Fact tells. It’s the stories that sell. That’s what forms the base of new-age marketing and technological products aren’t an exception. Technology is the most fast-paced industry and sees newer avenues with each product launch. Brands dealing in technological products need to reach out to their target audience by simplifying the technical terms and selling compelling stories. In fact, a survey by eMarketer showed that a lot of consumer tech products were purchased recently with YouTube providing the highest engagement rate as compared to other social media platforms. A lot of brands have chosen this path of appealing to their loyal customers through effective influencer marketing strategies and technology influencers are doing a great job of educating their audience about every increasing technological advancement.
Starting from user queries such as ‘Which phone to buy? Is this laptop worth its price tag? What do all the features mentioned by the company entail? What does it mean? Is the product as good as it’s marketed or is it simply a marketing gimmick?’ the tech influencers are dutifully answering all the doubts and making things easier for people.
To get answers to your questions and to dispel all your doubts, take a look at some of the technology influencers on YouTube in India who are experts in their field. They offer advice and information on all things tech in a comprehensible manner using simple terms and lingo!
01
Gaurav Chaudhary
@technicalguruji
Famously known as Technical Guruji, Gaurav Chaudhary is exactly what his social media handle suggests. He is a guru of all things technology. Whether it is talking about smartphones, PlayStations, or television sets, he knows it all and shares it all with his legion of followers!
Gaurav wishes to educate others about technology.
As one of the top tech influencers in India, Gaurav has made understanding technology easy with his language and explanations in layman’s words. The content used by this technology influencer is informative and easy to grasp! That’s where Gaurav’s strength lies. Rather than complicating things, he simplifies them.
He is a guru of content too! Gaurav creates unboxing videos wherein he explains the product features, advantages, how to operate them and more. Seeing all this on a video makes it easier and more appealing to his audience. He also uploads 10-minute videos that let you know quickly what’s happening in the technological world across the globe.
With an engagement of around 11%, this Indian tech influencer is a hit among the brands and has been a part of several collaborations including Samsung Galaxy, PS5, SamsungTV, Google India, Sony Bravia TV, EVA Airways Corp., LG OLED TV, OnePlus India, and more.
An engineer by education and entrepreneur by profession, Gaurav is one of our favourite technology influencers in India.
02
Manoj Saru
@manojsaru
Manoj is a tech influencer from Delhi who is better known by his YouTube channel ‘Technology Gyan’. He has a lot of knowledge about technology – mobiles, computers, the Internet, etc. which he uploads on his Instagram handle and YouTube channel. Manoj’s feed is filled with a plethora of interesting videos like “ iPhone hacks”, “Google hacks”, “How to be safe” and much more. All in the Hindi language.
How many of us have dropped our iPhones and cried when they cracked? Manoj offers a tip where you can get it fixed for a reasonable cost! Mobiles have replaced our old cameras and have become the new DSLR! Manoj’s post on “Mobile Photography Tips” will turn anyone into a professional photographer!
Manoj engages his audience at around 5% with a mixed bag of tips and tricks shared in his easy-to-understand and humorous uploads. Some of the brands he has reviewed are – OPPO, Samsung Galaxy, Qualcomm, FlipkartTechSpert, TCL India, Xiaomi and more.
Pay a visit to this Indian tech influencer with terabyte storage of knowledge!
03
iT Creators
@iTCreators
Your ultimate destination for all things cool and gadgety has to be iT Creators. The wizard of showcasing the latest inventions, the ultimate gadget collections, and the slickest smartphones in town, this tech influencer is growing like wildfire.
He mastered the art of simplifying gadget comparisons, making life easier for those of us who struggle with understanding tech. iT Creators is the YouTube channel for all your top-notch reviews, juicy news, and lists of must-have tech treasures.
It’s not just about phones and laptops with this creator, you can find reviews of crazy gadgets like UV flashlights to printers, speakers to vacuums, scooters to drones – if it’s tech, it’s on iT Creators. With a plethora of product reviews for brands such as Zebronics, Boat, iGear, Fujifilm, Mi, Syska and so many others.
So, why wait? Dive into the tech madness and discover a whole new world of awesome at iT Creators.
04
Ranjit Kumar
@Geekyranjit
Ranjit, aka ‘Geekyranjit’ is all about techy and new! Each time you watch a video of Ranjit, you learn something new about technology. Working with computers for over 30 years, he has an immense knowledge of this field which he spreads through his YouTube channel.
This technology influencer from India loves geeking out over every new piece of technology released across the globe! Ranjit has uploaded unboxing specials, product reviews, advice on how to use your gadgets to their full potential and more. He has created dedicated playlists for each product making it easier for his fans to navigate the digital channel.
Engaging with his audience at 7.50%, Ranjit is a hit among them making him a great collaborator for brands coming out with their latest gizmo. A few of his brand review uploads include – Sony, LG, Intel laptops, OnePlus, Apple iPhone, Samsung Galaxy, Dyson, Sennheiser, and countless other gadgets.
If you are someone who isn’t totally lost when it comes to technical stuff, then Geeky Ranjit is the perfect fit for all your tech-related news!
05
Shlok Srivastava
@techburner
Do you find talks about tech specs and features boring? Do you catch your attention wavering while watching those videos or listening to tech talks? If yes, then start following Shlok “Tech Burner” Srivastava. He talks about various gadgets and their specs and features using a hilarious tone. You will learn about a topic that you might find dry in a humorous form and will no doubt remember everything that was mentioned!
Shlok educates his audience about all things tech. Whether it’s reviewing or explaining the features of computers, laptops, smartphones, earphones and headphones, android games, hacks and apps, you will find it all on his social media. In response to a lot of audience questions, Tech Burner decided to upload a video per week. This particular video would be a short compilation of interesting tech news like the latest updates, leaks, scandals, and anything he feels would interest his audience. His relevant content is thanks to his almost 5% engagement rate!
Shlok has unboxed and reviewed a huge number of products and collaborated with brands, some of which are – revealing how one can switch to the Hindi language on Amazon India, Oppo, Samsung Galaxy, Apple, MG Motor, Philips, and Asus.
Your host and dost, Tech Burner!
06
Naman Deshmukh
@techplusgadgets
Naman Deshmukh aka techplusgadgets, is a tech wizard of our generation. who’s not just riding the tech wave but creating his own tech tsunami! He was honoured as Forbes’s Top 100 Creators, for his awesome content. This Indian tech influencer isn’t just doing tech; he is adding value to understanding the latest technology as we go. With an engagement rate of around 2%, he is out here making a connection with his legion of followers.
Naman’s videos and posts are clearly made with his followers in mind. Whether he’s dropping tech wisdom in Hindi or English, it’s all easy to understand, they are extremely funny and super informative.
With his engaging content for technological tips and tricks, he has definitely found a way to work and review brands, such as Sony, Braun, Poco, Samsung, Apple, Asus, Urbn and so many more.
If your goal is to understand tech in the simplest way possible, keep scrolling through his feed.
07
Nitasha Singh
@TheNutriGurl
If you like watching Unboxing and reviews of the latest tech in the market, then Nitasha Singh, the dynamo behind The Nutri Gurl on YouTube. This tech YouTuber from India is the best person to go to when you are looking for easy-to-understand content. With the majority of her content in Hindi, she has cracked the code of reaching a mass audience and achieved a high engagement rate with her brigade of followers. While she initially dished out health and food videos, Nitasha has now become the go-to guru for all things tech.
The Nutri Gurl is your one-stop shop for mobile unboxings, tests, reviews, and comparisons that are as hot as the latest smartphone on the market. She dives into the nitty-gritty of gadgets, from budget-friendly smartphones that won’t break the bank to dissecting the latest high-end products. With her content being both informative and downright entertaining she has been seen reviewing the products of brands- Apple, Moto, iQoo, OnePlus, Samsung, Google and so many others.
The Nutri Gurl is not just a channel; it’s an experience, so buckle up for a wild ride through the fascinating world of gadgets with Nitasha Singh at the helm!
08
Kiran Nagar
@TechyKiran
One of the top technology influencers of the Indian tech scene is none other than Kiran Nagar, the brains behind Techy Kiran on YouTube. A true pioneer, Kiran is breaking barriers as one of the first female Indian YouTubers diving headfirst into the tech realm.
Techy Kiran is your go-to destination for all things technical, where Kiran spills the beans on mobile phones, laptops, cameras, and more, and that too in Hindi! She is known for sharing essential tech know-how with her fellow Indians. What sets her apart? Kiran delivers her content predominantly in Hindi, making the tech world even more accessible to her audience.
And working with brands like Redmi, RealMi, One Plus, Flipkart, Urban Company and others has made her more approachable.
From riveting smartphone and camera reviews to sassy unboxings, comparisons, and mind-blowing top lists, Techy Kiran has it all.
If you’re on the lookout for an incredible female perspective in the tech space, don’t miss out – hit that follow button and join the Techy Kiran squad!
09
Akash Pal
@technical_sky
If you’re not already on the Akash Pal bandwagon, you’re seriously behind in the tech game! The brainiac behind Technical Sky, with a whopping 2% engagement rate, Akash is one of the top tech influencers in India.
Technical Sky, aka Akash Pal, is your go-to guru for everything tech. On his YouTube and Instagram accounts, you’ll find a huge treasure trove of short, snappy videos breaking down the latest phones, accessories, websites, and apps that are informative and really easy to understand.
Akash isn’t just about flashy reviews; he’s your tech genie, giving out practical tips and tricks that you can actually use in your daily life, it has garnered him his personal league of followers.
His honest and hard work has given him collaboration with brands like Samsung, iQoo, Huawei, Redmi, Apple and so many others.
Don’t be left in the digital dust – follow Technical Sky and level up your tech game now!
10
Guiding Tech Media
@GuidingTechEnglish
Guiding Tech is rocking the world with its top-notch content! This top-tier technology YouTube channel is the holy grail for all your technology needs, bringing you high-quality videos that are the perfect blend of informative, educational, and downright entertaining.
Whether you’re an Apple user or an Android addict, Guiding Tech’s got your back, covering the entire tech spectrum from hardware to software.
But that’s not all – they’re not just ruling YouTube; Guiding Tech is a global tech blog sensation. Their site www.guidingtech.com is a tech paradise for anyone who likes the latest and greatest gadgets and technology.
Owners and operators at Guiding Tech Media, know their stuff and are going out of their way to make technology easy to understand for everyday users. With videos on products of brands such as HP, Apple, Adobe, Google and many others, they are changing the way tech can be explained.
So, if you’re not on with the Guiding Tech yet, what are you waiting for? Your tech education is incomplete without it!
Digital platforms have seeped into our daily lives in a way that we feel incomplete without them! When was the last time you spent a whole day, forget a day, at least half an hour without scrolling through the various social media platforms? Can’t remember? That’s probably because it was before we owned smartphones!
Brands too have realized the tremendous influence social media and the new-age marketers, influencers, have over their users. Technology changes at the speed of lighting today! There isn’t a dearth of brands offering similar products in the market. Users are spoilt for choice! This makes conscious use of marketing, especially influencer marketing, critical for the brands to ensure they aren’t left behind in the dust!
As Per A Study By CreatorIQ and Influencer Marketing Hub–
We, at Confluencr, being a leading YouTube influencer marketing agency have dived deep into the world of influencer marketing, so as to ensure our clients, that’s you, dear brands, get a bang out of your buck! Our band of the top technology influencers are chosen after conducting due diligence! We are the WiFi router for your brand! We connect your product to the correct influencer! We measure their bandwidth, aka, audience engagement and popularity to ensure that your brand has the strongest connection with its audience!
To chat about technology influencers and influencer marketing in general, send us an email at [email protected] .
of the surveyed brands believed influencer marketing to be an effective form of marketing.
of brands found it difficult to find an influencer to participate in their campaigns.
