People are gravitating toward online mediums as a result of the digital revolution and content becoming the backbone of modern times. The days when people were glued to their televisions and silver screens are long gone but being on the phone is still relevant.
YouTube has been a medium of content consumption for more than a decade. This in return, has given birth to many creators, one of them being the genre of lifestyle influencers, that create long content for YouTube which ranges from 10 minutes to hours. Influencers have become a backbone to learn new things about various genres. These genres, make them skilled enough for brands to associate with and drive profitable relationships.
Here’s our take on the top 10 Indian lifestyle influencers on YouTube that are on the rise and never cease to inspire their audiences. These lifestyle influencers creating content on all things life, fashion, travel, and food, are a go-to place for quick inspirations, life hacks, tips and tricks.
01
Gaurav Taneja
@FlyingBeast320
Gaurav Taneja, also known as Flying Beast, is a well-known YouTuber who runs three channels: Flying Beast, FitMuscle TV, and Rasbhari Ke Papa.
He is a pilot and a fitness enthusiast who also vlogs his daily activities for his fans to see. The Flying Beast Channel also stars Gaurav’s wife, Ritu Rathee, who is also a pilot, and his daughters.
On his other channels – FitMuscle TV and Rasbhari Ke Papa Gaurav takes family trips quite often and vlogs them, this has opened up the space of a lifestyle and travel influencer for him.
02
Nikhil Sharma
@MumbikerNikhil
Nikhil is a well-known moto vlogger who posts vlogs of his travels as well as his everyday life.
These influencers have remarkable lives, and that is the only way to characterize them. They consistently succeed in making your day more enjoyable while dealing with the same problems in life. The topics covered by these lifestyle influencers range from cultures to beauty to fashion to travel!
Nikhil’s vlogs are entertaining to watch because he doesn’t appear to be acting in them. His vlogs, which feature him with his family and friends, appear to be an extension of his everyday life. They appear to have forgotten to turn off the video camera that he had left on!
Speaking of Mumbiker Nikhil’s professional life, he began his YouTube career in the same year. He had previously worked for Air India as a member of the cabin crew. Due to certain family issues, he was forced to quit his employment to concentrate on his family company.
03
Prajakta Koli
@MostlySane
Prajakta Koli, also known as Mostly Sane, is a YouTuber, actress, vlogger, and social media influencer from India.
She creates lifestyle, comedy, and celebrity interview videos. She began her career as a radio host in 2014 but later left to start her own YouTube channel. She also played the main character in the new web series ‘Mismatched’ on Netflix India’s platform.
She recently did cover shoots for fashion designers AnitaDongre and magazines like weddingvows.in, Womenfitness, and EntrepreneurIndia to name a few.
She is now acting in the upcoming movie JugJugg Jeeyo as the sister of Varun Dhawan.
04
Sourav Joshi
@souravjoshivlogs7028
An Indian social media personality, YouTuber, painter, and vlogger is Sourav Joshi. He has been creating original and useful artistic videos that he posts to his own YouTube channel. On Facebook, Instagram, and YouTube, he has a sizable fan base. He appeared in the Hindi song and music video Mauja in 2021.
Sourav is a well-known artist who is known for his beautiful artwork. He has two YouTube channels: Sourav Joshi Vlogs, where he uploads videos of his daily life, and Sourav Joshi Arts, where he uploads videos of his drawings and explains the different techniques he employs.
05
Gaurav Chaudhary
@GauravChaudharyOfficial
Gaurav Chaudhary, based in UAE, posts about all things technology. The reason behind his channel’s immense popularity is that Gaurav metes out advice and product reviews without too much technical jargon. His expansive reach is also a result of his use of the Hindi language to explain the ins and outs of technology.
Gaurav is smart with his content strategy! This mega technology digital influencer uploads two videos per day. One during the mornings talking about new products, technological advancements, their features, unboxing specials, etc. and a second short 10 minutes video in the evening summing up all the essential news in the technology domain. That’s smart as his viewers are pumped up in the mornings about the discoveries while they end their day with a short and crisp summary!
We love that Gaurav is trying to educate and inform his viewers about the new technology in his quintessential sweet manner! Continue with your fantastic work, Gaurav!
06
Ajey Nagar
@CarryMinati
Ajey Nagar, also known as Carryminati, is a youtube influencer. He’s from Faridabad, Haryana. In October of 2014, he began his YouTube journey. He began his channel by uploading gameplay videos but later moved on to roasting vlogs, which made him a popular figure among teenagers. He also enjoys gaming and rapping,
07
Bhuvan Bam
@BBKiVines
BB is the abbreviation for Bhuvan Bam. He is a comedian, singer, songwriter, and YouTuber.
He was born in the Indian city of Delhi, and in June of 2015, he launched his YouTube channel. He creates videos by satirizing the everyday life of an urban adolescent. His song “Heer Ranjha” was a great hit when it was released. When his song ‘Heer aur Ranjha’ was released, it was a huge hit.
08
Ashish Chanchlani
@ashishchanchlanivines
With his videos and vines, popular Indian YouTuber Ashish Chanchlani can make people laugh. Over the past several years, he has made a name for himself as one of the most well-liked social media characters.
Ashish is a YouTuber from Ulhasnagar, Maharashtra. He began his YouTube career in December of 2014.
In 2018, he was named the best Digital Influencer at the Dadasaheb Phalke International Film Festival. Ashish is well-known for his amusing dubs of Bollywood dialogues and cartoons.
09
Shanice Shrestha
@shaniceshresthavlog
Shanice is another vlogger who frequently appears on the trending list, and she is married to Mumbiker Nikhil, a well-known journey and daily life vlogger.
She gained notoriety in 2014 for her performance in a “Savdhaan India” episode. She also appeared in “Life Lafde Aur Bandiya” on UTV Bindass.
She used to act, but she still enjoys it, to be completely honest. She is a full-time travel and lifestyle blogger and vlogger who enjoys talking about her experiences with her audience. She then made movies, uploaded them on YouTube, and chose to share them with the world.
Goibibo, Daniel Wellington, ICICI Prudential Life, L’Oréal Paris, and Realme India are among Shanice’s brand collaborations. Her vlogs give us a glimpse into her easygoing and enjoyable relationship with her husband.
10
Sambhavna Seth
@SambhavnaSethEntertainment
Sambhavna Seth, one of the most popular vloggers in India, is a Bhojpuri actress and dancer who has appeared in several films.
She rose to prominence as a contestant on the reality shows Big Boss 2. Her YouTube channel, features videos of her life with her husband during the lockdown.
Check out Sambhavna’s vlog channel for more hilarious glimpses into her life with her husband, three children, and two dogs.
Increase sales prospects for companies result from higher reach, which is especially true if you work with an influencer who already has a large network of influencer friends who are eager to assist their business endeavours through promotional postings. Working with these influencers is a certain way for companies to grow their following on social media and increase the chances that more people would consider buying the product you and they co-created.
These lifestyle influencers never keep a day dull. Always entertaining with their friends and family. Their characters and skills give the audience inspiration every day. Lifestyle influencers are dedicated to showcasing their lives and multiple parts of it to their world. We at Confluencr, being a leading influencer marketing agency, find inspiration from these hard-working influencers and can help brands to gain fruitful collaborations with them. If you are looking for influencers like these to work with, drop us an email at [email protected] and we shall get right back to you!
