Top 10 Indian Mom Influencers To Follow On Youtube

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“Welcome to a new era of marketing and service in which your brand is defined by those who experience it.”- Brian Solis
(Vice President, Global Innovation Evangelist, Salesforce)

Being a mom is not easy. Mothers are constantly thinking about how they can improve their child’s overall well being and are always worried about the same. Mom influencers on YouTube have risen to make every mother’s life easy as they provide guidance on everything in the realm of motherhood. From raising children to self-care for mothers, mommy bloggers have seen the limelight. No wonder why 46% of millennial moms trust the recommendations from other parents because what’s better than to take guidance from someone who is going through or has gone through the same stages of motherhood as you?

Millennial moms today, are taking to YouTube for sharing their experiences and tips and tricks on what to and what not to do as a mom. In addition to helping mothers all across the world, Indian mom influencers are also changing the marketing game for the brands in the niche of maternity and baby products. Brands have been looking for these mommy bloggers who hold the potential to inspire and endorse genuine products to help new moms. 

With the invention of social media, including YouTube, help is just a click away for mothers and brands dealing in the maternity, and baby care niche, need to realise the role and potential of mom influencers in their brand’s success. Having collaborated with a few stunning moms, we present here a list of the top 10 Indian mom influencers on YouTube that you cannot miss checking out.

List Of Top 10 Indian Mom Influencers To Follow On YouTube:

Momcom India, which was launched in 2017 by Mansi Payet when she was still in her third trimester, has acquired popularity among viewers for the way new moms can identify with the emotional and physical rollercoaster they experience throughout pregnancy. This channel offers fantastic parenting advice. In addition, she discusses post-partum care, baby care, and parenting from a fresh perspective by adding her spouse in her videos. Her channel also includes a lot of useful material for moms who are coping with anxiety, which is prevalent among first-time moms or those who are experiencing a difficult pregnancy. Momcom India already has a sizable audience base of 2.42 million subscribers! The best part is that just viewing Mansi’s channel will provide us with some baby product recommendations from renowned brands.

In the year 2015, Kiran Singh founded her YouTube channel Indian Mom on Duty. Kiran, the mother of a wonderful 9-year-old girl named ‘Ankita,’ enjoys referring to herself as a mom-preneur. She launched this YouTube channel after noticing that there was no channel dedicated to the work that mothers put in to give birth and raise their children. Her goal for Indian Mom on Duty was quite clear: to cater to the needs of new mothers. This Indian mommy blogger currently utilizes her channel to make and share entertaining and educational parent-child care vlogs, videos of her lovely daughter, parenting tips, travel content, and opinions on goods that are beneficial to moms and their newborns. Food recipes, cosmetic suggestions, makeup videos, and home decor advice may all be found on her channels. Indian Mom On Duty has a massive fan base of over 683k subscribers, all thanks to her eclectic character!

Indian mom Komal Narang, a Youtuber and lifestyle blogger, has two fantastic YouTube channels namely Komalvlogz and My Happinesz. These blogs are described as one showcasing her life as a mother and the other as a lifestyle and beauty channel. Her first channel, My Happinesz, was created to spread happiness around the world, while her second channel, Komalvlogz, was created to emphasize her personal life with her two-year-old son Ivaan. Ivaan’s birth, she says, has transformed her life for the better. She gave suggestions on how to be a good mom, health care tips for new moms and their newborns, how to avoid postpartum depression, and more on her YouTube channel Komalvlogz. Komal Narang and her 147k subscribers can help reduce anxiety about becoming a mother. Her My Happinessz channel, which has 354k subscribers, is very popular among the beauty YouTubers niche.

Reema, an Indian mother, launched her channel Indian mom studio channel in 2015. Indian Mom Studio is a daily vlog channel where women with teenage children may learn about motherhood. This Indian mom influencer has also added information about travel, family, cuisine, and motherhood suggestions with the help of others and time. Her films are particularly well-known for showcasing and sharing the daughter-mother bond, which promotes the type of bonding that parents should have with their children. Indian Mom Studio has 304k subscribers as of today and is also one of the famous female Instagram influencers boasting a follower army of 17.2k followers on Instagram.

Shikha Singh is one of the top Indian mommy bloggers who run a channel, home to a whopping 414K subscribers on YouTube. Her profession, on the other hand, has never come between her and her child. Sikha Singh’s YouTube channel, which she runs under the name ‘Shikha Singh,’ is one of the most popular channels for parents looking for parenting advice and brand or product evaluations. Sikha discusses how to manage job and family life with a child at home in her videos. By paying a visit to this influencer’s youtube channel, you can learn everything you need to know about anything; right from nursery supplies to must-haves for our child and our life as a mom!

Diya Rajguru started Mom and Me to share her experiences as a mother with her two children, Kushank and Dhyani. This is Diya’s most popular channel, including the best videos of her life with her children. She mostly talks about her daily routine with the kids, as well as her opinions on milestones she wants to set for her kids, DIY home care advice, products she uses for her kids, and product reviews. Her son Kushank appears in the majority of her videos. Diya also offers tips on what foods are best for mom and baby after birth, as well as what to avoid as our children grow older. Mom and Me have a large following, with 278k subscribers. We have a personal life in addition to being mommies. Diya makes a similar perspective and discusses how she spends her time while she is not with her children. Pay a visit to this Indian mom influencer’s channel to become a part of her life and learn how to attain the best for ourselves and our kids.

Mani Pavitra and her colleagues founded Million Moms in 2018. The channel focuses on helping mothers improve their health while caring for their children. The films demonstrate how to improve one’s physical, emotional, spiritual, and mental health as a mother. Moms get advice on parenting, baby items, and yoga practices to help them improve their general health. Begin watching this channel right now to learn about the greatest mom-child bonding ideas and brands to trust for your babies and overall care.

Prachi Oza is a stay-at-home mom with two adorable children, a 2.5-year-old and a 7-month-old, who began the Diary of an Indian Mom YouTube channel in 2019. The goal of starting this YouTube channel was to share her experiences as a parent, both good and bad, childcare and mom care ideas, product reviews for baby and mom items, kid-friendly cuisine recipes, and tips on how to promote family life while doing what we love! Prachi feels that life takes a lovely turn when a woman becomes a mother, and she, like her followers, treasures every moment of being a mother.

Shikha a mom influencer hailing from Delhi founded her YouTube channel Momhood and Beyond to give interesting and useful information on parenthood and life beyond this line. It’s a channel for mothers who want to improve their lives for their children and themselves. Her videos cover everything from pregnancy advice to product evaluations, as well as real-time postpartum updates and a plethora of baby care suggestions. Despite being a new channel, it is one of the finest for getting product reviews for baby care items.

Manisha Dahiya is an Indian parent and Youtuber who began her channel Indian Vlogger Manisha in 2017. She is a wonderful mother to two wonderful children. Her channel is all about her daily activities with her children, the goods she prefers to use for her babies and why, house cleaning and organization ideas, skincare suggestions, shopping, nursery décor, and small useful parenting tips and tricks that her subscribers enjoy. Her vlogs are the best for learning more about infant parenthood and how to help them develop. Her subscribers like seeing her bond with her two-year-old daughter Pari, for whom the channel was created in the first place.


With moms influencing 80% of the household’s purchase decisions, brands and businesses need to collaborate with mom influencers to make the most of their influencer marketing strategy. Being the utmost, selfless caregivers of the family, mom influencers recommending your brand might work as the ultimate word of trust for your brand. Your brand’s recommendation coming from someone who’d always care for their families and babies first is the ultimate badge of credibility and can skyrocket the growth of your brand. Besides, having a strong community of fellow mothers, collaborating with mom influencers for a YouTube influencer marketing campaign can be a great way to put forth your product or service in front of a genuinely interested group of audience, who might look forward to purchasing your products or service, given it is equally genuine and helpful.

Being a global influencer marketing agency, we at Confluencr realise the immense potential of these Indian mom influencers on their audience, they have now achieved a celebrity status thanks to their large followings which is a result of well researched &  trusted high-quality content. We wish to help our clients gain collaborations with these mom social media influencers in India. We have curated a network of leading mom influencers across India and can help you get your brand placed in front of the right audience, at the right time and through the right set of influencers. Want to know more about influencer marketing, and how can it help your brand? Drop us an email at [email protected] and we shall get right back to you!

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