Rinkal Parekh’s story is a good reminder that the most interesting career pivots often happen by accident. Born and raised in Surat, Gujarat, she completed her post-graduation in Journalism before spending a few years in the corporate world, working as an HR admin and even briefly at a pet shop, before discovering that YouTube was the medium she had been looking for all along. Inspired by fellow creator Ankita, she launched her self-titled channel in November 2016, and the combination of her genuine enthusiasm for makeup and her easy, no-frills Hindi tutorials built her a loyal audience faster than she likely expected.
What sets Rinkal apart is her commitment to keeping things accessible. Her videos rarely cross the ten-minute mark, and in that time she manages to cover everything from everyday looks to bridal tutorials with a thoroughness that most creators spread across twice the duration. She has been the face of several well-known brands and continues to expand her content to include skincare routines and hair care tips alongside her makeup tutorials, evolving steadily in step with her audience’s interests. Whether you are completely new to makeup or looking to refine a technique you have been getting almost-right for years, Rinkal’s channel is a reliable place to start.
Top 9 Indian Beauty Channels in Hindi
Table of Contents
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Annapurna Gupta
- 6 min read
- Home
- Top Influencers
- Top 9 Indian Beauty Channels in Hindi
Summary
There was a time when beauty advice came from glossy magazine pages, salon chairs, and the one friend who always had flawless skin and somehow knew exactly which kajal to buy. That era hasn’t entirely disappeared, but it has been decisively upstaged. Indian women today are turning to YouTube and Instagram for their beauty education, and the numbers behind this shift are hard to argue with. The Indian beauty and personal care market is one of the fastest-growing in the world, and at the centre of this growth is an ecosystem of homegrown creators who have made themselves indispensable to their audiences, not through celebrity endorsements or advertising budgets, but through honesty, consistency, and a genuine understanding of what Indian skin tones, skin types, and budgets actually need.
What makes Hindi-language beauty creators particularly compelling for brands is the depth of trust they have built. When a viewer in Lucknow or Surat or Nagpur watches a tutorial in her own language, with products she can actually find and afford, by someone whose skin looks like hers, that is not passive consumption. That is engagement brands simply cannot replicate through traditional advertising. As an influencer marketing agency, we have curated a list of the top Indian beauty channels that create content in Hindi, and who can be an excellent fit for your next collaboration.
Top 9 Indian Beauty Channels In Hindi
Rinkal Parekh
Subscribers:
Engagement Rate:
1.99%
About the Creator
Indian Girl Channel Trisha
Subscribers:
Engagement Rate:
1.21%
About the Creator
Trisha is the kind of beauty creator who feels like a trusted older sister, the one who has already tried everything so you don’t have to. Based in Kolkata, she launched her channel as a space for beauty tips, DIY remedies, skincare, hair care, and makeup tutorials, and has since built it into a genuinely comprehensive resource for anyone navigating the beauty world on a realistic budget. Her product reviews are particularly valued by her community for their candour, she does not shy away from telling viewers when something does not work, which is exactly the kind of information her audience actually needs.
What began as a tightly focused beauty channel has gradually expanded alongside Trisha’s own life, and her more recent content reflects that. She has grown notably more open in her vlogs, sharing her daily life alongside her beauty content in a way that feels organic rather than performative. Her apparel haul videos and trending content have widened her reach further, bringing in viewers who might not have found her through a skincare video alone. Her playlists remain one of the most practically organised on any Hindi beauty channel, covering skin, hair, and body concerns in a way that is genuinely easy to navigate.
Beauty9
Subscribers:
Engagement Rate:
4.02%
About the Creator
Beauty9 is the channel for viewers who want their tutorials delivered with both clarity and care. Hosted by Kalpita Bhawani, who brings her experience as a Beauty Consultant directly into her content, the channel focuses on Hindi-language cosmetic and beauty tutorials for an Indian audience, and the results are consistently excellent. Kalpita’s step-by-step approach is the hallmark of Beauty9: she explains not just what she is applying, but why, and the patience and precision with which she walks through each step makes even technically demanding looks feel achievable.
The production quality of her tutorials is another reason the channel has maintained its reputation, they are cleanly shot, well-lit, and easy to follow without rewinding constantly. Kalpita has built Beauty9 into a dependable one-stop channel for everything cosmetic, and her dual role as both educator and practitioner means the advice she shares comes from a place of actual expertise, not just enthusiasm. For brands looking to reach an audience that takes beauty seriously and responds well to credibility, Beauty9 is a strong fit.
Perkymegs Hindi
Subscribers:
Engagement Rate:
1.61%
About the Creator
Megha Bahuguna’s journey from corporate life to content creation is one of the more quietly inspiring in the Indian digital space. She holds a B.Tech in Civil Engineering from NIT Jaipur and spent eight years working in the technical sector before she started her first YouTube channel, Perkymegs, in 2016, initially as a creative outlet to offset the monotony of a nine-to-five. What began as a hobby quickly revealed itself as a calling, and in 2017 she made the leap to full-time content creation. She started the Hindi channel, Perkymegs Hindi, after her viewers asked her to make her content more accessible, and it crossed a million subscribers in 2019.
The name itself has a fond backstory, in college, Megha was part of a group of friends called “The Perkies” who participated together in cultural festivals, and the name stuck. Today, through Perkymegs Hindi, she covers fashion trends, beauty looks, wardrobe advice, Indian jewellery, and haul videos with a practical, relatable approach that has always distinguished her from creators chasing more aspirational aesthetics. She has collaborated with brands including Craftsvilla, Shoppers Stop, VLCC, Mama Earth, Plum, Clovia, and others, and she has been vocal about only working with brands she genuinely believes in, a boundary her audience appreciates. More recently, she has begun weaving in lifestyle and motherhood content, reflecting a natural evolution as her life and her channel grow together.
Parul Saxena
Subscribers:
Engagement Rate:
2.04%
About the Creator
Parul Saxena creates her beauty content from an unusual vantage point, she is an Indian living in the Netherlands, and the perspective that comes with navigating both European and Indian beauty standards is quietly present in everything she makes. Her channel, which she has named BeYourself, is underpinned by a belief she states openly: whether you are White, Black, or Brown, every skin tone is beautiful, and makeup exists to enhance rather than mask. It is a philosophy that resonates, particularly with Indian viewers who have long been underserved by beauty content that defaults to lighter complexions and Western tutorials.
From smoky eyes to bridal looks, everyday coverage to bold party makeups, Parul covers the full range of occasions and styles that her audience actually encounters, and she does it in Hindi, which keeps her content accessible to viewers across India regardless of where she herself is based. Her tutorials are bridal-friendly in a way that many Hindi beauty channels simply are not, and brides-to-be returning to her channel repeatedly is something she has clearly built for. The combination of her international perspective and her deep understanding of what Indian viewers want makes her a distinctive voice in this space.
Jyotii Sethi | Uttar Pradesh
Subscribers:
Engagement Rate:
3.33%
About the Creator
Jyotii Sethi Raina is a multifaceted creator and a popular beauty YouTuber who also ventures into travel, food, and everyday lifestyle content. What makes her stand out is her ability to blend all of these worlds together in a way that feels natural and engaging. She frequently includes her family and friends in her videos, which makes her content feel more personal and relatable than your average beauty channel.
The real reason she makes our list is the sheer variety of content she produces. From budget Amazon hauls and street shopping to detailed makeup tutorials, Jyotii Sethi Raina does it all. She is also a former actress having appeared in Telugu and Hindi films, who walked away from the industry to pursue content creation on her own terms, and her audience respects her deeply for that. She has recently launched a homegrown lifestyle brand called Aabhaari, further expanding her identity beyond content creation and into entrepreneurship.
Arushi Pahwa
Subscribers:
Engagement Rate:
2.28%
About the Creator
Arushi Pahwa describes herself as a regular Indian girl with an extraordinary passion for makeup, and the simplicity of that framing is part of what makes her channel work. Based in Delhi, she creates content across fashion, beauty, skincare, hair care, fitness, and lifestyle, with a consistent posting schedule, twice a week, every Wednesday and Saturday at noon, that reflects a level of discipline and reliability that her audience has come to count on. From corrective makeup to festive Indian party looks, from budget tutorials to single-brand deep dives, her range is broad enough that there is almost always something relevant regardless of the occasion or the viewer’s skill level.
What Arushi has built beyond her channel is arguably just as significant. She launched her Arushi Pahwa Makeup Academy, a structured set of paid courses covering Makeup Mastery, Skincare Essentials, and even Social Media growth strategy for aspiring creators, transforming her expertise from content into genuine education. This shift from influencer to educator reflects a real ambition to give back to a community that has followed her closely, and it positions her as more than just a face in the beauty space. Her content in 2025 has continued to span seasonal and occasion-specific tutorials, from Rakhi looks to summer party makeup, keeping her channel current and her audience engaged.
D BeautyBush
Subscribers:
Engagement Rate:
3.95%
About the Creator
Dimple, known across her platforms as D BeautyBlush, approaches beauty content with a hands-on, community-first sensibility that makes her channel genuinely enjoyable to spend time in. She shares makeup tutorials, skincare opinions, product reviews, and fashion hauls, but what distinguishes her from many peers is the breadth of what she is willing to try on camera. Her Celebrity Makeup Recreation videos, where she attempts to replicate the looks of well-known stars using accessible products, are some of her most watched, combining aspirational subject matter with practical, achievable techniques.
Dimple has also branched into nail extension content at accessible price points, opening up a category that many of her viewers were curious about but unsure how to approach. Her budget-conscious ethos runs through everything she does, she consistently demonstrates that looking good does not require expensive products, whether through her affordable makeup tutorials or her willingness to test the world’s cheapest makeup on camera just to give her audience an honest verdict. She also links the products she uses directly in her captions for easy purchase, a thoughtful detail that saves her viewers the step of hunting things down themselves. Her single-brand content series, in which she builds full looks using only one brand, has proven particularly useful for viewers trying to evaluate whether a brand is worth investing in before committing to multiple products.
Priyanka Ghosh
Subscribers:
Engagement Rate:
0.68%
About the Creator
Priyanka Ghosh is a creator whose background makes her standpoint especially interesting, she studied Civil Engineering before pivoting to beauty content, and that analytical, evidence-driven instinct comes through in the way she approaches product reviews and skincare recommendations. Her channel covers skincare, makeup, fashion, and haul videos, but her “best and worst products” series and her unbiased multi-brand reviews are what her community returns to most consistently. She covers labels ranging from Zimave and Purplle to Clovia and Minimalist, and her willingness to call out what does not work alongside what does makes her reviews genuinely trustworthy.
Beyond content creation, Priyanka has channelled her entrepreneurial energy into founding Ashara Jewels, her own jewellery brand, signalling a natural evolution from recommending products to building one. Her five-minute makeup routines remain a staple of the channel, designed for viewers who want to look put-together without a lengthy morning process. She also actively shares snippets through YouTube Shorts, keeping her presence consistent across formats as the platform itself continues to evolve. Priyanka’s journey from engineering student to beauty creator to founder is a thread she wears openly, and it gives her content a grounding and authenticity that her audience clearly values.
Conclusion
The sleepover beauty tips and dog-eared magazine pages of the past have not disappeared entirely, they have simply moved online and gotten considerably better. These nine creators are proof of what happens when real women, with real skin concerns and real budgets, decide to share what they know with an audience that is hungry for content that actually speaks to them. They have not just built channels; they have built communities, and brands that understand the depth of that relationship are the ones making the smartest collaborations in the Indian market today.
Being an Indian beauty influencer marketing agency, we at Confluencr recognize the immense potential of these creators on their audiences and wish to help our clients gain collaborations with the best Hindi beauty channel influencers in the country. We have curated a network of leading Indian beauty influencers and channels across the globe and can help you get your brand placed in front of the right audience, at the right time, and through the right set of influencers. Want to know more about influencer marketing, and how it can help your brand? Drop us an email at [email protected] and we shall get right back to you!
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About the Author
Annapurna Gupta
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