Best Indian Fashion Influencers on Instagram

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“The relevance of influencers today can’t be undermined. We try to encourage them and give them accreditation for fashion events, as they cater to a large audience, and provide them with fresh fashion insight. They go beyond the clothes, and are able to interpret the creativity they see on the ramp.”- Sunil Sethi
(President, Fashion Design Council of India)

The world of fashion is ever-evolving, and we have these brilliant fashion influencers to thank for keeping us in the know with their unique and relevant content on various social media platforms.  So without further ado, let’s peek into the world of style with this list of top 11 fashion influencers in India that are killing it on digital platforms.  Fashion and lifestyle brands are constantly on the lookout for these sassy influencers on Instagram to pump up their influencer marketing strategies.

Check out the list of 11 Best Indian fashion influencers on Instagram:




Sakshi is a force to reckon with, she was recently honoured with “30 under 30” by Forbes India. She was on a panel discussion of #Wethewoman hosted by Barkha Dutt, and was featured on Fablook magazine’s cover with fellow creators. That’s not the only feather in her cap. She was also seen in magazines like Khush Magazine, iDiva, The Word, Wedding Vows magazine and most of all she was part of Prega  News ad series with Kishweri Merchant.

Sakshi as one of the top fashion influencers in India, has collaborated with brands like Pears India, Lakme India, Matrix India, Wow Skin Science, Maybelline, L’Oreal Paris, Vaseline, Whisper, Myntra, Tira Beauty, Caratlane, Enamore, Titan Raga, Lancome India and Levis. 

Even though fashion is her forte, Sakshi has also worked with brands – Veeba and Haldirams. 

Sakshi had a cameo appearance in the Netflix Original Masaba Masaba and has worked the ramp for big Indian Designer Brands like Manish Malhotra and Tarun Tahiliani.



Pooja is a social media star knowledgeable about the world of fashion. This Instagrammer loves uploading helpful posts about makeup and skincare routines and products.

Pooja recently started a video series on Instagram wherein she uploads videos styled in different ensembles. Such video series help us improve our dressing sense and take it to the next level.

Being an influencer, she has a jet-set lifestyle documented on her digital homes – Instagram and YouTube. 

If you have run out of ideas for tying a shirt, check out Pooja’s “15 seconds 15 ways to tie up a shirt” video, and you will be awed. The long list of this snazzy fashion influencer’s brand collaborations encompasses – Colgate India, Park Avenue Beer Shampoo, NIVEA India, The Body Shop India, Schwarzkopf Professional, Lakme India, Adika, Derma Essentials, Maybelline, and loads more.

Pooja engages with her audience at a rate of almost 6% by encouraging them to ask her their queries and even answer them. The questions vary from skincare routine to her personal favourites; she answers them all!






Genuine to work with, these kinds of influencers are hard to find, but Varun is a physical testament to the fact that they exist. This Instagram fashion influencer has made space for himself in this competitive market of Indian fashion Influencers on Instagram. Varun is a menswear and lifestyle influencer and works as a social media consultant at Settle Subtle. 

He has worked with brands such as – L’Oreal Paris, Lifestyle Stores, Selected India, Adidas, Fila India, Titan, Pepe Jeans, Fastrack World, Tissot, Real Me, Hackett London, Clinique, Rare Rabbit, Garnier Men and many others. 

Varun’s work and fashion prowess has bagged him a feature in GQ India and he was also awarded Cosmopolitan’s Fashion Influencer of the Year.


A lawyer by profession, Karron decided to follow his heart which brought him to top fashion influencers. This digital heartthrob posts content related to men’s fashion and grooming

Karron is a treasure trove of male fashion inspiration. He helps men dress a la mode. He uploads several guides for hairstyles and grooming details. His “Hair Wax Guide” is one of the few gems he posted on his feed. 

His posts are super relevant only because he knows the importance of staying in touch with one’s followers. This top male Instagram influencer has been approached by several lifestyle brands like – Amazon Fashion India, CODE, NEXA, JACK & JONES India, AGARO Lifestyle, Schwarzkopf Professional, AXE India, VIVO India, Johnnie Walker India, Lifestyle Stores,  Nykaa Man, Pantaloons, The Collective, and numerous other brands. 

Karron’s “5 Skin Care Mistakes” post was his most famous content. His contribution to the men’s lifestyle sector has been acknowledged with him being awarded as the “Leading Fashion Influence” “Best Male Fashion Blogger” by Brands and Bloggers Mag, and “Best Digital Creator Male” by G Town Society.

This Indian fashion influencer’s media features include – Men’s Health Magazine, Brands and Bloggers Mag, Goodtimes, MENSXP, Times Life and Yahoo Style






A fashion blogger, influencer, celebrity stylist and brand owner, Usamaah has established his space in the field of fashion in every way possible. 

Usamaah personally has collaborated with brands like Ponds Men, Taaz Beauty, Saggar Mehra, Uniqlo India, Dove India, FireBoltt and many others. 

Usamaah is a celebrity stylist for some big names and A-list Bollywood celebrities, the latest being Ranbir Kapoor during the Animal promotions and his recent advertisements. Karthik Aryan, Aditya Seal, Dhanush, and Shahid Kapoor are also some of the other celebrities he has worked with as a stylist. 

Usamaah is also working on his luxury and high-end clothing brand “Perlos Studios” previously known as “The Dapper Label”.



Mitali and Summaiya, popularly known as House of MiSu on Instagram as a luxury social media influencer duo, with an Instagram followers count in thousands, House of MiSu is hitting it out of the park with their content. 

They have collaborated with luxury brands such as Le Mill, Radhika Agrawal Studios, Jewels by DEv, Aura, Miraggio, Trisara Designs, Mona and Vishu, Charles & Keith, Gucci, Raniwala 1881 Jewellery, Urban Suburban and many more. 

They have also collaborated with brands like Benetton, Cetaphil, Tata Cliq, MAC and others. 

Mitali and Summaiya were the winners of the TLJ Bloggers & Social Media Awards, receiving the Editor’s Choice Award, highlighting their contribution and influence on the fashion and lifestyle industry.





Santoshi Shetty is a popular Indian fashion blogger, content creator, and influencer on social media. She has an engagement rate of around 1%. She shares a lot of content around fashion, mental well-being, health and yoga. She is also into modelling, and posts about her mindful lifestyle.

She is a plant-based enthusiast and co-founder of Gardens of Santi and creative director of Yama Yoga Active. Santoshi Shetty is known for her unique style and her ability to connect with her audience, inspiring them to embrace their unique identities. She has also been featured in the World Gold Council’s campaign, where she encourages self-expression and showcases her golden side. 

She has collaborated and worked with brands such as – Spoyl, Sangeeta Boochra, Myntra, Nykaa, Forever 21, The Anantaya Collection, H&M, and Anmol Jewellers.


Sophisticated, clean and aesthetically luxurious, is how we would describe Aashna’s Instagram feed. This Indian fashion influencer, blogger and model is one of the big names on Social Media, with over a million followers on Instagram, Aashna is one of the top influencers in India. 

Through her hard work and dedication towards her work, she has garnered a long list of brand collaborations including both luxury-high-end brands and everyday brands. The list includes CeraVe, Nykaa, L’Oreal Paris, Lakme, Tata Cliq Luxury, Sephora, Tira Beauty, Benefit India, Metro Shoes, Aldo, Charlotte Tilbury and others. 

Aashna has been featured on GQ India and has been on the cover of the Face Magazine. Aashna is also one of the Brand Ambassadors for Tira Beauty

With an engagement rate of over 3%, she interacts with her fans and works towards the content that works for her followers. 




This fashion influencer from Delhi is a pro in all things fashion and beauty. Kritika’s getups are to die for, and you will want to steal her wardrobe right away!

Kritika’s followers’ loyalists are on her Instagram, with whom she engages almost 6%, which proves that she is a star in styling. Her IG handle @thatbohogirl suggests, she loves the bohemian style. especially after seeing her don the mesmerizing boho dresses. She can pull off any manner with panache – be it Indian or Western. Her “Ready for Cocktail” post was the most viewed video.

This fashion influencer in India uploads several “haul” videos talking about the products she’s bought as well as why she loves using them. Do make a halt at her Instagram and YouTube. Her styling videos help you curate outfits for different occasions – a wedding, casual meet-up, or other occasions.  

This digital influencer has collaborated with – DateTheRamp, Events by Sahiba and Pretty Little Thing, Jewellery from Reeti Arneja and Lehenga from Kohar by Kanika, Myntra, Amama, Faabiiana, Zara and MyGlamm, and others.

Touted among the best fashion influencers in India, Komal is a force to reckon with. Her Instagram handle is a huge source of styling influence for everyone.

This fashion influencer from Delhi is unapologetic about her choices and takes criticism in her stride. This Indian fashion influencer started a video series where she tries on ensembles without sporting even a speck of makeup. Her goal is to convince girls to accept that they look beautiful even in their unadorned faces; makeup isn’t necessary. The work of an authentic influencer, everyone! Komal’s “Fashion Therapy” video series is pretty popular among her followers. In every episode, she creates different looks mentioning the brands and the style she’s donned in them. Anytime you are in a bind about what to wear, visit Komal’s digital wardrobe, and you will never be disappointed!

Seeing Komal’s awe-inspiring work and engagement level with her audience at over 9.50%. She has been a part of numerous brand collaborations. Some of those are – Nish Hair Extensions, Olay India, Aisha Rao and Amama, Torani, L’Occitane India and Guess, Amazon Fashion India, S&N by Shantanu and Nikhil, Rishi & Vibhuti, Kalakaari, House of Masaba, H&M, Forever21, Zara and so many more!




Juhi Godame-Jain is one of the most popular fashion creators and influencers on social media today.  She has created a space for herself in the competitive social media market. 

She has worked with brands such as Mama Earth, Pears India, Flipkart, Lakme, Tira Beauty, Myntra, L’Oreal Paris, MomsCo, and others. 

Her impact and recognition in the industry are evident through her collaborations with brands and her presence on social media. Juhi has also been the creator face of luxury brands like Ralph Lauren, Hermes, Prada, Kate Spade, Benetton, Caprese and so many more.

Juhi is not just an influencer, she is also a boss lady with her own apparel brand called Arabellaa, which is getting a lot of love and support from her followers.

The role of these various influencers is significant, and with each passing day, it’s only going to increase. 

As per an article by Vogue India –

Instagram audience follows a business account
1 %
Greater insight into consumer data obviously helps define what would be the next important thing to sell for retailers

Brands today need to ensure that they onboard the right influencer on their marketing platform to help spread the word about their listings to the target audience. We, at Confluencr, don’t wish to hoot our own horn, but when it comes to influencer marketing, we are masters and will ensure you never go out of fashion.

We have fashioned a community of top fashion influencers in our country and wish to help you coordinate your offerings with the appropriate influencers. If you want to have a tête-à-tête with us, you can drop in an email at [email protected].

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