How Influencer Marketing Can Pump up Your Content Strategy

Always On Influence : Thought Leadership

Here are a few reasons why you need to use Influencer Marketing as a strategy for your brand.

We are a social species

Today, social media platforms have become an absolute necessity in our day-to-day life. A glimpse to our loved ones life is just a few clicks away from us. Over the years, we have started spending more & more time on the internet. This has reached the point that today we spend around 2 hours 23 minutes on social media sites each day.

influencer marketing content strategy

Since people spend so much time on the internet, they also watch a lot of videos there. A large number of videos on social media sites are made by some influencer or another. A striking of 56% of all internet users watch videos on social media sites like Facebook, twitter, snap chat, Instagram, etc. This means that in one way or another everyone indulges with influencers. This promises greater success on the influencer’s part

influencer marketing content strategy

Influencers > Celebrities

The harsh truth of today’s reality is this fact, ‘NO ONE WANTS ADVERTISEMENTS’. From skipping ads to using ad blockers, people are willing to do anything & everything to escape ads in their day to day life.  According to a report, in the year 2015, ad blockers caused a loss of around $22 billion in global revenue

The younger your consumer is, the more they hate ads. According to another report by CNBC, around 69% of the young viewers on YouTube prefer to skip the advertisements at the start or during the video after seeing it for only 2-4 seconds.

On the other hand, if you an influencer endorses your products, it will be a bona fide review & not an advertisement. People like them, which is evident by the popularity of the review videos. Moreover, influencers understand their followers & know how to convince them. Since they have a loyal audience, they end up publicizing your products & services better.

Multiple Sources For Killer Content

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Your popularity in the cyber world runs on good content. 

On the internet, Quality content = Better Engagement

When we say content, we don’t necessarily mean blogs & other forms of written content by it. It also includes content in the form of videos, vlogs and more. Influencers are mavens when it comes to creating quality content. After all, that is how they gain popularity on the internet. 

When you indulge with these Influencers, they create quality content relating to your brand. You can later use this content on your website or in blogs, with their permission, of course. Great content not just helps you in getting a better ranking & popularity, but also exposes you to a greater audience, giving you a chance to indulge with them.

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influencer marketing content strategy creation

Relatively Cost-Effective

influencer marketing content strategy creation

Comparing with other sources of marketing, especially advertising, Influencer Marketing is rather cost-effective. It gives a greater ROI, thus proving to be a beneficial investment for the brand. According to the report by Influencer Marketing Hub, the average return for every dollar spent over Influencer marketing is 5.20$.

Another reason that Influencer Marketing seems cost-effective is that oftentimes when working with a micro-influencer they can be persuaded to work on a barter basis, where you can send them some of your products for free instead of paying a price.

Where Consumers Follow Influencers

Influencer Marketing is a booming marketing strategy, that can prove rewarding to your brand. It can enhance your engagement more than ever, but for that, it needs to be done right. For that, our prime suggestion would be that you take the help of a digital marketing agency like Walnut Folks, who can guide you the right way. Click here to visit their website.

Having said that, if this blog has popped up questions in your head, drop them below & we will get back to you ASAP. And if you wish to know more about the subject, just drop us an email at hello@walnutfolks.com

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Influencer Marketing is a booming marketing strategy, that can prove rewarding to your brand. It can enhance your engagement more than ever, but for that, it needs to be done right. For that, our prime suggestion would be that you take the help of a digital marketing agency like Walnut Folks, who can guide you the right way.

Having said that, if this blog has popped up questions in your head, drop them below & we will get back to you ASAP. And if you wish to know more about the subject, just drop us an email at hello@walnutfolks.com

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