Top 7 Technology Influencers on YouTube In India
“Marketing is no longer about the stuff you make, but about the stories you tell.”- Seth Godin
(Author & Marketing Expert)
Fact tells. It’s the stories that sell. That’s what forms the base of new-age marketing and technological products aren’t an exception. Technology is the most fast-paced industry and sees newer avenues with each product launch. Brands dealing in technological products need to reach out to their target audience by simplifying the technical terms and selling compelling stories. In fact, a survey by eMarketer showed that 49.5% of consumer tech products were purchased online in 2020 with YouTube providing the highest engagement rate as compared to other social media platforms. A lot of brands have chosen this path of appealing to their potent customers through effective influencer marketing strategies and technology influencers are doing a great job of educating their audience about every increasing technological advancement.
Starting from user queries such as ‘which phone to buy? Is this laptop worth its price tag? What do all the features mentioned by the company entail? What does it mean? Is the product really as good as it’s marketed or is it simply a marketing gimmick?’ the tech influencers are dutifully answering all the doubts and making things easier for people.
For getting answers to your questions and to dispel all your doubts, take a look at some of the technology influencers on Youtube in India who are experts in their field. They offer advice and information on all things tech in a comprehensible manner using simple terms and lingo!
Listed below are the Top 7 Technology Influencers on YouTube In India:
Famously known as Technical Guruji, Gaurav Chaudhary is exactly what his social media handle suggests. He is a guru of all things technology. Whether it is talking about smartphones, play stations, television sets, he knows it all and shares it all with his legion of followers!
A resident of UAE, Gaurav wishes to educate others about technology. Most of us use it, but few of us understand it! Some of us have tried to understand, but have given up after hearing all the technical jargon spewed by the ones in the know!
Gaurav has made understanding technology easier with his easy to understand and remember language. He doesn’t make use of too complicated terms, instead explains the subject in layman’s words. The content used by this technology influencer is informative and easy to assimilate! That’s where Gaurav’s strength lies. Rather than complicating things, he simplifies them.
He is a guru of content too! Gaurav uploads two pieces of content every day. He uploads a single video in the morning which addresses the new arrivals. Gaurav creates unboxing videos wherein he explains the product features, advantages, how to operate them and more. Seeing all this on a video makes it easier and more appealing to his audience. The second upload is a short recap of the evening. This is a 10-minute video that lets you know quickly what’s happening in the technological world across the globe. A master at work, everyone!
With an engagement of around 11%, this Indian tech influencer is a hit among the brands and has been a part of several collaborationsincluding Samsung Galaxy S21 (ER – 7.75%); PS5 (ER – 7.80%); Emirates (ER – 8.40%); iPhone 12 (ER – 15%); SamsungTV (ER – 14%); ROG Phone3 (ER – 12.45%); Google India (ER – 7%); Sony Bravia TV (ER – 8.60%); EVA Airways Corp. (ER – 6.55%); LG OLED TV; OnePlus India (ER – 3.80%); and more.
An engineer by education and entrepreneur by profession, Gaurav is one of our favourite technology influencers in India.
Ruhez is another top technology influencer among the growing tribe in India who enthusiastically shares his love for technology with his fans. This technology geek uploads videos and posts describing the products and how one can optimally use them.
There are sneaky tips in there which, when you hear, leave you muttering, “Wow! Didn’t know my gadget could do this!”. With so much talk about 5G, many users are confused over whether to buy a 5G enabled phone or not. Don’t stress too much, dear readers. Head on to Ruhez’s virtual tech classroom and get all your doubts solved! Mostly dealing with smartphones, Ruhez speaks in Hindi as most of his audience understands the language. He connects with his audience at over 4% organizing unbelievable giveaways!
Brands which have collaborated with Techno Ruhez for unboxing specials, giveaways or otherwise – Molife Sense 500 smartwatch; Realme Narzo 30 Pro 5G (ER – 4%); Samsung Galaxy Tab S7+ (ER – 5.30%); Micromax IN Note (ER – 17%); OPPO Reno5 Pro (ER – 10.40%); Xiaomi Mi 10i (ER – 11.40%); Redmi 9 Power smartphone (ER – 8%); Micromax IN 1b (Go Edition) (ER – 13%); Moto g 5G smartphone (ER – 3.80%); and several other products.
Visit Techno Ruhez’s online channels to learn a few neat tricks about your gadgets!
Manoj is a tech influencer from Delhi who is better known by his YouTube channel ‘Technology Gyan’. He has a lot of knowledge about technology – mobiles, computers, the Internet, etc. which he uploads on his Instagram handle and YouTube channel. Manoj’s feed is filled with a plethora of interesting videos like “ iPhone hacks”, “Google hacks”, “How to be safe” and much more. All in the Hindi language.
How many of us have dropped our iPhones and cried when they cracked? Manoj offers a tip where you can get it fixed for a reasonable cost! Mobiles have replaced our old cameras and have become the new DSLR! Manoj’s post on “Mobile Photography Tips” will turn you into a professional photographer!
Manoj engages his audience at 5% with a mixed bag of tips and tricks shared in his easy to understand and humorous uploads. Some of the products he has reviewed are – OPPO Reno5 Pro; Samsung Galaxy Unboxing Event (ER – 10%); Qualcomm’s snapdragon phone (ER – 3%); FlipkartTechSpert; Intel laptop; 2GUD by Flipkart (ER – 13%); TCL India (ER – 3%); Xiaomi MIUI 12 phone (ER – 5.70%); and more.
Pay a visit to this Indian tech influencer with terabyte storage of knowledge!
See Something Techy!
See Something New!
This is what Ranjit, aka ‘Geekyranjit’ is all about. He sees something techy, he sees something new! Each time you watch a video of Ranjit, you learn something new about technology. Working with computers for over 30yrs, he has an immense knowledge of this field which he spreads through his YouTube channel.
This technology influencer loves geeking out over every new piece of technology released across the globe! Ranjit has uploaded unboxing specials, product reviews, advice on how to use your gadgets to their full potential and more. He has created dedicated playlists for each product making it easier for his fans to navigate the digital channel.
Engaging with his audience at 7.50%, Ranjit is a hit among them making him a great collaborator for brands coming out with their latest gizmo. A few of his product review uploads include – Sony WH – 1000XM4 Active Noise Cancelling headphones (ER – 6.60%); LG Smartphone (ER – 7%); Intel laptop; OnePlus Buds Z Bluetooth earphones (ER – 6%); iPhone 12 Mini (ER – 11%); UniFi Dream Machine, a WiFi router (ER – 6%); Samsung Galaxy Fold 2 (ER – 12%); Corning Gorilla Glass India (ER – 32%); Dyson V11 Absolute Pro Hand-held vacuum cleaner (ER – 8.30%); Sennheiser HD 350BT wireless headphones (ER – 9.60%); and countless other gadgets.
If you are someone who isn’t totally lost when it comes to technical stuff, then Geeky Ranjit is the perfect fit for all your tech-related news!
Do you wish to build your very own computer but don’t want to spend too much? One of the top technology influencers in India, Dhananjay answers your prayer with his upload on building a PC under Rs. 25k! He reviews smartphones, laptops, earphones, headphones, speakers, apps, smartwatches, smart TVs and whole other “smart” gadgets! The best part? Dhananjay uses the products for a while before posting his reviews! This makes his videos extremely relevant with in-depth information.
While watching the videos or posts, many of you would have questions running through your mind. Or you wish to ask for an expert opinion about a product you are planning to buy. Ask Dhananjay! He makes it a point to reply to his viewers’ queries and even organizes Live Q&A sessions for “doubt-solving”!
This Indian tech influencer has a high engagement rate of over 10%, making him one of the most influential influencers in the country. This has encouraged several brands to partner up with Dhananjay – Samsung Galaxy F41 at Flipkart’s “The Big Billion Days” (ER – 32.75%); DJI’s Mavic Mini drone (ER – 18%); Taiwan Excellence Contest Alert (ER – 5.40%); PC upgrade with ASUS and AMD (ER – 11.80%); LG Gram laptop at Amazon Great Indian Festival (ER – 5.50%); unboxed OnePlus 7 (ER – 63%); compared Redmi Note 7 Pro & Realme 3 Pro (ER – 8.65%); Transfer Go, quick money transfer (ER – 9.40%); Audible India, audiobooks (ER – 38.40%); Google Pixel XL (ER – 5%); and the list goes on!
If you are in search of tech review videos that are crisp and precise, then Dhananjay is the one for you!
Trakin Tech, set up by Arun Prabhudesai, is your one-stop-shop for all your technology needs. Wish to know about a new smartphone that just dropped on the market? Wondering whether to buy that TV that has been in the news lately? Love gaming? Or are you just interested in the latest technology movers and shakers? All these and more will be answered! Just knock on the digital homes of Arun Prabhudesai!
An IT professional who worked in the US has now shifted base back to India to realise his entrepreneurial dreams. He set up Trakin Tech to distribute knowledge about Technology, Business and Startups. He regularly blogs on these topics apart from uploading videos on his IG handle and YouTube channel. The high-quality videos contain Arun’s opinions, reviews, thoughts, unboxing specials and news about the already launched and ready-to-launch gadgets.
Trakin Tech engages his audience at 5% by organizing giveaways, contests, Q&A sessions, and more importantly, his videos are lively making the audience want to continue watching them one after the other! So which are a few of the enormous amount of products that this technology influencer has unboxed and reviewed? Realme Narzo 30 Pro smartphone; Redmi Note 10 Series (ER – 3%); Samsung Galaxy F62 (ER – 3%); Xiaomi Mi 16 W Bluetooth Speaker (ER – 6.80%); OnePlus 9 Series; Moto e7 Power Unboxing; India’s answer to WhatsApp: SANDES Messaging App; Android 12 OS (ER – 3%); Nokia 5.4 Unboxing (ER – 3%); OPPO Reno5 Pro 5G (ER – 3%); and innumerable others.
To get your daily dose of Vitamin Tech, check out Trakin Tech!
Do you find talks about tech specs and features boring? Do you catch your attention wavering while watching those videos or listening to tech talks? If yes, then start following Shlok “Tech Burner” Srivastava. He talks about various gadgets and their specs and features using a hilarious tone. You will learn about a topic that you might find dry in a humorous form and will no doubt remember everything that was mentioned!
Shlok educates his audience about all things tech. Whether it’s reviewing or explaining the features of computers, laptops, smartphones, earphones and headphones, android games, hacks and apps, you will find it all on his social media homes! In response to a lot of audience questions, Tech Burner decided to upload a video per week. This particular video would be a short compilation of interesting tech news like the latest updates, leaks, scandals, anything he feels would interest his audience. His relevant content is thanks to his almost 21% engagement rate!
Shlok has unboxed and reviewed a huge number of products and collaborated with brands, some of which are – revealing how one can switch to the Hindi language on their Amazon India app (ER – 25%); Oppo Reno 5 Pro 5G (ER – 44%); Samsung Galaxy Epic Kit Unboxing (ER – 48%); iPhone 12 Pro (ER – 19%); MG Motor Showcase (ER – 22%); Philips Vacuum Beard Trimmer on Nykaa Man (ER – 22%); ROG Phone (ER – 11.60%); went live on Taiwan Excellence’s Facebook page (ER – 3.70%); Asus Zenfone Max Pro 6 GB (ER – 6%).
Your host and dost, Tech Burner!
Digital platforms have seeped into our daily lives in a way that we feel incomplete without them! When was the last time you spent a whole day, forget a day, at least half an hour without scrolling through the various social media platforms? Can’t remember? That’s probably because it was before we owned smartphones!
Brands too have realized the tremendous influence social media and the new-age marketers, influencers, have over their users. Technology changes at the speed of lighting today! There isn’t a dearth of brands offering similar products in the market. Users are spoilt for choice! This makes conscious use of marketing, especially influencer marketing, critical for the brands to ensure they aren’t left behind in the dust!
As Per A Study By CreatorIQ and Influencer Marketing Hub–
We, at Confluencr, being a leading YouTube influencer marketing agency have dived deep into the world of influencer marketing, so as to ensure our clients, that’s you, dear brands, get a bang out of your buck! Our band of the top technology influencers are chosen after conducting due diligence! We are the WiFi router for your brand! We connect your product to the correct influencer! We measure their bandwidth, aka, audience engagement and popularity to ensure that your brand has the strongest connection with its audience!
To chat about technology influencers and influencer marketing in general, send us an email at [email protected] .
