The world of marketing has drastically changed. The movie stars are no longer the most popular medium of marketing your products and services. Influencers now hold as much as, if not more, marketing power. The audience values the words of an influencer more than those of celebrities. Our capital city is no different. Influencers in Delhi are a growing tribe, and their audience is growing faster! Delhiites pay more attention to these social media influencers’ words and often follow in their footsteps. What they say goes. And so, we decided to curate a list of the top 15 influencers in Delhi that can be the best choice for your brand’s next collaboration. Dive right in!
01
Komal Pandey @komalpandeyofficial
This bold, sassy and sexy influencer from Delhi is currently one of the top fashion influencers in the country. Komal started her blog “The College Couture” and later started working and starring in Popxo daily videos.
As one of the top fashion influencers in Delhi, Komal has worked with brands such as Coca-Cola India, Vaseline India, Nivea India, Lakme, Haldirams, Bacardi, Nexa India, and many others.
When she is not creating out-of-the-box, unusual content for her feed, she is seen creating content with fellow influencers and friends like Dolly Singh, Siddharth Batra, Kusha Kapila and others and running up a high engagement rate.
If all this was not enough, Komal has also been awarded “Influencer of the Year” and was honoured as one of GQ India’s “35 Most Influential Young Indians”.
Go through her feed, maybe you will find your next outfit idea there!
02
Kritika Khurana @thatbohogirl
Kritika Khurana mostly known by her Instagram handle @thatbohogirl is a Delhi based influencer. Known for her cool, casual and boho-chic fashion style, Kritika is a source of inspiration for her followers. This Boho Girl with a high engagement rate, has also collaborated with famous brands, like Lakme, Colgate India, Nivea India, PalmOlive, Vaseline, Haldirams and so many others. With her fashion game on point and garnering followers through her “OOTD” post initially, over the years Kritika has also worked with brands like Daniel Wellington, Go Colours, Myntra, Fasttrack India, Ajio Luxe and others.
This past year has been great for Kritika as she was honoured with “Lifestyle Influencer of the Year” by Cosmo India, “Fashion Influencer of the Year” by Exhibit Magazine, and was one of the “40 under 40” list by Times Group.
03
Insha Ghai Kalra @inshaghaii
Model, Fashion Influencer, Digital Content Creator, Lifestyle Vlogger, what is it that this Delhi influencer can not do? Insha, though a fashion influencer, is lately seen making relatable, funny content with her husband. And her followers are loving it!
Insha has been creating content for a long time and over the years has collaborated with brands of all kinds – Garnier India, Dawaat Biryani, Lux India, Tresemme India, Nexa, Ornaz Diamonds and others. We mean, talk about range!!!
Insha also has a YouTube channel where she vlogs her everyday life, and travel logs and also uploads YouTube shorts.
04
Mehak Ghai @mehakghaiii
Mehak Ghai is an Indian Actor, Model, Influencer and Stylist. She also creates travel content which is highly liked by her hundreds of followers
Her Instagram feed is straight out of our dreams! And if you ask us, it is clearly liked by her followers as well.
Mehak apart from being a Television Actor and working with other actors, Mehak has also collaborated with brands like NewMe Asia, Westside stores, G-shock, Ajio Life, Ponds India, Tresemme India, Dove, L’Oreal Paris, Aldo India and many others.
Mehak has also worked with high-end brands such as Vero Moda, LaVie, One Plus India, Myntra, Renee Cosmetics, and Maybelline India.
05
Niki Mehra Madan @nikimehra
A Delhi Instagram Influencer has made a name for herself in this ever-growing social media market. Niki is a fashion, lifestyle and travel blogger.
Niki gained popularity through her lifestyle hacks tagged under #NMRethinks and #hacksbyNiki.
Niki has a long list of brands she has worked with, brands like GROHE India, Uniqlo, Nars India, Coca-Cola, Invisalign, Mac Cosmetics, Hazoorilal Legacy Jewellers, Myntra, Malabar Gold & Diamonds, Toni & Guy, Kohler, Lakme, Simple Skin Care and others.
Niki might have started her blogging career as a creative outlet, but she definitely has made a name out for herself and became an inspiration to many.
We think you should go to her Instagram now and find your inspiration as well.
06
Roshni Bhatia @thechiquefactor
How do you describe Roshni? Diva. Elegant. Influencer. The stylish social media creator engages her audience very well, replying to their comments on her uploaded posts which helps her create relevant content.
Roshni’s genuine connection with her audience has prompted many brands to collaborate. Roshni has worked with L’Oreal Professional, Van Heusen, Fire Boltt, Ajio Life, Yam India, Kagargiri Ethnic, Anastasia Beverly Hills, AMPM and others.
We love her makeup explainer videos (some in Hindi, too) as well as her outfit styling posts. They are fun to watch and easy to replicate!
07
Ankita Rai @theankitarai
If there is anyone who does Fashion, Lifestyle, Travel, and Beauty all too well, we would say it is this Delhi-based Influencer. Ankita Rai a mommy influencer is the epitome of bold, brave and beautiful. Former Roadie turned fashion influencer is famous for her uniquely curated content has allowed her to work with brands – Nykaa, Dyson India, Abhinav Mishra, Ola Plex, Ajio Luxe, Sol De Janeiro, Iris Fine Jewels and others.
Not just just a social media influencer, Ankita’s hard work and dedication have also helped her feature in Cosmopolitan Magazine in India.
Can the fruit of your hard work get sweeter than this? We think you should check her feed and experience her brilliance.
08
Shambhavi Mishra @talksassy
Shambhavi is one of the most popular names in the world of blogging and started her journey back in 2008. She is known popularly by her Instagram handle @talksassy. The influencer from Delhi makes content about fashion, beauty, and lifestyle and now as a new mommy, she also makes content for other moms to follow.
Her sophisticated and well-thought-out content has also helped her collaborate with brands like Nykaa, Indian Oil Corp, TJORI, Exide, MAC cosmetics, Acne Squad and many more.
Have you ever seen a range of collaborators like this? We believe Shambhavi can easily work with any brand that comes her way like no other.
09
Karishma Yadav Bhalla @pinktrunkk
Popularly known as Pinktrunkk, Karishma is a fashion and beauty influencer. She is admired for her well-created content around fashion on digital platforms and is a fashion enthusiast. Her posts with high recall value, as they are loved by her audiences have helped her gain followers.
This beauty and fashion content creator is also a mommy blogger who creates content for new mommies. Karishma with her ever-loved work and content as an influencer has worked with brands such as Papillon Store, W for Woman, Bodice Beauty, Dyson India, Lakme India, Nykaa, St. Ives India, Bath and Body Works and others.
We are in awe of everything she posts, be it her fashion ideas, beauty tips or random posts of her adorable baby, Karishma is definitely your girl for inspiration.
10
Shreya Chawla @shreya_chawla
A passionate dancer, Shreya is an Instagram influencer from Delhi. The way her content is curated anybody is bound to fall in love (we know we are!). Her travel vlogs and fashion videos have given a boost to her Instagram profile, and she is becoming an audience favourite very quickly.
Shreya mainly posts about fashion and lifestyle as an influencer while travelling to most exotic destinations. And also collaborates with her twin sister Saumya Chawla for her entertaining content.
Shreya as an influencer through her work and content has worked with brands like L’Oreal Paris, Tresemme, Kingfisher, American Eagle, Nexa, Urbanic and many more.
Shreya and her twin travelled to South Korea recently for a collaboration with Samsung, talk about also being a brand favourite! What an INSPIRATION!
11
Deeksha Khurana @deekshakhurana
Deeksha is a Social Media star, Content creator, Youtuber and Brand owner. Her influential focus is on Fashion and Beauty as her main piece of content. Her creativity in content speaks numbers. Her followers are so inspired by her content that her posts have a high engagement rate.
Deeksha has worked so hard to create an independent image apart from her Creator sister, and it has paid off by working with brands that have shown love to Deeksha – Myntra, Cetaphil, lakme India, pantaloons, Tresemme, Nykaa, Lohomo Stays, HSBC and others, we are guessing, range to your content just happens when you are this talented.
She has also had the opportunity to work with Maybelline, Neutrogena, Zivame, Lifestyle Stores and Nivea.
Deeksha with her sister Kritika run a podcast “What is up sister” where they talk about their life stories and everything under the sky!!
We recommend you check out Deeksha’s content and find yourself a wardrobe full of motivation
12
Cherry Jain @cherryjainn_
Cherry Jain Rastogi is famous for being a Model, YouTuber, Fashion Influencer, Digital Content Creator, Blogger, Video Creator, Lifestyle Vlogger and a well-known Social Media Personality and influencer in Delhi. She is also a co-founder of brands like UNDRDRESSED and House of Gul.
Cherry began her journey of content creation while still working at POPXo.
Cherry Jain is known to have worked with brands like Indulekha, Dabur, Maybelline India, Nexa India, L’Oreal, House of Pataudi, Myntra, Dove India, Tanishq, Dine Out, Go Colours and others apart from her own brands, of whom she is the primary face of.
Cherry has also collaborated with fellow creators on her videos. By the way, she recently got married and has created a lot of wedding content. During this time, she collaborated with Dr Meghna Mathur, an Aesthetics and Dermatology clinic.
13
Bhavya Monga @iambhavyamonga
Bhavya is a Delhi based fashion influencer and with her love for Photography and Digital Marketing started her Instagram career. She started creating fashion, lifestyle and beauty content for her appreciative and loyal followers.
Bhavya loves to engage with her fans and has had a gala time organising Giveaways for her most engaging audience while collaborating with brands like Caratlane and Spinz.
Bhavya has collaborated with brands like GROHE India, Timex, Myntra, Reliance, Flipkart, Colgate, Shoppers Stop, Wacoal, Nykaa, Boat Faballey and others. These collaborations have allowed her to showcase her creativity and love for work to her followers.
Her dedication and hard work have brought her here, and we can bet that she only going up and up from here.
14
Ishita Anand @ishitanand
Ishita is a fashion and lifestyle influencer. She is popular among her followers for curating content around fashion, lifestyle and beauty.
She is one of the top Instagram influencers in Delhi. She has garnered a huge follower count. Who are in awe of her posts and love her content! (So do we BTW!)
Ishita’s confidence and talent have helped her audience connect with her content. This has helped her partner up with a long list of collaborators – Tresemme India, Royal Oaks Furniture, Prefora India, Philips India, Pacific Mall, Lakme India, Dyson India, Miniso, Giva, and others.
Ishita is also famous among her followers for her travel posts and travel hacks and travel tips are a rage!
Check out Ishita’s Instagram feed, maybe you need some travel inspiration? or fashion advice. Beauty tips? Who knows? But at least you’ll find it all under one feed!
15
Snigdha Helenite @sniggy_chops
Snigdha, popularly known as Sniggy Chops among her over followers, is a Delhi-based beauty influencer. She is best known for her fashion and beauty content.
Snigdha has made a name for herself through her dance and fashion hacks. Her amazing content has gotten her collaborations with brands such as L’Oreal Paris, Cetaphil, Garnier, Xnara Health, Aldo, Nykaa, Elf Cosmetics and others.
Oh! Did you know? that Snigdha is not just a social media influencer but has also featured in Punjabi and Hindi music videos with big names from either industry.
Peak through her social media if you plan to take up your fashion game!
Social media has invaded the lives of almost everyone on the planet. They have become a new and better source of advertising. A few studies about social media have thrown up the following data:
Social media users are more influenced by influencers than traditional celebrities. They often check social media before making a purchase decision. The influencers mentioned above in Delhi are the stars of marketing. Brands need to make a conscious effort to collaborate with them to further their marketing efforts.
We, at Confluencr, help brands align with the right influencer as per their marketing goals. We understand a brand’s needs and ensure the appropriate influencer(s) is chosen from our crop of influencers. We help simplify the influencer marketing process, so the brand unerringly achieves its target. To chat with us over a cup of coffee about this ever-rising marketing form, drop us an email at [email protected].
