LinkedIn has been one of the most valuable platforms to build connections in the respective industries and spread helpful information. The job givers and job seekers of profit-oriented organizations or nonprofit organizations, whether big, small, or medium, are available on LinkedIn. It has helped them to build a community and understand talent and has also become a go-to platform to represent ideas and achievements. The BFSI industry is no exception to this. With LinkedIn emerging as a powerful platform for influencer marketing, the BFSI sector has seen a positive digital shift in its marketing strategies.
With the emergence of the internet, financial experts have turned into financial influencers. They are trying to spread the proper knowledge using different platforms, including LinkedIn. Indian financial influencers on LinkedIn post catchy content with the right proportion of credible data for the audience’s reference. Finance influencers on LinkedIn have been changing the marketing game for fintech brands, and it would be worth seeing the fintech industry shed its original image as dull or boring by opting for new-age influencer marketing through credible platforms such as LinkedIn.
Having studied the influencer marketing arena closely and worked with India’s top finance brands, we present here the list of top 20 finance influencers on LinkedIn that can be the most economical collaboration for your next influencer marketing campaign.
01
Sharan Hegde
Sharan started his journey as a finance strategy analyst at KPMG and is now co-founder of the finance brand Hedonova. Along with it, this personal finance influencer in India creates content that is simple to understand and fun to watch. A 15-year-old and even a 60-year-old can understand finance if they follow Sharan! He has been very active on his LinkedIn. He keeps on interacting with other financial experts and business tycoons on various topics from the world of finance. He talks about versatile issues on his LinkedIn, including finance, investment, money, management, the psychology of money, and everything one needs to understand about the financial world.
02
Ankur Warikoo
Ankur Warikoo guides you in the context of money-making, and investment and guides you towards personal growth. He shares various content on his LinkedIn on different topics. Ankur’s content will surely guide you in the right direction and in the best way possible if you are confused about anything, whether self-development, skills or mutual funds. Ankur’s digital homes are a perfect mix of all things growth and development. This Indian financial influencer on LinkedIn makes it a point to break down complex financial and business concepts in a simple, easy-to-understand way.
03
Adhil Shetty
Being a co-founder and CEO of BankBazaar, Adhil is one of the top fintech influencers in India. Educating his audience about personal finance, Adil talks about all things finance. He makes it a point to share smart financial advice with his large audience base and also engages with them by sharing his entrepreneurial journey. Adhil’s LinkedIn handle hosts numerous educational articles including those on home loans, education loans, gold loans, and other personal finance topics. This Indian finance influencer on LinkedIn makes it a point to keep his audience updated with the latest trends, transforms, and challenges in the finance industry. Adhil’s LinkedIn is a must-follow feed to gain amazing insights into the world of finance.
04
Rachana Ranade
CA Rachana Ranade Phadke is a finance influencer on LinkedIn who speaks about financial freedom and investing advice. Rachana Ranade provides a collection of courses for several finance-related areas on her website. The stock market, mutual funds, personal money management, fundamental and technical analysis, and other topics are in Ranade’s level-based courses.
She’s a sensation on LinkedIn, where she talks about money management and personal finance. You may learn about stock market investment by following her. Rachana is one of the finest financial influencers in India and provides stock market trading advice. She also discusses upcoming initial public offerings (IPOs), company financial reports, and daily stock market developments in India, with every post reflecting her immense expertise in the field.
05
Nidhi Nagori
Nidhi is a chartered accountant from India and a certified public accountant from the US and is currently working in finance. Along with it, she is creating content on various social media platforms and guiding people toward a great financial path in their lives. She interacts with multiple individuals on her LinkedIn and guides them toward a better financial career. This female finance influencer on LinkedIn makes sure to update her audience about the vital economic events happening worldwide.
06
Pranjal Kamra
Pranjal is an early-stage investor. He talks about startups, investment, finance, and much more on his LinkedIn. He is one of the most liked finance content creators on the internet. He conducts various sessions with college students and millennials. Everyone adores his finance content. He has also published a book named ‘Mint Your Money’ which talks about money-making and growth strategies. Being one of the leading stock market influencers in India, Pranjal Kamra has won millions of hearts across all social media platforms through his on-point creative content.
07
Anushka Rathod
Anushka has been an ex-investment banker and is currently doing content creation on various topics like business, finance, economics, and much more. Being one of the top female finance influencers in India, Anushka boasts an impressive fan following on other social media handles too. She makes it a point to review economic and financial reforms around the world and keeps her audience updated too. Do pay a visit to her Instagram account to find great financial content explained in the simplest way.
08
Vani Kola
Founder and managing director of Kalaari Capital, Vani is one of the top finance influencers in India. Recognised as one of ‘Fortune India’s Most Powerful Women in Business’ Vani is an influential voice in the finance sector. Being a successful entrepreneur in Silicon Valley, this finance influencer’s investment advice is a result of her personal entrepreneurial experiences. This female finance influencer in India makes it a point to keep her audience updated regarding financial transforms across the globe and drops insightful entrepreneurial tips and tricks here and there on her LinkedIn feed.
09
Rony Saha
This finance influencer on LinkedIn talks about finance, startups, business, and much more. He keeps on giving his views on various financial reforms happening in India and around the globe. He shares informative pieces and provides additional information about every type of content he reads including ‘Data is the new oil to the story of Dhirubhai Ambani.’ This finance influencer on LinkedIn makes it a point to educate his audience on all things finance. He’s your go-to place to learn anything and everything you need to know about finance
10
Neha Nagar
Neha talks about finance, startups, business, and various investment ideas. She is building entrepreneurs and assisting people in expanding their startups, with a dream to encourage financial literacy through content creation. Her content is always on point and is broken down in a way that’s easy to consume. This leading finance influencer on LinkedIn creates videos on various financial concepts most simply and funnily possible and communicates the correct financial data. Also, she makes motivational videos to help people move ahead in life.
11
Akshat Shrivastav
Akshat talks about career, finance, MBA and various topics related to colleges and consulting. He is on his way to building the biggest investment community through his website.
He started posting initially focusing on standardized tests like GMAT and GRE, and later on concepts around strategy and management consulting. He is also a regular speaker at elite institutions and has given a TEDx talk. His content is mostly about finance, management consulting, and developing career-transforming skills. He is also an influencer and founder of WisdomHatch.com, where he helps people become better investors.
12
Kunwar Raj
Kunwar Raj is the Founder of NoApp, a startup that helps businesses start, manage, and scale. He is also the Creator of Unfinance. He is one of the top Finance influencers on LinkedIn. He has a significant following and he is associated with various professional and entrepreneurial activities.
Kunwar Raj posts about various topics on LinkedIn, including hiring and job opportunities, his startup NoApp, his community Unfinance, and personal experiences. He posts about a wide range of topics related to entrepreneurship, business, and personal experiences.
13
Ajinkya Kulkarni
Aninkya is the co-founder and CEO of Wint Health. Ajinkya through his LinkedIn account talks about various topics, including finance, business, marketing, and health insurance. A lot of his posts discuss the challenges and early days of Wint Wealth, the decreasing value of health insurance, the importance of diversification in finance, and the business acumen of his friends. These topics reflect his expertise and interests in the financial and business sectors.
14
Anamika Rana
Anamika is a chartered accountant and is one of the leading female finance influencers in India. She is the best person to understand how to manage money most efficiently. We would call her the crypto queen. She has been doing a lot of sessions and creating a lot of content in the context of crypto and its working. Her videos of around 1 minute would make you full of knowledge. Being a finance field professional, she can guide you in the most righteous way and the right direction for your financial journey ahead.
15
Ankur Jhaveri
Ankur Jhaveri is one of the leading finance pages on LinkedIn to follow and his posts cover a range of topics related to business, finance, and technology. He has written articles on subjects such as “The unfair advantage,” “Account Aggregators – the new kids on the (Fintech) block,” and “Why only numbers are not enough for managing your money.”
He shares his insights on India’s GDP and industry-related developments, such as the rebranding of GoAir to Go First. His posts reflect his expertise and interest in simplifying the world of business and money and his professional involvement with IDfy, where he holds the position of Vice President.
16
Raj Shamani
Raj has given over 200 speeches worldwide on financial freedom and is one of the youngest Indians to represent India at the United Nations. Along with being a content creator on various social media platforms, he is also an entrepreneur. Raj is an excellent growth investor. He assists people in understanding business and the world of investment in the easiest way possible on his LinkedIn. This Indian finance influencer on LinkedIn also reposts his content from his podcast and frequently posts videos full of knowledge. He is trying his best to spread financial awareness among the masses. He is helping various viewers to understand the world of business and investment in the best way possible.
17
Kushal Lodha
Kushal Lodha is a prominent LinkedIn influencer known for his expertise in finance, startups, and life lessons. He is the founder of KAGR a finance upskilling platform, a two-time bestselling author, a LinkedIn Top Voice, and holds qualifications such as CA and CFA (All Levels Cleared) as well as ACCA.
He has shared insights on life lessons, success, and motivational topics through his LinkedIn posts and YouTube videos. He has also recommended educational resources, such as the book he has written “Acing CA,” to students pursuing a career in finance and accounting.
18
Ishaan Arora
Ishaan says that he is a 24/7 learner, which makes him different. He is one of the best financial advisors you can get on the internet. He is the co-founder of Finladder. He is super active on his LinkedIn and posts informative and worth-reading content. This Indian finance influencer keeps on interacting with his followers on LinkedIn and replies to different questions and doubts of his audience. His views are always on point and we love the way he speaks about finance and various topics on his LinkedIn.
19
Sayali Rai
Sayali is the co-founder of Fincocktail. She is super active on LinkedIn and keeps posting content about market updates and financial freedom. Also, she gives her followers a lot of financial tips. Now and then, on her LinkedIn, she interacts with various business persons and content creators. This Indian female finance influencer makes videos for her business account and reposts all those videos on her personal LinkedIn. One of the latest videos has discussed India’s union budget and has explained the budget in the simplest way for her audience.
20
Tanmay Bhat
Tanmay Bhatt is an amazing combination of humour and intelligence. Who can make complex finance stuff sound funnier? None other than Tanmay Bhatt! He is one of the funniest comedians from India, and at the same time, he creates content on investment. He has a finance YouTube channel where he posts investment and finance-related content. This Indian finance influencer on LinkedIn would make it a point to help you understand finance in the funniest way possible.
With the evolution of influencer marketing, fintech brands have begun exploring the newer avenues this form of marketing has been providing. With the emergence of various fintech startups, it has become crucial for entrepreneurs to leverage influencer marketing strategies in order to reach out to millennials and Gen Z audiences. While influencer marketing has proven to solve the 3 major challenges encountered by the fintech brands, it has been evolving as a main marketing strategy in the BFSI marketing mix.
Being a leading global influencer marketing agency, Confluencr has pioneered influencer marketing solutions that have become a staple part of the BFSI marketing mix. In India, we work with 4 out of the top 5 discount brokers, leading insurance firms, global consumer banks, cryptocurrency platforms, share market apps like Angel Broking and many other financial investment brands. With the restraints that apply to finance brands, creating marketing campaigns to promote the offerings is tough. We have aptly leveraged influencers for an industry that needed to find newer avenues, shed off its primary image as boring or dull, and therefore now attract a younger audience. Want to implement influencer marketing for your brand? Reach out to us at [email protected] and we shall get right back to you!
