Influence marketing has re-introduced the power of word of mouth and is working extremely well for both B2B and B2C brands. The question ‘does influencer marketing pay?’ is no more prevalent given the mind-blowing influencer marketing statistics. Influencers have been successful at driving sales, with one video, one post at a time. Their content, inspired by their real-life experiences is genuine and relatable, which helps to attract a good number of followers, including the new ones. Luxury lifestyle influencers, in particular, take a lot of energy and dedication to promote high-end brands and lifestyles in a way fair enough to develop an emotional bonding with the target audience, thus helping brands reach a wider pool of prospects. Instagram luxury lifestyle influencers are creators who, without fail, share their day-to-day routine, life experiences, daily outfits, family life, beauty tips, and adventures using attractive texts and hi-tech visuals on Instagram.
They are approached by a lot of high-end, luxury lifestyle brands to use their products and promote the same on a collaboration basis. And instead of paid advertisements, people look up to the advice and experiences shared by these luxury lifestyle influencers on Instagram to make their purchase decisions. Being an Instagram influencer marketing agency, we have closely studied the influencer marketing space and have curated creative campaigns with India’s leading, trusted influencers. And here we present the top 10 Indian luxury lifestyle influencers on Instagram who could be a perfect fit for your next influencer marketing campaign.
01
Isha Borah @ishaborah
Isha Borah is the epitome of fashion influence. Being the Face of the Month in Face Magazine, Isha is not just a fashion icon but a trendsetter, defining the essence of aesthetics and trendiness in every post. As a digital creator, Isha brings a unique flair to the world of styling, she encourages her followers to embrace fashion as a therapeutic experience.
Isha takes her audience on a delightful journey of fashion and personal quirks, having worked with brands like Dove India, Schwarzkopf India, Mia by Tanishq, Tira Beauty and Garnier India recently has made her a style guru.
This Luxury fashion influencer from India has curated her Instagram feed full of a harmonious blend of elegance and innovation, creating visually pleasing content curated with passion. She has been featured on the Face Magazine as Face of the Month and has appeared on the covers of Cultured Weddings magazine.
Whether she’s curating cutting-edge looks or sharing candid moments with her family, Isha’s content is full of fashion, showing us a glimpse of her fashion and lifestyle.
02
Sakshi Sindwani @stylemeupwithsakshi
A body positivity advocate, and a stereotype smasher, Sakshi is an actor, model, and social media influencer. Her Instagram handle is home to more than 580K followers, being an inspiration to fashion and make-up advice.
Sakshi is a force to reckon with, she was recently honoured with “30 under 30” by Forbes India. She was on a panel discussion of #Wethewoman hosted by Barkha Dutt, and was featured on Fablook magazine’s cover with fellow creators. That’s not the only feather in her cap. She was also seen in magazines like Khush Magazine, iDiva, The Word, Wedding Vows magazine and most of all she was part of Prega News ad series with Kishweri Merchant.
Sakshi as one of the top fashion influencers in India, has collaborated with brands like Pears India, Lakme India, Matrix India, Wow Skin Science, Maybelline, L’Oreal Paris, Vaseline, Whisper, Myntra, Tira Beauty, Caratlane, Enamore, Titan Raga, Lancome India and Levis.
Even though fashion is her forte, Sakshi has also worked with brands – Veeba and Haldirams.
Sakshi had a cameo appearance in the Netflix Original Masaba Masaba and has worked the ramp for big Indian Designer Brands like Manish Malhotra and Tarun Tahiliani.
Sakshi Sindhwani is not just a fashion influencer; she’s a force to be reckoned with, challenging the status quo and inspiring a generation to embrace their uniqueness with pride.
03
Masoom Minawala Mehta @masoomminawala
Masoom Minawala Mehta owns her own fashion portal on Instagram named ‘Miss Style Fiesta’ and has gained popularity as a stylish influencer with fashion choices that are equally affordable and luxurious. If you think that a piece of clothing can only be draped in the way it actually is meant for, you have probably missed out on checking Massom’s Instagram Profile!
Besides, she is also a fashion entrepreneur and carries out social work to help people around her. With her unique content, this luxury lifestyle influencer on Instagram has garnered tremendous likes on each of her posts. A few of the fashion brands this influencer has collaborated with include Vero Moda, Dior, Louis Vuitton, Fendi Baguette, Nandita Sikachi clothing brand, Sobariko, Style Junkie, and notable others. This Indian luxury lifestyle influencer has also been featured in Vogue Magazine, Indian Express, Grazia India, Cosmo India, Deccan Chronicle and many more. Head on to Masoom’s Instagram feed for quick inspiration on all things fashion!
04
Malvika Sitlani @malvikasitlaniofficial
Malvika is a beauty YouTuber from India who is recognized for her simple makeup looks that she achieves with inexpensive Indian and International beauty goods. If you’re interested in nude cosmetics, you’ll want to make use of her influence. Aside from beauty and skincare, she also discusses real-life concerns for women like finding the proper lingerie size, debunking period misconceptions, and much more, which is why her viewers can’t easily miss any of her videos. Her audience is attracted to her by her upbeat attitude and sincere character. She has supported brands like NYKAA, and Smashbox, as well as had collaborations with a variety of other cosmetics companies.
Malvika has been featured on the cover of Femina magazine. She is the Co-founder of her Cosmetic range “Masic Cosmetics @masicbeautyofficial.”
05
Komal Pandey @komalpandeyofficial
Touted among the best fashion influencers in India, Komal is a force to reckon with. Her Instagram handle is a huge source of styling influence for everyone.
This fashion influencer from Delhi is unapologetic about her choices and takes criticism in her stride. This Indian fashion influencer started a video series where she tries on ensembles without sporting even a speck of makeup. Her goal is to convince girls to accept that they look beautiful even in their unadorned faces; makeup isn’t necessary. The work of an authentic influencer, everyone! Komal’s “Fashion Therapy” video series is pretty popular among her followers. In every episode, she creates different looks mentioning the brands and the style she’s donned in them. Anytime you are in a bind about what to wear, visit Komal’s digital wardrobe, and you will never be disappointed!
Seeing Komal’s awe-inspiring work and engagement level with her audience at over 9.50%. She has been a part of numerous brand collaborations. Some of those are – Nish Hair Extensions, Olay India, Aisha Rao and Amama, Torani, L’Occitane India and Guess, Amazon Fashion India, S&N by Shantanu and Nikhil, Rishi & Vibhuti, Kalakaari, House of Masaba, H&M, Forever21, Zara and so many more.
06
Pooja Mundhra Mahatme @thecozyvibe
Pooja is a social media star knowledgeable about the world of fashion. This Instagrammer loves uploading helpful posts about makeup and skincare routines and products.
Pooja recently started a video series on Instagram wherein she uploads videos styled in different ensembles. Such video series help us improve our dressing sense and take it to the next level.
Being an influencer, she has a jet-set lifestyle documented on her digital homes – Instagram and YouTube.
If you have run out of ideas for tying a shirt, check out Pooja’s “15 seconds 15 ways to tie up a shirt” video, and you will be awed. The long list of this snazzy fashion influencer’s brand collaborations encompasses – Colgate India, Park Avenue Beer Shampoo, NIVEA India, The Body Shop India, Schwarzkopf Professional, Lakme India, Adika, Derma Essentials, Maybelline, and loads more.
Pooja engages with her audience at a rate of almost 6% by encouraging them to ask her their queries and even answer them. The questions vary from skincare routine to her personal favourites; she answers them all!
07
House of MiSu @houseofmisu
Mitali and Summaiya, popularly known as House of MiSu on Instagram as a luxury social media influencer duo, with an Instagram followers count in thousands, House of MiSu is hitting it out of the park with their content.
They have collaborated with luxury brands such as Le Mill, Radhika Agrawal Studios, Jewels by DEv, Aura, Miraggio, Trisara Designs, Mona and Vishu, Charles & Keith, Gucci, Raniwala 1881 Jewellery, Urban Suburban and many more.
They have also collaborated with brands like Benetton, Cetaphil, Tata Cliq, MAC and others.
Mitali and Summaiya were the winners of the TLJ Bloggers & Social Media Awards, receiving the Editor’s Choice Award, highlighting their contribution and influence on the fashion and lifestyle industry.
08
Santoshi Shetty @santoshishetty
Santoshi Shetty is a popular Indian fashion blogger, content creator, and influencer on social media. She has an engagement rate of around 1%. She shares a lot of content around fashion, mental well-being, health and yoga. She is also into modelling, and posts about her mindful lifestyle. She is a plant-based enthusiast and co-founder of Gardens of Santi and creative director of Yama Yoga Active. Santoshi Shetty is known for her unique style and her ability to connect with her audience, inspiring them to embrace their unique identities. She has also been featured in the World Gold Council’s campaign, where she encourages self-expression and showcases her golden side.
She has collaborated and worked with brands such as – Spoyl, Sangeeta Boochra, Myntra, Nykaa, Forever 21, The Anantaya Collection, H&M, and Anmol Jewellers.
09
Aashna Shroff @aashnashroff
Sophisticated, clean and aesthetically luxurious, is how we would describe Aashna’s Instagram feed. This Indian fashion influencer, blogger and model is one of the big names on Social Media, with over a million followers on Instagram, Aashna is one of the top influencers in India.
Through her hard work and dedication towards her work, she has garnered a long list of brand collaborations including both luxury-high-end brands and everyday brands. The list includes CeraVe, Nykaa, L’Oreal Paris, Lakme, Tata Cliq Luxury, Sephora, Tira Beauty, Benefit India, Metro Shoes, Aldo, Charlotte Tilbury and others.
Aashna has been featured on GQ India and has been on the cover of the Face Magazine. Aashna is also one of the Brand Ambassadors for Tira Beauty.
With an engagement rate of over 3%, she interacts with her fans and works towards the content that works for her followers.
10
Kritika Khurana @thatbohogirl
This fashion influencer from Delhi is a pro in all things fashion and beauty. Kritika’s getups are to die for, and you will want to steal her wardrobe right away!
Kritika’s followers’ loyalists are on her Instagram, with whom she engages almost 6%, which proves that she is a star in styling. Her IG handle @thatbohogirl suggests she loves the bohemian style. especially after seeing her don the mesmerizing boho dresses. She can pull off any manner with panache – be it Indian or Western. Her “Ready for Cocktail” post was the most viewed video.
This fashion influencer in India uploads several “haul” videos talking about the products she’s bought as well as why she loves using them. Do make a halt at her Instagram and YouTube. Her styling videos help you curate outfits for different occasions – a wedding, a casual meet-up, or other occasions.
This digital influencer has collaborated with – DateTheRamp, Events by Sahiba and Pretty Little Thing, Jewellery from Reeti Arneja and Lehenga from Kohar by Kanika, Myntra, Amama, Faabiiana, Zara and MyGlamm, and others.
Conclusion
Influencers have the ability to promote your business and its products through their creative, relevant content. One of the many advantages of collaborating with influencers is the fact that they already boast a huge fan following of your target audience. Collaborating with influencers gives brands the opportunity to tap into the interests of their target audience and subtly promote their offerings. Luxury lifestyle brands need to collaborate with luxury lifestyle influencers in order to reach out to their potential customers. The above mentioned are some of the best luxury lifestyle influencers on Instagram who are performing great with their rich content and consistency. However, the list of lifestyle influencers on Instagram is endless, with some names that deserve mention like Amrita Thakur, Kresha Bajaj and more.
Being a global Instagram influencer marketing agency, we at Confluencr have curated a fine network of influencers that can best suit your brand. We help you reach out to your potential audience through genuine, trustworthy influencers, and carefully crafted Instagram influencer marketing campaigns. With a unique approach and strong influencer marketing strategy, we make sure your brand gets placed in front of the right audience, at the right time, through the right influencer. Want to curate a successful influencer marketing campaign for your brand? Write to us at [email protected] and we shall be happy to help!
