Top 10 Indian Beauty Influencers on YouTube

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“You are beautiful – no matter how flawed you feel, no matter how upset you may be about the way you look, or how hard you find it to make friends, or be confident. Believe in yourself, and never let anyone tell you’re not beautiful – not even yourself.”- Em Ford
(Beauty Vlogger)

Beauty YouTubers or make-up YouTubers publish video content relevant to makeup looks, sharing with their viewers the biggest beauty goods, creating different aesthetics and showcasing spectacular looks for our favourite occasions, as well as care products. They’ve managed to create an online platform for beauty fans through the content. Beauty Influencers on Youtube have made the beauty field effortlessly accessible to people and rocked the internet. Many content makers provide realistic and innovative product reviews. People prefer to watch their product before finalizing a purchasing choice for any new product. Influencers additionally collaborate with businesses to promote their products through various platforms and so we have curated a list of top 10 beauty influencers on YouTube who are well-known due to their high number of followers, strong voices, and as-well-as their narrative qualities. Because their voice has the potential to influence people’s purchasing decisions, companies like to collaborate with these innovators. Make-Up and beauty YouTubers not only provide amazing make-up recommendations to their audience, but they also provide free instructions on how to achieve the desired look.

Top 10 Indian Beauty Influencers on YouTube

Smitha is an Indian beauty vlogger re-siding in San Francisco who can recreate any look, especially Bollywood looks

Smitha Deepak is a makeup artist and beauty blogger known for re-creating Bollywood appearances. She has a strong following due to her exceptional beauty instructions and hairstyles; if you watch any of her beauty vlogs at random, you will see why her subscribers love her. 

She made her YouTube debut in 2016 with the instructional “Soft Romantic Makeup.” Her most popular upload, with over 13.5 million views, is”How to Remove Facial Hair | 100 per cent natural home remedy“. She is also a model, lip-sync artist and a dancer.

Ankita is a makeup artist at the Makeup Forever Academy in Paris, a content creator, beauty influencer, and trained makeup artist on YouTube. 

She currently mostly does beauty and wellness videos. She’s worked with several Indian and International beauty businesses. Ankita’s videos racked up millions of views on YouTube and Instagram. From western styles to Indian party makeup styles, this Indian beauty influencer has everything to offer to her audience. 

Every day her Instagram page is flooded with thousands of comments, likes, and followers which is why she is the heartthrob of many beauty brands. From Indian to foreign beauty brands, she will tell you all the pros and cons of the products so that you can spend your hard-earned money on the right product. 

From product reviews to makeup tips, she has got you covered for all beauty needs. With her elegance and passion, she took the idea of beauty blogging to another level.

Malvika is a beauty YouTuber from India who is recognized for her simple make-up looks that she achieves with inexpensive Indian and International beauty goods. If you’re interested in nude cosmetics, you’ll want to make use of her influence. Aside from beauty and skincare, she also discusses real-life concerns for women like finding the proper lingerie size, debunking period misconceptions, and much more, which is why her viewers can’t easily miss any of her videos. Her audience is attracted to her by her upbeat attitude and sincere character. She also does beauty lessons on IGTV, where she has over 300k followers

Malvika has almost 700,000 YouTube Subscribers (as of April 2022). She vlogs and publishes videos on fashion, style, and vlogs. “My Wedding Makeup!” is her most-watched video on YouTube so far with over 2.9 million views. She has supported brands like NYKAA, and Smashbox, as well as had collaborations with a variety of other cosmetics companies. 

She also does travel series in addition to beauty-related stuff. She draws millions of visitors from all around the country to her beauty instructions and artistry. 

Malvika had earlier featured on the cover of Femina magazine’s March 2015 edition She is the Co-founder of her Cosmetic range “Masic Cosmetics @masicbeautyofficial.”

Kritika Khurana, also known as “That Boho Girl,” is a prominent YouTube makeup artist in India. She has a strong following on both YouTube and Instagram. “Get ready with me” videos, vlogs about her daily life, vacation vlogs, and product reviews can all be found on her YouTube channel. Kritika is a major lifestyle influencer with verified YouTube and Instagram channels, as well as a beauty YouTuber. 

“I always enjoyed styling. I started with Instagram first, posting ‘ootd- Outfit of the day’ posts on a daily basis. Slowly, I gained followers and I decided to launch my own website. There’s no looking back since then.” – Kritika Khurana

Shreya Jain is without a doubt one of the most popular beauty and makeup YouTubers. Since 2010, she has never stopped surprising her fans with innovative beauty and cosmetic materials each week. Her channel has cosmetics vlogs, DIYs, fashion, and much more. 

Shreya creates skincare, haircare, and makeup-related content. In her work, she has tested about every beauty brand, from lipstick, kajal, eyeliner, eye shadows, and blush to highlighter and other items. In addition to being a YouTuber, she is an Indian fashion stylist, blogger, and lifestyle influencer

Her lovely attitude and seamless recommendations will offer you plenty of reasons to return to her videos again and again. 

She enjoys making comparison reels in the form of “Top 5” such as “Top 5 Shower Gels For Summer Under ₹500.” She evaluated everything from Indian cosmetic companies to international goods such as MAC, Huda Beauty, and others so beautifully that viewers understood every detail of the items. She has worked with a variety of businesses, and if you haven’t already, you should check out her beauty videos. 

This Indian beauty YouTuber has a blog, which is called Beauty in the third world.

Shivshakti Sachdev is a model, YouTuber, social media influencer, and Indian actress who predominantly appears in Hindi television productions. Shivshakti is most known for her role as ‘Mehak’ in the television series ‘Bhabhi.’ Shiv Shakti Sachdev’s YouTube channel is filled with fashion and beauty hacks, cooking, and shopping hauls cosmetic tutorials, and trip vlogs. 

Her beauty attracts the audience’s heart and soul, and her beauty is combined with a lovely spirit. She has accomplished so much in her work at such a young age and is still striving to accomplish her performance targets.

Debasree is well-known for her review and compares videos, in which viewers may analyze the usage, quality, budget, and other factors of multiple identical skincare and beauty goods. 

In 2008, she was motivated to create her channel after seeing YouTube videos. Her channel has original material such as her ‘unspoken beauty playlist, try-on-haul videos, and honest product reviews, as well as her answers to all of her audience’s skincare issues. 

An Indian beauty influencer with a 300K Instagram following and a 264K YouTube following, a cosmetics fanatic who understood how to create bold wearable looks, is now the founder of @debasreeebeauty, a beauty brand.

Debasree has been blogging since she was in college. Her beauty blog is called “All She Needs”.

Shalini is well-known for her beauty advice for ladies with Indian and Olive complexion tones. Her channel will highlight her passion for cosmetics and beauty, as well as reviews and recommendations focused on Indian and olive skin tones. 

In January 2011, she first began her internet career when she launched her Be Beautilicious blog where she posts about make-up, beauty, travel, fashion, DIY, etc. 

In 2014, she started her YouTube channel. 

In her May 2015 video “Quick Chat With Asin Thottumkal – Avon India’s Brand Ambassador,” Asin Thottumkal was featured.

Sushmita is a newcomer to the world of beauty vloggers. However, her videos soon became popular on YouTube. On her YouTube channel, she creates celebrity-inspired beauty looks and discusses makeup and skincare products. Thanks to her excellent recreations of fan-favourite celebrity look such as Alia Bhatt’s Wedding look and Shraddha Kapoor’s Sahoo look; her first beginnings on YouTube with daily beauty looks and easy-to-follow instructions propelled her to stardom in no time. 

She began her career as a model and then chose to launch her own YouTube channel, beginning on an autonomous quest to become a beauty influencer. Her viewers grew to appreciate and appreciate these teachings.

Aishwarya Kaushal Jain is a fashion enthusiast, Youtuber, and social media influencer from India. She is well-known for her fashion, beauty, and lifestyle stuff, as well as the clips she develops, which are well-liked by everybody. 

This Indian beauty influencer has her own YouTube channel where she posts fashion, beauty, challenges, fun, and amusing videos that are enjoyed by her 100K+ subscriber base. She also has a sizable fan base on all her social media channels. 

She is also well-known for her frank YouTube reviews of skincare and beauty products. You will not only get an honest assessment of each product but also how to apply them to improve your appearance. Aishwarya has been featured in SUGAR cosmetics and is the founder and CEO of @karwarya.


Beauty YouTubers from India have a significant effect on their viewers’ purchasing decisions, and they are a kind of influencer that is in great demand, especially in the present era. They use this power to assist beauty brands in achieving their marketing objectives. The beauty business is booming right now, thanks to social media’s continued fascination with cosmetic trends. Beauty YouTubers have evolved into trustworthy and informed sources of advice on beauty-related stuff, resulting in millions of viewers and credible marketing channels for beauty brands. 

Being a global beauty influencer marketing agency, we at Confluencr realise the immense potential of these beauty influencers on their audience and wish to help our clients gain collaborations with these global YouTube influencers. We have curated a network of leading YouTube beauty influencers across the globe and can help you get your brand placed in front of the right audience, at the right time and through the right set of influencers. Want to know more about influencer marketing, and how can it help your brand? Drop us an email at [email protected] and we shall get right back to you!

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