Social Media is the new playground where brands showcase their products and services, with the influencers being the new players of this game known as Influencer Marketing. The brands need to be where their customers are – on the social media platforms! They need to collaborate with whom their customers follow – the influencers. The game has changed, and so have the players and the rules.
Let us look at the top 10 Indian influencers on social media who are followed by thousands if not millions of people! They engage with the audience in a quirky way. Be it funny videos, hard-hitting facts, fashion or any other path, they are influencing the audience and helping brands capture their target audience.
01
Kritika Khurana @thatbohogirl
Kritika Khurana, also known as ThatBohoGirl, is a prominent Indian social media influencer, fashion blogger, and YouTuber. She started her journey as a fashion influencer about eight years ago, gaining a massive following on platforms like Instagram and YouTube.
That Boho Girl posts a variety of content on her social media platforms. She is known for her fashion-related content, including “Outfit of the Day” posts, fashion reels, and YouTube videos related to fashion, styling, and travel. Khurana’s content also includes travel vlogs, food reviews, and daily vlogging.
Khurana is known for her fashion sense, travel vlogs, and collaborations with various brands. She is a fashion design graduate and began her career by posting “Outfit of the day” photos on Instagram. She also runs her own online clothing store called ‘The Hype’ and has a significant presence on social media
Khurana has worked with well-known brands such as L’Oreal, Myntra, Knorr, Pure Sense, Lakme India, Colgate India, Nivea, Mars Cosmetics, Palmolive, Daniel Wellington, Kerastase India, Myntra, Aqua Lite, Simple Skincare, Fasttrack World, Jaquar India, Garnier, Ajio Luxe and Touch 925.
02
Ranveer Allahbadia @beerbiceps
Meet Ranveer Allahbadia, the man behind the digital phenomenon known as BeerBiceps! He’s not your average Joe; this guy’s a social media superstar, YouTuber extraordinaire, and a savvy entrepreneur rolled into one. Starting off with fitness, he’s now delved into everything from fashion to mental health, capturing the hearts of over 7 million followers across social media.
As if that wasn’t impressive enough, he’s also the brains behind Monk Entertainment, a hot digital startup in Mumbai. But hey, Ranveer’s not just about business; he’s all about spreading motivation, hosting podcasts, and giving pep talks on entrepreneurship. With big-name collabs like Mountain Dew and Intel under his belt, it’s no wonder he’s been the talk of the town, even getting featured in MensXP. Ranveer’s not just changing the game; he’s rewriting the rulebook!
03
Kusha Kapila @kushakapila
Kusha is counted among the top social media influencers in our country, unsurprising. She often speaks out on social issues apart from posting funny videos on her digital homes. She often speaks against body shaming in her posts.
Kusha’s caricatures of South Delhi girls and her fictitious “Billi Maasi” avatar at the start of her digital content creator journey grabbed the attention of her followers. Both young girls and women look up to her for fashion inspiration. Kusha isn’t new to this field, having worked as a Trends Analyst, Content Creator, and Fashion Correspondent for various clothing brands.
Seeing this one of the top female Instagram influencers connect and influence her audience, several brands have collaborated with her. To name a few are – Levi’s, OkCupid India, spoke up in support of Stop The Beauty Test in association with Dove India, Femina, and GRAZIA India, shared a discount coupon for Olay India on Nykaa, Pizza Hut India, Giveaway Alert with SWAROVSKI, LENSKART, gifted her husband a Bombay Shaving Company gift hamper, spend your next vacation at Vista Rooms, Urban Company (UC).
Never afraid to speak out against social issues and breaking norms, Kusha is a fierce influencer who encourages others to voice out their thoughts and opinions to help make the world a better place!
04
Komal Pandey @komalpandeyofficial
Komal Pandey is a prominent Indian social media influencer, YouTuber, and Instagram personality known for her fashion and lifestyle content. Pandey is recognized for her unique and bold fashion choices, and she has collaborated with various well-known brands. In addition to her influence in the fashion realm, she is also an entrepreneur, having co-founded a fashion label called “The Label Life.” Pandey has received several awards for her influence, including the “Unrivalled Fashion Influencer Of The Year” award from the Economic Times. She is also involved in philanthropic activities and has been associated with charitable organizations, promoting causes related to education, gender equality, and environmental conservation.
Furthermore, Pandey has been open about her personal experiences, including her decision to undergo cosmetic procedures such as lip fillers and Botox, which she addressed in an emotional Instagram post, emphasizing the importance of body positivity and self-acceptance
Brand Collaborations- Coco cola India, Nivea India, Lakme, Haldirams, Vaseline, Bacardi, Whisper India, Google India, Oppo India, and Nexa India.
05
Diipa Khosla @diipakhosla
So, let me tell you about Diipa Büller-Khosla, the ultimate boss babe in the social media and fashion world! She’s like the fairy godmother of Instagram, spreading fashion inspo and beauty tips everywhere she goes. But here’s the kicker – she didn’t start out as a full-time influencer. Nope, she was actually studying law in London when she decided to dip her toes into the world of influencing. And boy, did she make waves!
Diipa’s got this killer sense of style that just grabs your attention. And it’s not just about looking good – she’s all about empowerment and standing up for what’s right. She’s like the superhero of human rights and female empowerment, using her platform to champion important causes.
But wait, there’s more! Diipa made history by teaming up with MAC Cosmetics to create a collection inspired by her. Yeah, you heard that right – the first Indian to do so! And it doesn’t stop there. She’s also teamed up with big names like Dyson India, Dolce & Gabbana Beauty, and Gucci, just to name a few. This girl is on fire!
Oh, and did I mention her work with the UN refugee agency? Diipa’s not just about looking pretty – she’s out there making a difference in the world.
So, if you’re looking for some serious inspiration, just head over to Diipa’s Insta feed. Trust me, you won’t be disappointed.
06
Kanan Gill @kanangill
The funny guy. The comedian. The one in Pretentious Movie Reviews on YouTube along with Biswas Kalyan Rath. The one who never fails to make you laugh and isn’t afraid of doing that at his own expense!
Kanan started his career as a software engineer and, after winning a few competitions, decided to quit his daytime job and pursue his passion – Stand-up Comedy. He achieved fame for his show “Pretentious Movie Reviews,” wherein Biswas humorously reviewed popular Bollywood movies. Today, he’s a megastar and an influencer with a huge fan following.
He starred in the Bollywood movie Noor alongside Sonakshi Sinha. His latest Netflix special, “Yours Sincerely, Kanan Gill,” which talks about a letter written by his younger self enumerating his life goals and whether he has achieved them or not today, strikes a chord with his viewers. Haven’t we all written or attempted to write such a letter to our older selves? Have we managed to check off all the goals? How different are we from that younger version? His show makes us ask these questions.
Kanan’s connection with his audience and 8% engagement rate has encouraged several brand collaborations, some of them are OnePlus, Spotify India, WeWork, Swiggy, Cadbury 5Star, Dewar’s Scotch, Bizotico Group.
@kanangill is now streaming on Instagram!
07
Mithila Palkar @mipalkarofficial
Mithila is famous for her roles in “Girl In The City” and Netflix’s “Little Things.” She debuted in the Marathi language film ‘Majha Honeymoon,’ and her first Bollywood movie was Katti Batti, wherein she essayed the character of Imran Khan’s sister.
Her cup song version of the Marathi song “Hi Chal Turu Turu” turned her into a star, with the music crossing 6 mn views on YouTube. She sang the song “Maharashtra Desha” in association with the Bharatiya Digital Party (BhaDiPa) on Maharashtra Day. She acted in two plays with the Aarambh theatre group. Mithila has been recognized by Forbes India in their “Forbes 30 Under 30 List” and was even a part of “Entrepreneur India’s 35 Under 35 List” in 2020. She won the Best Actor (Female) in the Comedy series for Little Things S3 at the Filmfare OTT Awards 2020.
Mithila engages her followers at 9.50% and has been roped in by several brands like – Photoshoot with Stylist Shreeja Rajgopal and MUA Kajol Mulani, did the Macarena while vacationing at Amara Villa Alibaug by Vista Rooms, participated in the #NeverHaveIEverChallenge by Veet India, spoke about Bollywood’s leading stuntwoman @geetastunt in association with Royal Dutch Shell, entered the #FullOnSpeedy Insta Talent Hunt with Flipkart and Samsung India, Mia by Tanishq, Realme India, December Cover Shoot for Travel + Leisure India and many more.
An actress is making everyone around her fall in love with her acting chops, Mithila Palkar.
The buyers pay the most attention to the ones they follow and trust. These influencers are trusted by their followers as they are genuine and connect with them. The way they promote a product or service is rarely in the face. They seamlessly incorporate the brands in their posts. We at Confluencr, are a pro at the Instagram influencer marketing game and have built a strong team of influencers who will help you win the game! To talk strategy for your next successful outing on the field, connect with us at [email protected].
