Isha Borah’s feed feels like Pinterest… but actually wearable.
Her styling is elegant, clean, and very aesthetic, the kind that makes you pause mid-scroll.
From Dove to Tira Beauty, brands clearly love her polished vibe.
She treats fashion like therapy, which honestly explains the calm, dreamy aesthetic.
You go for outfit inspiration…and end up admiring the entire mood.
Top 10 Indian luxury lifestyle influencers on Instagram
Table of Contents
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Deep Mewada
- 6 min read
Summary
Influencer marketing has successfully revived the power of word-of-mouth promotion and is delivering strong results for both B2B and B2C brands. With the rise of compelling industry data and measurable outcomes, the question of whether influencer marketing is effective or profitable has largely been answered. Today, influencers consistently drive engagement and sales—one post, one video, and one story at a time. Their content, often rooted in personal experiences, feels authentic and relatable, helping them attract and retain highly engaged audiences, including new followers.
Among the most impactful segments are luxury lifestyle influencers, who invest significant effort in curating and presenting high-end living in a way that resonates emotionally with their audience. Through carefully crafted visuals and storytelling, they showcase premium fashion, travel, beauty, family life, daily routines, and personal experiences, often using aesthetically rich content and modern digital formats on Instagram.
These creators are frequently collaborated with by luxury and premium brands to promote products through authentic partnerships rather than traditional advertising. Instead of being perceived as advertisements, their recommendations are often trusted as personal experiences, which significantly influences purchasing decisions. As an Instagram influencer marketing agency, we have closely studied this evolving landscape and partnered with leading influencers to design impactful campaigns. In this context, we present the Top 10 Indian luxury lifestyle influencers on Instagram who can be an excellent fit for your next influencer marketing collaboration.
Isha Borah
Followers:
2.0M
Engagement Rate:
3.53%
About the Creator
Sakshi Sindwani
Followers:
709.8K
Engagement Rate:
2.51%
About the Creator
Sakshi Sindwani, the face behind @stylemeupwithsakshi, is basically the internet’s reminder that confidence is louder than any fashion rule. She openly talks about body positivity and shows that style doesn’t come in one size.
The crazy part? She once got called “moti” in school. Now she’s walking runways at Lakme Fashion Week and showing up in magazines like Vogue and Cosmo.
Her page is full of outfits, sarees, bikinis, skirts, whatever she feels like wearing.
Scroll her feed for two minutes, and you’ll realise… most fashion rules were clearly made to be ignored.
Masoom Minawala Mehta
Followers:
1.4M
Engagement Rate:
1.38%
About the Creator
Masoom Minawala Mehta is one of the most prominent Indian faces representing fashion on a global stage. Starting her journey as a blogger in 2011, she has steadily built a brand that now bridges Indian fashion with international platforms.
Her content revolves around luxury fashion, runway looks, and global collaborations, but what truly sets her apart is her consistent effort to spotlight Indian designers worldwide. Initiatives like her long-running support for homegrown labels have helped bring Indian fashion into global conversations.
In recent years, Masoom has continued to make appearances at international fashion weeks and major red carpet events, while also expanding her platform Empowher, which focuses on supporting women entrepreneurs. Her work today reflects a balance between luxury fashion influence and meaningful industry impact.
Malvika Sitlani
Followers:
701.6K
Engagement Rate:
2.01%
About the Creator
Malvika Sitlani is basically soft glam goals.
Her makeup looks are minimal but still stunning.
From YouTube to Cannes, that’s a serious beauty journey.
Also building Masic Beauty? Multitasking at peak level.
You watch her… and suddenly want nude makeup.
Komal Pandey
Followers:
2.1M
Engagement Rate:
3.52%
About the Creator
Komal Pandey? She isn’t just posting outfits, she’s directing fashion movies. Since 2017, her styling videos have come with drama, transitions, and full main-character energy. It’s never “wear this top.” It’s “wear this top like you’re entering a climax scene.”
The best part? The advice is practical. She’ll restyle one piece five ways and suddenly your cupboard feels upgraded.
She talks about confidence and body positivity without making it preachy. Glam, but grounded. Extra, but intentional. She built an aesthetic personality with her content.
Pooja Mundhra Mahatme
Followers:
589.0K
Engagement Rate:
3.30%
About the Creator
Pooja Mundhra’s content feels like quick styling hacks you actually use.
Her outfit videos are short, helpful, and surprisingly creative.
“15 ways to tie a shirt”, who even thinks of that?
From skincare to styling, she mixes everything smoothly.
You watch for ideas…and save half her videos.
House of MiSu
Followers:
498.5K
Engagement Rate:
0.95%
About the Creator
House of MiSu is basically double the fashion, double the aesthetics.
Their content is luxury, coordinated, and visually satisfying.
From Gucci to Charles & Keith, their brand list is impressive.
Their styling feels polished but still relatable.
You scroll once…and everything looks expensive.
Santoshi Shetty
Followers:
677.7K
Engagement Rate:
1.91%
About the Creator
Santoshi Shetty has carved a unique space with her bold and minimal aesthetic. Unlike traditional beauty creators, her content focuses on effortless looks, skincare routines, and mindful living.
Her journey reflects a shift from mainstream beauty standards to a more individualistic approach. She often blends fashion and skincare, creating a cohesive personal brand. Recently, her content has leaned further into wellness and slow living, making her a go-to creator for audiences seeking a more grounded take on beauty.
Aashna Shroff
Followers:
1.0M
Engagement Rate:
2.82%
About the Creator
Aashna Shroff is one of the most established and multifaceted creators in the Indian beauty and lifestyle space. What began as a blog – The Snob Journal – has evolved into a full-scale creative enterprise spanning YouTube, modelling, entrepreneurship, and brand building.
As the founder of The Snob Shop and a collaborator on the CAI x Aashna footwear collection, she has demonstrated a rare ability to translate digital influence into tangible commercial ventures. Aashna has been a candid and early advocate for skin positivity, openly discussing active acne at a time when such conversations were far less common. Her work with brands including L’Oréal, BBlunt, TRESemmé, and Vero Moda reflects the breadth and commercial depth of her influence across beauty, fashion, and lifestyle.
Kritika Khurana
Followers:
1.8M
Engagement Rate:
2.60%
About the Creator
Kritika Khurana, aka ThatBohoGirl, is basically the reason half of Instagram suddenly wanted flowy dresses and oversized shirts.
She built her following through simple OOTD posts and somehow turned casual, boho looks into full-blown fashion inspiration.
Her style is effortless, like she didn’t try too hard… but still looks perfectly put together.
From Lakme to Myntra, brands love her, and honestly, so do followers who want wearable fashion without drama.
Explore Top Influencer Marketing Vaults
Conclusion
Influencers have become a powerful channel for promoting brands and products through engaging and relatable content. One of their biggest advantages is their already-established and highly relevant audience base, which often aligns closely with a brand’s target demographic. This allows brands to seamlessly integrate their offerings into content that feels natural rather than promotional.
For luxury lifestyle brands in particular, collaborating with luxury influencers is essential to effectively reach and engage potential customers. The influencers listed above represent some of the strongest voices in this space, known for their premium content quality, consistency, and strong audience connection. However, the ecosystem is much larger, with many other notable names such as Amrita Thakur, Kresha Bajaj, and several others who continue to make an impact in the lifestyle space.
At Confluencr, a global Instagram influencer marketing agency, we curate a highly vetted network of influencers tailored to match your brand’s needs. We specialize in connecting brands with authentic and trustworthy creators through well-planned, results-driven influencer campaigns. With a strategic approach and deep industry expertise, we ensure your brand reaches the right audience at the right time through the most relevant influencers. If you’re looking to build a successful influencer marketing campaign, reach out to us at [email protected]—we’d be glad to help.
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About the Author
Deep Mewada
Deep Mewada stands at the helm of brand success at Confluencr, where his expertise in teamwork, strategy, communication, influencer marketing, and team leadership shines. As the Senior Manager of Brand Success, Deep has played a pivotal role in steering Confluencr’s campaigns towards triumph, ensuring each one is more impactful than the last.
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