Top 10 Indian Lifestyle Influencers on Instagram

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In the modern marketing era, lifestyle influencers make it feasible for anybody to understand fashion, be in fashion, and build their sense of style in fashion. Lifestyle influencers, are individuals that compile material on OOTDs (Outfit Of The Day), Beauty Advice, Hair Styling, Home Decor, Family, Health, Travel plans, and so on. 

However, more than the stuff they share on Instagram, Blogs, YouTube, Twitter, Facebook, and other social media platforms, lifestyle influencers hope to inspire their followers by giving them a genuine insight into their everyday lives, which makes them more real and relevant. If you’re seeking fashion inspiration, these Indian fashion gurus on Instagram will undoubtedly influence and persuade you to explore beyond the humdrum clothes offered. These will help you with your wardrobe change and upgrade your fashion muscle! 

Here is a list of the top 10 lifestyle and fashion influencers in India you must follow to stay up to speed on the current trends.

Top 10 Indian Lifestyle Influencers on Instagram

Komal Pandey‘s name is well-known among fashion fans since she is one of the most prominent Instagram fashion influencers. Komal is the winner of Cosmo India Blogger Awards Fashion Influencer Of The Year-Female. She is certainly one of India’s fashion influencers and an inspiration for fashion trends in 2022. 

She is obsessed with fashion and she is incredibly creative and innovative in terms of her appearance and style. Although, her content videos are unique and beneficial to many. One of the most prominent fashion Instagrammers has been in the industry for over seven years.

Komal is continually trying new things. You’ll love how she’s always experimenting with her style and fashion. Her colourful fusions and creative mixes are quite popular.

Meghna Kaur, aka Shetroublemaker, is a well-known blogger, content developer, YouTuber, and more. She began her YouTube adventure in 2015, concentrating on vlogging and accepting obstacles as significant topics, and she has amassed a large following over the years, with over a million followers on her Instagram profile. 

Also, a winner of Cosmopolitan Lifestyle Influencer of the year. She launched the #OOTDwithMeg Instagram video series, in which she publishes fashion content, including her daily outfit. Meghna Kaur is one of India’s top fashion, beauty, and lifestyle Instagram influencers. 

Her work includes fashion films that are both useful and visually appealing, as well as style advice and hacks.

Aashna Shroff is well-known on Instagram. She is a renowned Indian YouTuber and social media influencer. She publishes stuff on beauty, lifestyle, and fashion. Aashna is an example of a self-made celebrity. 

Aside from YouTube, she also has a home decor business called ‘The Snob Home.‘ and with that, she sells clothes on ENPOINTE. She is a well-known fashion and travel blogger and Instagram influencer. For her thousands of fans, she is a fashion icon. She not only has a wonderful fashion sense, but she also knows how to take great images of her job and craft. 

Her account is full of eye-catching outfits photographed most fashionably and appealingly.

Aakriti Rana is a fashion stylist, content creator, and one of Instagram’s top Indian fashion bloggers. She is an eager content creator that works on a range of intriguing themes through her blogs and videos, in addition to being a fashion blogger and a lifestyle influencer. 

Her profile is filled with vibrant colours, positive energy, and wonderful adventures. She is a model who has also worked with major corporations. She studied Fashion Design at Lancaster University and enjoys blogging and vlogging. 

Her Instagram work is noted for its unique edits and themes.

Santoshi is a well-known influencer who has seamlessly transitioned from fashion blogging to travel, lifestyle, and beauty. Santoshi’s exquisite style and editorial savvy have gained her fans all around the world. 

Given her talent in the fashion and beauty industry, many regard her as a fashion idol and look up to her. Her sense of style is modern and stylish. Her alliterative writing style makes all of her posts fun to read, and she communicates effectively with her followers. 

Santoshi has a fantastic sense of fashion that is both uncommon and inspirational. You may find her going to new locations and destinations, as well as experiencing various facets and corners of fashion. Furthermore, her feed has an appealing look that will keep you intrigued by her Instagram profile.

Larrisa D’sa is a YouTuber and social media influencer from India known for her famous lifestyle, travel, fashion, and beauty vlogs. She is a GoPro maker and supporter. Larrisa has appeared in several high-profile magazines, including The Huffington Post, Luxebook, and Vogue. 

She also presented a TEDx presentation about her accomplishments. This global Instagram influencer in India. Feliz Land, an online art and stationery business, is also owned by Larrisa. 

Her travel experiences, she feels, have taught her that ‘everything is temporary: your issues, your concerns, even your happiness, and even the people.’ We see this lifestyle influencer as one of the best for luxury lifestyle brand collaborations.

Juhi Godambe presents India in the fashion blogging business on a worldwide scale at fashion weeks, global fashion events, and significant launches

She is also the creator of Arabellaa, a high-end women’s apparel brand noted for its innovative designs. Juhi internationally represents big brands such as Maybelline and Nike and has partnered with major luxury fashion labels. She has millions of impressions on her social media accounts and continues to produce content in the fashion, beauty, and lifestyle categories. 

Juhi has received several honours, including the Cosmopolitan lifestyle influencer of the year recognition. Juhi Godambe is one of the best Indian luxury lifestyle influencers on Instagram. She earned her master’s degree from the London College of Fashion and is now a full-time stylist, creator, and one of Instagram’s top fashion influencers. Fashion suggestions, beauty product reviews, and trip vlogs are a few of the topics she covers in her videos. Her admirers have been astonished by her outstanding sense of style and easy-to-recreate appearances. Her outfits are inspired by street-style fashion and are immensely stylish.

Riya Jain is a Mumbai-based Instagram fashion influencer who focuses on fashion, beauty, and lifestyle. Her style is stylish, beautiful, and one-of-a-kind, making her a trailblazer.

Caughtinacuff is her site, where she delivers fantastic fashion blog ideas and talks about everything fashion, beauty, lifestyle, and travel. Jain is a lifestyle and fashion blogger as well as an Instagram celebrity. 

She is well-known for her stunning appearance, adorable smile, fashionable style, and sizzling personality. She has also spoken at TEDx

Siddharth Batra is one of the few top men’s lifestyles, beauty, and Instagram fashion influencers in India. He is popular for his funkiest fashion stints, being at his experimental best. He loves breaking stereotypes and creates fun and engaging fashion and beauty-related content on his gram. His free-spirited nature and lovable personality have contributed to the overall quality of his outlook and have garnered him a massive audience! 

If you are a man and are looking for one of the top Indian fashion bloggers to follow and ideas for a men’s fashion blog, Siddharth Batra has got you covered! They say one needs no occasion to talk about certain personalities. Social Media star Siddharth Batra is one of them.

Ishita Mangal is a professional fashion designer who owns her label Quo. In early 2020, Mangal jumped on the social media bandwagon. Her first intention was to make material for her label, but the epidemic expanded her choices. She began making a series of films that combine comedy and fashion in her content. 

Most people identify fashion content with clothing, accessories, and make-up, but Mangal added a new level to the subject. With over a lakh Instagram followers, her work has managed to grab attention and stand out from the crowd. 

Instagram fashion influencer with a lifestyle bent, is what perfectly describes this lifestyle Instagram influencer in India. Her videos are odd, strange, and compelling all at the same time. Her out-of-the-box and unorthodox approach to making fashion statements and forecasting fashion trends distinguish her from the crowd.


Lifestyle influencers are currently skyrocketing in the influencer marketing space. With a diverse audience, they can assist brands in gaining visibility and reaching new consumers. Furthermore, their ability to drive organic traffic, curate excellent content, and produce high engagement rates can help influencer marketing strategies succeed. Having said that, brands must decide with whom to work or partner. Follower counts are important, but they are not the only factor for identifying the correct influencer. A few crucial metrics to examine the genuineness of an influencer include engagement rate, content quality, personality, relationships with other influencers, and the niche. In other words, find the proper influencer for the task and who best embodies your brand’s beliefs, missions, and aspirations. 

Being a global influencer marketing agency, we at Confluencr strongly believe that lifestyle is an important aspect. We have curated a network of leading Instagram influencers across the globe and can help you get your brand placed in front of the right audience, at the right time and through the right set of influencers. Want to know more about influencer marketing, and how can it help your brand? Drop us an email at [email protected] and we shall get right back to you!

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