Top 10 Instagram Influencers in Chennai

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“Social media is the ultimate equaliser. It gives a voice and a platform to anyone willing to engage.”- Amy Jo Martin
(Founder and CEO, Digital Royalty)

Influencers from all across India have risen to prominence on social media platforms, voicing their opinions, engaging their followers, and building credibility for brands. The promising statistics show that influencer marketing is here to stay, and so is the need for brands to collaborate with the right influencers in order to reach out to their target audience. And so we bring you the top 10 Instagram influencers in Chennai that can be a perfect fit for your next collaboration.

Chennai, located in the Coromandel Coast, is known as the “Gateway to South India”. It has a rich cultural scene – the glitz and glamour of Kollywood and the classical dance Bharatanatyam. Chennaiites love their Kollywood stars, and it’s no surprise that they take fashion seriously.

Let us look at the list of top 10 Instagram influencers in Chennai that show us how it's all done with culture and style.

Samantha is counted among the top social media influencers in Chennai with over 27K followers on Instagram. She’s a Telugu actress who knows how important it is to engage with your followers on social media – an engagement rate of 8.64%.

Saaki, a fashion label by Samantha, culminate this influencer’s love for fashion and her life’s journey. Just spending a few minutes on her feed will help you understand why she would establish her label. Samantha’s passion for clothes reflects in her posts and translates into the fantastic outfits found in her store. 

Samantha is currently vacationing in the Maldives with her husband, the pictures of which can be found on this influencer’s Instagram handle. Aren’t they beautiful? Wow, I wish we could pack our bags and take the next flight out there! 

A health-conscious Samantha has set up her terrace garden and prepares some food using organic veggies. She’s also posted videos on composting and the overall health benefits of organic produce. We all should follow in her footsteps! “Eat Healthily! Stay Healthy!” She’s also a gym fanatic, working out and not giving up. As they say, “When the going gets tough, the tough get going!” You go, girl! 

Being a star, Samantha has collaborated with loads of brands – Saaksha & Kinni (ER – OVER 8%), Saaki x CUPA India (ER – over 6%), RÈIK (ER – almost 13%), UrbanKisaan (ER – nearly 10%), OZiva Nutrition (ER – nearly 6%), Festive Outfits – Mrunali Rao and Vithaldas Zaveri Jewellers (ER – 12%), ahavideoIN (ER – over 8%), Plant-based Coach and Nutrition – Krishna Vikas (ER – over 24.50%), Samsung, Myntra, Nestle.munch, and many more. 

An organic food brand would be a “healthy” collaboration with Samantha for apparent reasons.

Bored of Basik(c), Harini is a non-basic Instagram influencer from Chennai with 11.1k followers. She is a content creator in the niches of fashion, lifestyle, and travel.

Wearing a self-designed lehenga for her engagement, you know Harini’s someone who knows what she wants, and gets it, no doubt! Check out her wedding pictures on Instagram. She looks absolutely dreamy! 

Harini uploads excellent hair and makeup tutorials that are easy to understand and follow. A sign of an influencer looking after their followers – an engagement rate of 4.21%. Her most watched post is one of her winkings at the camera with around 13k views

Harini’s wedding functions’ ensembles were from – Flower Power UK & Chennai, Nalli Silks, Kavita Sekar Makeup & Hair, Turquoise Design Studio, GRT Jewellers, Prakash silks & sarees, and Aishwarya Kumar. This Instagram influencer from Chennai has collaborated with – Marico’s Protect (ER – 18%), Dwaraka Collections (ER – over 4%), Challani Jewellery (ER – over 3.50%), Siya – The Joy Of Finery (ER – over 4%), Makeup looks with – Nykaa, NYX Cosmetics, Revolution Makeup, Loreal Paris, Maybelline, Bourjois UK & IRE, Bharat & Dorris and Huda Kattan (ER – 23%), and various other lifestyle brands.

Handbag lovers, scroll through the various Charles & Keith, BVLGARI, MICHAEL KORS, LOUIS VUITTON and COACH handbags that Harini has posted on her feed. You will go crazy, guaranteed!

A NIFT graduate, Aisha is a designer and wardrobe stylist with 54.6k Instagram followers. Aisha’s feed makes us want to create our visual boards comprising outfits from our favourite designers. 

She’s an inspiration to us all. If we work hard enough, one day, all of us will achieve our dreams, whatever they may be. The beautifully captured photos of this Instagram influencer’s trips worldwide spark wanderlust in our souls, especially when we are going through a bad case of cabin fever. 

Those who haven’t noted down their travel bucket list or are too lazy, copy down Aisha’s, and you are good to go. Aisha works as a designer at her mother’s boutique “Rehana Basheer”. We imagine a travel and lifestyle brand is someone this Instagram influencer from Chennai should work with as she has travelled a lot and is a pro when it comes to all things life.

Subhiksha is a TrueBlue South Indian and isn’t afraid to flaunt it. Her Instagram account with almost 75k+ followers is a treasure box of mesmerizing sarees, kurta sets paired with just the right amount of earrings or necklaces and sunglasses. 

The lockdown has made most of us want to go out for some much-needed shopping therapy. Just head on over to this Instagram influencer’s feed to prepare your shopping list from several stores, right from Les vêtements to sling bags or purses and footwear. 

Got any saree lying around that you are thinking of throwing away? Subhiksha might have a suggestion or two for you. Convert your saree into a crop top and skirt. This gives a new life to something old and reduces wastage. Oh, and don’t forget to get a mask stitched out from the leftover material. Sustainable fashion all the way! Also, who wouldn’t want to wear their mum’s old sarees? Albeit revamped.

A total foodie at heart, Subhiksha’s a coffee lover too. She’s from Chennai! Of course, it’s filter coffee! Anyone wishing to go on a vacation? Confused about where to head next? Virtual tours are available on her feed. 

Subhiksha dedicated a short video cheering the CSK team and @highonstyl, Priyadarshini, another excellent influencer from Chennai. This post captured her audience’s attention at a rate of 48%, garnering a whopping 22k views. After all, a post that includes two top Instagram influencers in Chennai is a treat for everyone! 

This Instagram influencer’s engagement rate of over 5% is one of the reasons brands love to collaborate with Subhiksha. Her collaborations include – Titan Eyeplus (ER – almost 20%), With @highonstyle and @misspinkshoes_ – Colgate India (ER – over 40%), Dish -Yum (ER – over 30%), Styled looks with – Much Love, Quirk Box, JODI, Charles & Keith and Noor Sarees (ER – over 6.50%), PetalsbySwathi (ER – almost 5%), KALKI Fashion (ER – over 3%), The Marina Mall (ER – nearly 27%), Croma Retail (ER – almost 5%), Sitaara (ER – OVER 3%), Morris Garages India (ER – 16%), Nicky’s Cafe & Fine Pastries (ER – over 32.50%), Mahaveers – The Silk People (ER – over 3.50%), Viswa & Devji Diamonds (ER – over 21%), mCaffeine (ER – over 24.50%), Amazon Karigar, Keventers, Shop101, Taj Coromandel Chennai, Challani Jewellery, Instore Chennai, Indi Cocktail, Dabur Green Tea India, RmKV Silks, and a boatload of other brands.

A clothing brand specializing in sarees should consider tying up with Subhiksha for a collaboration project. It would be a big hit with the audience, trust us!

Alex is another versatile Instagram influencer in Chennai with a whopping 291k Instagram followers. He’s an ex-engineer turned actor and comedian who’s also a certified yoga teacher

Alex tasted fame with his first solo stand-up, a musical, comedy show “Alex In Wonderland”, in Tanglish (Tamil and English). He has performed this show live approximately 125 times in front of about 1,00,000 people in Sri Lanka, Qatar, Chennai, Bangalore and several other cities in India and worldwide. The show is currently streaming on Amazon Prime. He has even launched merchandise based on this show. 

With an engagement rate of over 4%, this Instagram influencer from Chennai is predominantly famous for his hilarious videos, which won’t fail to get a laugh out of you. He has acted in a science fiction web series – Time Enna Boss – streaming on Amazon Prime. The trailer of this show was his most engaging post at almost 62%, amassing more than 138k views! 

Alex conducted a live Q&A session on his YouTube channel, where he answered questions mailed by his followers. He even performed a few songs requested of him. Not surprising – he is musically trained and can sing as well as play a couple of instruments.

Music being Alex’s forte, a brand dealing in musical instruments would be an intelligent choice for Alex to work with.

Niharika, who engages with her followers at a rate of 8%, is one of the top Instagram influencers in Chennai, with a whopping 2M followers on her Instagram handle. She is a content creator who is a mistress of slapstick comedy. 

Every next video is more hilarious than the previous one. How she manages to create such entertaining content is a mystery. Your followers want to know the secret behind it, Niharika! Her sarcastic delivery of dialogues will have tears pouring out of your eyes and leave you gasping for breath from laughing so much. No wonder she is the darling of her fans, her content is that good. 

Don’t just take our word on it, check out her Diwali post about the OnePlus India TV series, which had a viewership of 691k and engaged her followers at over 98%! 

This Instagram influencer has partnered up with the Dunzo delivery app, OkCupid and Gillette Venus India. Some media publications where she has been featured are Bangalore Times, DNA and Indian Express. This mistress of comedy influencer’s brand collaborations includes – Netflix India (ER – over 50%), Whisper India (ER – over 13.50%), Sprite India (ER – over 6.50%), and Under 25.

This Instagram influencer from Chennai has been lauded as one of YouTube’s Creators of Change. A true inspiration for us all. She spoke about her journey at TEDx, which was independently organized by a local community AmritaUBangalore. You can check out her video to gain insights and be inspired to do your bit. 

If we are asked which kind of brand should Niharika collaborate with, we will say any! She can even sell sand in the desert! Why restrict her to just one particular brand! Do you agree with us?

An engineer cum fashion influencer, Priyadarshini is a beauty with brains. She works full time in the IT industry and still produces mesmerizing content. How does she manage that? Well, she says that both engineering and blogging are her passions and counts herself lucky enough to do both.

The high-on-style artist has 70k+ Instagram followers and never disappoints them. She prioritises interacting with her followers, which explains her engagement rate of over 5%! In love with Ikat print? Check out dresses by Aishwarya Kumar (ER – over 3.50%) and Subhathra Couture (ER – almost 4%) – two designers Priya has collaborated with and swears by.

This charming blogger is turning heads with her bold colours and minimalist style. A lover of flowy dresses? So is Priya! You feel her love in her twirling pictures and accept it, we have all twirled around in our flowy dresses.

Priya dancing with @subhikshavenkat to cheer for the CSK team on a jingle prepared by the SNJ Group is her most viewed post, engaging her followers at over 66.50%! 

This Instagram influencer from Chennai has collaborated with – Played a quiz with @chow_3 and @subhikshavenkat – Colgate India (ER – over 36.50%), Prabhav (ER – over 4%), Max Fashion (ER – over 4%), Lime Purplle (ER – almost 6%), The Marina Mall (ER – nearly 36%), Vasanth & Co (ER – over 29%), The Good Leaf (ER – over 39%), Polanco Clothing (ER – over 7%), Taneira (ER – over 35%), Croma Retail (ER – 10%), Hadaza Grooming Studio (ER – almost 30%), NaomiFashions DesignerBoutique (ER – nearly 5%), Naturals Salon, Samsung, Challani, MG Motors, Nykaa, Keventers (appeared alongside @subhikshavenkat), Nicky’s Cafe and Fine Pastries, Bath and Body Works and loads more.

In our humble opinion, Priya should work with an ethnic wear brand, as she pulls it off with panache.

Harshini is among the growing crop of top social media influencers in Chennai, with 36.7k followers on Instagram. This is because she not only posts great content, but her engagement rate is also pretty high at over 5.50%.

Harshini is a veteran regarding prints, as evidenced by the numerous tops and dresses she sports. If you are having a hard time choosing between which prints to wear – floral, stripes, foil print or even chikankari work, try them all out. See what works for you. 

All those dog lovers with no idea of what to feed your pet or aren’t happy with the current pet food brand you’re using, try out Acana Petfood India (ER – 4%) – a recommendation by Harshini whose dog loves their food. 

Most of us nowadays cannot keep track of the critical, basic tasks – drinking water, checking things off our to-do lists, period dates, grocery lists, etc. This is where Harshini has made these tasks seem easy and convenient. Just buy one of the planners designed by this Instagram influencer and take care of it all. 

The post enumerating the things carried by Harshini, like a mask and a disinfectant spray, when she leaves her house for running errands was her most famous content as it reminded everyone to follow safety protocols while outside.

This Instagram influencer in Chennai has collaborated with brands like Sakura (ER – 4%), Canara HSBC OBC Life Insurance (ER – 7%), Played the Quiz – Colgate India (ER – over 35.50%), Vastara by Saundarya (ER – almost 10%), Aashi Chikan (ER – 5%), Winkies India (ER – over 3%), Lactel India (ER – over 10.50%), Croma Retail (ER – over 10%), Behrouz Biryani (ER – over 5%), KALKI Fashion (ER – over 4%), Silver Jewellery (ER – over 5.50%), Godrej Protekt (ER – over 4%), Sweet Truth (ER – over 8.50%), Kiran Boutique, and numerous others.

As more and more people worldwide are adopting veganism, we believe this influencer would be a good fit to collaborate with a vegan product’s brand as she is a vegan and is knowledgeable about it.

A psychology graduate, Swetha is a fashion enthusiast, social media influencer, and mommy! How do you juggle them all? Guess that comes with the territory of being a mom. Moms are the best at multitasking. Swetha takes time out of her busy schedule to engage with her fans at an over 5% rate.

Swetha’s 66.8k followers on Instagram are regularly treated to the most beautiful silk sarees and lehenga sets. The post introducing a giveaway of a cute little dress for your toddler has had the highest viewership at 108k on this Instagram influencer’s feed! Her blog is engaging in all things fashion, travel, Lifestyle and movies. 

This Instagram influencer from Chennai has brand collaborations comprised of Latt Liv (ER – over 3.50%), Foto Zone by Santosh Raj (ER – almost 12%), Played the Quiz – Colgate India (ER – over 53%), The Mavish Studio (ER – 5%), Created an ensemble with – MUA Kaviya, Hairstylist Priyanga Naganathan, Sajna Bridal Wear Designer and Jewelry from Vivah Bridal Collections (ER – over 6.50%), Max Fashion (ER – over 85%), Visaksh (ER – over 6.50%), 1st Step at Express Avenue Mall (ER – over 36%), McDonald’s India (ER – 54%), Vasanth & Co.(ER – 4%), Studio11, Normoliv, V3 Dental Care (don’t forget about oral hygiene!), Tata Tea Tulsi Green, Tedibar (mommy’s out there, this one’s for your babies!), and loads more. 

Swetha should collaborate with a baby care brand as only a mother can truly understand another mother’s requirements.

This stunning, stylish Instagram influencer from Chennai has 139k followers on Instagram and is known as a “saree Instagrammer”. She’s also the founder of Margazhi, a saree label.

Madhulika believes in being authentic in this fabrication world, hence refusing to use models for Margazhi’s product shoots. It’s good to find someone courageous enough to be accurate in this age of make-believe. Keep following your beliefs and inspiring us all to be true to ourselves, Madhulika. 

This Instagram influencer loves to interact with her audience and engages them at an almost 10% engagement rate. Her feed is full of beautiful curated sarees, styling, and jewellery to go with them. If you are a saree lover, you cannot give a miss to Madhulika’s account. That would be sacrilege! One of her collaboration posts with Vriksham Jewellery engaged her audience at almost 247% and garnered more than 225k views!

Madhulika has collaborated with – Jaunita (ER – almost 8%), Sharath Sundar and The Amethyst Store (ER – over 10%), Vriksham Jewellery (ER – over 16%), Jewellery by PraDe and Blouse by Priya Kannan (ER – over 82%), Alankrit (ER – over 14%), Ms Pink Panther (ER – over 11%), Umang Beads (ER – over 7.50%), Vasah (ER – over 3%), and other jewellery brands.

She has been featured on JFW – Just For Woman and @febageorge alongside her team and Provoke Lifestyle. She is a staunch supporter of sustainable fashion and minimalism. 

Madhulika spoke against domestic violence in collaboration with PCVC, U.S. Consulate General Chennai and The News Minute (ER – over 20%). We believe this female Instagram influencer shares a strong connection with women, feels strongly for them, and hence would fit in perfectly with a women’s lifestyle brand.

As per a study by HootSuite -

As is evident above, Instagram influencer marketing is a trend that’s organically grown but requires the right matchmaking to work today. Brands need to pair up with the right influencers for their engagement, audience and reach. They need to ensure that they “date” the right influencer to not fall off the bandwagon. 

As the most significant influencer marketing company, we have profiled the top Instagram influencers in Chennai and other cities to ensure your “date” goes well. We don’t like to brag, but we like to think of us as Cupids in this respect, hitting the arrow right where it needs to be for both parties. So shoot us an email at [email protected] if you think you need master ‘Influencer’ matchmakers.

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