11 Female Finance Influencers You Should be Following

As far as one can trace, the world of finance has always been a boy’s club. But lately, women have been making their mark and push through the gender barriers. The rise of women’s power and the explosion of the internet has created a network of women who are knowledgeable and masters in their field. They can be followed on Twitter, can be heard over podcasts, have written books and blogs, and inspired many to tackle debt, stick to budgets and grow wealth. 

Here are 11 female finance influencers who are making a mark in the industry with their amazing brands and content.

1. Farnoosh Torabi

female finance influencer

1. Farnoosh Torabi

Farnoosh Torabi is an award-winning financial correspondent and best-selling author. She is the creator and host of the incredible daily podcast ‘So Money.’ She and her guests discuss through a variety of money, business, and career topics.
Her guests share their own financial struggles, successes, and other personal stories to inspire and motivate others on their journey to financial success.

2. CA Rachana Ranade

female finance experts

Rachana Ranade aims at improving financial literacy in India by helping people learn about stock markets in the most simplified manner. She runs a YouTube channel through which she imparts education for more than 10 years and has more than 10,00,000 subscribers. She also hosts various workshops.  

female finance experts

One such YouTube influencer marketing campaign was done by SmallCase. SmallCase is an investment platform that enables users to make better investment decisions in Indian equities. The brand partnered with leading YouTube influencers to create a brand awareness, generate leads and drive higher account openings.

3. Swati kumari

best female financial experts

3. Swati kumari

Swati Kumari is the founder of B Wealthy, a platform that imparts educational and informative videos on making money. She has been in the finance industry for more than a decade and aims at helping people manage and grow their wealth. She also runs a YouTube channel that has more than 345,000 subscribers and continues to financial advice on growing wealth so that people can live the life they desire. 

Such educational YouTube influencers also helped Upstox promote their brand by showcasing its features through video content. Upstox is an online trading platform and launched campaigns with leading YouTube influencers who explained the platform to audiences thereby increasing brand awareness and their user base.

4. Smriti Sethi

best female financial influencer

Smriti Sethi is the founder of Studyniti, a platform to help students prepare for Banking, Railway and other important examinations. She also runs a YouTube channel wherein she shares solutions and in-depth explanations of the questions, puzzles, previous examinations and other important topics. 

best female financial influencer

5. Erin Chase

best female financial gurus

5. Erin Chase

Erin Chase founded ‘$5 Dinners‘, where she shares the best strategies, meal plans, and recipes that are budget-friendly. Her money-saving advice has also been featured on major TV shows like the Today show, The View, Rachel Ray, and so many more. 

Instagram: @5dollardinners

Her Instagram features mouth-watering dishes, but the best part is that these dishes cost less than $5 to make and are easy to serve.

6. Cat Alford

best female finance influencers

Cat Alford founded a blog that revolves around living on a budget and growing income. She soon became a well-known and respected money expert. Through writing, speaking, and online courses, she teaches other moms how to gain the confidence and skills that they need to focus on their passions and earn more. 

Instagram: @catherinecalford

best female finance influencers

7. Nicole Lapin

best female finance experts

7. Nicole Lapin

Nicole is a financial news anchor and host. She is also the best-selling author of the personal finance book ‘Rich Bitch’. She has been a part of a variety of news channels ranging from CNBC to CNN. She has transitioned into focusing on personal finance. 

Website: https://nicolelapin.com/

8. Brittney Castro

female finance influencer

Brittney is a Certified Financial Planner (CFP) and the founder of Financially Wise Women. She aims at helping people define their ideal lives and the structure of financial planning that they need. Her passion for finance stems from her childhood, as she has always known her parents to be financially responsible. She also runs a highly educative YouTube Channel. 

Financial planners on YouTube also help brands to create awareness by showcasing their products. One such example is that of TradeSmart, a discount broking platform. The brand partnered with YouTube influencers to create brand awareness and showcase their product’s features like stock trading, commodity trading, currency trading, etc.

female finance influencer

9. Dominique Broadway

top female finance influencer

9. Dominique Broadway

Dominique Broadway comes from a traditional financial planning background. She founded Finances Demystified, which is a site dedicated to educating young and creative professionals, entrepreneurs, and new families about building wealth. 

Her Instagram is worth looking up for her great style and eye for composition. She is a must-follow for anyone who wants to take their finances to the next level. 

10. Patrice Washington

best female finance influencer

Patrice is a best-selling author, coach, speaker, entrepreneur, podcaster, and all-around personal finance advisor. She strongly believes that women should focus on living discipline but fulfilling lives to attain the wealth they deserve. 

Patrice is a well-known face on Steve Harvey’s television and radio programs, as well as a guest on Dr. Oz, Fox & Friends, and also on pages of various magazines. 

best female finance influencer

11. Natalie Bacon

best female finance influencers

11. Natalie Bacon

Natalie Bacon went from being a lawyer to a financial planner to an online entrepreneur. She has designed her dream life and her passion to help others design theirs through personal development, financial intelligence and online business. She encourages women to save big and design the life they want.  

Conclusion:

Influencer marketing in the BFSI sector is here to stay for the long-run, but BFSI companies need to revamp their marketing strategies to stay relevant and fresh. The content you create should not just cater to your target audience but should also appeal to a passive audience who have the potential to be your customers.

Confluencr has pioneered influencer marketing solutions that have now become a staple part of the BFSI marketing mix. In India, we work with 4 out of the top 5 discount brokers, leading insurance firms, global consumer banks, cryptocurrency platforms, share market apps like Angel Broking, and many other financial investment brands. With the restraints that apply to finance brands, it’s rather tough to create marketing campaigns that can truly promote the offerings. We have aptly leveraged influencers for an industry that much needed to find newer avenues, to shed off it’s primary image as boring or dull, and therefore now attracting a younger audience as well. To implement influencer marketing for your brand, reach out to hello@confluencr.com

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