Top 14 Instagram Influencers In Mumbai
“A long-term influencer program will allow your brand to create true brand advocates, powerful brand evangelists, and raving fans.”- Tamara McCleary
(CEO, Thulium)
The words of an influencer hold a considerable amount of weight, and they influence their followers’ choices. But these social media influencers need to be genuine. If they just share their “bought” opinions, then they would be easily disregarded by their followers. Brands have realized their importance and are on the lookout for that influencers to tie up with who could take their message forward and spread it around. Regional influencer marketing has proven its worth for local as well as global brands to gain recognition on a regional level. And so, we have curated a list of the 14 best Instagram influencers in Mumbai who could be a great fit for your next collaboration.
14 Best Instagram influencers in Mumbai:
1. Deeksha Khurana – 621K Followers
2. Sejal Kumar – 849K Followers
3. Saba Ibrahim – 990K Followers
4. Akriti Rana – 859K Followers
5. Satyajit Mujumder – 899K Followers
6. Dixita Patel – 785K Followers
7. Sayan Bakshi – 609K Followers
8. Indica Roy – 66.6K Followers
9. Minal – 33.3K Followers
10. Bhavini Purohit – 253K Followers
11. Megha Arora – 20.9K Followers
12. Suman Deria – 11.3K Followers
13. Dr Neomee – 85.1K Followers
14. Vaibhav Patil – 1,837 Followers
A fashion and travel blogger hailing from Mumbai, Deeksha is the sister of another amazing social media influencer, Kritika Khurana. With a follower base of 621K followers, Deeksha’s IG feed is all about fashion and styling tips. This Instagram influencer in Mumbai also has her YouTube channel where she features haircare, makeup tutorials, travel vlogs, and many more. Deeksha hosts a Spotify exclusive podcast with her sister named ‘whatisupsister’ where they talk about everything ranging from travel to manifestation, to tips for a healthy lifestyle.
She is the founder of her own fashion label @deeclothing. On her podcast, she also shares her journey of launching her own fashion label. Deeksha engages with her audience at an almost 5.83% engagement rate and has garnered an average of 35.9K likes. Deeksha uploads reels on all things fashion ranging from ‘outfit of the day’, ‘hair transformation experience’, modern to ethnic outfits, and many more.
This Instagram influencer’s notable collaborations include Swiggy India, Hershey’s India, and Klairs.in, Nua women and many more. Deeksha has also been featured as a model for Lavie bags and shoes and has graced the cover photo of ketchup magazine with her sister Kritika. Head on to this influencer’s Instagram handle for a daily dose of fashion inspiration!
A digital creator, songwriter, and singer, this Instagram influencer in Mumbai is an Indian YouTuber and a vlogger. Sejal started her YouTube channel in the year 2014 which is now home to a million followers with over 199million views on her videos. This Instagram influencer created content around fashion, styling, singing, and videos featuring her travel experiences.
Sejal was one of the 8 YouTube creators for change with Michelle Obama and created her first original song- an anthem to encourage women to be fearless and independent. Being passionate about acting, Sejal also bagged the lead role in Netflix’s ‘Engineering Girls’ in 2018. With a follower base of almost 850k followers, Sejal has garnered an average of 10.7K likes on her posts.
This talented Instagram influencer in Mumbai has won numerous awards including the ‘Best Lifestyle blogger in Cosmopolitan India Bloggers Awards 2019’, ‘best Youth Influencer Award by Women of Steel Summit and Awards’, ‘Fashion account of the year by Instagram in 2018’, and ‘Instagrammer of the year for fashion in 2019’. Her brand collaborations include Nike, Samsung, Maybelline, L’Oreal, Amazon, and notable others. She was featured on the Forbes 30 Under 30 list for the 2021 Special Mention Creator’s List. Head on to this talented influencer’s feed for some offbeat fashion inspiration!
An actor, model, and YouTuber, Saba is one of the most famous influencers with a huge follower base of 990k Instagram followers. Being a fashion and lifestyle influencer, Saba’s IG feed is full of styling and outfit ideas. Engaging with her audience at an engagement rate of almost 6%, this Instagram influencer from Mumbai uploads videos on various ethnic dress, makeup, and skincare tutorials.
Saba owns a YouTube channel named ‘Saba ka jahan’ where she uploads daily vlogs. Her YouTube channel is home to a whopping 2.1M subscribers with whom she engages at a 5.42% engagement rate. Saba shares her everyday fun moments with her fans, and also lifts them up with a pinch of motivation here and there. The average number of 56.1k likes and 400+ comments on this influencer’s posts are a testimony to the fact that Saba has won hearts through her authentic and realistic content.
Some of the brands that this influencer in Mumbai has worked with are Ayur Herbals, Lafz, Skin Dews, Merchant fragrances, and many more. Head on to this influencer’s feed for quick fashion inspiration.
A fashion blogger, stylist and YouTuber, Akriti Rana is all about bright colors and adventures. With a loyal army of 859k Instagram followers, Akriti hosts her own YouTube channel where she shares videos on fashion, makeup, skincare, travel vlogs and some offbeat content in terms of stories. Her IG and YouTube feed is aesthetic, giving us a feel of a cool breeze. You can see Akriti posing for pictures on some of the most scenic destinations across the globe. Her taste in fashion and styling is unmatched and is bound to give you a FOMO.
Engaging with her followers at almost 2% ER, this Instagram influencer has managed to garner 15.5k average likes on her posts. Need some motivation on a low day? Head to this influencer’s YouTube channel where she talks about how to deal with insecurities and hatred. A few of the brands that this Instagram influencer in Mumbai has worked with include L’Oreal Paris, Myntra, Too Faced India, and more.
With a fan following of 899K Instagram followers, Satyajit Mujumder is one of the top Instagram influencers in Mumbai. Creating content around fashion, lifestyle, travel, and food naches, Satyajit is on a mission to build an empire! On his Instagram account, you can see this influencer exploring different places, food joints, and whatnot!
His moments from his travels across the country are sure to instigate a wanderlust in you! Seeing his engagement with his followers, this Instagram influencer has been approached by numerous brands for collaborations. Some of these include Amazon India, Mamaearth, Dominos India, Wild Stone, Patanjali Kesh Kanti, and many more. Scroll down through his IG reels, and you can find the humorous side of this influencer!
This fashion model and Instagrammer is well-known for her million-dollar smile! Dixita’s stellar IG feed is all about fashion, makeup and travel. With a follower base of 785k followers, Dixita’s interaction with her fans has helped her garner an average of 20.4k likes on her posts. Dixita uploads amazing and easy to follow content on her YouTube channel.
She covers easy styling tips, photoshoot tips, lehenga poses, hairstyle hacks, must-try selfie poses, skincare hacks, saree draping ideas, must-have footwear, summer makeup tutorials, and many more. Whenever stuck with the question of what poses to try, head on to this Instagram influencer’s IG handle! Engaging with her followers at about a 2.6% engagement rate, Dixita has collaborated with brands including Epigamia Greek Yogurt, Puma India, Cuffs and lashes, Gush Beauty and many more.
Being a passionate content creator, Sayan creates content around fashion, lifestyle, travel, entertainment, and men’s grooming. Hailing from Kolkata, Sayan is one of the best influencers in Mumbai, who quit his 9 to 5 job as medical personnel, to become a full-time influencer. With a follower base of 609K followers on Instagram, Sayan engages with his audience at a 4.63% engagement rate.
With his creative and relatable content, this Instagram influencer in Mumbai has garnered an average of 28.1K likes on his posts. Head on to this Instagram influencer’s feed for quick fashion inspiration. Sayan owns his blog named ‘The Orange Epistles’ where he shares detailed blogs on skincare, makeup, fashion, and all the ‘happy’ things in life.
Seeing Sayan’s great work, many fashions, lifestyle, and travel brands have collaborated with him, some of which include Bata, Amazon Fashion, Mochi, Nexa, Forever 21, Calvin Klein, Titan, Asian Paints, Shoppers Stop, Gillette, Braun, Philips, Nykaa Man, Plan my holidays, PharmEasy, Bumble, JW Marriot, Audi, Spykar, Carlton London, Paytm, and notable others.
Indica is a blogger and an influencer who is a mistress of all things food, lifestyle, beauty, and fashion. She’s also a verified Amazon influencer! A Miss Teen India finalist, she loves creating posts and sharing them with her followers!
Indica engages her audience at 11% and thus knows what would interest them. She has used her clout and collaborated with several brands like mCaffeine for skin care (ER – over 7.50%); Secret Temptation for fragrances (ER – 6.50%); Herbscience for intimate hygiene (ER – 7.70&); Odd Bhoot for amazing tees (ER – over 8%); INBISCO India for their Kopico Coffee Candy (ER – 8.33%); party with your friends at The Thekka, a restaurant (ER- 6.67%); get your masks from Onroad Co. (ER – 9%); Nature Sure, health and beauty products (ER – 3%); Mother Sparsh for skincare (ER – over 8.50%); Trycone Group for their beauty products (ER – 4%); and the list goes on!
Whatever you are searching for, chances are you will find it mentioned in Indica’s posts. So what are you waiting for? Go hunting in this Mumbai influencer’s virtual home!
This beautiful mother is also a digital creator posting about parenting, lifestyle, and food. Engaging with her audience at 4% is a piece of cake for this Instagram influencer hailing from Mumbai. We have rarely heard someone mention, “Eat Healthy But Right”. This is important, especially for your kids!
Minal realized this after collaborating with FirstCryIndia for their FirstCry FitJunior program at an ER of 5.85%. Speaking about menstrual hygiene, Minal partnered with LAIQA to offer her readers a special discount code (ER – over 4%)! And Godrej Protekt (ER – 4.50%) became her house’s hygiene maintenance partner.
If you are looking for a multivitamin, then this influencer recommends Carbamide Forte Supplements (ER – almost 5%). A new mother searching for that elusive gentle baby gentle wipes? Try MamyPoko (ER – 4.40%)!
Add that extra healthy taste of raw organic honey to your glass of warm water every morning with Societe Naturelle (ER – 5%). Enroll your kiddo into Cambly Kids for fun English language learning!
Listed above are a few of the notable brand collaborations that this influencer has been a part of. You will find so many essential knowledge pieces sprinkled throughout Minal’s Instagram feed! Take your time and go exploring!
Bhavini garnered fame for her acting chops in the TV serial “Saath Nibhaana Saathiya” and is now a famous fashion influencer with 253k followers on Instagram.
Bhavini always wanted to become an influencer, to be able to have a positive impact on her followers and fans. She loves expressing her views about food, fashion and travel, and social media has become a means for her to do so.
Bhavini’s recreation of the viral “Rasode main Kaun that?” scene from her show was her most viewed post at over 283k, and engaged her audience at almost 112%!
Bhavini loves creating content that resonates with her fans; she can do so because she engages her audience at a rate of about 7%. Bhavini asks her followers questions related to the pictures she posts on her feed, in the form of MCQs, a fun way to get to know this accomplished starlet.
The actress/influencer has worked in partnership with brands like – Purplle (ER – almost 12%); Blenders Pride Whisky (ER – over 12%); Vasu Healthcare (ER – over 8%); Inorbit Mall, Malad (ER – almost 44%); MIA by Tanishq (ER – nearly 37%); Aldo India (ER – over 6%); Garnier India (ER – almost 46%); Participated in the Rise Up Challenge by Mahindra Group (ER – nearly 9%); Rapido and countless others.
We feel a lifestyle brand would be the most suitable collaborator for Bhavini.
An influencer, a photographer, a visualizer, a content creator, and a mother. Megha Arora- a one-woman army! This digital influencer in Mumbai just keeps surprising us at every turn! Dhivija, Megha’s cute little daughter, often finds herself under the spotlight as her mum’s model.
Whether you are unsure about taking your child for their first haircut or looking for DIY photoshoot tips or skincare or packing for kids or anything really, you will find it in her stories! Megha and her family have been featured in Pampers India, Rattle & Co., Oh Baby!, PodSquad, FirstCry Intelli, and BabyChakra!
Seeing Megha’s high ER of 6% and her mentions, several brands jumped on the collaboration bandwagon with her including Mother Sparsh; Godrej; Just At You for This or That Challenge; Cambly Kids; 2GUD India, for online shopping; DearCows; A play date arranged by Bloggers Meet Info at Baccha Party Indoor Playscape; Book Zoo for buying your kids’ pre-loved books; Yoga Bar, healthy food and beverage; and several more!
Check out Megha’s virtual home for some amazing life and parenting hacks!
This food blogger’s appealing Instagram feed will make you dive in and eat all the yummy food posted there! Suman is extremely good at photography which only enhances his immaculately prepared dishes!
Suman uploads pictures of regular and uncommon dishes (beetroot hummus anyone?) along with the regular recipes. You might want to try his Pumpkin Soup or Chicken Kosha or whatever recipe tickles your taste buds! He has even mentioned the nutritional values of some of his recipes!
Suman engages his audience at 4% asking them questions, and suggestions, conducting contests and replying to their comments.
Several brands have collaborated with this food influencer from Mumbai like – The Taste Company (ER- over 9.50%); DearCows (ER- almost 33%!); Nourish (ER- over 7%); Lay’s (ER- over 4%); Vedaaz A2 Milk Company (ER- 4.70%); Shaan O Shaukat Basmati Rice (ER- over 5%); FroMo (ER- 7.50%), etc.
Suman, keep uploading pictures and recipes for your followers who we are going to keep increasing!
Dr Neomee Shah is a lifestyle nutritionist and a weight loss expert who believes that one must take care of both their physical and mental well-being. She is also a certified Bach Flower practitioner, a treatment wherein flower essences or remedies are used to treat one’s emotions.
We eat beetroot but often throw away its leaves. Neomee tells us that instead of discarding the greens we must consume them due to their high nutritional value. Wondering about a healthy smoothie? She has a recipe for you! Are you unable to lose weight while suffering from PCOS? Just visit Neomee’s Insta page and you will find a solution! She has also uploaded myth busters about fats and dieting and topics we are usually confused about.
Dr. Neomee was awarded “Leading Lifestyle Nutritionist 2020” by Times Of India and has collaborated with brands like DearCows, A2 milk provider (ER- 9%), and Cureveda Remedies (ER- 3%). Several publications have invited this lifestyle and health influencer to pick her brain – Mid Day (Gujarati); Women Fitness India; Economic Times; Chitralekha Magazine; lifestyle journalist magazine; and noteworthy others.
If you are looking for an expert health coach, then Dr Neomee Shah is the one for you!
A nano-influencer in Mumbai, and a fitness trainer, Vaibhav is on a mission to help others become fit through yoga. His feed is full of different yoga poses and videos which seem almost impossible for us to perform!
Apart from practicing and teaching yoga, Vaibhav loves camping, trekking, and learning new things like slacklining and skateboarding. Most of all he’s a lover of nature. After all, yoga is all about connecting with your inner self, and what better place than to do so in nature without any probable distractions!
To welcome the new year, Vaibhav conducted a free yoga session in collaboration with Love Your Parks. He also spoke about the essential role dairy plays in one’s fitness journey while letting us know about DearCow’s A2 milk.
Vaibhav tells us about yoga explaining terms like Samadhi, Dhyana, Dharana, Pratyahara, Pranayama, Asanas, Niyamas, and other such philosophies. He is never tired of spreading the benefits of yoga and engages with the audience at an over 6% rate!
We have enrolled in Vaibhav’s Instagram yoga class and spread out our mats to become fitter and live more intentionally! Have you dusted off the dirt from your mats yet?
Conclusion
Instagram influencer marketing is now an important ingredient in a brand’s marketing strategy mix and needs to be well thought out for it to be a success. Collaboration with an influencer who doesn’t fit in with the brand’s vision or product category or target audience can have a major impact on its success. Some of the top Influencer Marketing Campaign Goals include product Launch, Brand Awareness, Content Generation, and Community Building. While brands need to invest in a lot of marketing strategies in order to achieve these goals, influencer marketing comes in handy when it comes to content creation and audience building. Regional influencers play a major role in spreading your brand’s awareness locally and gaining traction for your brand on a regional level.
Being a leading influencer marketing agency, we at Confluencr, believe in the power of regional influencer marketing and how influencers belonging to a specific region can fast track a brand’s growth story. We have done our fair share of research to create a pool of amazing influencers hailing from different regions in India. Finding an influencer who is right for you takes a lot of time and effort and we have become skilled at this task through years of experience, and expertise. If you wish to know more or talk about strategies involved in influencer marketing, then drop us an email at [email protected].
