Top 10 Influencers For Financial Advice In India

As much as the truth may sting, very few are bestowed with a keen financial sense and sensibility. Needless to say, businesses and professionals alike need strong financial advice to not just keep the boat floating, but to successfully plunge through the storms that occur during their professional lifetimes. Influencers are turning out to be the beacons of strong and reliable hope that brands, businesses, and professionals are looking to as financial advisors.

top 10 financial services influencers in India:

Shwetabh Gangwar - 1.13M Subscribers

When it comes to Shwetabh Gangwar, the first thing we may stumble upon is how he’s authored the National Bestseller ‘The Rudest Book Ever’. True, he’s a novelist, a public speaker, and a ‘professional problem solver’. But this man with a massive 1.13M follower base on YouTube and 181K followers on Instagram is much more layered than just that.

Operating the handle @mensutra to solve as many problems and issues – ranging from personal to financial – Shwetabh hails from Lucknow and is now based out of Delhi. Since starting @mensutra at the age of 26, he’s counselled numerous businesses to success. Classic of some geniuses, he’s hyperactive and efficient, but extremely modest when it comes to his skill and ability. His acute intrigue towards human nature, and sharp sense of observation have played a key role when it comes to guiding businesses and individuals at financial crossroads.

We’d say that’s a powerful influencer in fintech to collaborate with because of his diligent follower base.

Minute Stuff - 106K Subscribers

Minute Stuff is a Telugu channel that comes as one that’s a little off the books. This channel may well be one of the most interesting ones because of the bizarre and offbeat content they cover; this may range from stunning facts, inventions to look out for, travel and culture tips, scientific functions and facts, financial know-how and trends, and so much more.

True to its name, it’s the minute stuff that they bring our attention to. While their content is entirely in Telugu, it’s stuff to watch out for. Their staggering subscriber base on YouTube stands testimony to the validity and intrigue that the channel draws. For this reason, Confluencr collaborated with Minute Stuff to market 5Paisa – reaching their audience and making them aware of the services they had to offer.

Deepak Bajaj - 517K Subscribers

With his claim to fame as Master of personal transformation, Deepak Bajaj has gained the outstanding traction that he has today ‘empowering people to be the best they can be’. Deepak has a keen interest in human behaviour and the psychology of success that has led him to curate, create, and deliver key insights, tools, hacks, and strategies into getting things right in life – including finance. He’s believed to influence people’s beliefs and emotions to prompt transformatory change in their lives.

He’s compiled all his experience and data into books and online courses that have helped individuals across the world succeed. He’s already trained 8 lakh+ direct sellers over the span of 13 years. He’s the bestselling author of 2 books that are performing well in the country and have been translated in 6 languages already. He’s been the best Direct Selling Trainer of 2020 and is an international Master NLP Practitioner. To add to his credibility, he’s been trained y industry leading coaches and trainers based out of USA, Europe, Singapore, Bangkok, and India.

No if that isn’t a killer profile to go for, we don’t know what is.

Business ki baat - 1.4M Subscribers

With a spin on ‘Mann ki baat’, Business ki baat is a channel dedicated to providing high quality, enticing, and informative content to people who’re driven to learn newer things, stay updated, and most crucially – determined to act on it. They have a keen affinity to provide content on business ideas – both big and small – periodically, and guide their audience through inspirational and motivational videos from time to time.

They can also be seen covering finance tips and topics like ‘how to make money online’, ‘how to grow business’, ‘how products are made’, how to manage bank accounts, and so much more. Having been so business centric and professional in nature, we chose to collaborate with this channel to deftly market one of our clients at Confluencr – Groww – all to promising results.

Success TV - 1.05M Subscribers

Owned and operated by Ashwani Chaurasia, Success TV has garnered a whopping 1.05 million follower base on YouTube – making her channel one of the wide reaching finance advising channels in the country. This narrative has been driven by her wish to motivate her followers through inspirational stories, motivational accounts, speeches and success stories of entrepreneurs.

Sifting through her content – that consists mostly of videos in Hindi – her followers are bound to come across content that enable them to harbour the right mindset for growing their businesses financially, and occasional tips and tricks into how to do so.

Before we proceed, here’s a look into just why Influencer Marketing has become a wave to be ridden for the BFSI industry. Needless to say, it helps concentrate all the marketing effort to the specific target audiences – making sure that no efforts and budgets go in vain. It gives you an edge over your competitors, who probably are still engaging with the same old marketing hacks. Shh, we won’t tell if you won’t. It helps create an agreeable perception of your brand, and makes it more relatable.

Check out how we leveraged all of these benefits for brands like Angel Broking and Upstox  at Confluencr? And we’ve just started!

Chat with Surender Vats - 335K Subscribers

Chat with Surender Vats is a channel run by its namesake who is the founder and president of Direct Selling Distributors Welfare Association – or better known as DSDWA. He’s also an Executive Member of FDSA. Surender Vats has been a crucial part of Direct Selling World, or MLM or Network Marketing, since the wee age of 19 years.

His channel contains videos that he makes in collaboration and conversation with industry experts and subject-matter professionals – lending to the legitimacy and trustability of the content he puts forth for business owners and professionals. His videos focus on wide ranging topics like careers, handling finances, business undertakings, and more. He’s so far leading a team of nothing short of 20 lakh individuals and has been the President of Unique Education System as well.

Praveen Dilliwala - 2.71M Subscribers

Praveen Dilliwala is a channel run by Praveen who’s passionate about guiding the current masses towards a more thrifty and business oriented mindset. Operating out of Delhi, he refers to Praveen Dilliwala as a ‘youth oriented review channel’ where he analyses, reviews, and puts up videos about education, job market and careers, financial and professional opinions, and a host of interesting facts and updates.

Led by the motto to impart objective and fact-checked information, he wished to enable the current generations to make informed decisions backed by information and a winner mindset. His videos include content where he reviews companies and jobs, finance topics like all things bitcoin, and a host of other information.

Amit Mishra (Tryootech) - 337K Subscribers

Amit Mishra has come forth as a talented finance advisor and stock market YouTube influencer that makes videos on digital marketing, blogging tips, YouTube tips, and tech videos. Shifting towards more business-oriented content, he also works on videos that crystalise money-making ideas and hacks, inspiring interviews, business videos, and more. He makes processes easy for his follower base by putting up platform reviews, how-to videos, and by creating industry specific videos.

Diligent with this channel, Amit aims to put up 3-4 videos per week. While his channel covers content in Hindi, he’s diversified his scope and reach of audiences with subsidiary channels – Amit Mishra, Amit Mishra (English), and Facts With Anjali. Owing to this reach, Confluence shortlisted this channel as one of the financial advisory influencers to promote one of the clients – Groww.

Grow Your Money - 642K Subscribers

Grow Your Money is a Kannada channel that dives into multiple financial topics, as the name suggests. It’s one of the leading tech YouTube channels that also delves into content that provides an online earning guide to the population of Karnataka. It claims to be one of the foremost online earning channels in the country, and as one of the go-to channels in Karnataka.

Their primary content includes application reviews, gadget reviews, product unboxing, news and reviews from the tech industry, and tech solutions and tips. They occasionally cover topics in the finance sector as well – like applications, platforms, softwares, and more. When engaging with them, don’t forget to use their hashtags #KannadaTechChannel and #KannadaOnlineEarningRelatedChannel

Rupee Monk - 46K Subscribers

With just as much zing from down South, Rupee Monk is a channel run by Subeesh, or as he likes to address himself as – ‘Common Man’s Financial Guru’. With his Malayalam dialect, Subeesh creates videos that provide guidance on stocks, mutual funds, insurance, loans, and other deposits. He credits his savings and investments over the last 1.5 decade as the bases for the knowledge he imparts through these videos and currently has his financial planning certification underway. Speak of experience guiding our way through the investment maze! And this is exactly what we leveraged at Confluencr when marketing with finance influencers for Groww.

Conclusion

Confluencr has pioneered influencer marketing solutions that have now become a staple part of the BFSI marketing mix. In India, we work with 4 out of the top 5 discount brokers, leading insurance firms, global consumer banks, cryptocurrency platforms and many other financial investment brands like Motilal Oswal for whom we successfully strategised and implemented influencer marketing in collaboration with some of the leading finance influencer YouTubers.

With the restraints that apply to finance brands, it’s rather tough to create marketing campaigns that can truly promote the offerings. We have aptly leveraged influencers for an industry that much needed to find newer avenues, to shed off it’s primary image as boring or dull, and therefore now attracting a younger audience as well. To implement influencer marketing for your brand, reach out to hello@confluencr.com

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