Influencer marketing has become an important aspect of the marketing mix for fashion, beauty and lifestyle brands. Influencer marketing aided in a significant 18% rise in sales for fashion and lifestyle brands. Fashion influencers have played a prominent role in making brands succeed, through their quality content revolving around fashion. Fashion influencers, through their mesmerising, yet easy-to-implement looks, have hooked their audience into believing that they too can try being fashionable, thus accelerating the consumption of fashion items and accessories.
Seeing the glorious impact of influencer marketing in the fashion industry, brands are on a constant lookout for fashion influencers, who are capable of starting a unique fashion trend thus captivating their target audience into buying their recommendations. Understanding the need for brands to collaborate with the right fashion influencers, Let’s take a look at some of the best fashion influencers – from the “dilwaalon ka sheher” Delhi.
01
Komal Pandey @komalpandeyofficial
Komal is one of the first personalities to pop up when you hear the words – “Delhi” and “Fashion”. She has established herself as one of the style icons not just there but pan India.
This famous beauty and fashion influencer has always been interested in the world of glamour, ever since she was a kid.
Komal’s talent was appreciated by POPxo, she quit after working for a year and a half to establish her YouTube channel.
This Instagram fashion influencer has received accolades for her cheeky curations and doesn’t give up. Her account is like a fashion show featuring various looks and accessories.
Quite a few of Komal’s posts have crossed a million views, especially her video of her talking about “Normalizing showing off the skin”. Kudos to Komal for having the courage to speak up on this sensitive issue. Her audience engagement rate, too, is high!
Brands that have collaborated with this fashion influencer include Nish Hair Extensions, Olay India, Aisha Rao and Amama, Torani, L’Occitane India, Guess, Amazon Fashion India, S&N by Shantanu and Nikhil, Rishi & Vibhuti, Kalakaari, House of Masaba.
Komal won the “Popular Choice Best Fashion Blogger (Female)” at Cosmopolitan India Bloggers Award.
02
Kritika Khurana @thatbohogirl
Kritika Khurana is a Delhi-based influencer. Known for her cool, casual and boho-chic fashion style. Kritika is a source of inspiration.
This Boho Girl with an engagement rate of about 2.5%, has also collaborated with famous brands, like Lakme, Colgate India, Nivea India, PalmOlive, Vaseline, Haldirams and so many others. With her fashion game on point and garnering followers through her “OOTD” post initially, over the years Kritika has also worked with brands like Daniel Wellington, Go Colours, Myntra, Fasttrack India, Ajio Luxe and others.
This past year has been great for Kritika as she was honoured with “Lifestyle Influencer of the Year” by Cosmo India, “Fashion Influencer of the Year” by Exhibit Magazine, and was one of the “40 under 40” list by Times Group.
03
Insha Ghai Kalra @inshaghaii
Insha is a Delhi-based influencer who has been creating content for a long time and has collaborated with brands of all kinds, including Garnier India, Dawaat Biryani, Lux India, Tresemme India, Nexa, Ornaz Diamonds, and others. She is a model, fashion influencer, digital content creator, and lifestyle vlogger who has a huge number of followers on Instagram and YouTube.
Insha’s Instagram account has an engagement rate of around 4%, and she also has a YouTube channel where she vlogs her everyday life, and travel logs, and uploads YouTube shorts. Lately, Insha has been making relatable, funny content with her husband, which her followers love. Insha’s range of content and collaborations is so on point and with various brands makes her a versatile influencer to follow.
04
Mehak Ghai @mehakghaiii
Another influencer whose name crops up often when it comes to la mode in Delhi is Mehak.
She is an Indian Actor, Model, Influencer and Stylist. She also creates travel content which is highly liked by her thousands of followers.
Her Instagram feed is straight out of our dreams! And if you ask us, it is clearly liked by her followers as well.
Mehak apart from being a Television Actor and working with other actors, Mehak has also collaborated with brands like NewMe Asia, Westside stores, G-shock, Ajio Life, Ponds India, Tresemme India, Dove, L’Oreal Paris, Aldo India and many others.
Mehak has also worked with high-end brands such as Vero Moda, LaVie, One Plus India, Myntra, Renee Cosmetics, and Maybelline India.
05
Niki Mehra Madan @nikimehra
Niki Mehra Madan, a Delhi-based Instagram influencer, has made a significant impact in the fashion, lifestyle, and travel blogging scene. With a loyal follower count of thousands appreciate her content so much. She gained popularity through her lifestyle hacks tagged under #NMRethinks and #hacksbyNiki. Niki has worked with a diverse range of brands, including GROHE India, Uniqlo, Nars India, Coca-Cola, Invisalign, Mac Cosmetics, Hazoorilal Legacy Jewellers, Myntra, Malabar Gold & Diamonds, Toni & Guy, Kohler, Lakme, and Simple Skin Care.
Niki started her blogging career as a creative outlet and has since become an inspiration to many. To find your inspiration, head over to her Instagram page and explore her content.
06
Roshni Bhatia @thechiquefactor
How do you describe Roshni? Diva. Elegant. Influencer. The stylish social media creator engages her audience at 2%, replying to their comments on her uploaded posts which helps her create relevant content.
Roshni’s genuine connection with her audience has prompted many brands to collaborate. Roshni has worked with L’Oreal Professional, Van Heusen, Fire Boltt, Ajio Life, Yam India, Kagargiri Ethnic, Anastasia Beverly Hills, AMPM and others.
We love her makeup explainer videos (some in Hindi, too) as well as her outfit styling posts. They are fun to watch and easy to replicate!
07
Ankita Rai @theankitarai
If there is anyone who does Fashion, Lifestyle, Travel, and Beauty all too well, we would say it is this Delhi-based Influencer. Ankita Rai a mommy influencer is the epitome of bold, brave and beautiful. Former Roadie turned fashion influencer is followed by over 300K followers, her uniquely curated content has allowed her to work with brands – Nykaa, Dyson India, Abhinav Mishra, Ola Plex, Ajio Luxe, Sol De Janeiro, Iris Fine Jewels and others.
Not just just a social media influencer, Ankita’s hard work and dedication have also helped her feature in Cosmopolitan Magazine in India.
Can the fruit of your hard work get sweeter than this? We think you should check her feed and experience her brilliance.
08
Shambhavi Mishra @talksassy
Shambhavi is one of the most popular names in the world of blogging and started her journey back in 2008 and is known popularly by her Instagram handle @talksassy.
The influencer from Delhi makes content about fashion, beauty, and lifestyle and now as a new mommy, she also makes content for other moms to follow.
Her sophisticated and well-thought-out content has also helped her collaborate with brands like Nykaa, Indian Oil Corp, TJORI, Exide, MAC cosmetics, Acne Squad and many more.
Have you ever seen a range of collaborators like this? We believe Shambhavi can easily work with any brand that comes her way like no other.
09
Karishma Yadav Bhalla @pinktrunkk
Karishma, also known as Pinktrunkk, is slaying the fashion and beauty game!
This girl is a true fashion enthusiast who’s been rocking the digital world since way back in 2008. Her posts are so on point that she’s gathered a following for herself. Now that’s what you call influence! And get this, she’s not just about fashion and beauty, she’s also a kickass mommy blogger, giving out the best advice for all the new mommies out there. As if that wasn’t enough, she’s been strutting her stuff with big brands like Nykaa, W for Woman, Dyson India, and many more.
We mean, who wouldn’t be in awe of her? Whether it’s her killer fashion ideas, beauty tips, or just adorable snaps of her baby, Karishma is THE go-to for all the inspo you need. You better believe it!
10
Shreya Chawla @shreya_chawla
A passionate dancer, Shreya is an Instagram influencer from Delhi. The way her content is curated anybody is bound to fall in love (we know we are!). Her travel vlogs and fashion videos have given her 190K followers on her Instagram profile, and she is becoming an audience favourite very quickly.
Shreya mainly posts about fashion and lifestyle as an influencer while travelling to most exotic destinations. And also collaborates with her twin sister Saumya Chawla for her entertaining content.
Shreya as an influencer through her work and content has worked with brands like L’Oreal Paris, Tresemme, Kingfisher, American Eagle, Nexa, Urbanic and many more.
Shreya and her twin travelled to South Korea recently for a collaboration with Samsung, talk about also being a brand favourite! What an INSPIRATION!
Compare to other channels, ROI from Influencer Marketing is-
Like the other metro cities in India, people here are sitting up and taking note of these lifestyle influencers in Delhi and positively influencing them. Brands need to fashion themselves as per their customers’ demands – getting involved with region-specific social media influencers to spread the word about their products and services.
Conclusion
This shows that Influencer Marketing isn’t just a new marketing channel but also has a better ROI for the brands who invest in it. To succeed, a brand needs to ensure that the influencer it’s tying up with is the right fit for them.
Being a leading influencer marketing agency, we at Confluencr, take numerous steps to ensure that a brand partner up with befitting influencers to receive maximum benefits from the collaboration. Our interest in fashion and the most opportune influencers in the community has enabled us to fashion ourselves as experts when it comes to influencers in Delhi. So should you find any further queries or observations you’d want to discuss, say [email protected].
