Top 10 Indian Mom Influencers To Follow On Youtube

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“Welcome to a new era of marketing and service in which your brand is defined by those who experience it.”- Brian Solis
(Vice President, Global Innovation Evangelist, Salesforce)

Being a mom takes work. Mothers are constantly thinking about how they can improve their child’s overall well-being and are always worried about the same. Mom influencers on YouTube have risen to make every mother’s life easy as they guide everything in the realm of motherhood. From raising children to self-care for mothers, mommy bloggers have seen the limelight. No wonder 46% of millennial moms trust the recommendations from other parents because what’s better than to take guidance from someone going through or who has gone through the same stages of motherhood as you?

Millennial moms today, are taking to YouTube for sharing their experiences and tips and tricks on what to and what not to do as a mom. In addition to helping mothers all across the world, Indian mom influencers are also changing the marketing game for brands in the niche of maternity and baby products. Brands have been looking for these mommy bloggers who hold the potential to inspire and endorse genuine products to help new moms. 

With the invention of social media, including YouTube, help is just a click away for mothers and brands dealing in the maternity, and baby care niche, who need to realise the role and potential of mom influencers in their brand’s success. Having collaborated with a few stunning moms, we present here a list of the top 10 Indian mom influencers on YouTube that you cannot miss checking out.

List Of Top 10 Indian Mom Influencers To Follow On YouTube:

Shivani Tyagi, also known as Little Glove, is a popular Indian YouTuber and content creator who initially started her journey on TikTok. She became popular by making short comedy videos with her mother-in-law, Anita Tyagi. She started making comedy videos on YouTube and has established herself as a successful creator across all social media platforms.

Shivani creates short-form comedy content that is bound to bring a smile to your face. She also takes her audience through her candid moments, making them feel like they are a part of her journey. Her videos with her mother-in-law are something to look out for. 

Shivani believes in creating content that empowers women and talks about social issues as well, apart from the trending Reels.

Momcom India was launched by Mansi Payet when she was still in her third trimester and has acquired popularity among viewers for the way new moms can identify with the emotional and physical rollercoaster they experience throughout pregnancy. This channel provides excellent guidance on parenting. She also includes her spouse in her films to provide a fresh viewpoint on parenting, baby care, and post-partum care.
Her channel also has a ton of helpful content for mothers dealing with anxiety, which is common among first-time mothers and mothers going through a challenging pregnancy.

The nicest aspect is that watching Mansi’s channel would suggest certain baby products from well-known companies.

Reema, an Indian mother, launched her channel Indian Mom Studio channel. Indian Mom Studio is a daily vlog channel where women with teenage children may learn about motherhood. This Indian mom influencer has also added information about travel, family, cuisine, and motherhood suggestions with the help of others and time. Her films are particularly well-known for showcasing and sharing the daughter-mother bond, which promotes the type of bonding that parents should have with their children. Indian Mom Studio is also one of the famous female Instagram influencers boasting a follower army on Instagram.

One of the most popular Indian mothers bloggers, Shikha Singh has a YouTube channel. However, her career has never stood in the way of her relationship with her child. Under the alias “Shikha Singh,” Sikha Singh manages one of the most well-liked YouTube channels for parents seeking for brand or product reviews as well as parenting guidance. In her films, Sikha talks about juggling work and family obligations while raising a child at home. You may find out everything you need to know about everything, from nursery supplies to essentials for our child and our lives as moms, by visiting this influencer’s YouTube channel!

Sonal’s Vlogs is a YouTube channel that features content related to singing, travelling, and creating a joyful life. The videos encompass a variety of topics, including travel, laughter, and singing, reflecting a motto of living life to the fullest and sharing those experiences with the audience. The channel focuses on lifestyle, travel, and entertainment content, offering viewers insights into the creator’s experiences and adventures.

Vaazhum is a YouTube channel featuring the life journey of an Indian couple living abroad. The channel aims to spread happiness, positive vibes, and entertainment while providing useful tips on various topics such as travel, weight loss, shopping, cosmetics, household items, cooking recipes, healthy lifestyles, traditional practices, relationship goals, adventure, food vlogs, and beauty tips. The content is primarily in Tamil and reflects the couple’s experiences and adventures, including vlogs, pregnancy stories, food vlogs, and other lifestyle-related videos.

Priyanka Mahajan is a YouTuber who goes by the name Priyanka Prakash on her YouTube channel. Her channel features a variety of content, including vlogs, beauty and makeup tutorials, fashion, lifestyle, and travel videos. One of her popular videos is the “Priyanka Prakash Baby Shower Vlog”.

Kiran Singh founded her YouTube channel Indian Mom on Duty. Kiran, the mother of a wonderful 9-year-old girl named ‘Ankita,’ enjoys referring to herself as a mom-preneur. She launched this YouTube channel after noticing that there was no channel dedicated to the work that mothers put in to give birth and raise their children. Her goal for Indian Mom on Duty was quite clear: to cater to the needs of new mothers.

This Indian mommy blogger currently utilizes her channel to make and share entertaining and educational parent-child care vlogs, videos of her lovely daughter, parenting tips, travel content, and opinions on goods that are beneficial to moms and their newborns. Food recipes, cosmetic suggestions, makeup videos, and home decor advice may all be found on her channels. Indian Mom On Duty has a massive fan base, all thanks to her eclectic character!

Prachi Oza is a stay-at-home mom with two adorable children, who began the Diary of an Indian Mom YouTube channel. The goal of starting this YouTube channel was to share her experiences as a parent, both good and bad, childcare and mom care ideas, product reviews for baby and mom items, kid-friendly cuisine recipes, and tips on how to promote family life while doing what we love! Prachi feels that life takes a lovely turn when a woman becomes a mother, and she, like her followers, treasures every moment of being a mother.

Manisha Dahiya is an Indian parent and Youtuber who began her channel Indian Vlogger Manisha. She is a wonderful mother to two wonderful children. Her channel is all about her daily activities with her children, the goods she prefers to use for her babies and why, house cleaning and organization ideas, skincare suggestions, shopping, nursery décor, and small useful parenting tips and tricks that her subscribers enjoy. 

Her vlogs are the best for learning more about infant parenthood and how to help them develop. Her subscribers like seeing her bond with her two-year-old daughter Pari, for whom the channel was created in the first place.


With moms influencing 80% of the household’s purchase decisions, brands and businesses need to collaborate with mom influencers to make the most of their influencer marketing strategy. Being the utmost, selfless caregivers of the family, mom influencers recommending your brand might work as the ultimate word of trust for your brand. Your brand’s recommendation coming from someone who’d always care for their families and babies first is the ultimate badge of credibility and can skyrocket the growth of your brand. Besides, having a strong community of fellow mothers, collaborating with mom influencers for a YouTube influencer marketing campaign can be a great way to put forth your product or service in front of a genuinely interested group of audience, who might look forward to purchasing your products or service, given it is equally genuine and helpful.

Being a global influencer marketing agency, we at Confluencr realise the immense potential of these Indian mom influencers on their audience, they have now achieved a celebrity status thanks to their large followings which is a result of well researched &  trusted high-quality content. We wish to help our clients gain collaborations with these mom social media influencers in India. We have curated a network of leading mom influencers across India and can help you get your brand placed in front of the right audience, at the right time and through the right set of influencers. Want to know more about influencer marketing, and how can it help your brand? Drop us an email at [email protected] and we shall get right back to you!

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