How To Grow A YouTube Channel?
“First things first: you really need to enjoy making content, and you have to be consistent. Easiest way to do that is to zone in on what you like and your unique perspective; evolve your content as your preferences change.”- Ashley Villa
(YouTube Creator, @bestdressed)
5 Simple Strategies to Grow Your YouTube Channel
Up your YouTube game with these simple yet powerful tactics.
1 billion hours of video content streamed every day by 30 million users on YouTube stand proof of the power and influence YouTube has on the masses. With a whopping 3 Billion searches per month, YouTube has risen to be the second-largest search engine after Google. These statistics are enough to convince us of this platform’s power when it comes to creating and consuming video content. With the ever-increasing consumption of video content, we cannot afford to overlook this medium to reach out to our potential audience.
We at Confluencr, equip influencers with strategies to create quality content and help them sign up for fruitful brand collaborations. As a creator, it is important to stay upfront in your game, especially in this highly competitive environment, and so, we decided to pick 5 simple yet powerful strategies that can help you grow your YouTube channel. No matter if you are into food, travel, tech, or lifestyle and beauty, a brand, an influencer, or a vlogger, this article is a must-read for everyone who’s looking to make a shift in their respective game.
Here's how you can grow your YouTube channel:
Strong Presentation
Strong Presentation
Since its foundation in 2005, YouTube has successfully evolved into the #1 online video sharing platform where thousands of new users sign-up each year and countless influencer marketing trends develop. It is no easy job to stand out in the vast pool of users trying to make their mark in the digital world.
When people are turning passions into posts and showcasing skilled information creatively, a sense of presentation becomes paramount to your YouTube image and expansion.
Every minute detail counts for an impression: how you dress, how you word, the ‘literal’ background check, and the colours you display. And when it comes to your content, don’t just write it for the sake of getting followers. We’re an age of intelligent users who can see through scripted content.
So while you’re at it, try to have fun and engage your viewers with quality content, increased engagement, and have a unique and robust effort for presentation and would effectively aid you in growing your YouTube channel.
Set A Schedule
Discipline never hurt anyone. In YouTube marketing, the field manifests itself in the form of a schedule. Take any famous YouTube influencer or channel, and they’ll all have one thing in common. They do not post their videos within haphazard durations. They have a particular pattern that they follow consistently. A study by Backlinko on various ranking parameters found that longer videos rank higher than those of smaller duration, which makes it one of the many points to take into consideration. Make sure you set a comfortable video duration and consistent posting schedule so that your audience doesn’t lose track of your published content.
Once people have noticed you and, better yet, liked your content, they’re looking out for more. They subscribe so that they don’t miss an update. This is an excellent time to set a posting schedule and not leave them hanging.
It can be anything from daily uploads to bi-weekly or even bi-monthly. How often you must upload videos is then determined by the kind of content your channel has. For example, maintaining a short span between the videos seems most appropriate if it’s vlogs, tutorials, and likes. Scheduling builds trust and excitement among the viewers, and the engagement is also bound to leap.
This strategy is vital for a rising YouTuber as most people underestimate the power of getting followers on a specific schedule.
SEO For Better Ranking
SEO For Better Ranking
SEO. Search Engine Optimization. A short acronym holds massive importance when ranking your video at the top of YouTube pages. Keywords are an immense strategy you may be failing to employ while uploading YouTube videos on your channel, and which may be preventing your video to rank in the top 10 results even though you’re putting in the right keywords. Using video SEO tools such as TubeBuddy can greatly help you optimise your videos for higher rankings.
If you want to grow your YouTube channel, your videos need to outrank your competitors, and you need to put in the legwork to optimize each video uploaded on the channel correctly. Using these YouTube SEO techniques, you can optimize your video channel, playlist, descriptions, and text to make sure that the videos are ranked up.
Keywords on YouTube can be used in the video titles, tags and descriptions. An additional tactic you can use is transcribing your narrative into text and publishing it. This is a highly efficient and more straightforward way to get keyword-rich content on the video platform because there are just so many keywords you can put into the title and description.
YouTube stats that matters
Enhance Click-Through Rate
Enhance Click-Through Rate
You've got the viewers onto your channel or across your video. But those were preliminary milestones. Your main challenge is to get YouTubers to click your video. There are two main elements to a great video click-through rate (CTR):
Title
The title of the video is what people will read first. It's sensible to keep YouTube titles short, catchy and relatable for the audience, in such a way that attracts their attention and leave them thinking - "What's in THIS video?" This eventually gets them to click through the video, to see what's inside. Remember to keep the title short, specific, and attractive.
Thumbnail
While the title is just half the job done, the YouTube thumbnail provides more visual context and the very first impression of what could be inside the video. A well put together thumbnail visually appeals to the viewer's curiosity, increasing the chances of them clicking on your video.
A thumbnail can be compiled using text, images, animation, and emotions. A proper balance between them is tricky, but they can be click-worthy and help you grow your YouTube channel if done correctly.
Organize your videos into relevant playlists
We’re used to browsing diverse social media channels and are reasonably privy to the idea of ‘good grids’ or ‘good lists’. Don’t overthink; we’ve all been there. When visiting YouTube pages, we’re used to scrolling through the channel lists. An essential consistency and arrangement of videos sub-consciously form an impression of seriousness or sloppiness of the channel and, therefore, it’s content.
It’s pretty much a domino after that. Visitors increase CTR, engagement with one video, then another, and then another. That’s it. You’ve hooked in the viewer and successfully drew in the viewer. A culmination of these tips can become an extremely profitable strategy to foster your YouTube growth and get on the track to monetize the influencer marketing circuit with a reliable YouTube influencer marketing agency like Confluencr. If you need to take this topic further into a conversation, contact us, or drop in your comment below. Or write us at [email protected].
