You must have heard it before, but do you really understand it?
Though the word is pretty self-explanatory, referring to a person who ‘Influences’; at times people don’t take the power of Influencers & Influencer marketing seriously enough.
Influencers are people who generate content through online platforms to create a loyal following of a large mass of people in a specific niche. These include journalists, bloggers, consultants, YouTubers, industry experts, etc. all of which are capable of influencing their audiences’ decision. When a company partners with these Influencers in order to generate profit by marketing their products or services to the influencer’s niche, the strategy is called Influencer Marketing.
Over the last few years, influencers have proven to be a lucrative investment for brands. The reason for the rising popularity of this business lies in the fact that Influencers have a rather loyal following of people who are potential customers for brands.
Taking this into account, we would say that Influencer Marketing can be a very successful marketing strategy for every brand. Moreover, a good Influencer Marketing strategy can pave the way for enhancing your content strategy too. Intrigued?
Well, don’t worry, we’ll be answering all your questions, one at a time. So, keep reading to find out why you should be using Influencers to market your brand.
WHY SHOULD YOU CHOOSE INFLUENCER MARKETING FOR YOUR BRAND?
Here are a few reasons why you need to use Influencer Marketing as a strategy for your brand.
We are a social species
Today, social media platforms have become an absolute necessity in our day-to-day life. A glimpse to our loved ones life is just a few clicks away from us. Over the years, we have started spending more & more time on the internet. This has reached the point that today we spend around 2 hours 23 minutes on social media sites each day.
Since people spend so much time on the internet, they also watch a lot of videos there. A large number of videos on social media sites are made by some influencer or another. A striking of 56% of all internet users watch videos on social media sites like Facebook, twitter, snap chat, Instagram, etc. This means that in one way or another everyone indulges with influencers. This promises greater success on the influencer’s part.
No one wants ads, they want reviews
The harsh truth of today’s reality is this fact, ‘NO ONE WANTS ADVERTISEMENTS’. From skipping ads to using ad blockers, people are willing to do anything & everything to escape ads in their day to day life. According to a report, in the year 2015, ad blockers caused a loss of around $22 billion in global revenue.
The younger your consumer is, the more they hate ads. According to another report by CNBC, around 69% of the young viewers on YouTube prefer to skip the advertisements at the start or during the video after seeing it for only 2-4 seconds.
On the other hand, if you an influencer endorses your products, it will be a bona fide review & not an advertisement. People like them, which is evident by the popularity of the review videos. Moreover, influencers understand their followers & know how to convince them. Since they have a loyal audience, they end up publicizing your products & services better.
Influencers work better than celebrities
Though the popularity of television & cinema celebrities has not declined over time, the consumers have definitely gotten smarter. According to a 2016 survey, around 30% of people would like to buy a product that an influencer has recommended, while only 3% of people will buy a product advertised by a celebrity.
There are multiple reasons for this, including,
- Increasing use of the internet, wherein people consult blogs & videos every time they wish to buy something new or unique.
- An influencer’s audience mostly includes people of a single niche & hence it is easier for brands to reach their target audience.
- Influencers gain popularity through smaller channels compared to celebrities & thus know their audience better & also what they will like.
You get great content from various sources
Your popularity in the cyber world runs on good content.
On the internet,Quality content = Better Engagement
When we say content, we don’t necessarily mean blogs & other forms of written content by it. It also includes content in the form of videos, vlogs and more. Influencers are mavens when it comes to creating quality content. After all, that is how they gain popularity on the internet.
When you indulge with these Influencers, they create quality content relating to your brand. You can later use this content on your website or in blogs, with their permission, of course. Great content not just helps you in getting a better ranking & popularity, but also exposes you to a greater audience, giving you a chance to indulge with them.
It is comparatively cost-effective
Comparing with other sources of marketing, especially advertising, Influencer Marketing is rather cost-effective. It gives a greater ROI, thus proving to be a beneficial investment for the brand. According to the report by Influencer Marketing Hub, the average return for every dollar spent over Influencer marketing is 5.20$.
Another reason that Influencer Marketing seems cost-effective is that oftentimes when working with a micro-influencer they can be persuaded to work on a barter basis, where you can send them some of your products for free instead of paying a price.
Influencer Marketing is a booming marketing strategy, that can prove rewarding to your brand. It can enhance your engagement more than ever, but for that, it needs to be done right. For that, our prime suggestion would be that you take the help of a digital marketing agency like Walnut Folks, who can guide you the right way.
Having said that, if this blog has popped up questions in your head, drop them below & we will get back to you ASAP. And if you wish to know more about the subject, just drop us an email at firstname.lastname@example.org