Top 10 Best Male Fashion YouTubers

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“The one thing that has changed dramatically in recent years is the direct relationship brands now have with their consumers. In this new hierarchy, the consumer has the ability to amplify or negatively impact on business, through sharing positive or negative responses.”- Imran Amed
(Founder and CEO, The Business of Fashion)

Fashion has always been the buzzword, and it does play an important role in one’s life. It defines who you are and how you carry yourself. Men’s fashion has seen a little less limelight so far. However, with the emergence of social media, men’s fashion too has seen expanding horizons. From hairstyling to accessorising, social media fashion influencers are changing the definition of fashion and fashion brands are increasingly trying to reach out to them for successful collaborations. To keep you updated with the recent trends in the fashion industry, here’s our take on some of the most influential male fashion YouTubers in India who are levelling up the fashion game.

Top 10 male fashion YouTubers in India:

Started by Karron S Dhinggra, a lawyer by profession, The Formal Edit is a repository of styling, skincare and hair care tips. The Formal Edit is a massive help for men who wish to dress and appear in a la mode.

It’s wedding season, and you are wondering what to wear and how to style your hair and beard. Karron has uploaded a video not just mentioning the outfits you can try on but, more importantly, the mistakes to avoid in getting dressed up. Some of them are no shiny clothes, not getting your hair cut and beard trimmed just a day before the function, not matching your shoes and watch with your ensemble and many more. The video might be short but is profoundly enlightening!

Guys who love sporting tees, check out the “Top 10 T-shirt Budget Brands”, or if you’re a lover of white sneakers, watch the “Top 10 Budget Brands White Sneakers”. There are mentions of hair care hacks, reverse grey hair, shampoos to use, get rid of dandruff and more hair-related videos.

Skin is another essential part of you that needs the utmost care, something nearly all men forget about. The Formal Edit weighs in on the various skincare routines one must follow and the moisturizer and face wash to use, as per your skin type. Grooming forms an essential part of your style. Never ignore it, dear readers.

The best thing about The Formal Edit is that it provides many budget options. This makes the fashion world accessible, specifically for college students with a limited budget. Karron has shared a video talking about how to become a blogger, and blogger aspirants out there. Do pore over it to imbibe tips and vital inputs.

Sahil Gera, a men’s fitness and lifestyle vlogger, is the creative brain behind ‘The Dynamite Male’ YouTube channel. This channel comprises a variety of topics including men’s fashion, fitness, lifestyle, and finance. 

Sahil believes in being the ‘dynamite version of himself’ and hence keeps trying out new things. This fashion influencer’s YouTube channel consists of videos ranging from styling tips and tricks, skincare hacks, content creation, video production tips, and certain insights from the finance sector. 

Sahil has travelled places including Leh Ladakh, one of the destinations on everybody’s bucket list, and has created some amazing vlogs on the same. Want to know how to earn while you learn? Want to learn more about investing? Do NFTs confuse you? Head on to this YouTuber’s digital home, and find answers to all your questions. 

Want to change your look with specs but don’t know which one to choose? Sahil has a special video for that! We appreciate this creator’s knowledge and persistence, and see him already on the rise!

Hardik Sharma’s YouTube channel, Style Saiyan, is dedicated to affordable men’s fashion and lifestyle content. This Indian fashion YouTuber’s channel hosts videos on all things fashion. Hardik provides his viewers, insights into hair styling tips and techniques, how to choose appropriate colours based on your skin tone, affordable accessories, and how to create a rich look with not-so-rich pieces of clothing. 

Working from home, and losing all the inspiration to dress up? Hardik shows us how you can carry your style even at home. He also shares some amazing skincare and haircare hacks and provides everything you need to look classy. Need a cheaper alternative for perfume? Don’t know what to wear while going to college? Unable to decide what to wear for a wedding? Head on to Style Saiyan’s YouTube channel, and we’re sure you’ll get some amazing dressing ideas! 

This male fashion YouTuber in India masters the art of men’s fashion, especially for young, college-going students. From fashion to styling, to hygiene, Harsh’s channel features everything related to men’s lifestyle and grooming

Harsh talks about everything you need to boost up that confidence of yours and help you walk with your head held high. A teenager struggling with acne problems? Check out Hunk Harsh’s hack for getting clear, healthy skin. Want to look more attractive? Want to volumise your hair so that it looks great? Head on to this fashion influencer’s YouTube channel, and you won’t be disappointed. 

Dushyant Jadaun is a popular YouTuber who creates videos about fashion, grooming, and style. He runs multiple channels on YouTube where he shares helpful tips for people who want to improve their appearance without breaking the bank. His content is perfect for folks in the middle class who are keen on upgrading their style affordably.

In his videos, Dushyant focuses on giving practical fashion advice, grooming tricks, and style guidelines. He shows viewers how to look sharp without spending loads of cash on clothes. Whether it’s tips for Diwali outfits for men, clever grooming hacks, or pointers for a successful first date, Dushyant covers it all. He aims to empower people to enhance their fashion and grooming without draining their wallets.

A strong believer in self-development, Ranveer Allhabadia has come a long way and has been inspiring us ever since he began his creator journey. His warming sweet smile and simple yet elegant choice of attire make him top the list of best male fashion YouTubers in India. Dedicating a complete playlist for fashion tips on his YouTube channel, this fashion influencer shares insight into formal dressing tips, affordable fashion, tips to look smarter, and mistakes to avoid while dressing up. He also has videos on fashion tips for different occasions, colour-matching techniques, fashion for college students, and recent fashion trends. Want to know what inspired him to dress the way he does? Head on to his video where Ranveer talks about 5 fashion tips that changed his life. 

Not limiting himself to one niche, Ranveer’s channel is home to a variety of topics including fashion, fitness, mental well-being, and his most famous podcast ‘The Ranveer Show’. Talking about his entrepreneurial journey, Ranveer says ‘I believe in being an entrepreneur of the self’. Being the founder of BeerBiceps, and Monk Entertainment, Ranveer is a lifelong learner. This one-of-a-kind influencer has beautifully tackled various sensitive topics on his podcast and never shies off from being his true self.

Mayank’s YouTube channel is a 360-degree view of fashion, lifestyle and entrepreneurship

Several videos cover basic to formal ensembles that help you decide on an outfit, depending on the occasion. He even has a video about men’s perfumes – you need to smell good too! Mayank’s video on trying 5 grooming habits and their impact on his skin is eye-opening. Men are often made to think that they need not care much for their skin. Something as simple as washing your face twice daily will have a significant effect on your skin! 

Mayank’s narration of his personal experience throughout his entrepreneurship journey will strike a chord with you and encourage you to take the plunge. He has several tutorials on fitness and finance, which help men take better care of their finances and health.

Mayank is an engaging speaker and readily shares his knowledge with those willing to listen and learn! Keep tutoring us, MB!

Just as the name suggests, ‘BeYourBest’ is all about looking your best, feeling your best, and ultimately, being your best. San Karla is the creator behind this YouTube channel which masters the content related to men’s fashion and lifestyle. 

A look at this fashion influencer’s YouTube channel, and you’ll know his love for sneakers! He has quite a lot of videos on which sneakers you must possess, the best Indian collection of sneakers, and sneaker hacks to follow. Besides sneakers, he also gives you different outfit ideas using a single pair of jeans. 

San also shows you how perfectly you can pick up a suit for yourself at the most affordable prices. From winter outfits to Indian draping, he’s a master when it comes to fashion. From wardrobe must-haves, to ‘how to impress a girl’ you can find everything related to fashion and lifestyle on this Indian fashion YouTuber’s channel. 

Vaibhav Keswani’s YouTube channel is your one-stop destination for men’s fashion, grooming, and styling needs. You can find everything from how to add volume to your hair, date outfit ideas, budget street style outfits, budget college outfits, best budget perfumes, and blazers, to styling mistakes to avoid, on this Indian fashion YouTuber’s channel. 

Vaibhav wants to transform your wardrobe with some solid shirts and accessories. So head on to his YouTuber’s channel, to know what’s his pick. We’re sure you’ll be getting stunning yet budget-friendly ideas! 

Love to flaunt those watches? He has a video dedicated to that too! Besides giving you some amazing tips on clothing and fashion, Vaibhav never misses out on certain styling mistakes that you might make and offers his piece of advice. Check out this male fashion influencer’s YouTube channel for some serious styling inspiration.

Siddharth Batra is one of the best men’s fashion influencers in India. He is a mind-blowing influencer, YouTuber, and social media sensation. Siddharth is known for breaking the stereotypes and embracing an unorthodox approach to style.

The major reason for his appeal is his fearless experimentation with clothing, grooming, and cosmetics, all of which defy the norms. From vlogs to fashion and beauty tutorials, his content spans diverse, as well as his willingness to push boundaries.

Siddharth exudes confidence and authenticity in his unique style which encourages men to embrace self-care through basic beauty practices, while simultaneously redefining traditional notions of masculinity by embracing offbeat makeup styles. 

His rule-breaking and experimental approach to fashion has captivated audiences worldwide, solidifying his status as a revered fashion influencer and YouTube sensation.

YouTube's Fastest Growing Demographics

Youtube being a visual medium, has a higher impact on its audience. We always remember things we have seen better than what we have read or even heard about. This means that brands whose advertisements one sees on YouTube are more likely to stay in the users’ minds.

As per a study conducted by HootSuite shows –

YouTube gets 14.3 billion visits per month and 54% of YouTube users are male. 

Given the statistics, brands dealing in the men’s fashion and grooming industry, cannot overlook the potential of YouTube in terms of marketing.  These fashion representatives are here to stay, and you need to carefully strategise your YouTube influencer marketing campaigns in order to reap the benefits this platform has to offer. 

Being a global influencer marketing agency, Confluencr realizes the immense potential of these male fashion influencers on YouTube and wish to help our clients gain collaborations with these social media influencers. If you want to discuss more on this subject or drop in your views, say [email protected]  to us.

Visits per month
1 bn
of Youtube users are male
1 %
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