Cambly
Instagram Influencer Marketing Case Study
The Brand
Cambly is a digital networking platform connecting students worldwide with native English speakers for activities such as conversation, structured English lessons, and IELTS, TOEFL exam preparation.
Industry
Edtech, English Learning App, Education
Target Audience
Parents of children 2-12 years old; Pan-India targeting
The Campaign Design
Platform Leveraged
Influencer Genre
Parenting and Mom Influencers
Content Topics
Fun in Learning, Value of fluent spoken english
Challenges Faced
In this space, parents are bombarded with many options to choose from. It was important for the content to stand out & create the buzz needed.
Campaign Objective
Brand Awareness, Brand Recall
Content Overview
We divided the campaign into two parts: learning should be enjoyable, and communication is essential. Through an honest review of the demo session and tongue twister challenge, we highlighted the enjoyable aspect of learning English.
The Campaign Assets
Reach the right people, the right way!
Our handcrafted Confluencr Marketing campaigns capture the essence of your brand and represent it most accurately to your target audience to deliver measurable impact.
