Top Female Instagram Influencers
“The core of influencer marketing lies in building a solid relationship to ensure mutual value creation.”- Dr. Konstanze Alex Brown
(Digital Communications and Content Marketing leader)
A study by Meta found that female creators are more likely to share their personal opinions, and experiences on social media, thus making them connect better with their audience. This helps female influencers to build a near-personal relationship with their audience, thus escalating their influence on the masses. These powerful, strong female Indian Instagram influencers, are here to stay and are achieving greater levels of success. Being influential in their chosen fields – fashion, media, content creation, comedy, journalism, or entrepreneurship, these strong ladies are breaking any barriers and are leading the next generation towards a brighter future.
Let's look at some of these beacons of inspiration and hope for us all:
1. Garima Chaurasia – 13.7M Followers
2. Pooja Dhingra – 7.1M Followers
3. Shirley Setia – 7M Followers
4. Manushi Chhillar – 6M Followers
5. Prajakta Koli – 4.8M Followers
6. Kusha Kapila – 2.3M Followers
7. Dolly Singh – 1.4M Followers
8. Faye D’Souza – 1.3M Followers
9. Tahira Kashyap Khurrana -447K Followers
10. Ishita Yashvi – 71.4K Followers
A TikTok star, Garima used to upload videos featuring her best friend Rugees and herself on the app. A video of them dancing on Machayenge by Emiway went viral and catapulted them to fame. She has been a part of music videos like Bhalo Bashi, Inna Pyaar, Sun Le Saathiya, Nawabi, Kol Rakh, Mashallah, Tattoo, Ranjheya, Munda Baimaan, Tu Mil Gaya, and Akhiyan.
Garima’s followers love her edgy style and stunning looks, apart from her music videos. This Instagram influencer interacts with her followers at over 4% and has collaborated with several brands – Sony Music India (ER – 13%), Spotify India (ER – 8.40%), participated in Imperial Blue Men Will Be Men’s #TheNewBlueLook (ER – 123%), OPPO India (ER – 36.70%), OnePlus India (ER – 42%), MX TakaTak Fame House (ER – 36.80%), Vi Fan World (ER – 33.30%), NIVEA India (ER – 105.70%), UPI Chalega (ER – 88.85%).
Garima has stolen our hearts with her snazzy dressing and beautiful acting!
Excelling at the art of making cakes and pastries that get you drooling, Pooja is an influential entrepreneur and author in the food industry. Born and raised in a family of restaurant owners, she was fond of cooking and baking since childhood.
Pooja switched careers from law to hospitality management and graduated from César Ritz school in Le Bouveret, Switzerland. She is the founder of the Le15 Patisseries and packaged foods.
Featured on the Forbes 30under30 list, she has won many accolades praising her patisserie skills. She has authored 6 books, with her ‘the Big Book of Treats’ winning second place at the Gourmand World Cookbook Awards. Also known as “Macaron Queen Of India,” this influencer gives her community of 7.1 mn followers some mouth-watering dessert goals.
Pooja hosts a popular podcast, #NoSugarCoat. She talks about all girls’ things and has collaborated with renowned brands such as Airbnb, Magnum, Laurent Duchêne Paris, and many such food and beverage brands.
Need some exotic dessert inspirations? Check out this Patisseriers account!
Born in Daman and raised in Auckland, New Zealand, Shirley pursued her passion for singing by renditioning covers of Bollywood songs. She participated in a competition held by T -Series and won among thousands of participants. Her winning video included Shirley singing in pyjamas earning her the nickname ‘Pyjama Popstar’ from New Zealand Herald.
She sang ‘Disco Disco’ in A Gentleman and ‘Nah Chah Ke Bhi’ for 5 Weddingz movies. She juggled her singing career and her studies and worked part-time as an RJ. She has now moved to Mumbai to try her luck as a Bollywood actress.
Seeing Shirley’s 6% engagement rate, some of the brands that have collaborated with her are – Cadbury Dairy Milk Silk (ER – 101%), Lifebuoy India (ER – 45.25%), Venus India (ER – 29.40%), Vivo India (ER – 84%), and more. She has even featured on the covers of CANdYMAG™, Women Fitness India, The Lifestyle Journalist, and Grandeur Lifestyle.
We can’t wait to see what this star Instagram influencer has in store for her fans!
While pursuing her medical degree, Manushi entered the world of pageantry with ‘Fashion Big Bazaar’ in 2016 and made India proud by bringing home the “Miss World” title in 2017. Her Beauty with a Purpose campaign, “Project Shakti, ” aimed to spread awareness about menstrual hygiene.
Manushi has lent her support to other causes such as the Fit India campaign, HIV/AIDS in India, and also urged people to stay indoors during the Coronavirus pandemic (ER – 76.40%), and has been appointed the Anemia ambassador by Haryana. In 2021, she partnered with the United Nations Women to raise awareness about gender-based violence (ER – 44%).
Manushi has collaborated with several brands such as DENTE 91 (ER – 73%), official brand ambassador of Adidas (ER – 47%), Panasonic India (ER – 78%), Dyson India (ER – 104%), JADE (ER – 50%), participated in UNICEF India #ChildhoodChallenge (ER – 79.40%), and more.
Manushi has been featured for VOGUE India (ER – 63.50%), Flawless Beauty award by ELLE India (ER – 61.70%), GQ India (ER – 56.70%), Femina (ER – 55.40%). She was mentioned in the Forbes30Under30 list (ER – 54.75%).
With an engagement rate of around 4%, Manushi has the power to influence her followers and is doing so by supporting several social causes. We only see this model flying high up in the sky!
Probably one of the most popular female influencers in India. Prajakta’s strength lies in the use of desi terms and actions in her funny videos which massively appeal to her audience. She recently launched #iPledgeToBeMe to spread awareness about body shaming. We love that Prajakta realizes her influence over her followers and uses it to shine a light on critical social issues.
Prajakta engages her audience at over 11% and has joined hands with several brands – Britannia Bourbon (ER – 130.80%), Breezer Vivid Shuffle (ER – 69.60%), Mivi (ER – 39.40%), Amazon India (ER – 114%), how to stay safe from bank frauds with HDFC Bank (ER – 59.80%), Venus India (ER – 202.60%), It’s a Girl Thing India (ER – 38.80%), HP India (ER – 109%), Lunch Box restaurant (ER – 160%), and Smirnoff India (ER – 308%).
Prajakta has been featured in ‘Elle’ magazine and flaunted her appearance on the front cover of ‘The Man Magazine’ with her Mismatched co-star, Rohit Saraf. She is one of the top female influencers in India who doesn’t shy away from speaking her mind and following her dreams!
Kusha is unapologetic about voicing her opinions on social issues like body shaming or being sexualized at a young age. She has always freely shared her thoughts and encouraged her followers to do the same.
Kusha’s hilarious videos take on the real-life situations most of us have been through. What was going through your mind as you tried putting the varmala around your spouse? When that one friend who never replies on your WhatsApp chat finally does. Such relatable content is the result of Kusha’s 10% engagement rate.
Several brands for collaborations have approached Kusha – OPPO India (ER – 40%), VLCC Personal Care (ER – 40%), Levi’s India (ER – 9%), OkCupid India (ER – 6.90%), supported the #StopTheBeautyTest by Dove India in partnership with Femina and GRAZIA India (ER – 41%), Olay India (ER – 72.50%), Pizza Hut India (ER – 7.70%), Bombay Shaving Company (ER – 73.90%), organized a SWAROVSKI Giveaway (ER – 41.60%), LENSKART (ER – 33%).
Follow this huge Instagram influencer for your daily dose of gyaan and laughter!
This incredible influencer turned actor has had a rollercoaster of a journey. Coming from a small town that faced taunts and jibes, Dolly didn’t give up on her dream of being famous! Her hilarious characters “Raju ki Mummy,” “Guddi Bhabhi,” “Zeenat Baji” and others were lapped up by her viewers who couldn’t wait for more of her uploads.
Dolly spoke about how she tried to hide her background and act as if she, too, belonged to high society. She regrets doing today and asks everyone to face reality instead of hiding from it. It takes courage to accept your mistakes. Something we all must learn from her.
Dolly’s over 10% engagement rate allows her to post relatable content on her social media. Brands love this Instagram influencer and have collaborated with her on several occasions – Reliance General Insurance (8.40%), Lionsgate Play (ER – 5.80%), Olay India (ER – 71.80%), MotherDairy Fresh Delights (ER – 134%), MYNTRA Studio (ER – 64%), SWAROVSKI (ER – 60.70%), suggest Kingston for all your SSD needs (ER – 50%), Cadbury 5Star (ER – 79.70%), Breezer Vivid Shuffle, a platform for Hip Hop lovers (ER – 6%), cautions against the danger of data sharing and how the Reclaim Your Privacy website can help you (ER – 94.50%) and many more.
Keep an eye out for this ace influencer who’s capturing hearts one video at a time!
Faye D’Souza stormed into the male-dominated world of journalism and spoke on matters relating to the commoner. She started her journalism career at CNBC TV18, moving on to the Times Of India group.
With “The Urban Debate,” she highlighted corruption, inefficiency, and disregard for the commoner by the politicians. Faye received the RedInk Award for “Journalist Of The Year” in 2018 for her efforts. She quit her job in 2019 and joined hands with an online video platform wherein she uploaded short clips on current events. Her Instagram page is home to her latest news series called “News That Should Be Headlines,” mentioning events ignored by the mainstream media houses.
Faye fearlessly dispels news that should have been shared and doesn’t shy away from reporting the wrongdoings of the governing bodies. Her unbiased narrations have won her the confidence and trust of her viewers, especially the youth of our country, with whom she interacts with her audience at a rate of over 5%.
We all need such an influencer in our lives. The one who doesn’t shy away from speaking against the atrocities and places the spotlight on issues without being influenced by anyone. No wonder this outspoken, vital woman is on our list of top female Instagram influencers in India.
Tahira has directed two short films, “Pinni” and “Toffee,” and penned 3 books, the latest being “The 12 Commandments Of Being A Woman”. She recently formed a collective “Indian Women Rising” with Ekta Kapoor and Guneet Monga to support women directors.
Tahira has battled depression and was even detected with breast cancer. She has spoken about sharing her experience and encouraging others to stay strong and seek help when needed. She wants people to open up about their sufferings rather than go through them alone.
She engages her audience at over 6.50% and has partnered with several brands like – participated in the #StopTheBeautyTest by Dove India, Grazia India and Femina (ER – 54.70%), YES BANK’s Wellness Credit Cards (ER – 7%), SkinKraft (ER – 48.60%), Gillette India’s Barber Suraksha Programme (ER – 18%), Nestlé NANGROW India (ER – 33%), Max Life Insurance, Audible Suno (ER – 102.90%), spoke on gender equality through Ariel India’s #ShareTheLaundry campaign (ER – 12.40%).
For nuggets of wisdom and encouragement, pay a visit to Tahira’s social media homes!
Ishita is one of the founding members of ‘Cross Border Kitchens’ and its CMO. She had this idea while having dinner with her childhood friends. Love for great taste and the warmth of being a host sparked the will to set up this cloud kitchen.
Ishita’s advice for women entrepreneurs is not to feel guilty about paying less attention to their homes and focusing more on their ventures. She believes a robust support system goes a long way for you to excel in whatever you do.
Ishita interacts with her followers at over 4% – answering queries posted by them, providing tips on sustainable living, hair care, how to be an ethical content creator, and more. Some of the brands mentioned on her feed are – Kiehl’s India (ER – 13.60%), ENTWINE, Indian handlooms (ER – 3%), Home and Co. (ER – 31%), Daniel Wellington (ER – 4%), Shyle Silver Jewelry (ER – 3.70%), Turaja (ER – 3.60%), Fabindia Home & Lifestyle (ER – 8%), Pure Home and Living (ER – 43.60%), Ziddi, Patwa thread art pieces (ER – 4%), Manjha – The Travelling Thread (ER – 32%).
This top female Instagram influencer is smashing stereotypes and encourages others to do the same. Peek into her IG feed for positive vibes and motivation!
Seeing the boom of Instagram Influencer Marketing and influencers who impact the buyers’ decisions, brands have started to include them in their marketing mix. Customers make their buying decisions based on the opinions and views shared by these influencers on their social media. They can help a brand capture its target audience. This form of marketing can only be successful if the brand collaborates with the right influencer. We, at Confluencr, conduct in-depth studies to ensure brand partners are up with the right fit as per their offerings and goals. To know more, drop us an email at [email protected].