Top 10 Indian Beauty Influencers on Instagram
Beauty influencers have been increasingly gaining followers on social media. The fans love to see their posts and videos to learn new tips on make-up, hairstyles, and different products. Capitalizing on their online success, many influencers have launched their own beauty brands as well. Many of these social media stars also use their platform to discuss issues like body positivity and skin positivity. These influencers also make a point to highlight body positivity movements and voice their opinions, while also encouraging the audience. Beauty brands benefit from collaborating with these influencers, as it gives brands a chance to enhance visibility, spread awareness about their brand and drive leads. Being an Instagram influencer marketing agency, we understand the power of these influencers and have curated a list of top 10 Indian beauty influencers on Instagram who can be a good fit for your next collaboration. Without further ado, let’s dive right in!
Top 10 Indian Beauty Influencers on Instagram
1. Mrunal Panchal – 4.1M Followers
2. Swati Verma- 876K Followers
3. Malvika Sitlani Aryan- 551K Followers
4. Ishani Mitraa – 137K Followers
5. Anmol Wadhwani – 98.4K Followers
6. Aashna Shroff – 937K Followers
7. Somya Gupta – 874K Followers
8. Akanksha Kommirelly – 77.6K Followers
9. Debarsree Banerjee – 305K followers
10. Neha Menghwani- 422K Followers
Mrunal Panchal aka Mrunu started her journey right before the pandemic in 2018. Panchal is also known as the “Gujju Unicorn” on social media named after her YouTube channel which has 769K followers.
She loves experimenting with her looks and has been seen taking over multiple trending Reels on Instagram. A part of the @nofiltr.group on Instagram meaning her videos and pictures have no filters on them. She recently visited Monica Geller aka Courtney Coc from the popular series F.R.I.E.N.D.S. She recently ramp walked for Rishi & Vibhuti’s latest clothing line. And also modelled for Dabbo Ratnani Creator Calander 2022.
Mrunal Panchal as of late collaborated with King Bach for one of her recordings. She met the American on-screen character during her visit to Los Angeles. Often seen with her boyfriend Anirudh Sharma, they both were featured in the song Tum Kaho Toh. She also posted an image of her achievements on social media and Mrunal Panchal also received the first runner-up award for Social Media Personality of the Year and Beauty Influencer of the Year.
She has worked with brands like Faces Canada, Maybelline, Garnier, Lakme, Amazon Prime, and NYX just to name a few.
Swati Verma is a leading bridal make-up artist from Delhi and her work is winning accolades across the globe. Originally, from New Delhi Swati has studied at the internationally acclaimed London School of Beauty & Make-up.
She aims to ‘make every woman feel truly heavenly!’ and tries creating wonders with her makeup skills. Currently based in Dubai, this Indian beauty influencer on Instagram also owns her make-up line called Swati Cosmetics which has Vegan makeup products.
Some of the makeup brands that this beauty influencer on Instagram has collaborated with include forever52, viseart, and the drug store company.
Detailed knowledge about all kinds of make-up applications and products is what she excels at and as well hosts webinars for anyone who loves make-up and wants to learn from her.
Malvika paved her career to beauty through modelling, starring in the 1st season of India’s Next Top Model and Ponds Femina Miss India 2013, then acting in Meri Pyari Bindu.
Being obsessed with make-up she soon started creating content in the field. Her YouTube channel currently flaunts 751K subscribers. This Indian beauty influencer’s videos on detailed make-up tutorials and vlogs are loved by her fans. She was invited to Cannes Awards as well this year and was featured on the cover of Women Fitness magazine’s June 2022 issue.
Her love for make-up has led her to establish her beauty brand named Masic beauty. She has been seen endorsing brands like NYKAA, Smashbox, Elle India, The Face Shop India, and Loreal Paris and she also has tie-ups with various other beauty brands.
Indian blogger, Ishani Mitra is one beauty Influencer who is a pro at trying new looks and amazing trends, giving her followers fresh, hands-on makeup tutorials and tips.
“I always liked art since I was a child. I used to sketch all the time. As I kept growing up, I realized I love make-up to a great extent and people around me would ask me to create make-up tutorials” Ishani shares.
However, this beauty influencer who now boasts a large follower base on Instagram said that she was quite sceptical about starting a career as a content creator at the beginning but decided to give it a try. She launched her career as a creator in the beauty niche with a random video in May 2019 and got a great response. Ever since Ishani hasn’t looked back, and we can see this beauty influencer on Instagram already climbing the ladder of success.
Currently growing in sonic speed, Anmol is a beauty and lifestyle influencer on Instagram. Some highlights of her career include being a blogger at GourmetWomen, a Digital Marketer, and someone who possesses in-depth knowledge of beauty and skincare.
When asked online, Does make-up increase your confidence? Anmol said, “Firstly I would like to say, no make-up can boost your confidence till the time you don’t feel confident about yourself as you are. Make-up is temporary and can only enhance your features. Your actual beauty lies within you.”
That’s how we find this beauty influencer on Instagram, being an inspiration for all!
She is also seen making content on ‘Amazon Finds’ which is pretty useful for budget online shopping and has also been featured in the Lakme Store.
Aashna is one of the leading faces amongst Indian beauty bloggers on Instagram. Her aesthetic style is loved the most by her fans. She is one such person who speaks about active acne and cautions to use make-up right from the beginning of her creator journey.
Founder of her brand called ‘The Snob Shop’ online. She started as a blogger under the name ‘The Snob Jornal’ and now is a YouTuber, Model, Influencer, and Entrepreneur. She has also appeared on Tedx twice to share her story and inspire others. Featured on The Ranveer Show, this beauty influencer shared her journey in the most candid way and was also interviewed by the CNBC tv18. She was featured on Myntra Fashion Superstar season 3 and was later a judge for the same.
Her range of content is also so inspiring to watch as it shares her growth as a creator. She also came up with her collection with CAI Stores for Footwear called CAI x Aashna.
Aashna can be seen working with brands such as BBlunt, Loreal, TRESmme, and Vero Moda just to name a few in the beauty segment. She creates content in fashion, lifestyle, beauty, travel, luxury, and self-development.
An all-rounder in our words! If you’re looking for inspiration, she’s your go-to person on Instagram!
Somya Gupta lovingly known as ‘Michu’ is an Indian Model and Actor and a famous Instagram Star. She is featured in many brand advertisements. Not only is she active on Instagram, but she is also active on Facebook and YouTube. She is also known by her handle name ‘The Sass Thing.’
Somya is now very well known in the influencer industry, she is also known for her amazing skincare tips make-up hacks & routines. Her audience swears by her recommendations. The young influencer is well known for her aesthetic looks and for having a very friendly personality.
She recently co-founded her clothing brand called ‘Label Tasos’ and has been seen showcasing her interest in bespoke clothing. Flaunting a considerable fanbase on her YouTube channel with 440K subscribers, this makeup influencer on Instagram shares skincare Q&As, Hauls, and Myntra finds frequently.
What started as a hobby once, has now become a lucrative job for this city-based digital creator who has come a long way. Akanksha is vivacious, entertaining, and has a girl-next-door vibe. She never wanted to do an office 9-5 job. So, when she completed her engineering degree, she asked her parents to give her 6 months so that she could try her hand out at content creation.
She is well-known for doing creative make-up looks, make-up tutorials, and showcasing the latest clothing trends. Her YouTube channel has 78.5k subscribers, and she says she is elated to have several Telugites among her followers. She was recently seen supporting the IPL with the outfit changes video as well. With a unique sense of style in fashion and makeup, we see this beauty Instagrammer reaching milestones one video at a time.
Debasree’s journey started after she shifted to Mumbai for work. She had an interest in make-up from a young age. She started her blog called ‘All She Needs’ in 2008 and her YouTube channel in 2013.
Associated with UNICEF to promote girl hygiene, Debasree is quite an inspiration for her followers. Taking note of her efforts in content creation, she has been awarded as the Cosmopolitan Indian Best Beauty Blogger.
When asked about her journey as a beauty content creator she says, “Make-up is therapeutic for me, and I look at it as a way of expressing myself. I aim to help the community that I’ve built with my experience to break out of their comfort zone and keep experimenting to eventually lead a happier and healthier life. The idea is to find your passion and live each day driving yourself towards that.”
She started her beauty brand called ‘Debasree beauty’ that ships globally. A brand that sells fun colour pigments to do make-up and is vegan and cruelty-free. You go, girl!
Apart from being a successful stylist and fashion designer, Neha Menghwani from Stylessential is known for creating super stylish and unique looks. Her feed is beautifully curated and edited with vibrant shades exuding happiness just like her! In a short period, she has become an inspiration to many by styling Bollywood superstars like Shahid Kapoor, Varun Dhawan, Saif Ali Khan, Ranbir Kapoor, etc.
Right from childhood, she was creative. She would try to draw and paint on the floor using her mom’s cosmetics when she was one. This love for art just grew as she became older and turned into a professional artist.
“I definitely tried my hands at a lot of things – it is okay not to know what you want to do in life – I tried dancing, CA, advertising, changed colleges, it was a lot of trial and error to finally come to terms with what my one passion was from the beginning. Once I realized that nothing else gave me happiness – I worked my ass off for the career I have today,” she said in The Indian Saga interview.
Apart from that, this Indian beauty influencer on Instagram also creates content on Fashion, Lifestyle, and Travel. She recently received the InfluencEX -22 Award for Make-up and Beauty Influencer of the year 2022.
These women beauty influencers on Instagram inspire the community exponentially and are just growing the international standards of the cosmetic beauty and the skincare industry. In recent years, the influencer sector has grown rapidly and profitably, and several young women are becoming well-known on social media.
Influencer marketing is here to stay and will continue to expand over the next few years. Whatever their objective, eCommerce firms may profit from collaborating with influencers. Influencers may help you grow your audience, bring in more money, or get the word out about your business. It’s never too late to start creating your influencer marketing strategy!
Being a global influencer marketing agency, we at Confluencr realize the immense potential of these global beauty influencers on their audience and wish to help our clients collaborate with these global social media beauty influencers. We have curated a network of leading Instagram beauty influencers across the globe and can help you get your brand placed in front of the right audience at the right time and through the right set of influencers. Want to know more about influencer marketing and how can it help your brand? Drop us an email at [email protected], and we shall get back to you!