Best Instagram Influencers in Chennai

Ten Instagram Influencer in Chennai

Chennai, located in the Coromandel Coast is known as the “Gateway to South India”. It has a rich cultural scene –  the glitz and glamour of Kollywood as well as the classical dance, Bharatanatyam. Chennaiites love their Kollywood stars and it’s no surprise that fashion is taken seriously by them. Let us take a look at some of the top influencers in Chennai that are showing us how it’s all done with culture and style.

Samantha Akkineni - 13.9M Followers

top influencers in chennai

Samantha is counted among the top social media influencers with over 14mn followers on Instagram. She’s a Telugu actress who knows how important it is to engage with your followers on social media – an engagement rate of 8.64%.

Saaki, a fashion label by Samantha, is the culmination of this influencer’s love for fashion and her life’s journey. Just spending a few minutes on her feed, you will understand why she would establish her own label. Samantha’s passion for clothes reflects in her posts and translates into the amazing outfits found in her store. 

Samantha is currently vacationing at Maldives with her husband, the pictures of which can be found on her Instagram handle. Aren’t they beautiful? Wow, wish we could pack our bags and take the next flight out there! 

A health conscious Samantha has set up her own terrace garden and prepares some of her food using the organic veggies. She’s also posted videos on composting and overall health benefits of organic produce. We all should follow in her footsteps! “Eat Healthy! Stay Healthy!” She’s also a gym fanatic, working out and not giving up. As they say, “When the going gets tough, the tough get going!” You go girl! 

Being a star, Samantha has collaborated with loads of brands – Saaksha & Kinni (ER- OVER 8%); Saaki x CUPA India (ER- over 6%); RÈIK (ER- almost 13%); UrbanKisaan (ER- almost 10%); OZiva Nutrition (ER- almost 6%); Festive Outfits- Mrunali Rao and Vithaldas Zaveri Jewellers (ER- 12%); ahavideoIN (ER- over 8%); Plant based Coach and Nutrition- Krishna Vikas (ER- over 24.50%); Samsung; Myntra; @nestle.munch; and many more. 

An organic food brand would be a “healthy” collaboration with Samantha for obvious reasons. See what we did there, guys? 😉

Harini - 10.5K Followers

top instagram influencers in chennai

Bored of basik(c) Harini is a non-basic influencer from Chennai with 10.6k followers. She is a content creator in the niches of fashion, lifestyle (of course!) and wait for it….travel!

Wearing a self-designed lehenga for her engagement, you know Harini’s someone who knows what she wants, and gets it, no doubt! Wish we were as clear about what we would wear for our special occasion! Sigh! Check out her wedding pictures on Instagram. She looks so dreamy! 

Harini uploads amazing hair and makeup tutorials which are easy to understand and follow. A sign of an influencer looking after their followers- an engagement rate of 4.21%. Her most watched post is one of her winking at the camera with around 13k views. Pretty sure, most of the viewers suffered from cuteness overload 😉 

Harini’s wedding functions’ ensembles were from- Flower Power UK & Chennai; Nalli Silks; Kavita Sekar Makeup & Hair; Turquoise Design Studio; GRT Jewellers; Prakash silks & sarees and Aishwarya Kumar. This sweet Instagram influencer has collaborated with- Marico’s Protect (ER- 18%); Dwaraka Collections (ER- over 4%); Challani Jewellery (ER- over 3.50%); Siya- The Joy Of Finery (ER- over 4%); Makeup looks with- Nykaa, NYX Cosmetics, Revolution Makeup, Loreal Paris, Maybelline, Bourjois UK & IRE, Bharat & Dorris and Huda Kattan (ER- 23%); and various other lifestyle brands.

Handbag lovers, scroll through the various Charles & Keith, BVLGARI, MICHAEL KORS, LOUIS VUITTON and COACH handbags that Harini has posted on her feed. You will go crazy, guaranteed! An eye makeup brand would be totally fitting as a collaborator for Harini, right readers?

top instagram influencers in chennai

Aisha Rizwan Malik - 47.6K Followers

chennai influencers

Aisha Rizwan Malik - 47.6K Followers

A NIFT graduate, Aisha is a designer and wardrobe stylist with 47.8k Instagram followers. Aisha’s feed makes us all want to create our own visual boards comprising outfits from our favourite designers. She’s an inspiration to us all - if we work hard enough, one day all of us will achieve our dreams, whatever it may be. The beautifully captured photos of Aisha’s trips around the world, sparks wanderlust in our souls, especially now when we are going through a bad case of cabin fever. Those who haven’t noted down their travel bucket list or are too lazy, just copy down Aisha’s and you are good to go. Aisha works as a designer at her mother’s boutique “Rehana Basheer”. We imagine a travel and lifestyle brand is someone Aisha should work with as she has travelled a lot and is a pro when it comes to all things life.

Subhiksha Venkat - 48.9K Followers

top social media influencers in chennai

Subhiksha is a trueblue South Indian and isn’t afraid to flaunt it. Her Instagram account with almost 50k followers is a treasure box of mesmerising sarees, kurta sets paired with just the right amount of ear rings or necklaces and sunglasses. 

The lockdown has made most of us want to go out for some much needed shopping therapy. Just head on over to Subhiksha’s feed to prepare your shopping list from several stores right from les vêtements to sling bags or purses and footwear. 

Got any saree lying around that you are thinking of throwing away? Subhiksha might have a suggestion or two for you. Convert your saree into a crop top and skirt. This gives a new life to something old and reduces wastage. Oh and don’t forget to get a mask stitched out from the leftover material 🙂 Sustainable fashion all the way! Also who wouldn’t want to wear their mum’s old sarees? Albeit revamped.

A total foodie at heart, Subhiksha’s a coffee lover too. She’s from Chennai! Of course it’s filter coffee! Anyone wishing to go on a vacation? Confused where to head next? Virtual tours available on her feed. 

Subhiksha dedicated a short video cheering the CSK team along with @highonstyl, Priyadarshini, another amazing influencer from Chennai. This post captured her audience’s attention at a rate of 48%, garnering a whopping 22k views, and why not, after all a post including two top influencers in Chennai is a treat for one and all! 

Her engagement rate of over 5% is one of the reasons brands love to collaborate with Subhiksha. Her collaborations include- Titan Eyeplus (ER- almost 20%); With @highonstyle and @misspinkshoes_ – Colgate India (ER- over 40%); Dish-Yum (ER- over 30%); Styled looks with- Much Love, Quirk Box, JODI, Charles & Keith and Noor Sarees (ER- over 6.50%); PetalsbySwathi (ER- almost 5%); KALKI Fashion (ER- over 3%); The Marina Mall (ER- almost 27%); Croma Retail (ER- almost 5%); Sitaara (ER- OVER 3%); Morris Garages India (ER- 16%); Nicky’s Cafe & Fine Pastries (ER- over 32.50%); Mahaveers- The Silk People (ER- over 3.50%); Viswa & Devji Diamonds (ER- over 21%); mCaffeine (ER- over 24.50%); Amazon Karigar; Keventers; Shop101; Taj Coromandel Chennai; Challani Jewellery; Instore Chennai; Indi Cocktail; Dabur Green Tea India; RmKV Silks; and a boatload of other brands.

A clothing brand, especially one specializing in sarees, should consider tying up with Subhiksha for a collaboration project. It would be an immense hit with the audience, trust us!

Alexander Babu - 222K Followers

instagram influencers chennai

Alex is a versatile influencer in Chennai with a whopping 225k Instagram followers. He’s an ex-engineer turned actor and comedian who’s also a certified yoga teacher.  

Alex tasted fame with his first solo stand up which is a musical, comedy show “Alex In Wonderland” in Tanglish (Tamil and English). He has performed this show live approximately 125 times in front of about 1,00,000 people in Sri Lanka, Qatar, Chennai, Bangalore and several other cities in India and worldwide. The show is currently streaming on Amazon Prime. He has even launched merchandise based on this show. 

With an engagement rate of over 4%, Alex is predominantly famous for his hilarious videos which won’t fail to get a laugh out of you. He has acted in a science fiction web series – Time Enna Boss – streaming on Amazon Prime. The trailer of this show was his most engaging post at almost 62%, amassing more than 138k views! 

Alex conducted a live Q&A session on his YouTube channel where he answered questions mailed by his followers. He even performed a few songs requested of him. Not surprising – he is musically trained and can sing as well as play a couple of instruments. Wish we were as talented as you, Alex!

Music being Alex’s forte, a brand dealing in musical instruments would be a competent choice for Alex to work with.

instagram influencers chennai

Niharika NM - 826K Followers

chennai instagram influencers

Niharika who engages with her followers at a rate of 8%, is a pretty well known social media influencer with 982k followers on her Instagram handle. She is a content creator who is a mistress of slapstick comedy. 

Every next video is more hilarious than the previous one. How she manages to create such entertaining content is a mystery. Your followers want to know the secret behind it, Niharika. Her sarcastic delivery of dialogues will have tears pouring out of your eyes and leave you gasping for breath from laughing so much. No wonder she is the darling of her fans, her content is that good. 

Don’t just take our word on it, check out her Diwali post about the OnePlus India TV series which had a viewership of 691k and engaged her followers at over 98%! 

For shooting her videos, Niharika partnered up with Dunzo delivery app, OkCupid and Gillette Venus India. Some media publications where she has been featured are Bangalore Times, DNA and Indian Express. This mistress of comedy influencer’s brand collaborations include- Netflix India (ER- over 50%); Whisper India (ER- over 13.50%); Sprite India (ER- over 6.50%); and Under 25.

Niharika has been lauded as one of YouTube’s Creators of Change. A true inspiration for us all. She spoke about her journey at TEDx which was independently organised by a local community AmritaUBangalore. You can check out her video to gain insights and also be inspired to do your bit

If we are asked which kind of brand should Niharika collaborate with, we will say any! She can even sell sand in the desert! Why restrict her to just one particular brand! Do you agree with us?

Priyadarshini Vijaykumar - 34.8K Followers

top influencers in chennai

An engineer cum fashion influencer, Priyadarshini is a beauty with brains. She works full time in the IT industry and still produces mesmerizing content. How does she manage that? Well, she says that both engineering and blogging are her passions and counts herself lucky enough to be able to do both.

The high-on-style artist has 35k Instagram followers and never disappoints them. She makes it a priority to interact with her followers which explains her engagement rate of over 5%! In love with Ikat print? Check out dresses by Aishwarya Kumar (ER- over 3.50%) and Subhathra Couture (ER- almost 4%) – two designers Priya has collaborated with and swears by.

This charming blogger is turning heads with her bold colours and minimalist style. A lover of flowy dresses? So is Priya! You feel her love in her twirling pictures and accept it, we have all twirled around in our flowy dresses 🙂

Priya dancing with @subhikshavenkat to cheer for the CSK team on a jingle prepared by the SNJ Group is her most viewed post, engaging her followers at over 66.50%! 

As an influencer, Priya has collaborated with- Played a quiz with @chow_3 and @subhikshavenkat- Colgate India (ER- over 36.50%); Prabhav (ER- over 4%); Max Fashion (ER- over 4%); Lime Purplle (ER- almost 6%); The Marina Mall (ER- almost 36%);  Vasanth & Co (ER- over 29%); The Good Leaf (ER- over 39%); Polago Clothing (ER- over 7%); Taneira (ER- over 35%); Croma Retail (ER- 10%); Hadaza Grooming Studio (ER- almost 30%); NaomiFashions DesignerBoutique (ER- almost 5%); Naturals Salon; Samsung; Challani; MG Motors; Nykaa; Keventers (appeared alongside @subhikshavenkat); Nicky’s Cafe and Fine Pastries (we love cakes and pastries too Priya!); Bath and Body Works and loads more.

In our humble opinion, Priya should work with an ethnic wear brand, as she pulls it off with panache. Do you agree, Priya? 

Priyadarshini Vijaykumar - 34.8K Followers

top influencers in chennai

Harshini V. Prithvi - 32.5K Followers

top instagram influencers in chennai

Harshini is among the growing crop of top social media influencers in Chennai with 32.7k followers on Instagram. A reason for this is because she not only posts amazing content but her engagement rate is also pretty high at over 5.50%.

Harshini is a veteran when it comes to prints as is evidenced by the numerous tops and dresses she sports. If you are having a hard time of choosing between which prints to wear- floral, stripes, foil print or even chikankari work, try them all out. See what works for you. 

All those dog lovers with no idea of what to feed your pet or aren’t happy with the current brand of pet food you’re using, try out Acana Petfood India (ER- 4%) – a recommendation by Harshini whose dog loves their food. 

Most of us nowadays are unable to keep a track of the important, basic tasks – drinking water, checking things off our to-do lists, period dates, grocery lists, and so on. This is where Harshini has made these tasks seem easy and convenient. Just buy one of the planners designed by Harshini herself to take care of it all. 

The post enumerating the things carried by Harshini, like a mask and a disinfectant spray, when she leaves her house for running errands was her most famous content as it reminded everyone to follow safety protocols while outside.

Harshini’s brand collaborations include- Sakura (ER- 4%); Canara HSBC OBC Life Insurance (ER- 7%); Played the Quiz- Colgate India (ER- over 35.50%); Vastara by Saundarya (ER- almost 10%); Aashi Chikan (ER- 5%); Winkies India (ER- over 3%); Lactel India (ER- over 10.50%); Croma Retail (ER- over 10%); Behrouz Biryani – any biryani lovers out there? (ER- over 5%); KALKI Fashion (ER- over 4%); Jangadi.com Silver Jewellery (ER- over 5.50%); Godrej Protekt (ER- over 4%); Sweet Truth (ER- over 8.50%); Kiran Boutique; and numerous others.

Seeing as more and more people around the world are adopting veganism, we believe Harshini should collaborate with a vegan products’ brand as she herself is a vegan and is knowledgeable about it.

Swetha Renukumar - 35.6K Followers

top instagram influencers in chennai

A psychology graduate, Swetha is a fashion enthusiast, a social media influencer and a mommy too! How do you juggle them all? Guess that comes with the territory of being a mom. They are on another level when it comes to multi-tasking. Swetha takes time out of her busy schedule to over 5%.

Swetha’s 36k followers are regularly treated to the most beautiful silk sarees and lehenga sets. No wonder the post introducing the giveaway of a cute little dress for your toddlers had the highest viewership at 108k! Her blog is engaging on all things fashion, travel, lifestyle and movies. 

This Instagram influencer’s brand collaborations comprise- Latt Liv (ER- over 3.50%); Foto Zone by Santosh Raj (ER- almost 12%); Played the Quiz- Colgate India (ER- over 53%); The Mavish Studio (ER- 5%); Created an ensemble with- MUA Kaviya, Hairstylist Priyanga Naganathan, Sajna Bridal Wear Designer and Jewelry from Vivah Bridal Collections (ER- over 6.50%); Max Fashion (ER- over 85%); Visaksh (ER- over 6.50%); 1st Step at Express Avenue Mall (ER- over 36%); McDonalds India (ER- 54%); Vasanth & Co.(ER- 4%); Studio11; Normoliv; V3 Dental Care (don’t forget about oral hygiene!); Tata Tea Tulsi Green; Tedibar (mommys out there, this one’s for your babies); and loads more.  

Swetha being a mom should collaborate with a baby care brand as only a mother can truly understand another mother’s requirements.

top instagram influencers in chennai

Madhulika Kapilavati - 87.5K Followers

influencers in chennai

This stunning stylist from Chennai has 91.3k followers on Instagram and is known as a “saree instagrammer”. She’s also the founder of Margazhi, a saree label.

Madhulika believes in being real in this world of fabrication, hence her refusal to use models for Margazhi’s product shoots. It’s good to find someone courageous enough to be real in this age of make-believe. Keep following your beliefs and inspiring us all to be true to ourselves, Madhulika. 

The reason why Madulika’s engagement rate is high, at almost 10% – she loves engaging with her followers. Her feed is full of curated beautiful sarees, their styling and the jewelry to go with them. If you are a saree lover, you cannot give a miss to Madhulika’s account. That would be sacrilege! One of the posts of her collaboration with Vriksham Jewelry engaged her audience at almost 247% and garnered more than 225k views!

Madhulika has collaborated with- Jaunita (ER- almost 8%); Sharath Sundar and The Amethyst Store (ER- over 10%); Vriksham Jewelry (ER- over 16%); Jewelry by PraDe and Blouse by Priya Kannan (ER- over 82%); alanKRit (ER- over 14%); Ms Pink Panther (ER- over 11%); Umang Beads (ER- over 7.50%); Vasah (ER- over 3%); and other jewelry brands.

She has been featured on JFW- Just For Woman and @febageorge alongside her team and also in Provoke Lifestyle. She is a staunch supporter of sustainable fashion and minimalism. 

Madhulika spoke against domestic violence in collaboration with PCVC, U.S. Consulate General Chennai and The News Minute (ER- over 20%). We believe Madhulika, who shares a strong connection with women and feels strongly for them, would fit in perfectly with a women’s lifestyle brand.

As per a study by HootSuite -

As is evident above, Influencer Marketing is a trend that’s organically grown, but requires the right matchmaking to work today. For brands, they need to pair up with the most suited influencers for their engagement, audience, and reach. They need to ensure that they “date” the right influencer so as not to fall off the bandwagon. 

We as largest influencer marketing company have profiled the top Instagram influencers in Chennai and other cities to ensure your “date” goes well. We don’t like to brag, but we like to think of us as Cupids in this respect, hitting the arrow right where it needs to be for both parties. So shoot us an email at hello@confluencr.com if you think you need master ‘Influencer’ matchmaking.

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