're looking for.
