Masoom Minawala Mehta is one of the most prominent Indian faces representing fashion on a global stage. Starting her journey as a blogger in 2011, she has steadily built a brand that now bridges Indian fashion with international platforms.
Her content revolves around luxury fashion, runway looks, and global collaborations, but what truly sets her apart is her consistent effort to spotlight Indian designers worldwide. Initiatives like her long-running support for homegrown labels have helped bring Indian fashion into global conversations.
In recent years, Masoom has continued to make appearances at international fashion weeks and major red carpet events, while also expanding her platform Empowher, which focuses on supporting women entrepreneurs. Her work today reflects a balance between luxury fashion influence and meaningful industry impact.
India’s Top Fashion Instagram Influencers to Follow in 2026
Table of Contents
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Jithin Chandra
- 6 min read
Summary
Instagram continues to be one of the most influential platforms when it comes to fashion. From setting trends to redefining personal style, creators today are not just showcasing outfits—they’re building narratives around identity, culture, and self-expression.
Over the years, Indian fashion influencers have carved a strong global presence. They’re no longer limited to styling inspiration; they’re collaborating with international brands, attending global fashion weeks, and even launching their own ventures. At the same time, their content continues to guide audiences—whether it’s decoding trends, experimenting with styles, or making fashion more accessible.
For anyone looking to stay updated with what’s trending (and what’s next), here’s a list of top fashion Instagram influencers in India who are shaping the fashion space in 2026.
Here are 10 Fashion Instagram Influencers in India Worth Following:
Masoom Minawala Mehta
Followers:
1.4M
Engagement Rate:
1.33%
About the Creator
Komal Pandey
Followers:
2.1M
Engagement Rate:
3.68%
About the Creator
Komal Pandey? She isn’t just posting outfits, she’s directing fashion movies. Since 2017, her styling videos have come with drama, transitions, and full main-character energy. It’s never “wear this top.” It’s “wear this top like you’re entering a climax scene.”
The best part? The advice is practical. She’ll restyle one piece five ways and suddenly your cupboard feels upgraded.
She talks about confidence and body positivity without making it preachy. Glam, but grounded. Extra, but intentional. She built an aesthetic personality with her content.
Kritika Khurana
Followers:
1.8M
Engagement Rate:
2.25%
About the Creator
Kritika Khurana, aka ThatBohoGirl, is basically the reason half of Instagram suddenly wanted flowy dresses and oversized shirts.
She built her following through simple OOTD posts and somehow turned casual, boho looks into full-blown fashion inspiration.
Her style is effortless, like she didn’t try too hard… but still looks perfectly put together.
From Lakme to Myntra, brands love her, and honestly, so do followers who want wearable fashion without drama.
Aashna Shroff
Followers:
1.0M
Engagement Rate:
2.77%
About the Creator
Aashna Shroff is one of the most established and multifaceted creators in the Indian beauty and lifestyle space. What began as a blog – The Snob Journal – has evolved into a full-scale creative enterprise spanning YouTube, modelling, entrepreneurship, and brand building.
As the founder of The Snob Shop and a collaborator on the CAI x Aashna footwear collection, she has demonstrated a rare ability to translate digital influence into tangible commercial ventures. Aashna has been a candid and early advocate for skin positivity, openly discussing active acne at a time when such conversations were far less common. Her work with brands including L’Oréal, BBlunt, TRESemmé, and Vero Moda reflects the breadth and commercial depth of her influence across beauty, fashion, and lifestyle.
Sejal Kumar
Followers:
777.4K
Engagement Rate:
1.38%
About the Creator
Sejal Kumar is basically the creator who said, “Why stick to one niche when I can do everything?”
She started with a Turkey vlog and then gave us those iconic Expectation vs Reality videos, which honestly hit a little too close to home.
From fashion to skincare to random skits, her content feels like scrolling through your own chaotic brain.
Her “1MinDrama” series? Short, stylish, and slightly addictive.
Surbhi Rathore
Followers:
3.3M
Engagement Rate:
2.77%
About the Creator
Surbhi Rathore has built a strong identity around budget-friendly fashion and relatable styling. Her content focuses on making fashion accessible, proving that style doesn’t always have to come with a high price tag.
Her outfit series and styling challenges have gained popularity for their practicality and creativity. She often showcases how to build complete looks from scratch, making her content highly engaging for everyday audiences.
In recent times, Surbhi has been expanding her content formats and collaborating with more lifestyle and fashion brands, while continuing to stay true to her core theme of affordable styling.
Santoshi Shetty
Followers:
678.2K
Engagement Rate:
1.89%
About the Creator
Santoshi Shetty has carved a unique space with her bold and minimal aesthetic. Unlike traditional beauty creators, her content focuses on effortless looks, skincare routines, and mindful living.
Her journey reflects a shift from mainstream beauty standards to a more individualistic approach. She often blends fashion and skincare, creating a cohesive personal brand. Recently, her content has leaned further into wellness and slow living, making her a go-to creator for audiences seeking a more grounded take on beauty.
Rajvee Gandhi
Followers:
1.3M
Engagement Rate:
3.83%
About the Creator
Rajvee Gandhi has carved a niche in event and occasion styling, especially in the wedding and festive fashion space. Her content is known for its attention to detail and practical styling tips.
Her series around event-ready looks has made her a go-to creator for those looking for inspiration for special occasions. She also experiments with thrift styling, adding a creative twist to her content.
In recent years, Rajvee has continued to grow her presence in bridal and luxury styling, working closely with brands and expanding her content to include more curated, high-impact looks.
Somya Daundkar
Followers:
2.6M
Engagement Rate:
4.53%
About the Creator
Somya Daundkar brings a unique blend of dance and fashion to Instagram. Combining her training in Bharatanatyam with modern styling, she creates content that feels energetic, expressive, and visually engaging.
Her dance-fashion format has helped her stand out, especially with ethnic looks styled in dynamic, performance-based videos. This fusion of art and fashion has built her a strong niche.
Recently, Somya has been experimenting with more storytelling-driven dance content while continuing her academic journey, balancing creativity with personal growth.
Karron Dhinggra
Followers:
2.4M
Engagement Rate:
2.64%
About the Creator
Karron S. Dhinggra is basically proof that someone can start as a business lawyer and still end up teaching the internet how to dress better. His content is all about men’s fashion, styling tips, grooming advice, and outfit ideas that actually work in real life.
On YouTube and Instagram, he breaks down simple fashion tricks, from formal looks to casual fits.
The vibe is very practical: small tweaks that instantly make an outfit look sharper.
Watch a few videos, and suddenly you’re looking at your wardrobe thinking… okay, maybe this shirt deserved better styling.
Conclusion
India’s fashion influencers on Instagram have truly transformed how we perceive fashion, offering a delightful mix of fusion styles and innovative DIY clothing. There’s something here for everyone! Whether you’re a fan of ethnic outfits looking for inspiration, someone who adores modern styling, or you simply enjoy casual wear, these creators have got you covered.
Do you run a brand and want to team up with some of India’s top fashion influencers? If your answer is yes, then an Instagram influencer marketing agency is the perfect partner for you! Here at Confluencr, we’re excited to support you on this journey! Feel free to reach out to us at [email protected], and let’s kickstart this great collaboration together!
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About the Author
Jithin Chandra
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