Top 10 Influencers For Financial Advice In India
“Influencer marketing allows finance companies to connect with the right audiences through the storytelling of relatable everyday experiences around finances on a human to human level while leveraging the connections creators have established with their audiences to build credibility, and ultimately, drive brand awareness and consideration.”- Crystal Ling
(Senior Account Manager, Open Influence)
As much as the truth may sting, very few are bestowed with a keen financial sense and sensibility. Businesses and professionals alike need solid financial advice not just to keep the boat floating but to successfully plunge through the storms that occur during their professional lifetimes. Influencers are becoming the beacons of reliable and robust hope that brands, businesses, and professionals are looking to be financial advisors.
Here’s the list of top 10 personal finance influencers on YouTube that you can turn to for financial advice:
Anushka Rathod, a former investment banker who shares her expertise in finance and investing on social media, is one of the best ‘finfluencers’ in India. She’s figured out how to keep people interested in her little bits of longer issues by presenting them in plain English.
She breaks down the finance jargon on Instagram, teaching fellow newbies the concept of finance– giving us financial independence.
This top financial advisor in India rules the Instagram world, wherein she makes everyone understand these concepts in layman’s language. She sometimes even uses memes and replicated movie scenes to make these concepts fun to learn.
Sometimes, finance can be overwhelming, especially for someone with zero knowledge of the subject. But Anushka comes in with her personalized stories, and experiences, that are highly relatable and easy to understand.
She covers a wide range of topics, so people having different kinds of investment instruments can find something of their use on her account. She posts content on cryptocurrency, income tax filing, NFTs, real estate, credit cards, mutual funds, etc.
Shreyaa Kapoor, a finance student, formerly worked as a consultant for Bain & Company. She left her full-time job to pursue her objective of simplifying all things financial through her Instagram videos. Her videos stress making sensible financial decisions, investing, trading stocks, etc.
Shreyaa is one of the top Finance Influencers. She worked as a strategist for major Fin-tech companies in India. She has mastered the art of explaining financial terms and giving tax advice through memes and comedy skits.
She explains her content in funny and simple-to-understand language, which makes it easy for her followers to grasp the concept of Personal Finance and Financial Freedom.
Shreyaa covers a range of topics, including Investment Schemes, Loans and related laws, Taxation advice, cryptocurrency, and many more.
Ankur Warikoo, a mentor, author, businessman, angel investor, and public speaker is one of the top finance influencers in India. He co-founded Nearbuy and Groupon India and served as their first CEO. His expertise in entrepreneurship and personal growth is evident through his articles on LinkedIn, YouTube channel, and Instagram account.
Ankur’s content covers a wide range of topics, including failure, personal finance, entrepreneurship, and geopolitical issues. He has been featured in Forbes Magazine’s India’s Top 100 Digital Stars list and has collaborated with fellow creators and partnered with prominent brands like MyBiz, Cleartax, Etmoney, and Odoo to raise awareness on diverse topics such as income tax, general tax awareness, and easy investment learnings for beginners.
Ankur’s recent focus on personal financial advice has made him a popular “fin-fluencer” in India, with his videos focusing on personal finance, entrepreneurship, and productivity hacks.
When it comes to Shwetabh Gangwar, the first thing we may stumble upon is how he’s authored the National Bestseller ‘The Rudest Book Ever’. True, he’s a novelist, a public speaker, and a ‘professional problem solver’. Operating the handle @mensutra to solve as many problems and issues as personal to financial – Shwetabh hails from Lucknow and is now based out of Delhi. Since starting @mensutra, he’s counselled numerous businesses to success. A classic of some geniuses, he’s hyperactive and efficient but highly modest when it comes to his skill and ability. His acute intrigue towards human nature and sharp sense of observation have played a vital role in guiding businesses and individuals at financial crossroads.
We’d say that’s a powerful personal finance influencer to collaborate with because of his active follower base.
Shivanshu Agrawal, widely known as one of the top financial advisors in India, has garnered a significant following on Instagram due to his diverse portfolio of knowledge on finance, geopolitical issues, economics, and business.
His success is evident from being featured in Forbes Magazine’s India’s Top 100 Digital Stars list, showcasing his impact in the digital space. Collaborating with fellow creators and partnering with prominent brands like MyBiz, Cleartax, Etmoney, and Odoo,
Shivanshu has effectively raised awareness on various topics, including income tax, general tax awareness, and easy investment learning for beginners. His ability to engage and educate his audience on a wide range of financial and marketing subjects has solidified his position as a leading influencer in the industry.
With his claim to fame as Master of Personal Transformation, Deepak Bajaj has gained outstanding traction as a financial influencer that he is today, ‘empowering people to be the best they can be’. Deepak has a keen interest in human behaviour and the psychology of success that has led him to curate, create and deliver critical insights, tools, hacks, and strategies for getting things right in life – including finance. He’s believed to influence people’s beliefs and emotions to prompt a transformative change in their lives.
He’s compiled all his experience and data into books and online courses that have helped individuals across the world succeed. He’s already trained lakhs of direct sellers over a decade. He’s the bestselling author of 2 books performing well in the country and has been translated into 6 languages already. He’s been the best Direct Selling Trainer and is an international Master NLP Practitioner. To add to this personal finance influencer’s credibility, he’s been trained by industry-leading coaches and trainers in the USA, Europe, Singapore, Bangkok, and India.
No, if that isn’t a killer profile to go for, we don’t know what is.
Praveen Dilliwala is a channel run by Praveen who’s passionate about guiding the current masses towards a more thrifty and business-oriented mindset. Operating out of Delhi, he refers to Praveen Dilliwala as a ‘youth-oriented review channel’ where he analyses, reviews, and puts up videos about education, job market and careers, financial and professional opinions, and a host of interesting facts and updates.
Led by the motto to impart objective and fact-checked information, he wishes to enable the current generations to make informed decisions backed by information and keep a winner’s mindset. This personal finance influencer’s videos include content where he reviews companies and jobs, finance topics like all things bitcoin, and a host of other information
CA Rachana Ranade Phadke is a finance influencer living in Pune who speaks about financial freedom and investing advice. Rachana Ranade provides a collection of courses for several finance-related areas on her website. The stock market, mutual funds, personal money management, fundamental and technical analysis, and other topics are in Ranade’s level-based courses.
She’s a sensation on Instagram, where she talks about money management via reels. You may learn about stock market investment by following her. Rachana is one of the finest financial influencers in India and provides stock market trading advice. She also discusses upcoming initial public offerings (IPOs), company financial reports, and daily stock market developments in India, with every post reflecting her immense expertise in the field.
Rachana Ranade is a true superstar and provides expert advice for those seeking financial freedom.
Neha Nagar is one of the best female finance influencers in India. Neha is the founder of Taxation Help, a firm that assists people with ITRs, GST, and business formation.
Neha and her team combine Instagram content production with reels and memes to produce the ideal mixture of financial knowledge and entertainment. Except for her business, Neha is well-known for her LinkedIn page, in which she discusses tax, cryptocurrency, investing, and other financial advancements in the nation.
Managing two accounts puts a lot of strain on content production and finding fresh methods to teach people about money without being too technical. But Neha handles it all—and even outperforms herself when it comes to establishing an educational environment for students!
Sharan Hegde, also known as Finance with Sharan, has gained immense popularity as a finance influencer on social media. He has become a prominent figure in the world of personal finance. Through engaging and informative content, he covers a wide range of topics including finance, investing, money management, and money psychology.
Sharan, a former management consultant and current employee at PwC, is known for his entertaining and educational monologue acting clips that provide valuable insights into day-to-day financial matters. His content is entertaining and carries a sense of responsibility, as he aims to provide accurate and verified information to his audience.
Sharan’s success as a finance influencer has made him a key figure in the industry, and his impact on the personal finance space is undeniable.
As a global influencer marketing agency, Confluencr has pioneered YouTube influencer marketing solutions that have become a staple part of the BFSI marketing mix. In India, we work with 4 out of the top 5 discount brokers, leading insurance firms, global consumer banks, cryptocurrency platforms and many other financial investment brands like Motilal Oswal for whom we successfully strategised and implemented influencer marketing in collaboration with some of the leading personal finance influencers on YouTuber.
With the restraints that apply to finance brands, it’s rather tough to create marketing campaigns to promote the offerings. We have aptly leveraged influencers for an industry that much needed to find newer avenues, shed off its primary image as boring or dull, and therefore now attract a younger audience. To implement influencer marketing for your brand, reach out to [email protected].
