The words of an influencer hold a considerable amount of weight, and they influence their followers’ choices. But these social media influencers need to be genuine. If they just share their “bought” opinions, then they would be easily disregarded by their followers. Brands have realized their importance and are on the lookout for that influencers to tie up with who could take their message forward and spread it around. Regional influencer marketing has proven its worth for local as well as global brands to gain recognition on a regional level. And so, we have curated a list of the 14 best Instagram influencers in Mumbai who could be a great fit for your next collaboration.
14 Best Instagram influencers in Mumbai:
01
Nikhil Sharma @nikkkhil
Nikhil is an instagram influencer from Mumbai and moto vlogger. He has travelled the length and breadth of India from Kashmir to Kanyakumari and Kutch to Sikkim, all of which have been meticulously vlogged and uploaded on his channel.
Nikhil’s Kashmir to Kanyakumari vlog is an exciting watch. Due to unforeseen and unavoidable circumstances, he had to shift his starting point from Srinagar to Jammu. But, as he says, you need to be okay with these changes in plans and enjoy the ride! Stand still and gaze into the beautiful Gurudongmar lake near the China border or hike up to the famous Banjhakri waterfall in Gangtok.
Nikhil’s international travel vlogs include – the US, Qatar, Canada, Turkey, South Korea, Singapore, Greece, and others. His massive appeal has encouraged brands like Mivi, InterMiles, Dineout, MakeMyTrip, Goibibo, Tripoto, CRED, and more to collaborate with him
02
Sejal Kumar @sejalkumar1195
A digital creator, songwriter, and singer, this Instagram influencer in Mumbai is an Indian YouTuber and a vlogger. Sejal started her YouTube channel in the year 2014. This Instagram influencer created content around fashion, styling, singing, and videos featuring her travel experiences.
Sejal was one of the 8 YouTube creators for change with Michelle Obama and created her first original song- an anthem to encourage women to be fearless and independent. Being passionate about acting, Sejal also bagged the lead role in Netflix’s ‘Engineering Girls’ in 2018.
This talented Instagram influencer in Mumbai has won numerous awards including the ‘Best Lifestyle blogger in Cosmopolitan India Bloggers Awards 2019’, ‘best Youth Influencer Award by Women of Steel Summit and Awards’, ‘Fashion account of the year by Instagram in 2018’, and ‘Instagrammer of the year for fashion in 2019’. Her brand collaborations include Nike, Samsung, Maybelline, L’Oreal, Amazon, and notable others. She was featured on the Forbes 30 Under 30 list for the 2021 Special Mention Creator’s List. Head on to this talented influencer’s feed for some offbeat fashion inspiration!
03
Saba Ibrahim @saba_ka_jahaan
An actor, model, and YouTuber, Saba is one of the most famous influencers. Being a fashion and lifestyle influencer, Saba’s IG feed is full of styling and outfit ideas. This Instagram influencer from Mumbai uploads videos on various ethnic dress, makeup, and skincare tutorials.
Saba owns a YouTube channel named ‘Saba ka jahan’ where she uploads daily vlogs. Saba shares her everyday fun moments with her fans, and also lifts them up with a pinch of motivation here and there. This influencer’s posts are a testimony to the fact that Saba has won hearts through her authentic and realistic content.
Some of the brands that this influencer in Mumbai has worked with are Ayur Herbals, Lafz, Skin Dews, Merchant fragrances, and many more. Head on to this influencer’s feed for quick fashion inspiration.
04
Akriti Rana @aakritiranaofficial
A fashion blogger, stylist and YouTuber, Akriti Rana is all about bright colors and adventures. Akriti hosts her own YouTube channel where she shares videos on fashion, makeup, skincare, travel vlogs and some offbeat content in terms of stories. Her IG and YouTube feed is aesthetic, giving us a feel of a cool breeze. You can see Akriti posing for pictures on some of the most scenic destinations across the globe. Her taste in fashion and styling is unmatched and is bound to give you a FOMO.
Head to this influencer’s YouTube channel where she talks about how to deal with insecurities and hatred. A few of the brands that this Instagram influencer in Mumbai has worked with include L’Oreal Paris, Myntra, Too Faced India, and more.
05
Aashish Chanchlani @ashishchanchlanivine
If you are a fan of relatable, slapstick comedy then you must have heard of Ashish Chanchlani on Instagram!
Ashish Chanchlani is a YouTuber and Content creator from Mumbai. He started his YouTube career, mostly uploading movie reviews. However, due to his love for acting and performing, Ashish has established himself as one of the most prominent creators in India. He has become one of the most followed Indian global influencers. Through his talent and content prowess, he has collaborated with brands – Airtel India, Puma India, Renee, Sony Pictures India, Marvel India, Iqoo and others. Ashish has also made a cameo in the movie Men In Black: International starring Chris Hemsworth and Tessa Thompson.
He has received Dada Saheb Phalke International Film Festival’s “Best Digital Creator” award, has been featured in Forbes 30 under 30 and was awarded “Best Comedy Influencer” at the Cannes Film Festival
06
Viraj Ghelani @viraj_ghelan
Viraj Ghelani is presently the internet’s favourite! His relevant videos
and collaborations with his Nani have contributed to his massive following base. Viraj Ghelani is a well-known Indian comedian and content producer on one of India’s most popular YouTube channels, Filter Copy. Viraj began his career as a standup comedian in Maharashtra, India, and he now appears in multiple YouTube videos collaborating with fellow creators on YouTube channels.
Having earned a degree in engineering, Viraj still aspired to be an entertainer and achieve something else outside of the training field. Toward the beginning of his career, he used to transfer his recordings from Instagram, which became so popular that he converted his profession to Content Creator on YouTube.
Viraj Ghelani has become a household celebrity because of his appearance in FilterCopy videos and his funny short movies and reels.
07
Ranveer Allahbadia @beerbiceps
This Indian global influencer is a complete package. He is a social media entrepreneur and a YouTuber. He is also a renowned motivational speaker and leadership coach. Additionally, Ranveer hosts India’s Top podcast- “The Ranveer Show” in both English and Hindi. Ranveer owns a famous company named BeerBiceps Pvt Ltd, which is known for creating content on self-improvement in various formats.
Ranveer’s journey began after he graduated from an engineering college. He started a YouTube channel that was intended to be a tool to market his fitness startup. However, after realizing how effective digital content can be, he soon embarked on a different journey. Beer Biceps now creates content ranging from men’s grooming to entrepreneurship. Later, Ranveer collaborated with Viraj Sheth (his junior from College) to create Mock Entertainment which soon became a talent management company and a branding and marketing agency.
Currently, Ranveer Allahbadia has a lot of followers. He has also started creating content in regional languages on his channel on YouTube.
08
Larissa D’Sa @larissa_wlc
Larrisa D’sa is an Indian social media influencer and YouTuber renowned for her popular lifestyle, travel, fashion, and beauty vlogs. She has a legion of subscribers on YouTube and is also a GoPro creator and supporter.
Larrisa is frequently featured in high-profile publications such as Huffington Post, Luxebook, and Vogue. She also gave a TEDx talk about her success.
This global Instagram influencer in India has a huge fan following. Larrisa also owns Feliz Land, an online art and stationery store.
She believes that her travel experiences have taught her that, ‘Everything is temporary: your problems, your worries, even your happiness for that matter, and also the people. It sounds wrong, but I perceive it most positively. It’s taught me that travelling can give you the experience nothing else can.’ What an inspiring thought! We see this global influencer already on the rise!
09
Prajakta Koli @mostlysane
Prajakta Koli, better known by her YouTube channel Mostlysane, is a Mumbai based comedian and YouTuber. Her videos are primarily centred on realistic and observational humour about everyday occurrences.
She was featured on the Forbes list of 30 under 30, as well as Outlook Business Magazine’s Women of Worth and Entrepreneur India’s list of 35 under 35, and she won Cosmopolitan’s YouTuber of the Year award.
She was named to the gossip magazine Grazia India’s annual “Cool list,”, and she was featured on the cover of BW Businessworld’s Most Influential Women’s list.
With a long-term vision of maximising youth participation in climate change and ensuring a more sustainable future, Koli is a long-standing icon of youth in mental health, women’s rights, and girls’ education. This talented Instagram influencer’s global contribution makes her top this list of Global Instagram influencers in India.
Being UNDP India’s Youth Climate Champion, Koli interacts with young minds to raise awareness of the negative effects of climate change, global warming, and biodiversity loss felt by all sectors of society, especially the poor. She addresses the need for collective action and shares inspirational stories about how governments, communities, and individuals are taking concrete steps to make a real difference.
10
Bhavini Purohit @purohitbhavini
Bhavini garnered fame for her acting chops in the TV serial “Saath Nibhaana Saathiya” and is now a famous fashion influencer.
Bhavini always wanted to become an influencer, to be able to have a positive impact on her followers and fans. She loves expressing her views about food, fashion and travel, and social media has become a means for her to do so.
Bhavini loves creating content that resonates with her fans. Bhavini asks her followers questions related to the pictures she posts on her feed, in the form of MCQs, a fun way to get to know this accomplished starlet.
The actress/influencer has worked in partnership with brands like – Purplle, Blenders Pride Whisky, Vasu Healthcare, Inorbit Mall, Malad, MIA by Tanishq, Aldo India, Garnier India, Participated in the Rise Up Challenge by Mahindra Group, Rapido and countless others.
We feel a lifestyle brand would be the most suitable collaborator for Bhavini.
11
Megha Arora @megha_arorra
An influencer, a photographer, a visualizer, a content creator, and a mother. Megha Arora- a one-woman army! This digital influencer in Mumbai just keeps surprising us at every turn! Dhivija, Megha’s cute little daughter, often finds herself under the spotlight as her mum’s model.
Whether you are unsure about taking your child for their first haircut or looking for DIY photoshoot tips or skincare or packing for kids or anything really, you will find it in her stories! Megha and her family have been featured in Pampers India, Rattle & Co., Oh Baby!, PodSquad, FirstCry Intelli, and BabyChakra!
Seeing Megha has several brands jumped on the collaboration bandwagon with her including Mother Sparsh; Godrej; Just At You for This or That Challenge; Cambly Kids; 2GUD India, for online shopping; DearCows; A play date arranged by Bloggers Meet Info at Baccha Party Indoor Playscape; Book Zoo for buying your kids’ pre-loved books; Yoga Bar, healthy food and beverage; and several more!
Check out Megha’s virtual home for some amazing life and parenting hacks!
12
Suman Deria @Foodgasm.99
This food blogger’s appealing Instagram feed will make you dive in and eat all the yummy food posted there! Suman is extremely good at photography which only enhances his immaculately prepared dishes!
Suman uploads pictures of regular and uncommon dishes (beetroot hummus anyone?) along with the regular recipes. You might want to try his Pumpkin Soup or Chicken Kosha or whatever recipe tickles your taste buds! He has even mentioned the nutritional values of some of his recipes!
Several brands have collaborated with this food influencer from Mumbai like – The Taste Company, DearCows, Nourish, Lay’s, Vedaaz A2 Milk Company, Shaan O Shaukat Basmati Rice, FroMo, etc.
Suman, keep uploading pictures and recipes for your followers who we are going to keep increasing!
13
Dr Neomee @Drneomeeshah
Dr Neomee Shah is a lifestyle nutritionist and a weight loss expert who believes that one must take care of both their physical and mental well-being. She is also a certified Bach Flower practitioner, a treatment wherein flower essences or remedies are used to treat one’s emotions.
We eat beetroot but often throw away its leaves. Neomee tells us that instead of discarding the greens we must consume them due to their high nutritional value. Wondering about a healthy smoothie? She has a recipe for you! Are you unable to lose weight while suffering from PCOS? Just visit Neomee’s Insta page and you will find a solution! She has also uploaded myth busters about fats and dieting and topics we are usually confused about.
Dr. Neomee was awarded “Leading Lifestyle Nutritionist 2020” by Times Of India and has collaborated with brands like DearCows, A2 milk provider, and Cureveda Remedies. Several publications have invited this lifestyle and health influencer to pick her brain – Mid Day (Gujarati); Women Fitness India; Economic Times; Chitralekha Magazine; lifestyle journalist magazine; and noteworthy others.
If you are looking for an expert health coach, then Dr Neomee Shah is the one for you!
14
Vaibhav Patil @Vaibhav_the_yogaboy
A nano-influencer in Mumbai, and a fitness trainer, Vaibhav is on a mission to help others become fit through yoga. His feed is full of different yoga poses and videos which seem almost impossible for us to perform!
Apart from practicing and teaching yoga, Vaibhav loves camping, trekking, and learning new things like slacklining and skateboarding. Most of all he’s a lover of nature. After all, yoga is all about connecting with your inner self, and what better place than to do so in nature without any probable distractions!
To welcome the new year, Vaibhav conducted a free yoga session in collaboration with Love Your Parks. He also spoke about the essential role dairy plays in one’s fitness journey while letting us know about DearCow’s A2 milk.
Vaibhav tells us about yoga explaining terms like Samadhi, Dhyana, Dharana, Pratyahara, Pranayama, Asanas, Niyamas, and other such philosophies.
We have enrolled in Vaibhav’s Instagram yoga class and spread out our mats to become fitter and live more intentionally! Have you dusted off the dirt from your mats yet?
Conclusion
Instagram influencer marketing is now an important ingredient in a brand’s marketing strategy mix and needs to be well thought out for it to be a success. Collaboration with an influencer who doesn’t fit in with the brand’s vision or product category or target audience can have a major impact on its success. Some of the top Influencer Marketing Campaign Goals include product Launch, Brand Awareness, Content Generation, and Community Building. While brands need to invest in a lot of marketing strategies in order to achieve these goals, influencer marketing comes in handy when it comes to content creation and audience building. Regional influencers play a major role in spreading your brand’s awareness locally and gaining traction for your brand on a regional level.
Being a leading influencer marketing agency, we at Confluencr, believe in the power of regional influencer marketing and how influencers belonging to a specific region can fast track a brand’s growth story. We have done our fair share of research to create a pool of amazing influencers hailing from different regions in India. Finding an influencer who is right for you takes a lot of time and effort and we have become skilled at this task through years of experience, and expertise. If you wish to know more or talk about strategies involved in influencer marketing, then drop us an email at [email protected].
