Top 10 Indian Beauty Influencers on Instagram

Mrunal Panchal, affectionately known as Mrunu and the Gujju Unicorn, is one of Instagram’s most dynamic and versatile beauty creators. Having begun her content journey in 2018, she has built a reputation for fearless experimentation, constantly reinventing her looks and setting trends rather than simply following them.
As a proud member of the @nofiltr.group, Mrunal’s content is a refreshing commitment to authenticity in a space often dominated by heavy editing. She has graced the Dabbo Ratnani Creator Calendar and received formal recognition as a top Social Media Personality and Beauty Influencer. Her brand collaborations: spanning Maybelline, Garnier, Lakmé, Faces Canada, and NYX, reflect both her commercial appeal and her genuine influence within the beauty community.

Swati Verma is a bridal makeup artist of international repute whose work has earned recognition well beyond Indian borders. A graduate of the London School of Beauty and Make-up, she brings rigorous technical training to every look she creates, with a signature philosophy of making every woman feel truly extraordinary.
Currently based in Dubai, Swati has extended her expertise into entrepreneurship with the launch of Swati Cosmetics, a vegan makeup line that reflects her commitment to both quality and conscious beauty. She also hosts webinars for makeup enthusiasts seeking to learn from one of the industry’s most accomplished practitioners. For brands in the premium and professional beauty segment, Swati represents both prestige and purpose.

Ishani Mitra’s journey into beauty content is a story of creative instinct meeting professional courage. A lifelong lover of art and makeup, she launched her content career with a single video in 2019 and the response was immediate and enthusiastic. Since then, she has built a substantial and highly engaged following through hands-on makeup tutorials, trend-forward looks, and genuine, accessible advice.
What makes Ishani particularly compelling is her artistic sensibility. She approaches makeup as a form of self-expression, bringing a level of creativity and intentionality to her content that consistently resonates with her audience. Her growth trajectory is a clear indicator of the value she delivers to both her followers and the brands she works with.

Aashna Shroff is one of the most established and multifaceted creators in the Indian beauty and lifestyle space. What began as a blog – The Snob Journal – has evolved into a full-scale creative enterprise spanning YouTube, modelling, entrepreneurship, and brand building.
As the founder of The Snob Shop and a collaborator on the CAI x Aashna footwear collection, she has demonstrated a rare ability to translate digital influence into tangible commercial ventures. Aashna has been a candid and early advocate for skin positivity, openly discussing active acne at a time when such conversations were far less common. Her work with brands including L’Oréal, BBlunt, TRESemmé, and Vero Moda reflects the breadth and commercial depth of her influence across beauty, fashion, and lifestyle.

Somya Gupta, widely known as Michu and by her platform name The Sass Thing, has established herself as one of Instagram’s most trusted voices for skincare and makeup. Her audience doesn’t merely follow her – they rely on her recommendations, a testament to the genuine authority she has built through consistent, high-quality content.
Beyond her digital presence, Somya has co-founded her own clothing brand, Label Tasos, demonstrating an entrepreneurial instinct that complements her creative identity. Her content, spanning skincare Q&As, product hauls, and style features, is delivered with a warmth and approachability that makes her equally appealing to audiences and brand partners alike.

Akanksha Kommirelly’s story is one of deliberate ambition and creative conviction. Having completed an engineering degree, she made the bold decision to pursue content creation full-time, and the results speak for themselves. Her channel has grown steadily on the strength of her creative makeup looks, detailed tutorials, and sharp eye for fashion trends.
Her girl-next-door energy combined with a distinctive aesthetic sensibility gives her content a broad yet targeted appeal. She connects particularly strongly with regional audiences, and her ability to blend beauty and fashion content seamlessly makes her a versatile and valuable collaborator for brands across both categories.

Neha Menghwani of Stylessential is a professional stylist, fashion designer, and beauty influencer whose work sits at the intersection of high fashion and accessible creativity. Having styled some of Bollywood’s most prominent names, including Shahid Kapoor, Ranbir Kapoor, Varun Dhawan, and Saif Ali Khan, she brings a level of professional pedigree to her platform that is genuinely rare.
Her Instagram feed is a masterclass in visual curation – vibrant, carefully composed, and consistently inspiring. Recognised with the InfluencEX-22 Award for Make-up and Beauty Influencer of the Year, Neha’s content spans beauty, fashion, lifestyle, and travel, making her a compelling and well-rounded collaborator for brands with a premium aesthetic sensibility.