Shreya Jain is basically the beauty influencer who tests everything…so you don’t waste your money.
From DIY masks to full makeup collaborations with MAC, that’s a serious glow-up.
Her Top 10 and dupes videos are basically gold for anyone on a budget.
Also, when a beauty sponge becomes famous because of you… You know you’ve made it.
You come for reviews… and leave with a shopping list.
Top 10 Indian Beauty Influencers on YouTube
Table of Contents
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Deep Mewada
- 6 min read
Summary
Beauty YouTubers, often known as makeup creators, produce content focused on makeup tutorials, product reviews, skincare routines, and the creation of diverse aesthetic looks for different occasions. Through their videos, they introduce viewers to beauty products, demonstrate application techniques, and share expert tips that help audiences achieve desired looks with ease. Over time, they have built strong digital communities of beauty enthusiasts, making high-quality beauty knowledge widely accessible. Today, beauty influencers on YouTube play a major role in shaping consumer preferences, with many users relying on their honest reviews and recommendations before purchasing new products. These creators also frequently collaborate with brands to promote products across various digital platforms, further bridging the gap between businesses and consumers.
In this curated list, we highlight the Top 10 beauty influencers on YouTube who have earned widespread recognition for their large followings, strong on-screen presence, and engaging storytelling style. Their ability to connect with audiences and influence purchasing decisions has made them highly sought-after partners for beauty and cosmetic brands. Beyond reviews and recommendations, these creators also provide step-by-step tutorials and practical guidance, helping viewers recreate popular makeup looks with professional ease.
Top 10 Beauty Influencers
Shreya Jain
Subscribers:
Engagement Rate:
2.62%
About the Creator
Ankita Chaturvedi
Subscribers:
Engagement Rate:
0.92%
About the Creator
Ankita, aka Corallista, is that beauty YouTuber who’s been around long enough to have tried everything before it became trendy.
She started with a classic “Bronze Smokey Eye” tutorial and somehow built a whole library of 700+ videos, which means if a product exists, she’s probably reviewed it.
Her Veet trimmer review still lives rent-free on YouTube because people keep going back like “wait, let me check this again before buying.”
Her vibe is simple: no drama, just solid, detailed reviews and tutorials.
Debasree Banerjee
Subscribers:
Engagement Rate:
2.14%
About the Creator
Debasree is that friend who doesn’t just say “this is good”, she lines up 5 similar products and goes, “Okay, let’s compare like adults.”
Her channel is full of honest reviews, try-on hauls, and those “unspoken beauty truths” videos that lowkey call out the industry.
Started way back in 2008 (basically YouTube dinosaur era), she’s seen trends come and go… and still keeps it real.
Also, she creates bold looks that are actually wearable, not the “looks good only on Instagram lighting” kind.
Plus, she has her own brand now. Beauty + brains + zero nonsense
Shalini Samuel
Subscribers:
Engagement Rate:
1.02%
About the Creator
Shalini Samuel, aka Knot Me Pretty, is basically the reason half of us tried a fishtail braid once and then gave up mid-way.
She started with simple hair tutorials and now has hundreds of videos on makeup, styling, DIYs, and everything “look put together in 10 mins.”
Her vibe is very “I got you, just follow step by step”… until your hands forget coordination halfway.
Also, her hair accessories brand? Dangerously cute. Like you go to buy one clip and suddenly you’re emotionally attached to five.
Malvika Sitlani
Subscribers:
Engagement Rate:
2.00%
About the Creator
Malvika Sitlani is basically soft glam goals.
Her makeup looks are minimal but still stunning.
From YouTube to Cannes, that’s a serious beauty journey.
Also building Masic Beauty? Multitasking at peak level.
You watch her… and suddenly want nude makeup.
Saima Qadri
Subscribers:
Engagement Rate:
3.22%
About the Creator
Saima from Shy Styles is basically that GRWM bestie who talks you through life while doing her eyeliner perfectly.
Her content is full of fashion hauls, makeup looks, skincare tips, and the whole “let’s glow up together” energy.
Her GRWM videos? Addictive. You go in for “just one” and suddenly it’s 3 videos later, and you’re emotionally invested in her outfit choices.
Also, she casually runs her own brand, because why not look good and build one?
Shalini Srivastava
Subscribers:
Engagement Rate:
2.71%
About the Creator
Shalini from Be Beautilicious is basically the saviour for anyone who’s ever bought the wrong foundation shade and cried internally.
Her whole thing? Makeup that actually works for Indian & olive skin tones (finally, someone said it).
She started with her blog and then casually went on to interview celebs like Asin… like okay, we see you.
Her content feels like that one friend who actually understands your skin tone struggles.
Sejal Kumar
Subscribers:
Engagement Rate:
1.38%
About the Creator
Sejal Kumar is basically the creator who said, “Why stick to one niche when I can do everything?”
She started with a Turkey vlog and then gave us those iconic Expectation vs Reality videos, which honestly hit a little too close to home.
From fashion to skincare to random skits, her content feels like scrolling through your own chaotic brain.
Her “1MinDrama” series? Short, stylish, and slightly addictive.
Sonal Sagaraya
Subscribers:
Engagement Rate:
1.93%
About the Creator
Sonal is basically the unofficial CEO of lipstick reviews. If it’s a lip shade, she’s tried it, swatched it, and probably judged it.
She started with a glam city look tutorial and then said, “Cool, now let’s test EVERYTHING.”
Her #Amazonfinds series? Pure chaos in the best way. Half the time you’re like “this is useless”… and the other half you’re adding it to the cart.
She’s creative, experimental, and lowkey dangerous for your wallet.
Roshni Bhatia
Subscribers:
Engagement Rate:
1.64%
About the Creator
Roshni is the girl who started with a “quick winter glam” and then never stopped glowing up.
Her content is a mix of makeup, skincare, haircare, and travel, basically your entire “how do I look better + live better” guide.
Her Hindi commentary videos? Super relatable. Feels like your friend explaining things while you both get ready late for something.
Also, she experiments a LOT, so you’re not stuck watching the same boring tutorials.
Conclusion
Beauty influencers in India have become powerful voices in shaping consumer behavior, particularly within the fast-growing beauty and cosmetics industry. Their content significantly impacts purchasing decisions, making them one of the most influential categories of digital creators today. By sharing honest opinions, detailed product breakdowns, and creative makeup ideas, they have established themselves as trusted sources of beauty expertise.
As social media continues to drive beauty trends and product discovery, beauty YouTubers have evolved into essential marketing partners for brands looking to build credibility and reach highly engaged audiences. Their influence has contributed to the rapid expansion of beauty-focused digital marketing, turning YouTube into a key platform for brand visibility and consumer trust.
At Confluencr, we recognize the immense potential beauty influencers hold in driving meaningful brand engagement. As a global influencer marketing agency, we help brands collaborate with leading beauty creators across YouTube and other platforms to connect with the right audiences at the right time. With a curated network of top beauty influencers worldwide, we ensure strategic, result-driven campaigns tailored to your brand goals. To learn more about influencer marketing and how it can elevate your brand presence, reach out to us at [email protected]—we’d be happy to connect with you.
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About the Author
Deep Mewada
Deep Mewada stands at the helm of brand success at Confluencr, where his expertise in teamwork, strategy, communication, influencer marketing, and team leadership shines. As the Senior Manager of Brand Success, Deep has played a pivotal role in steering Confluencr’s campaigns towards triumph, ensuring each one is more impactful than the last.
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