The quote sums up the power of influencer marketing for fintech brands. However, as far as one can trace, the world of finance has always been a boy’s club. But lately, women have been making their mark and pushing through the gender barriers. The rise of women’s power and the explosion of the internet have created a network of female finance influencers who are knowledgeable and masters in the field of finance and are levelling up the finance game. They can be followed on Twitter, can be heard over podcasts, have written books and blogs, and inspired many to tackle debt, stick to budgets and grow wealth.
Fintech brands offering unique value propositions to their consumers are on a constant lookout for these fin-fluencers to tap into the interests of their target audience and build brand awareness. Influencer marketing for BFSI brands has seen a rise since the pandemic and shows no signs of slowing down. Fintech brands have more than ever realized the power of influencer marketing and are all set to shed their image as dull or boring and make their way into the hearts and minds of their potential consumers through finance influencers.
01
Neha Nagar
Founder and CEO of Taxation Help, Neha is a finance influencer and an entrepreneur hailing from Delhi. Being a finance content creator, Neha emphasizes making financial concepts easy to understand and consume for her audience. This finance influencer in India is an inspiration to women entrepreneurs, and those striving to make their mark in the finance sector. This finance influencer is loved by her audience for her unique and engaging way of putting up financial concepts. This finance YouTuber’s channel hosts videos on various topics including taxation, stocks, cryptocurrency, NFTs, and many more. Need a piece of solid advice on financial stuff? Neha is your go-to girl!
02
CA Rachana Ranade
CA Rachana Ranade is one of the best female finance influencers in India who aims to improve financial literacy in India by helping people learn about stock markets in the most simplified manner. She has run a YouTube channel through which she imparts financial education for more than 10 years. Through her in-depth explanation of financial topics, this finance influencer has been able to garner a lot of views on her uploads. Seeing her top-tier content and engagement with her audience, a lot of fintech brands have collaborated with this leading female finance influencer including SmallCase. The brand partnered with leading YouTube finance influencers in India to create brand awareness, generate leads and drive higher account openings.
03
Twinkle Jain
Twinkle Jain is a beautiful young lady. She has more than 3 years of experience in accounting and finance. She makes entertaining reels on finance, business, and career for her Instagram followers.
She has collaborated with other finance creators as well to provide high-value informative content. Her feed contains 186 posts dedicated to finance tips and tricks. Owing to the authenticity of her content, this finance influencer in India has garnered the highest view count crossing a million views on her best-performing content.
04
Nidhi Nagori
Hailing from West Bengal, Nidhi Nagori is a CA and has completed her CPA in the United States. This Indian female finance influencer engages and enlightens her audience with personal financial planning and investment strategies, Nidhi also talks about career opportunities abroad, education and certifications in the fintech sector, work opportunities and career tips. Nidhi enjoys a fan following of keen and enthusiastic followers on Instagram and has garnered thousands of views on her YT uploads. Her most viewed content on YouTube is that revolving around work-from-home opportunities. We see this talented female influencer already on the rise!
05
CA Anamika Rana
Anamika Rana is an experienced CA and Insta-famous entrepreneur. She has been spilling key tips on value investing and finance to her Instagram followers. She has a remarkable career journey as a CA of 5+ years. In these years, she has worked with the Big 4 accounting firms. She also shares highly insightful content on the crypto market. And this has attracted the crypto-enthusiastic audience on her Instagram feed.
She is currently working as a team member at Coto by the Eve World. It is a Web3 social community platform, specifically for leading women. She has also served as a Senior Audit Assistant at Deloitte, India. And she’s also a self-employed spiritual mentor.
06
Anushka Rathod
An ex-investment banker, Anushka Rathod is one of the best female finance influencers in India and a CFA level 2 candidate. Anushka has risen to popularity with easy-to-understand, in-depth content revolving around business and finance niches. This female finance influencer engages with her audience at an impressive engagement rate. Anushka makes it a point to keep her audience updated with all things finance. She uploads videos on topics ranging from multi-bagger stocks to cryptocurrencies and everything in between. Her most viewed content on YouTube is the one where she explains the types of cryptocurrencies in Hindi. We see this young, financial expert, make a mark in the world of finance with one video at a time!
07
Shreyaa Kapoor
Shreyaa Kapoor, a finance student, formerly worked as a consultant for Bain & Company. She left her full-time job about a year ago to pursue her objective of simplifying all things financial through her Instagram videos. Her videos stress making sensible financial decisions, investing, trading stocks, etc.
Shreyaa is one of the top female Finance Influencers in India. She worked as a strategist for major Fin-tech companies in India. She has mastered the art of explaining financial terms and giving tax advice through memes and comedy skits. She explains her content in funny and simple-to-understand language, which makes it easy for her followers to grasp the concept of Personal Finance and Financial Freedom.
Shreyaa covers a range of topics, including Investment Schemes, Loans and related laws, Taxation advice, cryptocurrency, and many more.
Influencer marketing in the BFSI sector is here to stay for the long run, but BFSI companies need to revamp their marketing strategies to stay relevant and fresh. The content you create should not just cater to your target audience but should also appeal to a passive audience who have the potential to be your customers. Finance influencers have got this equation right, and collaborating with them shall offer brands, great returns on investment. Collaborating with the above-listed influencers can help brands position themselves in front of an audience who’s already interested in finance management, and wealth creation.
Being a global influencer marketing agency, Confluencr has pioneered influencer marketing solutions that have now become a staple part of the BFSI marketing mix. In India, we work with 4 out of the top 5 discount brokers, leading insurance firms, global consumer banks, cryptocurrency platforms, share market apps like Angel Broking, and many other financial investment brands. With the restraints that apply to finance brands, it’s rather tough to create marketing campaigns that can truly promote the offerings. We have aptly leveraged influencers for an industry that needed to find newer avenues, to shed off its primary image as boring or dull, and therefore now attracting a younger audience as well. To implement influencer marketing for your brand, reach out to [email protected].
