Flipkart Glam Up Fest 2026: Date, Venue, Brands & How to Get Your Invite

Flipkart Glam Up Fest is India’s largest annual beauty festival, hosted by Flipkart. It matters because no other event in India aggregates what this event does: 100+ of the country’s biggest beauty brands, thousands of top creators and influencers, Bollywood celebrity appearances, cutting-edge beauty tech activations, live product launches, annual beauty trend intelligence, and two full days of content, culture, and commerce — all in one space.

For a beauty creator in India, this is the single event where being present can accelerate your career more than six months of organic content. Brand teams are on the floor. Campaign budgets are being discussed. Long-term ambassador conversations start at booths. The content you make at this event gets amplified by brands, reshared by Flipkart, and seen by audiences far beyond your own. It is not just an event. It is a career accelerator — and the most coveted invite in Indian beauty this year.

Flipkart Glam Up Fest 2026 is on June 19–20, 2026 at Pragati Maidan, New Delhi.

This is the first time the festival is being held in Delhi — making it the most geographically significant edition in the event’s history. Previous editions were held in Mumbai. The move to Delhi signals Flipkart’s intent to make Glam Up Fest a truly national festival and taps into one of India’s richest, most diverse creator communities.

Pragati Maidan is one of Delhi’s premier event venues — massive, iconic, and built for scale. It will be transformed into a full-scale beauty festival ground for two days.

No. Flipkart Glam Up Fest 2026 is strictly invite-only. There are no tickets for sale. You cannot walk in. Access is by invitation only, extended to select creators, influencers, brand partners, media, and industry professionals curated by brands and Flipkart.

This exclusivity is by design — it keeps the event focused, high-value, and genuinely useful for the brands and creators involved. It also means that if you receive an invite, it actually means something.

Getting that invite is the challenge. Which is exactly what the next answer is about.

This is the most important question on this page — and we have a real, actionable answer.

Register your creator profile on the Confluencr app at app.confluencr.com.

Confluencr is India’s leading influencer marketing platform. It connects creators with brand campaigns, collaborations, and — critically — exclusive invite-only events like Flipkart Glam Up Fest. Brands curating their invite lists for Glam Up Fest actively use the Confluencr platform to discover and vet creators across niches, tiers, and platforms.

Here’s the process:

1. Sign up at app.confluencr.com — takes less than 10 minutes
2. Build your creator profile — add your niche, platforms, audience demographics, engagement stats, and content examples
3. Get matched with brand campaigns — start building your track record on the platform
4. Be surfaced to brands who are curating their Glam Up Fest 2026 invite lists right now

A strong, complete profile on Confluencr is the single most effective thing you can do today to improve your chances of getting an invite. Brands look for creators who are active, authentic, niche-relevant, and already working in the space.

Invites go out on a rolling basis. The list is being built right now. Every day you wait is a day someone else takes your spot.

👉 Register now at app.confluencr.com

The 2026 brand lineup includes 100+ confirmed beauty and personal care brands. Notable names include:

Makeup & Colour: Maybelline, Lakme, So True, Moxie

Skincare: L’Oréal, Garnier, Mamaearth, Aqualogica, Plum, Deconstruct, Plix, Himalaya, Biotique, Nivea, The Face Shop, Lotus

Fragrance & Lifestyle: Bellavita

Men’s Grooming: The Man Company, Marico, Dabur

Wellness & Haircare: Mamaearth, Dabur, Marico, Himalaya

Every category of beauty and personal care is represented. Whether your content is about skincare routines, makeup tutorials, grooming for men, wellness, or fragrance — there are multiple brands on this floor that are looking for exactly you.

Glam Up Fest is inclusive across creator tiers. Based on past editions, brands invite creators across the full spectrum:

Nano creators (5K–50K followers): High engagement, niche authority, deeply trusted audiences. Brands like Deconstruct, Aqualogica, and Plum specifically value nano creators with ingredient-savvy, highly engaged communities.

Micro creators (50K–250K followers): Strong content track record, category credibility, good reach-to-engagement ratio.

Mid-tier creators (250K–1M followers): Proven at scale, often given dedicated brand partnerships and activations at the event.

Macro creators & celebrities (1M+ followers): Used for hero moments, announcements, and headline brand activations.

The most important factors are: niche relevance, content quality, engagement authenticity, and platform presence. A beauty creator with 12K followers who posts consistently great skincare content and has a 10% engagement rate will outperform a 500K account that posts random lifestyle content.

Build your profile at app.confluencr.com and let it tell the right story to the right brands.

More than ever in 2026. The Indian men’s grooming and personal care segment is one of the fastest-growing verticals in the beauty industry, and brands are actively under-served in terms of authentic male creator representation.

The Man Company, Marico, Dabur, Plix, Moxie, and Bellavita all have significant men’s grooming lines and will be on the floor at Glam Up Fest 2026. These brands are hungry for male creators who can speak to skincare routines, fragrance, haircare, and grooming in ways that resonate with Indian male audiences.

If your content is in this space — this is your moment. Make sure your Confluencr profile clearly communicates your niche, your audience demographics (especially male skew), and your content style. Sign up at app.confluencr.com.

Based on the 2025 edition and the confirmed brand lineup for 2026, here’s what the experience looks like on the ground:

Immersive Brand Activations: Every brand builds a dedicated booth or activation zone — not a corporate table, but a fully designed, content-optimised experience space. Expect aesthetic setups, product trials, shade-matching, skin consultations, and gifting.

Product Launches: Several brands use Glam Up Fest as their platform for major product reveals. Being in the room when a brand launches means first-mover content advantage — you’re posting before anyone else has the product.

AI & Beauty Tech: Expect AI-powered skin diagnostics, virtual try-ons, personalised skincare recommendations, and live commerce integrations. This is Flipkart — the tech integration is baked in.

Celebrity Appearances: Past editions have featured Bollywood’s biggest names. Expect the same in 2026, with appearances timed for maximum content moments.

Creator Networking: 5,000+ creators in one building. Collaborations, community, and connections that last beyond the event. Some of the most powerful creator partnerships in Indian beauty have started at Glam Up Fest.

Beauty Trend Intelligence: Flipkart typically unveils their annual beauty trends report at this event — a data-backed look at where Indian consumers are heading. This is information that shapes brand campaigns and creator content strategies for the rest of the year.

Content Everywhere: Every corner of the venue is designed to be filmed. You will leave with more content than you know what to do with — and the brand visibility to match.

This is genuinely a big deal and worth unpacking.

For the first two editions that established Glam Up Fest as India’s flagship beauty event, the festival was a Mumbai affair — held at NESCO, Goregaon, drawing heavily from the Mumbai and Maharashtra creator ecosystem. That’s where a lot of India’s top fashion and beauty creator talent is based.

But India’s creator economy doesn’t live in one city. Delhi, NCR, Chandigarh, Jaipur, Lucknow, Agra — the North Indian creator belt is enormous, deeply influential, and has historically been underrepresented in the high-profile brand activation circuit that tends to concentrate in Mumbai.

By bringing Glam Up Fest to Pragati Maidan, Delhi in 2026, Flipkart is explicitly opening this opportunity to a new community. If you’re a beauty or lifestyle creator based anywhere in North India, you have never had easier geographical access to India’s biggest beauty event than you do right now.

The brands know this too. They’ll be looking for Delhi and North India-specific creators to reach those audiences. Your location is an asset in 2026 — use it.

There is no single date when all invites go out. Based on past editions, invite distribution is rolling — meaning brands and Flipkart curate and send invitations progressively in the weeks leading up to the event, not all at once.

This has one critical implication: the earlier you register on Confluencr, the better your chances. Creators who sign up in June — a week before the event — are discovering an opportunity that’s already largely been filled. Brands start identifying and shortlisting creators weeks, sometimes months, in advance.

The practical advice is simple:

1. Register on app.confluencr.com today
2. Complete your profile fully — niche, platforms, engagement data, content examples
3. Stay active and engaged on the platform
4. Watch your email and app notifications for invite communications

The invite list for June 19 is being built right now. Don’t let someone else take your spot because you waited.

👉 Register at app.confluencr.com

In 2025, Flipkart ran a concurrent Glam Up Sale from June 6–10 alongside the physical festival — giving shoppers nationwide access to limited-time deals, exclusive product launches, and curated picks across makeup, skincare, and grooming. It was one of Flipkart’s biggest beauty commerce moments of the year.

While the 2026 online sale hasn’t been officially announced yet, all indicators point to a similar structure — a multi-day online sale running in parallel with the June 19–20 physical event. For creators, this is a double opportunity: attend the live event for content, and use the sale period to drive commerce through your channels with affiliate links, product reviews, and brand-sponsored posts.

Keep an eye on the Flipkart app and website in the weeks leading up to June 19 for official sale announcements.

Getting the invite is step one. Making it count is the whole game. Here’s how to maximise your Glam Up Fest 2026 experience:

Before the event:

• Study the brand list — know every brand’s hero products, recent campaigns, and brand aesthetic before you walk in
• Plan your content formats in advance: what Reels will you shoot, what talking-head reviews, what hauls or unboxings?
• Reach out to brands you want to collaborate with through your Confluencr profile before the event — warm introductions beat cold conversations on a crowded floor
• Prepare and update your media kit — brand teams will ask, and being ready signals professionalism
• Sort your equipment: your phone camera, a compact ring light, and a quality lav mic will elevate your content significantly

At the event:

• Arrive early — activations get crowded fast and the best content moments happen before the rush
• Be genuinely curious and enthusiastic with brand teams — they remember creators who engage authentically over those who just collect free products
• Shoot both real-time content AND raw footage for post-event edits — don’t get so caught up posting Stories that you forget to capture quality footage
• Introduce yourself to other creators — the collaborations that come out of in-person connections at events like this are consistently among the most successful

After the event:

• Post your best content within 24 hours — the algorithm rewards speed, and the Glam Up conversation is hottest immediately after the event
• Tag every brand you featured prominently — this is directly how gifting relationships, paid campaigns, and long-term partnerships begin
• Repurpose aggressively: one activation can become a Reel, a static carousel, a YouTube Short, a Pinterest pin, and a week of Stories — that’s a full content calendar from two days

Yes. Here’s why.

The influencer marketing industry in India — and globally — has fundamentally shifted its understanding of what makes a creator valuable. Follower count alone is a dead metric. What brands actually look for now is engagement rate, audience trust, niche authority, and content quality. A beauty creator with 8,000 followers who posts detailed, credible skincare content and maintains 12% engagement is worth more to an ingredient-driven brand like Deconstruct or Aqualogica than a 300K account posting generic lifestyle content with 1% engagement.

The brands at Glam Up Fest know this. That’s why past editions have included thousands of nano and micro creators alongside the bigger names. The event is designed to be inclusive across tiers — because brands want authentic voices reaching niche, trusting audiences, not just mass reach.

What matters is how you show up on the Confluencr platform. A complete, compelling creator profile that clearly communicates your niche, your audience, your engagement, and your content style is what gets you in front of the right brand decision-makers. The platform does the matching — your job is to give it something compelling to work with.

You don’t need 100K followers to get in that room. You need the right profile and the right platform.

👉 Build your profile at app.confluencr.com

Because of scale, brand participation, and cultural weight — nothing else in India comes close.

There are press days. There are brand pop-ups. There are mall activations and city meetups. There are smaller creator gatherings. And they all have their place. But none of them aggregate what Glam Up Fest does:

• 100+ brands in one room simultaneously — not a single brand event, but the whole industry
• 5,000+ creators — the largest gathering of beauty creators in India
• Flipkart’s commerce infrastructure behind it — this isn’t just a party, it’s a commerce moment with real sales data, trend intelligence, and platform-level amplification
• Annual beauty trends reveal — the Flipkart x NielsenIQ Beauty Trends Report unveiled here shapes brand campaigns and creator strategies for the entire year
• Media coverage — Glam Up Fest is covered by beauty media, marketing trade press, and mainstream entertainment media, meaning the content you create here reaches well beyond your own audience
• Bollywood celebrity presence — adding cultural weight that brands leverage for their biggest campaigns

The content created inside Glam Up Fest gets amplified by brand accounts, reshared by Flipkart, picked up by media, and lives well beyond the two-day event. Being there isn’t just attending an event — it’s inserting yourself into a cultural moment that reverberates through the Indian beauty industry for months.

No other event in India does this. That’s why every creator in this space needs to be thinking about June 19.