5PAISA Influencer marketing Case study

Influencers talk about the best deals you get with a discount broker - investing your way into the future

The brand offers technology-driven solutions that enable you to invest at a lower cost. They empower their users with information to make the right decisions at the right time. They’ve built a simple and easy-to-use interface that is aimed at waking up the investor in you. The brand has been bestowed many awards upon & strives to achieve the best service always.
With their core values as strong as their investment schemes, they tasked us to create brand awareness & increase the number of account openings via influencer marketing on Youtube.

5paisa case study

Content Map

We integrated the brand as the unraveled platform of choice in videos of leading YouTube influencers, who had an audience that was actively taking advice from various channels. Talking about their several trading tools & their user-friendly interface, each creator made videos with a simple agenda in mind - to educate the people about the various opportunities in this sector. The topics for the content pieces ranged from how to use 5paisa.com to trade & invest, to what all trading tools can make this journey for anyone simpler & more beneficial.

The Creators

We engaged 20 mid-tier & micro-influencers from YouTube in the category of finance, knowledge, infotainment, motivation & business. They made dedicated as well as integrated videos for the brand, and continue to do so since this campaign is running its third month now. All creators were also given free access to some of the trading tools on the platform for a while, so they could share their honest opinions with their viewers. We were glad that their candid reviews were also sparkling and they built a strong connection with this brand of discount brokers.

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Some Of The Videos

Such a nice platform & the video was so informative. Definitely going to check it out.

Was looking for investment options for a while now, this platform seems promising. Will try it out for sure.

This is a great platform. Have been hearing about it a lot, a true goldmine for all investors & traders.

Was a little skeptical about investing online like this but have gained a much better perspective. Thank you!

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