Top 10 Indian Beauty Influencers on YouTube

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“You are beautiful – no matter how flawed you feel, no matter how upset you may be about the way you look, or how hard you find it to make friends, or be confident. Believe in yourself, and never let anyone tell you’re not beautiful – not even yourself.”- Em Ford
(Beauty Vlogger)

Beauty YouTubers or make-up YouTubers publish video content relevant to makeup looks, sharing with their viewers the beauty goods, creating different aesthetics and showcasing spectacular looks for our favourite occasions, as well as care products. They’ve managed to create an online platform for beauty fans through the content. Beauty Influencers on YouTube have made beauty effortlessly accessible to people and rocked the internet. People prefer to watch their brutally honest product reviews before purchasing any new product. Influencers additionally collaborate with businesses to promote their products through various platforms. 

So we have curated a list of the top 10 beauty influencers on YouTube who are well-known due to their high number of followers, strong voices, and narrative qualities. Because their voice has the potential to influence people’s purchasing decisions, companies like to collaborate with these innovators. Make-up and beauty YouTubers not only provide amazing make-up recommendations to their audience, but they also provide free instructions on how to achieve the desired look.

Top 10 Indian Beauty Influencers on YouTube

Shreya Jain is without a doubt one of the most popular beauty and makeup YouTubers. She has never stopped surprising her fans with innovative beauty and cosmetic materials each week. Her channel has cosmetics vlogs, DIYs, fashion, and much more. In addition to being a YouTuber, she is an Indian fashion stylist, blogger, and lifestyle influencer

Her lovely attitude and seamless recommendations will offer you plenty of reasons to return to her videos again and again. 

She evaluated everything from Indian cosmetic companies to international goods such as MAC, Huda Beauty, and others so beautifully that viewers understood every detail of the items. She has worked with a variety of businesses.

Ankita also known as @corallista is an Ardent beauty lover and has become one of the top Indian beauty influencers. 

Ankita posted her first video “Bronze Smokey Eye Makeup Tutorial”. She makes videos on topics ranging from makeup tutorials to skincare tips. Her most viewed video “Veet Sensitive Touch Trimmer – Review” has gained views in millions, and is still one of her videos people keep returning to for reviews.

Ankita so far has uploaded over 700 videos on her channel reviewing both Indian and foreign brands, each of her videos is unique and more informational than the others, and every content on her YouTube channel is focused towards skincare, haircare, make-up recommendations and tutorials

Debasree is well-known for her review and comparison videos, in which viewers may analyze the usage, quality, budget, and other factors of multiple identical skincare and beauty goods. 

In 2008, she was motivated to create her channel after seeing YouTube videos. Her channel has original material such as her ‘unspoken beauty‘ playlist, try-on-haul videos, and honest product reviews, as well as her answers to all of her audience’s skincare issues

An Indian beauty influencer is a cosmetics fanatic who understands how to create bold wearable looks and is now the founder of @debasreeebeauty, a beauty brand.

Shalini is a beauty expert and vlogger on YouTube. She started posting her videos on YouTube back in 2015, with “How to: Everyday Fishtail Braids” as the first video on her channel. 

Ever since then, This Indian beauty YouTuber has created and uploaded videos in 100s on her channel. 

Shalini known as “Knot Me Pretty” is one of the best beauty YouTubers in India and has become everyone’s first choice for product reviews, makeup tutorials, styling and DIY remedies. Shalini is also the founder of “Knot Me Pretty” accessories. And her brand ranges from Hairpins to Hair combs to Hair clips and Hair barrettes and every one of them is cuter than the other.

Malvika is a beauty YouTuber from India who is recognized for her simple makeup looks that she achieves with inexpensive Indian and International beauty goods. If you’re interested in nude cosmetics, you’ll want to make use of her influence. Aside from beauty and skincare, she also discusses real-life concerns for women like finding the proper lingerie size, debunking period misconceptions, and much more, which is why her viewers can’t easily miss any of her videos. Her audience is attracted to her by her upbeat attitude and sincere character. She has supported brands like  NYKAA, and Smashbox, as well as had collaborations with a variety of other cosmetics companies. 

Malvika has been featured on the cover of Femina magazine.  She is the Co-founder of her Cosmetic range “Masic Cosmetics @masicbeautyofficial.

Saima is an influencer and content creator with one of the top beauty YouTube channels in India. Her YouTube channel @shystyles focuses on fashion and beauty. Her unique and beautiful content ranges from impeccable fashion hauls, exquisite makeup tutorials, everyday skincare tips and tricks and so much more.

Her continuous and famous series on her channel are her GRWM (Get Ready With Me) videos which are a follower favourite. Her videos have an average viewership of 24k and above, and her subscribers are a count in Millions. 

Saima is not just a YouTuber, she also owns a brand named Shy Styles Label, which focuses on fashion accessories and apparel


Shalini is well-known for her beauty advice for ladies with Indian and Olive complexion tones. Her channel will highlight her passion for cosmetics and beauty, as well as reviews and recommendations focused on Indian and olive skin tones. 

She first began her internet career when she launched her Be Beautilicious blog where she posts about make-up, beauty, travel, fashion, DIY, etc. 

she started to post on her YouTube channel with the video “Quick Chat With Asin Thottumkal – Avon India’s Brand Ambassador,” Asin Thottumkal was featured.


Sejal started posting on her YouTube channel with “Summer Style, Live from Turkey” as her first video. She gained popularity through her Expectations vs Reality videos, which are still popular among her subscribers. Though she is one of the best beauty channels on YouTube, her video content has a really wide range.

Be it fashion recommendations, skincare tricks, health and wellness videos or sketch videos, she has done it all. Sejal has started a series called “1MinDrama” on Instagram in which she showcases her styling prowess along with her creativity and talent

Sonal gained popularity through her videos on makeup recommendations, she is especially famous among her followers for reviews on different lipstick and lip care products. Her suggestions and advice are received very well. 

Sonal first uploaded her video “My Version Of Michelle’s Sexy City Look” on her YouTube channel. Sonal is known to be very creative and takes up a challenge with her make-up to bring something new to the table.

She has a series of videos dedicated to #Amazonfinds, where she reviews random makeup and beauty products she found on Amazon. 

Roshni is a social media influencer and top beauty YouTuber in India, who is popular for her makeup recommendations. Roshni posted her first video “My Quick & Easy Winter Glam Makeup” and is still one of the top videos on her channel.

Roshni has posted all about her travel vlogs, her makeup recommendations and tutorials. She is also famous for her content on skincare hacks and tips with haircare videos. 

Roshni experiments with her content a lot, and her videos with Hindi commentary are the most viewed and helped her gain a lot of followers.


Beauty YouTubers from India have a significant effect on their viewers’ purchasing decisions, and they are a kind of influencer that is in great demand, especially in the present era. They use this power to assist beauty brands in achieving their marketing objectives. The beauty business is booming right now, thanks to social media’s continued fascination with cosmetic trends. Beauty YouTubers have evolved into trustworthy and informed sources of advice on beauty-related stuff, resulting in millions of viewers and credible marketing channels for beauty brands. 

Being a global beauty influencer marketing agency, we at Confluencr realise the immense potential of these beauty influencers on their audience and wish to help our clients gain collaborations with these global YouTube influencers. We have curated a network of leading YouTube beauty influencers across the globe and can help you get your brand placed in front of the right audience, at the right time and through the right set of influencers. Want to know more about influencer marketing, and how can it help your brand? Drop us an email at [email protected] and we shall get right back to you!

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